{"id":1313,"date":"2015-09-04T13:58:31","date_gmt":"2015-09-04T13:58:31","guid":{"rendered":"http:\/\/www.animaker.com\/blog?p=1313"},"modified":"2015-09-05T05:59:46","modified_gmt":"2015-09-05T05:59:46","slug":"do-you-really-need-an-explainer-video-think-again","status":"publish","type":"post","link":"https:\/\/www.animaker.com\/blog\/do-you-really-need-an-explainer-video-think-again\/","title":{"rendered":"Do you really need an explainer video? \u2026 Think again."},"content":{"rendered":"<p><span id=\"rgb(255, 215, 118)\"><\/span><!--Apply Baner Image bg color--><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019m not going to insult your intelligence by explaining what explainer videos are. You know what they are, that\u2019s why you are here. But I would like to divert you to another thought regarding explainer videos. I understand that you WANT explainer videos, but do you really NEED explainer videos.<\/span><\/p>\n<div class=\"seperate\"><\/div>\n<p><span style=\"font-weight: 400;\">It is a forgone conclusion that explainer videos have become the face of any marketing campaign. Not just startups or big corporate companies go for these videos, anyone who wants to launch a product, introduce an idea also use explainer videos.  But how many of you actually NEED explainer videos? That is a whole different story altogether.<\/span><\/p>\n<div class=\"seperate\"><\/div>\n<p><span style=\"font-weight: 400;\">I\u2019ll keep this simple. There are 3 things you must answer if you want to know whether you NEED explainer videos. <b>1. Why an explainer video? If yes, then 2. When to go for an explainer video? 3. Where to put your explainer video?<\/b><\/span> <\/p>\n<div class=\"seperate\"><\/div>\n<p><span style=\"font-weight: 400;\">The answer to the first question is rather simple. What does an explainer video do? It explains. Well-known corporate giants have used explainer videos to their advantage. In fact, companies like <b>Y Combinator<\/b> and <b>AngelList<\/b> that provide seed funding to startups advises them to use explainer videos. I\u2019m going to make it simpler for you. Here is the explainer video of the startup giants <a href=\"https:\/\/www.groupon.com\/\" target=\"_blank\">Groupon.<\/a> <\/p>\n<div class=\"seperate\"><\/div>\n<h3><span id=\"l-style\">Groupon Explainer Video<\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/LrLmiYHTd8k\" height=\"315\" width=\"560\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/p>\n<div class=\"seperate\"><\/div>\n<p><span style=\"font-weight: 400;\">The next two questions are, however, tricky. So let\u2019s try to answer them through a mini-quiz. What you see below are 4 questions, and each answer carries 2 points. Let us start now.<\/span><\/p>\n<div class=\"seperate\"><\/div>\n<ol>\n<li>Can you explain your whole product\/project in one sentence or in one or two words? <b>YES or NO<\/b><\/li>\n<li>Can you explain the purpose of your explainer video? <b>YES or NO<\/b><\/li>\n<li>Can you explain the purpose of your explainer video? <b>YES or NO<\/b><\/li>\n<li>Can you talk about the goal of your video? <b>YES or NO<\/b><\/li>\n<\/ol>\n<div class=\"seperate\"><\/div>\n<p>Now comes the exciting part &#8211; score yourself. If you have 8\/8, CONGRATS! Go ahead and make your explainer video, and I&#8217;m sure it\u2019ll rock! If you have 2 or 4 points, then don\u2019t worry. Nothing is lost yet. In fact you\u2019re just getting started. Let us now analyze one question at a time in the context of our previously mentioned 3 wh questions.<\/span><\/p>\n<div class=\"seperate\"><\/div>\n<p>Question number 1. This has to do with your core message. Every startup like yours should have a core message that you need to adopt. You core message defines your product\/project. It is that simple.<\/span><\/p>\n<div class=\"seperate\"><\/div>\n<div class=\"notes\" style=\"background-color: #A7EBC6;\">\n<p>Notes :<\/p>\n<p><span> Neil Patel, the marketing guru in his canonical book, The advanced guide to content marketing, defines the core message as the primary benefit you offer your customers. It might include your story or the one piece of advice you want to share with your customers.<br \/>\nThis message is the bottom-line reason why you&#8217;re in business and should be the guiding principle for all content. <\/p>\n<div class=\"seperate\"><\/div>\n<p>For example, the core message of Animaker is <b>\u201cHelping one to create animation videos of studio level quality by oneself\u201d<\/b>.<\/span><\/div>\n<p>So\u2026 That\u2019s right. Get your core message in place. Once you\u2019re done with this, then everything will fall into place. But remember this, your core message can never be complete just like how fashion is never complete. But you can decide upon 90% of your core message before jumping into explainer videos.<\/p>\n<div class=\"seperate\"><\/div>\n<div class=\"notes\" style=\"background-color: #A7EBC6;\">\n<p>Notes :<\/p>\n<p><span> As far as assorting explainer videos in your marketing strategies go, it can be created in two ways. One way is to contact a studio and leave the rest for them to work it out. The second one is to sweat it out by creating a video all by yourself with little or no support from others- we call this DIY (Do It Yourself) explainer videos.If you&#8217;re wondering how to make explainer videos, then please visit this  <a href=\"https:\/\/www.animaker.com\/blogdiy-explainer-video-making\" target=\"_blank\">blog post<\/a>  on our animaker website<\/span><\/div>\n<div class=\"seperate\"><\/div>\n<p>It\u2019s almost clear now why explainer videos proved to be a successful strategy for Groupon. They were prime candidates to make an explainer video. Their idea demanded an explainer video. That teaches us an important lesson : <b>The idea should dictate the approach and not the other way round.<\/b> <\/span><\/p>\n<div class=\"seperate\"><\/div>\n<h3><span id=\"l-style\">When to use explainer videos<\/h3>\n<p>That totally depends on the purpose of your video. let us get back to the second question of our quiz- Can you explain the purpose of your explainer video? There are multiple answers to this question viz. marketing, cultivating, tutorial etc. And there are different stages to your project, you can make tutorials only after the completion of the project, whereas you can market at any stage.<\/span><\/p>\n<div class=\"seperate\"><\/div>\n<p>Just take a look at this video. <iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/oJzD4vF5dFA\" height=\"315\" width=\"560\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/p>\n<div class=\"seperate\"><\/div>\n<p>The title of the video is \u201cEverything you need to know about Pinterest&#8221;. The purpose of the video is fairly straightforward &#8211; marketing. The video, however, was released two years after the product launch. Since it is marketing, the release time of the video did not affect the product negatively. Whereas had it been a tutorial, it should have released right after a product or a feature launch.<\/span><\/p>\n<div class=\"seperate\"><\/div>\n<h3><span id=\"l-style\">Where to use explainer videos<\/h3>\n<p>Analyze the audience demographics. Your target audience determines where you can out your explainer video. It could be on your website, youtube channel, or you could unveil it during a live event, or while pitching in sales. It is, therefore, necessary to understand your audience as you can suggest a call to action from them.<\/span><\/p>\n<div class=\"seperate\"><\/div>\n<h3><span id=\"l-style\">Conclusion<\/h3>\n<p>Now that we have reached the end of a rather short post on why one needs an explainer video, let us once again assist you. What you see is a checklist that will help you determine where you really need an explainer video.<\/span><\/p>\n<ol>\n<li>Do you know your core message?<\/li>\n<li>Does your core message demand an explainer video? <\/li>\n<li>Do you know the purpose of your video?<\/li>\n<li>Do you know where to put your video?<\/li>\n<li>Do you know when to use your video? <\/li>\n<\/ol>\n<div class=\"seperate\"><\/div>\n<p>If you can answer all those questions, then yes, your need for an explainer video is justified. And don\u2019t waste any time, go ahead and make a kick-ass explainer video.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I\u2019m not going to insult your intelligence by explaining what explainer videos are. You know what they are, that\u2019s why you are here. But I would like to divert you to another thought regarding explainer videos. I understand that you WANT explainer videos, but do you really NEED explainer videos. It is a forgone conclusion [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":1350,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"table_tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Do you really need an explainer video? \u2026 Think again.<\/title>\n<meta name=\"description\" content=\"Explainer videos have become the face of all marketing campaigns. That doesn&#039;t mean it is a necessary tool. 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