{"id":10517,"date":"2022-05-24T12:52:31","date_gmt":"2022-05-24T12:52:31","guid":{"rendered":"https:\/\/www.animaker.com\/blog\/?p=10517"},"modified":"2022-05-26T13:21:54","modified_gmt":"2022-05-26T13:21:54","slug":"explainer-video-types","status":"publish","type":"post","link":"https:\/\/www.animaker.com\/blog\/explainer-video-types\/","title":{"rendered":"Explainer Video Types: 5 Styles to Boost your Online Business"},"content":{"rendered":"<p><span id=\"rgb(092, 072, 232)\"><\/span><\/p>\n\n\n<p><span style=\"font-weight: 400;\">Have you ever wondered what the video on a company\u2019s product page or homepage is called?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Well, if you haven\u2019t figured it out yet, then let me tell you what it is.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">These are what we call the Explainer Videos! \ud83d\ude42<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">They serve a primary purpose: to get people to understand what your product offering is!<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Explainer videos are mostly placed on a homepage or a landing page because they clearly explain the company\u2019s offering during the visitor&#8217;s first session and shorten their decision-making process.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">And today, we\u2019ll be looking at:<\/span><\/p>\n\n\n\n<ul><li><span style=\"font-weight: 400;\"><strong>What is an explainer video?<\/strong><\/span><\/li><li><span style=\"font-weight: 400;\"><strong>Types of explainer video<\/strong><\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">So, basically, we\u2019ll cover almost everything there is to know about explainer videos.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Just try to keep up! \ud83d\ude09<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is an Explainer Video?<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Let\u2019s start with the basics.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Explainer videos are concise marketing videos. It helps in understanding a company\u2019s product, service, or even a business idea more clearly.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">These videos are more commonly used for boosting adoption and sales. As a result, many companies have started using explainer videos to promote their products and services on the internet.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">One of the earliest explainer videos on the internet was by Dropbox<\/span><\/p>\n\n\n\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/w4eTR7tci6A\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">After this video went live, Drop had a crazy good growth trajectory and reached 10 Million users in a matter of months.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This news shook the entire marketing world. The number of founders and marketers who wanted to make an explainer video skyrocketed. Even to this day, the demand for explainer videos has been growing non-stop.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Now that we have a good grip on what an explainer video is, let&#8217;s move on to getting to know some of the top 5 explainer video types.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Types of Explainer Video<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Like I said, when it comes to explainer videos, there are various types. People usually choose a type of explainer video to convey their ideas in a suitable and efficient way.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This is important because choosing the right type can either hold or lose people\u2019s attention.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Let us now have a peek at the top 5 most used explainer video types!<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Animated Explainer Videos<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">No matter how old you are, animations have the ability to bring a smile to your face.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">One of the best and most popular choices for raising awareness for a service or a product is through animated explainer videos.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This video type connects with the user at a deeper level because of two reasons<\/span><\/p>\n\n\n\n<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">One is because the moment we are exposed to a new animated video, our brain automatically connects with the enriching experience the person has had with cartoons.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Two is because it&#8217;s unique. Even at a time when you are exposed to so many different types of content on an everyday basis, it&#8217;s not often that you get exposed to animated videos.<\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">When you combine these points with an explainer video\u2019s uncanny ability to break down complex concepts into fun bites of easy-to-understand information, the animated explainer video turns into a really powerful communication tool.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In addition, with an explainer video animation, you can easily edit and moderate the videos at any time. It allows space for more creativity which keeps the video engaging and informative.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here\u2019s an example from Animaker\u2019s own archives. We used this video to generate some traction for the closed beta version of our app in 2015.<\/span><\/p>\n\n\n\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/g_rLw2FoRbg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Live-Action Explainer Videos<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Live-Action explainer videos can be created by using recorded videos or by using videos and images from stock asset sites.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Creating the video using recorded videos and creating it with Stock assets has its own advantages.<\/span><\/p>\n\n\n\n<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creating an explainer video using recorded videos creates an emotional bond between the manufacturer and the consumers. While this is more emotionally impactful, it requires some experience and it will take a while for you to get comfortable with being in front of the camera.<\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Here is an example of a live-action explainer video where the CEO of Animaker talks about his product.&nbsp;<\/span><\/p>\n\n\n\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/sGLg0NqAyK0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<ul><li><span style=\"font-weight: 400;\">Creating an explainer video with stock assets is pretty straightforward. You find stock assets you like and then stitch them together, the way you want. Although they may not have the same emotional impact as recorded videos, you can edit and replace assets at any stage of the video development process. This is a major advantage.<\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Here\u2019s an example of an explainer video created to serve an event invite. We created this when we were in the process of generating hype for the launch of Animaker 2.0<\/span><\/p>\n\n\n\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/ggbEJg5aZFQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Stop Motion Explainer Video<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Stop motion is otherwise known as stop-frame. This is an animation technique that generates more engaging videos.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">These videos can be pretty challenging as it requires a lot of physical work. Stop Motion explainer video is basically captured frame by frame.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">That is, you click a picture of an object, then you move it slightly for up to 2cms and click another picture. And it goes on.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">When you stitch these pictures together and turn them into a video, it creates the illusion of movement. Basically, you need twelve frames(minimum) to create one second of stop motion animation.<\/span><\/p>\n\n\n\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/EsAbOypq7i0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Screen Recording Explainer Videos<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">In a screen-recording explainer video, the screen of your PC\u2019s or any other mobile device is recorded along with a voice over.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This type of videos give you a strong scope to demonstrate your software in action to your viewers. It appears as if you\u2019re explaining to a friend directly.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">To correctly execute this kind of explainer video, one needs to have good narration skills and good demo skills.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Using this type of explainer video requires less cost and is also easy to produce compared to other explainer videos.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">While a lot of companies have begun to use the screencast explainer video to promote their products, you can make it stand out by combining it with other types of explainer videos.<\/span><\/p>\n\n\n\n<p><i><span style=\"font-weight: 400;\">Here\u2019s an example of a screen recorded explainer video that explains our users how to create an explainer video on Animaker<\/span><\/i><\/p>\n\n\n\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/V7tygBK6Qy4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Whiteboard Explainer Videos<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Do you enjoy scribbling on a whiteboard? If yes, then sure you are going to love this! \ud83d\ude42<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Whiteboard explainer videos can be understood just by their name. In this type of explainer video, the animation is hand-drawn and also erased on a whiteboard.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Basically, you explain the concept by drawing or writing on the whiteboard.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In addition, a whiteboard video is one of the most affordable explainer videos. Its ability to be easy on the pocket is something that makes people prefer it often.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Using this kind of video makes the audience feel like they are back in school(triggering a sense of nostalgia) as everything is being drawn and explained on a whiteboard. It also helps simplify complex ideas into simple bites of information.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here\u2019s an whiteboard explainer video, we at Animaker inc created while launching the explainer video feature on Animaker<\/span><\/p>\n\n\n\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/g8L6_A3Z1SU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The list that we have shown to you contains just the basic types of explainer videos that any business owner or a person the marketing team has to be aware of.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you have a requirement for an explainer video and if you want to create professional looking explainer videos by yourself, we recommend you to check our the <a href=\"https:\/\/www.animaker.com\/explainer-video-software\">explainer video maker<\/a> by Animaker Inc.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In addition to having a super friendly user interface, Animaker also comes preloaded with 1000s of professional templates. These templates are so well built that even a kid can make professional quality videos by loading them in their project.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">So go on, have a try and let us know how it worked for you in the comments section below.<\/span><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Have you ever wondered what the video on a company\u2019s product page or homepage is called? Well, if you haven\u2019t figured it out yet, then let me tell you what it is.&nbsp; These are what we call the Explainer Videos! \ud83d\ude42 They serve a primary purpose: to get people to understand what your product offering [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":43,"featured_media":10520,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[150,39,387],"table_tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Explainer Video Types to Boost your Online Business<\/title>\n<meta name=\"description\" content=\"Explainer videos are concise marketing videos. It helps in understanding a company\u2019s product, service, or even a business idea more clearly. 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