{"id":1639,"date":"2015-11-28T11:36:40","date_gmt":"2015-11-28T11:36:40","guid":{"rendered":"http:\/\/www.animaker.com\/blog?p=1639"},"modified":"2023-02-13T14:01:42","modified_gmt":"2023-02-13T14:01:42","slug":"video-seo-facts-landing-pages","status":"publish","type":"post","link":"https:\/\/www.animaker.com\/blog\/video-seo-facts-landing-pages\/","title":{"rendered":"7 SEO facts of using video in landing pages to rank better in Google"},"content":{"rendered":"<p><span id=\"rgb(024, 035, 055)\"><\/span><!--Apply Baner Image bg color--><br \/>\n<strong>Video marketing<\/strong> is getting overtly popular these days . If you want to make your marketing successful, you must incorporate some clever techniques to rank better in google.<\/p>\n<div class=\"seperate\"><\/div>\n<p><strong>The presence of a video in your landing page can be a very stimulating SEO act to rank better in google.<\/strong> It can impact a huge number of audience to get inspired and take the resulting action on your landing page.<\/p>\n<div class=\"seperate\"><\/div>\n<p>According to the<br \/>\n<a href=\"http:\/\/www.reelseo.com\/2013-video-marketing-business-survey-trends-report\/\" target=\"_blank\" rel=\"nofollow noopener\">video marketing report and Business Trends Report 2015 <\/a>by ReelSEO,<br \/>\n<em>\u201c<strong>Landing pages with video<\/strong> lead to <strong>80% more conversion <\/strong>. In fact, <strong>88% of visitors stay longer<\/strong> on a site with prominent video displayed .<strong>87%<\/strong> of marketers use <strong>marketing online.<\/strong> Those that stay longer spend an average of 120 seconds more on a retail site and are <strong>64% more likely to purchase<\/strong> after viewing a single product video.\u201d<br \/>\n<\/em><\/p>\n<div class=\"seperate\"><\/div>\n<p><strong>Why is SEO important to drive traffic to your website?<\/strong><br \/>\nHere are some of the known facts of using a video in your landing page that helps to rank better in google.<\/p>\n<div class=\"seperate\"><\/div>\n<h3><span id=\"l-style\">1.<\/span>Video in landing page increases dwell time on page.<\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2015\/11\/google-dwell-time.png\" alt=\"dwell time\" \/><br \/>\nIt is a known fact that google changes its algorithm several times in a year. However, google\u2019s ranking is totally unpredictable. Recently, in 2012, it had introduced a factor called <strong>\u201cdwell time\u201d.<\/strong><\/p>\n<div class=\"seperate\"><\/div>\n<p>Dwell time is the time taken by the visitor to stay on the website after a click through SERP.<\/p>\n<p>The impact of dwell time on SEO is significant and one must not overlook this important facet of SEO.<\/p>\n<div class=\"seperate\"><\/div>\n<p><strong>Back in 2011-2012<\/strong> , Google gave the public the freedom to <strong>\u201cblock\u201d<\/strong> or <strong>\u201cplus\u201d<\/strong> in your google search domain .<br \/>\nLater, apart from blocking the sites you chose to click back from, you were given an opportunity to \u201cplus\u201d pages where you spent a considerable amount of time at.<br \/>\nThe way it worked:<\/p>\n<div class=\"seperate\"><\/div>\n<ul>\n<li>Dwell time less than 2 minutes =&gt; <strong>\u201cBlock\u201d<\/strong><\/li>\n<li>Dwell time more than ~7 minutes =&gt; <strong>\u201cPlus\u201d<\/strong><\/li>\n<\/ul>\n<div class=\"seperate\"><\/div>\n<p>This is because, google sees<strong> \u2018dwell time \u201c<\/strong> as an important metric known to weigh the website\u2019s performance by google .<br \/>\nFor a successful SEO performance and to increase the \u201cdwell time \u201c of your page, <strong>an interesting video on the landing page can work wonders.<\/strong><br \/>\nIf you are successful in <strong>integrating your video with the landing page<\/strong> \u201c,people tend to<strong> stay longer which will in turn increase the \u201cdwell time\u201d.<\/strong><\/p>\n<div class=\"seperate\"><\/div>\n<h3><span id=\"l-style\">2.<\/span>Video in landing page reduces bounce rate.<\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2015\/11\/Bounce-rate-google.png\" alt=\"bounce rate google\" \/><br \/>\n<strong> Bounce rate<\/strong> is an important metric which determines your <strong>website\u2019s performance and shows how you resonate with the viewers. <\/strong><br \/>\nIt tells you how many visitors took away from your page after viewing a little of it. It is vaguely related to the dwell time and is the second important metric.<\/p>\n<div class=\"seperate\"><\/div>\n<p><strong>How to decrease the bounce rate?<\/strong><\/p>\n<div class=\"seperate\"><\/div>\n<p>Bounce rate of :<\/p>\n<ul>\n<li>a web page=total number of bounces of a page \/ total number of entrances.<\/li>\n<li>a web site= total number of bounces on all the pages\/ total number of entrances.<\/li>\n<\/ul>\n<p>So, in order to reduce the true bounce rate, you have to <strong>attract the right visitors, enhance usability, use a good layout and obviously a good content.<\/strong><\/p>\n<div class=\"seperate\"><\/div>\n<p><strong>An enhanced solution<\/strong> could be\u201cUse video on landing pages\u201d.<\/p>\n<div class=\"seperate\"><\/div>\n<p><strong>Entertain the audience<\/strong> by making an impactful <strong>storytelling video <\/strong>on your landing site, which can be either a<strong> promotional video , <a href=\"https:\/\/www.animaker.com\/blogsimple-guide-create-explainer-video\">explainer video<\/a> or a call to action video <\/strong>and keep your viewers hooked till the end.<\/p>\n<h3><span id=\"l-style\">3.<\/span> Google gives more preference to videos in landing page.<\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2015\/11\/Google-preferance-video.jpg\" alt=\"Google gives preferance to videos\" \/><br \/>\nAccording to the<strong> 2009 Forrester study<\/strong>,<em> \u201cPages with video are 53 times more likely to rank on the first page of Google search results.\u201d<br \/>\nYes, Google SERPs prioritize video results.\u201d<\/em><\/p>\n<div class=\"seperate\"><\/div>\n<p>Google gives more preference to videos because of the <strong>quality score.<\/strong><br \/>\nA video can convey more than its scope to the audience , and that is why video in landing pages can be very effective.<br \/>\nYou can make your video seem more appealing to google by adapting to these few techniques<\/p>\n<div class=\"seperate\"><\/div>\n<ul>\n<li>Submit a <a href=\"http:\/\/www.reelseo.com\/how-video-sitemaps\/\" target=\"_blank\" rel=\"nofollow noopener\">video sitemap<\/a> to google along with some information using webmaster tool. It helps you to index your page better.<\/li>\n<li>Add video transcripts in your landing pages.<\/li>\n<li>Make it sharable through social sites.<\/li>\n<li>Create compelling thumbnails with good content which are of high quality and also eye catchy.<\/li>\n<\/ul>\n<h3><span id=\"l-style\">4.<\/span> A video in landing page increases the CTR (Click through rate)<\/h3>\n<p>It has been recently researched that when a video is present on the landing page,<strong> it has a 41% higher click through rate than plain text. <\/strong><br \/>\nDue to the presence of a video in your landing page, it is more likely to be listed higher in the organic search results than the pages with text. This will make people click on your link and that will generate a lot of traffic for your website.<br \/>\nSome of the techniques that could increase your CTR are<\/p>\n<ul>\n<li>Usage of an <strong>embedded video <\/strong>rather than a snippet, it can <strong>increase the number of clicks on your video.<\/strong><\/li>\n<li><strong>\u201cAutoplay\u201d <\/strong>on your video can enhance SEO performance.<\/li>\n<\/ul>\n<p>Therefore, it is necessary to optimize your page and carefully analyze the elements of your page to increase your CTR.<\/p>\n<div class=\"seperate\"><\/div>\n<h3><span id=\"l-style\">5.<\/span>A video in landing page maximises conversions.<\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2015\/11\/Video-leads-to-conversion.jpg\" alt=\"Video landinng page leads to conversions\" \/><br \/>\nA video on the landing page is the best way you can adapt to skyrocket your conversions. It has been researched that <strong> video in landing page increases conversions by 80%.<\/strong><br \/>\nThis is because only a video has the power to communicate your message in a few seconds rather than a wall of text or an image .<br \/>\nMany marketers wanted to test the fact if the presence of a video vs. image on the landing page.<br \/>\nIt was found that replacing image with video on landing page increases conversions by 12.62%.<\/p>\n<div class=\"seperate\"><\/div>\n<p>This is because video in landing pages can convey the brand message better and gain the trust of the audience.<br \/>\nThe presence of interactive elements in your video can further enhance the conversion rates.<\/p>\n<div class=\"seperate\"><\/div>\n<p>For example, a <strong>\u201csign up\u201d<\/strong> feature or an <strong>\u201cadd to cart\u201d <\/strong>button have shown significant increase in conversions.<\/p>\n<h3><span id=\"l-style\">6.<\/span>A video in landing page generates social shares.<\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2015\/11\/social-media.jpg\" alt=\"social media facebook\" \/><br \/>\nSocial media has the power to bring in the world together.<strong> Be it professionally or personally, social media can make an impact. <\/strong>So you must spread your video through your landing page by giving a social access.<\/p>\n<div class=\"seperate\"><\/div>\n<p>You can add either social share buttons or elements on your page. You must highlight the presence of your social share buttons in your video to let the viewers know about your page.<br \/>\nYou can also add a \u201cshare \u201cfeature after the\u201d sign up\u201d feature to enhance SEO performance.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Just the presence of any video on your website can show you a significant improvement in the SEO performance. So, if your video is creative enough, it will generate a lot of social shares.<\/p>\n<div class=\"seperate\"><\/div>\n<p><em>\u201c According to Simply Measured, a video is shared 1200 times more than links and text. Invodo reports that 92% of mobile video viewers share video.\u201d Increase in social shares enhances popularity and increase in google ranking.<br \/>\n<\/em><\/p>\n<h3><span id=\"l-style\">7.<\/span>A video in the landing page builds trust factor<\/h3>\n<p>You already know how powerful advertisements were in persuading the audience to buy the product. Similarly, the presence of a video in your landing page subconsciously builds a trust factor within the viewer to give more importance to the product. This is because it is the consumer&#8217;s tendency to know the product before buying it. So, when your video showcases and advertises your product, it build a trust factor.<\/p>\n<div class=\"seperate\"><\/div>\n<p>The presence of a human face or a higher cadre professional attracts them and they start to trust the product.This way, your brand also gains brand recognition.<\/p>\n<div class=\"seperate\"><\/div>\n<p>You could make your video more appealing by <a href=\"https:\/\/www.cartoonize.net\/onlinecartoonizer\/\">using the caricature<\/a> or a photo of any popular personality using animation and amuse your audience. It adds a humor quotient to the video and brings it a lot of credibility.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Though the presence of the video in the landing page is highly successful, it can be a downfall if done wrongly.<br \/>\nThese tips are to be remembered while placing the video on the landing page.<\/p>\n<div class=\"seperate\"><\/div>\n<ul>\n<li><strong>Placing the video at the top centre<\/strong> can be more beneficial than the end.<\/li>\n<li>Place a <strong>high quality video<\/strong> in your landing page, if the quality is low, it will tend to increase the bounce rate.<\/li>\n<li>You must <strong>analyse<\/strong> whether your video will help you and serve its purpose.<\/li>\n<li><strong>Call to actions<\/strong> must be very effective.<\/li>\n<li>Add <strong>interactive elements<\/strong> in your video.<\/li>\n<li>Make your <strong>videos short<\/strong>.<\/li>\n<\/ul>\n<p>For making your videos in landing pages, you must <strong>plan, test, and optimize step by step to become successful.<\/strong><br \/>\nYou can use this <a href=\"https:\/\/www.youtube.com\/watch?v=gOcP2XBHsAs\" target=\"_blank\" rel=\"nofollow noopener\">sample landing page video<\/a> template from <a href=\"https:\/\/www.animaker.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Animaker.<\/a><\/p>\n<div class=\"seperate\"><\/div>\n<p>There were many successful landing pages which have implemented videos in them. It can be used as a success strategy in the present marketing scenario as the marketing trends have shifted from text to image and presently video. Google moves with the trend and you must implement it too, to rank better in google.<\/p>\n<div class=\"seperate\"><\/div>\n<p><strong>Please share your experiences with us.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Video marketing is getting overtly popular these days . If you want to make your marketing successful, you must incorporate some clever techniques to rank better in google. The presence of a video in your landing page can be a very stimulating SEO act to rank better in google. It can impact a huge number [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":1788,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[52,75,99,78],"table_tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 SEO facts of using video in landing pages to rank better in Google<\/title>\n<meta name=\"description\" content=\"Google gives more priority to videos in landing pages. Video in landing pages increases dwell time and CTR,reduces bounce rate and improves SEO performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.animaker.com\/blog\/video-seo-facts-landing-pages\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 SEO facts of using video in landing pages to rank better in Google\" \/>\n<meta property=\"og:description\" content=\"Google gives more priority to videos in landing pages. Video in landing pages increases dwell time and CTR,reduces bounce rate and improves SEO performance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.animaker.com\/blog\/video-seo-facts-landing-pages\/\" \/>\n<meta property=\"og:site_name\" content=\"Video Making and Marketing Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theanimaker\" \/>\n<meta property=\"article:published_time\" content=\"2015-11-28T11:36:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-13T14:01:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2015\/11\/7-seo-facts-of-using-video-in-landing-pages1170-500-01.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1170\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sruthi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TheAnimaker\" \/>\n<meta name=\"twitter:site\" content=\"@TheAnimaker\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sruthi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.animaker.com\/blog\/video-seo-facts-landing-pages\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.animaker.com\/blog\/video-seo-facts-landing-pages\/\"},\"author\":{\"name\":\"Sruthi\",\"@id\":\"https:\/\/www.animaker.com\/blog\/#\/schema\/person\/4701b9022ed7b3b46c955d63dbd5c86f\"},\"headline\":\"7 SEO facts of using video in landing pages to rank better in Google\",\"datePublished\":\"2015-11-28T11:36:40+00:00\",\"dateModified\":\"2023-02-13T14:01:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.animaker.com\/blog\/video-seo-facts-landing-pages\/\"},\"wordCount\":1482,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.animaker.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.animaker.com\/blog\/video-seo-facts-landing-pages\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2015\/11\/7-seo-facts-of-using-video-in-landing-pages1170-500-01.jpg\",\"keywords\":[\"online videos\",\"video marketing\",\"video seo\",\"video tips\"],\"articleSection\":[\"Video Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.animaker.com\/blog\/video-seo-facts-landing-pages\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.animaker.com\/blog\/video-seo-facts-landing-pages\/\",\"url\":\"https:\/\/www.animaker.com\/blog\/video-seo-facts-landing-pages\/\",\"name\":\"7 SEO facts of using video in landing pages to rank better in Google\",\"isPartOf\":{\"@id\":\"https:\/\/www.animaker.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.animaker.com\/blog\/video-seo-facts-landing-pages\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.animaker.com\/blog\/video-seo-facts-landing-pages\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2015\/11\/7-seo-facts-of-using-video-in-landing-pages1170-500-01.jpg\",\"datePublished\":\"2015-11-28T11:36:40+00:00\",\"dateModified\":\"2023-02-13T14:01:42+00:00\",\"description\":\"Google gives more priority to videos in landing pages. 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