{"id":4076,"date":"2017-01-24T18:47:22","date_gmt":"2017-01-24T18:47:22","guid":{"rendered":"http:\/\/www.animaker.com\/blog?p=4076"},"modified":"2021-12-09T06:46:52","modified_gmt":"2021-12-09T06:46:52","slug":"11-video-marketing-trends-2017","status":"publish","type":"post","link":"https:\/\/www.animaker.com\/blog\/11-video-marketing-trends-2017\/","title":{"rendered":"14 Trends that will shape Video Marketing in 2017 (Updated)"},"content":{"rendered":"<p><span id=\"rgb(229, 220, 211)\"><\/span><!--Apply Banner Image bg color--><\/p>\n<p>We have a very exciting year coming up! <b>All content marketing efforts are going to be directed to video<\/b>. While video marketing spiked up in 2016, 2017 is going to be the year where a lot of brands go in for the kill. Keeping this in mind, <b>social media giants are battling it out heavily<\/b>.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Facebook has already invested millions of dollars in promoting their new live feature. Instagram and Snapchat have crossed swords in video stories. Meanwhile, a new player has silently entered the social media battlefield.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Amid all the chaos, you better make a solid plan. <b>The video marketing trends discussed in this article has all the intel you\u2019ll ever need<\/b>. Jot down every point. You can\u2019t afford to miss even one.<\/p>\n<h3>1. Instagram will be a hot market to target older users<\/h3>\n<p><b>Instagram marketing<\/b> was only for brands targeting teenagers. This is not true anymore. <b>The number of older users in Instagram is increasing at a rapid rate<\/b>. In 2017, the number of adults using Instagram will become too huge to ignore.<\/p>\n<figure>\n<div class=\"img-center\"><img decoding=\"async\" style=\"width: 50%;\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2017\/01\/Percentage-of-adults-using-Instagram.png\" alt=\"Percentage of Older Instagram users\" \/><\/div><figcaption style=\"text-align: right; font-size: large;\">[Source:<a href=\"https:\/\/www.pewresearch.org\/\" target=\"_blank\" rel=\"nofollow noopener\">www.pewinternet.org<\/a>]<\/figcaption><\/figure>\n<div class=\"seperate\"><\/div>\n<p>As you can see, the number of older Instagram users are growing at an alarming rate.<\/p>\n<div class=\"seperate\"><\/div>\n<p>In 2012, only 12% of adults were on Instagram while <b>in 2016 it has spiked to an impressive 32%<\/b>. By the end of 2017, it will be close to 40%. These stats are more significant as the total number of Instagram users are also rising exponentially.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2017\/01\/1.png\" alt=\"Increase in Total number of Instagram Users\" \/><\/p>\n<p>As shown in the above chart by <a href=\"https:\/\/www.statista.com\/statistics\/253577\/number-of-monthly-active-instagram-users\/\" target=\"_blank\" rel=\"nofollow noopener\">Statista<\/a>, it has increased to a whopping 600 million from 90 million in a matter of just three years.<\/p>\n<div class=\"seperate\"><\/div>\n<p><a href=\"http:\/\/garyvaynerchuk.com\" target=\"_blank\" rel=\"nofollow noopener\">Gary Vaynerchuk<\/a> calls this trend of spike in older users as the \u201cyouthification\u201d of our society.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/Cc_4qzgU8hk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><b>TAKEAWAY<\/b>: If you are targeting the older segment, act now! By the time your competitors realize it, you will be scores ahead. <b>When it comes to content marketing, speed is everything.The first to execute always eats 90% of the pie.<\/b><\/p>\n<div class=\"seperate\"><\/div>\n<p>Make at least 4-5 pieces of video content on Instagram every day. It can be little 20s videos that are relevant to your audience.<\/p>\n<h3>2. The rise of Musical.ly<\/h3>\n<p><b>Musical.ly is the new Instagram<\/b>. It is a very popular app with over <b>80 million total users and 10 million daily users<\/b>. For brands targeting teenagers and millennials, this is the place to be!<\/p>\n<div class=\"seperate\"><\/div>\n<p>Musical.ly allows users to upload 15s live streaming videos related to music. Many <b>new age influencers<\/b> have risen to popularity thanks to their unique style and choreography. You can either tie up with these influencers or start building your own audience.<\/p>\n<div class=\"img-center\"><img decoding=\"async\" style=\"width: 90%;\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2017\/01\/2.png\" alt=\"Snapchat v\/s Musical.ly popularity stats\" \/><\/div>\n<p>It\u2019s clear that <b>when it comes to teenagers, Musical.ly has already taken down Snapchat<\/b>. Moreover, 70% of the users in Musical.ly are women according to <a href=\"http:\/\/channelpages.com\/musical-ly\" target=\"_blank\" rel=\"nofollow noopener\">Channel Pages<\/a>. So if you belong to the music industry or have anything to do with young women, Musical.ly is a gold mine!<\/p>\n<div class=\"seperate\"><\/div>\n<p><b>TAKEAWAY<\/b>: Musical.ly is experiencing tremendous growth right now. The upward spike has just begun. <b>Make use of this upsurge now and within a couple of years, you will have a huge following<\/b>. Even though its more popular among teens now, the others will soon follow suit. It happened to Facebook, it\u2019s happening to Instagram and it will happen to Musical.ly.<\/p>\n<h3>3. Snapchat : the king of social media video engagement<\/h3>\n<figure><img decoding=\"async\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2017\/01\/Snapchatwithacrown.jpg\" alt=\"snapchat crown\" \/><figcaption style=\"text-align: right; font-size: large;\">[Image Credit:<a href=\"https:\/\/www.theonlinefix.com\/\" target=\"_blank\" rel=\"nofollow noopener\">www.theonlinefix.com<\/a>]<\/figcaption><figure><b>Snapchat engagement levels are heavily on the rise<\/b>. According to Digital Trends, <a href=\"http:\/\/www.digitaltrends.com\/social-media\/snapchat-10-billion\/\" target=\"_blank\" rel=\"nofollow noopener\">ten billion videos<\/a> are watched a day in Snapchat. In 2017, this figure is only going to get better. The Financial Times state that Snapchat video views triple every month.<\/p>\n<p><b>Snapchat has already overtaken Facebook in terms of video views per day<\/b>. With 10 billion video views per day as opposed to 8 billion for Facebook, this is more significant than you think. For every user in Snapchat, there are ten times more users in FB. Talk about engagement!<\/p>\n<div class=\"seperate\"><\/div>\n<p><b>TAKEAWAY<\/b>: Spending a few minutes in Snapchat every day can give you a lot of returns. Check out our tips on <a href=\"https:\/\/www.animaker.com\/blogbeginners-guide-snapchat-marketing-ways-better-reach\/\" target=\"_blank\" rel=\"noopener\">Snapchat marketing<\/a> for starters. Also, <b>find influencers who can give you publicity<\/b>.<\/p>\n<h3>4. Video Influencers will team up<\/h3>\n<p><b>Influencer marketing has always been a rising trend<\/b>, especially in Youtube. According to Nielsen, <a href=\"http:\/\/www.nielsen.com\/us\/en\/press-room\/2012\/nielsen-global-consumers-trust-in-earned-advertising-grows.html\" target=\"_blank\" rel=\"nofollow noopener\">92% of consumers<\/a> trust recommendations from individuals over brands even if they don\u2019t know those people. Now influencers are guys with huge fan bases.<\/p>\n<div class=\"seperate\"><\/div>\n<p>The following infographic by <a href=\"http:\/\/www.flyingpointdigital.com\/2016\/02\/01\/influencer-marketing-strategy-in-2016-infographic\/\" target=\"_blank\" rel=\"nofollow noopener\">Flying Point Digital<\/a> says it all.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2017\/01\/3.png\" alt=\"Video Marketing trends Influencer Marketing Infographic\" \/><\/p>\n<p>Though a very effective approach, there is a flipside. <b>Brands need to spend a lot of time hunting down the perfect influencer to voice their brand<\/b>. There is also the issue of inconsistent pricing.<\/p>\n<div class=\"seperate\"><\/div>\n<p>A few days ago, Jake Paul, a 19-year-old Disney star was able to raise <a href=\"http:\/\/venturebeat.com\/2017\/01\/17\/19-year-old-raises-1-million-for-teamdom-to-monetize-influencers\/\" target=\"_blank\" rel=\"nofollow noopener\">1 million dollars<\/a> for his media company TeamDom. It is the first of its kind example where <b>influencers will work as a team<\/b>. Right now they are a group of ten with combined <b>views of 7 billion and 40 million followers<\/b>.<\/p>\n<div class=\"seperate\"><\/div>\n<p>In the future, brands would just have to approach a company with a pool of hundreds and thousands of influencers. Once they fill in their requirements, a team of relevant influencers will be allotted. This team will make a plethora of strategized content to give brands maximum reach.<\/p>\n<div class=\"seperate\"><\/div>\n<p>This sort of approach will <b>bridge the gap between brands and influencers<\/b>. It will also make influencer marketing more effective. The difference would be like hiring an A-team instead of a Hitman.<\/p>\n<div class=\"seperate\"><\/div>\n<p>TeamDom also intends to be a facilitator in nurturing talent and grow more influencers.<\/p>\n<div class=\"seperate\"><\/div>\n<p>This is going to be the trend of 2017 and probably the only way influencer marketing will work in future.<\/p>\n<div class=\"seperate\"><\/div>\n<p><b>TAKEAWAY<\/b>: In 2017, it would make sense to <b>approach such influencer teams<\/b> instead of handpicking an individual. If you have the money, always hire a well-polished team instead of testing an apparent jack of all trades.<\/p>\n<h3>5. The clash of stories<\/h3>\n<div class=\"img-center\"><img decoding=\"async\" style=\"width: 50%;\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2017\/01\/Untitled-design.png\" alt=\"Instagram vs Snapchat\" \/><\/div>\n<p><b>Snapchat became successful thanks to the story feature they invented<\/b>. It allowed users to share small videos about themselves on the go. The cool editing features and filters made it unique and its ease of use made it instantly popular. However, this new player in the social media market was in for an <b>Insta-surprise<\/b>.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2017\/01\/4.jpg\" alt=\"Popular Snapchat filters\" \/><figcaption style=\"text-align: right; font-size: large;\">[Image Credit:<a href=\"https:\/\/www.buzzfeed.com\/i\" target=\"_blank\" rel=\"nofollow noopener\">buzzfeed.com<\/a>]<\/figcaption><figure>\n<div class=\"seperate\"><\/div>\n<p>Just 6 months ago, <b>Instagram Stories which is a direct clone of Snapchat stories (they didn\u2019t even change the name) came out<\/b>. It has achieved a whopping <a href=\"https:\/\/techcrunch.com\/2017\/01\/11\/instagram-stories-hits-150m-daily-users-launches-skippable-ads\/\" target=\"_blank\" rel=\"nofollow noopener\">150 million daily users<\/a> in this short period. This number equals the total user base in Snapchat.<\/p>\n<div class=\"seperate\"><\/div>\n<p><b>Instagram<\/b> stole the idea and <b>made it even better<\/b>. With a huge 600 million user base, they already had the audience.<\/p>\n<div class=\"seperate\"><\/div>\n<p>The stories feature will get massive upgrades as <b>both apps get ready for a social media showdown in 2017<\/b>. The advantage of this feature is that it helps you make a more personal connection with your audience.<\/p>\n<div class=\"seperate\"><\/div>\n<p><b>TAKEAWAY<\/b>: The stories feature in Instagram and Snapchat is the next big thing. Learn how to use it. Think how it will fit into your marketing plan. The basic idea is to <b>connect with your users by letting them peep into your life<\/b>. If you are an entrepreneur, share daily stories on interesting stuff happening within your office. Make sure that it also adds some sort of value to your target audience.<\/p>\n<h3>6. Cross-Platform Strategizing will be done extensively<\/h3>\n<p>Gone are the days when you could make one video on Youtube and share it all over social media. Nowadays, <b>it is crucial to create content that is relevant to each platform<\/b>. You should know what type of videos work on each platform. For example, what works on Instagram is not the kind of videos you want to post on Youtube.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Check out this analysis by <a href=\"http:\/\/tubularinsights.com\/social-video-story-telling-strategy\/\" target=\"_blank\" rel=\"nofollow noopener\">Tubular Insights<\/a>.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2017\/01\/5.png\" alt=\"Different story telling technique according to platform\" \/><\/p>\n<p><b>TAKEAWAY<\/b>: Your competitors will do <b>intense cross-platform strategizing in 2017<\/b> before publishing any video content.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Here is a possible strategy for a 20-minute conference video:<\/p>\n<ol>\n<li>Publish the whole thing on Youtube.<\/li>\n<li>Break the major parts into interesting clips for Facebook. Share one clip each day.<\/li>\n<li>When it comes to Instagram, share the awesome quotes from the conference in the form of 10-15 second videos.<\/li>\n<\/ol>\n<p>Don\u2019t forget to link to the main youtube video in the Instagram and Facebook shares!<\/p>\n<h3>7. VR and 360 degree videos will grow steadily<\/h3>\n<p><a href=\"https:\/\/www.animaker.com\/blog11-vr-marketing-campaigns-that-prove-you-are-already-late\/\" target=\"_blank\" rel=\"noopener\">Virtual Reality<\/a> will be the next big thing even before regular HD videos reach the saturation limit. A recent case study done by <a href=\"http:\/\/www.magnifyre.com\/360-degree-video-case-study\/\" target=\"_blank\" rel=\"nofollow noopener\">Magnifyre<\/a> has shown that the same <b>video gets 28.81% more viewers when published in 360-degree format<\/b>. The number of people who watched the video till the end also doubled.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2017\/01\/6.png\" alt=\"360 degree video\" \/><\/p>\n<p>As you can see, the Click Through Rates(CTR) are significantly higher at 4.51% in 360-degree videos as opposed to 0.56% for regular videos.<\/p>\n<div class=\"seperate\"><\/div>\n<p>The promise shown by VR in 2016 was just the first wave. In 2017, things will really flare up. The main catalyst would be the <b>affordable advertising rates for 360-degree videos<\/b>. The cost per 1000 Impressions(CPM) is only $1.74 as opposed to $4.20 for regular videos.<\/p>\n<div class=\"seperate\"><\/div>\n<p><b>TAKEAWAY<\/b>: Why wait till everyone starts implementing it? Start now and be ages ahead of your competition. <b>Virtual Reality is the future.<\/b><\/p>\n<h3>8. Live Video will be a major trend across all channels<\/h3>\n<h3><\/h3>\n<p>According to <a href=\"https:\/\/livestream.com\/blog\/62-must-know-stats-live-video-streaming\" target=\"_blank\" rel=\"nofollow noopener\">Livestream<\/a>, the number of <b>viewers watching Live Video increased by 81% in 2016<\/b>. This figure is only going to increase in 2017. All the main social media channels have introduced this feature and are heavily investing on it.<\/p>\n<div class=\"seperate\"><\/div>\n<p><a href=\"http:\/\/tubularinsights.com\/live-video-vod-per-play\/#ixzz4JTvPtK7v\" target=\"_blank\" rel=\"nofollow noopener\">Tubular Insights<\/a> claim that desktop users spend an average of 34.5 minutes on LIVE video daily while spending only 2.6 minutes on VOD(Video on Demand)<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2017\/01\/8.png\" alt=\"Live vide stats\" \/><\/p>\n<p>As you can see, Live video is more popular in other platforms as well.<\/p>\n<div class=\"seperate\"><\/div>\n<p><b>TAKEAWAY<\/b>: Live video should be your main weapon in your video marketing 2017 arsenal for 2017. <b>Go LIVE or die!<\/b><\/p>\n<h3>9. Facebook videos will a play huge role in all video marketing campaigns<\/h3>\n<p>Facebook might not be growing as fast as platforms but it\u2019s already big with <b>1.71 billion users<\/b>. It just cannot be ignored!<\/p>\n<div class=\"seperate\"><\/div>\n<p>This chart from Statista says it all:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2017\/01\/7.png\" alt=\"Leading Social Media\" \/><\/p>\n<p>The <b>engagement levels are also far superior in Facebook<\/b> compared to all other platforms:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2017\/01\/10.png\" alt=\"Most engaging social media platforms\" \/><\/p>\n<p>Mark Zuckerberg has been stating for a while that all their apps are taking a video first approach.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Facebook Live is the latest feature that\u2019s getting some noise. They have already invested <b>50 million dollars<\/b> on celebrities and other influencers to promote it.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Facebook had increased the number of videos appearing in news feeds by as much as 360% back in 2015 itself. According to Recode, 500 million users watch facebook videos every day. Of these videos, <b>Facebook Live videos are viewed 3x times longer.<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2017\/01\/Facebook-Live-logo.png\" alt=\"Facebook Live\" \/><\/p>\n<p>Did you know that <b>Facebook sends notifications to your followers when you go live<\/b>? You also get to see who all are watching and view their comments. This allows for Q and A sessions and live interactions. These features take engagement levels to a whole new high.<\/p>\n<div class=\"seperate\"><\/div>\n<p><b>TAKEAWAY<\/b>: Facebook understands the potential of live stream videos. It is going all out to promote it. Remember how 5 years ago we could use Facebook groups to send traffic to our website for free? Now you need to pay for it. Facebook does this all the time. First they help you for free. Then they monetize it. <b>Facebook Live is an amazing feature<\/b> which is free right now. And that\u2019s how it will be for 2017. <b>Of all the video marketing trends we\u2019ve discussed so far, this is probably the most significant<\/b>. Make full use of it!<\/p>\n<h3>10. Video will marry Web design<\/h3>\n<h3><\/h3>\n<p>Many brands have already started <b>integrating videos into their web design<\/b>. The results are amazing. A simple video can make your website refreshingly unique. Check out the <a href=\"http:\/\/answerthepublic.com\" target=\"_blank\" rel=\"nofollow noopener\">home page<\/a> of \u201cAnswer the public\u201d. Using videos in this fashion can dramatically reduce bounce rate.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2017\/01\/answer-the-public-new-keyword-tool.png\" alt=\"Answer the Public Home Page\" \/><\/p>\n<p><b>This trend can only rise in 2017<\/b>. While the most popular way is to use video as background, in 2017, we expect marketers to find more innovative methods. For inspiration, check out this <a href=\"https:\/\/envato.com\/blog\/video-backgrounds-web-design-trends-usability-best-practices\/\" target=\"_blank\" rel=\"nofollow noopener\">excellent blog<\/a> post by Envato.<\/p>\n<div class=\"seperate\"><\/div>\n<p><b>TAKEAWAY<\/b>: Video can captivate new visitors. Think of unique ways in which you can make use of video in your web design. If your home page is a landing page, this could drastically improve conversions.<\/p>\n<h3>11. Video Voicemail<\/h3>\n<h3><\/h3>\n<p>Imagine your customer sending you a mail asking for help. Instead of replying with paragraphs of insanely cool tips, what if the mail looks like this:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2017\/01\/13.png\" alt=\"Wistia Voice Mail\" \/><\/p>\n<p>That\u2019s Wistia\u2019s Erika, responding to a customer query.<\/p>\n<div class=\"seperate\"><\/div>\n<p>A friendly human face can be a thousand times more refreshing than a written mail. This is the sort of connection you want to make with your customers. <b>Voicemails are going to become extremely popular in 2017<\/b>.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Check out this blog from Wistia for step by step instructions on <a href=\"https:\/\/wistia.com\/blog\/stand-out-with-video-voicemails\" target=\"_blank\" rel=\"nofollow noopener\">how you can stand out with voicemails<\/a>!<\/p>\n<div class=\"seperate\"><\/div>\n<p><b>TAKEAWAY<\/b>: Videos can be used to <b>enhance the customer experience in all stages of the buying cycle<\/b>. Make sure your representatives are charming and friendly, though. You don\u2019t want the whole idea to backfire!<\/p>\n<div class=\"seperate\"><\/div>\n<h3>12. Bonus Point: Periscope will be the main live video network for action sports influencers<\/h3>\n<h3><\/h3>\n<p>This bonus point was suggested by Yael Gorchover.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Periscope is the Facebook of &#8220;Live Video&#8221;.<\/p>\n<div class=\"seperate\"><\/div>\n<p>The live video trend was started off by Periscope back in 2015. It was so promising that even before the official launch, Twitter bought the app. Soon Meerkat, a similar app was launched as the main competitor.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Within 6 months, Periscope had a user base of 10 million.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Facebook Live and Youtube Live came up as a response to the huge potential Periscope showed. Even Instagram started its own live feature last week.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Brands like Redbull and Adidas use Periscope a lot.<\/p>\n<div class=\"seperate\"><\/div>\n<p><img decoding=\"async\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2017\/02\/adidas.png\" alt=\"Adidas tweet\" \/><\/p>\n<div class=\"seperate\"><\/div>\n<p>Periscope also allows seamless streaming with GoPro cameras. This is the main feature which divides it from the rest of the competition.<\/p>\n<div class=\"separate\"><\/div>\n<p>TAKEAWAY: While the user bases in Instagram and Facebook are only getting accustomed to Live Video, Periscope offers a huge user base who exist only for Live Video! Tap into this source if Live Video is your main game. If you&#8217;re into action sports, you have to be in Periscope!<\/p>\n<div class=\"seperate\"><\/div>\n<h3>13. Facebook and Youtube are on the verge of revolutionizing paid video ads forever!<\/h3>\n<p>Imagine you are watching a much-awaited movie trailer. How cool would it be if a carousel popped below the video showing you the exact cool T-shirt and watch worn by your favorite actor with a \u201cbuy now\u201d button?<\/p>\n<div class=\"seperate\"><\/div>\n<p>Sounds like revolution? This will take product placements to a whole new level. Movie companies will be more than happy with the extra revenue. Brands will be thrilled to be associated with much-awaited trailers. And the consumers? They will be more than happy to know about products used in the movie as long as it doesn\u2019t interrupt anything.<\/p>\n<div class=\"seperate\"><\/div>\n<p>We\u2019ll have to wait for it though because Facebook and Youtube are still doing some serious testing before bringing this feature out.<\/p>\n<div class=\"seperate\"><\/div>\n<p>So far we just have screenshots to show you:<\/p>\n<div class=\"img-center\"><img decoding=\"async\" style=\"width: 50%;\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2017\/04\/Facebook-new-video-ad.jpg\" alt=\"New Facebook Video Ads\" \/><\/div>\n<p>Many FB users have started noticing this:<\/p>\n<div class=\"img-center\"><img decoding=\"async\" style=\"width: 50%;\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2017\/04\/Facebook-user-query.png\" alt=\"Facebook User Query\" \/><\/div>\n<p>However the Facebook help team has decided not to respond to these queries for now. They are probably waiting for the right moment to come out with all guns blazing.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Facebook already allows businesses to tag their products on posts. It was a free tagging option.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2017\/04\/Facebook-Prduct-tagging.png\" alt=\"Facebook product tagging\" \/><\/p>\n<p>It seems that now they have finally found out a way to monetize it!<\/p>\n<div class=\"seperate\"><\/div>\n<p>The youtube version works more like Adwords. It\u2019s not like brands can tag their products and show it below. Youtube has an algorithm which identifies objects based on the video title, description, tags and then shows relevant ads below.<\/p>\n<div class=\"img-center\"><img decoding=\"async\" style=\"width: 50%;\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2017\/04\/youtube-ads-2.jpg\" alt=\"youtube video ads\" \/><\/div>\n<p>TAKEAWAY: As video ads get revolutionized, start thinking of making entertaining videos that include your products. These videos shouldn&#8217;t be commercial in nature. Paid ads in Youtube might get hotter than Google ads as it will be visually relevant to the customer.<\/p>\n<h3>14. This is the year of Vertical Videos<\/h3>\n<p>There has been a humungous increase in vertical videos thanks to the smartphone era. If you look at the trends, the number of vertical videos online have increased from a mere 5% in 2011 to a whopping 30% in 2016.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2017\/03\/3.gif\" alt=\"Vertical video trends\" \/><\/p>\n<p>Thanks to Snapchat, more than 10 billion vertical videos are consumed every single day. Facebook and Youtube have made their apps vertical video friendly. By the way, these are corporate giants who analyze billions of users before adding in new features!<\/p>\n<div class=\"seperate\"><\/div>\n<p>The pattern is clear. As users are consuming info using a vertical screen, vertical videos are getting very hot now.<\/p>\n<p>Even we have been getting requests from around the world to include a vertical video maker in Animaker. So we decided to conduct a market research using 10,000 people within our mailing list. We found out that a whopping 73% of the respondents were confident that vertical video is the next big thing.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2017\/03\/2.gif\" alt=\"Vertical Video Survey\" \/><\/p>\n<p>This is the reason why we finally decided to take the plunge and become the only <a href=\"https:\/\/www.animaker.com\/vertical-video\">animated vertical video maker<\/a> in the market!<\/p>\n<div class=\"seperate\"><\/div>\n<p>TAKEAWAY: Every serious website on the internet has been mobile optimized. So why not make smartphone-friendly videos as well? Snapchat ads have had 9x times more completion when vertical optimized videos were used. It\u2019s always better to be among the first to adopt a trend. Don\u2019t wait for your competition to surge ahead!<\/p>\n<div class=\"seperate\"><\/div>\n<p><b>Everyone is going to go all out video marketing in 2017<\/b>. Moreover, we live in times where even ads are highly targeted. So your videos need to be totally relevant and have the quality to add substantial value. <b>The winners this year will be the ones with a well documented strategy<\/b>. Make sure you refer the above trends while drafting your <a href=\"https:\/\/www.animaker.com\/blogguide-to-video-marketing-success\/\" target=\"_blank\" rel=\"noopener\">video marketing strategy<\/a>.<\/p>\n<div class=\"seperate\"><\/div>\n<p>What is your take on the above video marketing trends in 2017?<\/p>\n<p><b>Do you have any insights<\/b> on how things will shape up this year? Let us know in the comments!<\/figure>\n<\/figure>\n<\/figure>\n<\/figure>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>We have a very exciting year coming up! All content marketing efforts are going to be directed to video. While video marketing spiked up in 2016, 2017 is going to be the year where a lot of brands go in for the kill. Keeping this in mind, social media giants are battling it out heavily. [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":15,"featured_media":4078,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[103,174,106,6],"tags":[108,155,135,107,75],"table_tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>11 Trends that will shape Video Marketing in 2017!<\/title>\n<meta name=\"description\" content=\"Video marketing trends have changed a lot over the years. These insights will help you make a kickass video marketing strategy this year.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.animaker.com\/blog\/11-video-marketing-trends-2017\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"11 Trends that will shape Video Marketing in 2017!\" \/>\n<meta property=\"og:description\" content=\"Video marketing trends have changed a lot over the years. These insights will help you make a kickass video marketing strategy this year.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.animaker.com\/blog\/11-video-marketing-trends-2017\/\" \/>\n<meta property=\"og:site_name\" content=\"Video Making and Marketing Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theanimaker\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-24T18:47:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-09T06:46:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2017\/01\/1170x500.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1170\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Arvind Kesh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TheAnimaker\" \/>\n<meta name=\"twitter:site\" content=\"@TheAnimaker\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Arvind Kesh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"15 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.animaker.com\/blog\/11-video-marketing-trends-2017\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.animaker.com\/blog\/11-video-marketing-trends-2017\/\"},\"author\":{\"name\":\"Arvind Kesh\",\"@id\":\"https:\/\/www.animaker.com\/blog\/#\/schema\/person\/1725a2d81814417654c622ee61ce1782\"},\"headline\":\"14 Trends that will shape Video Marketing in 2017 (Updated)\",\"datePublished\":\"2017-01-24T18:47:22+00:00\",\"dateModified\":\"2021-12-09T06:46:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.animaker.com\/blog\/11-video-marketing-trends-2017\/\"},\"wordCount\":2920,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.animaker.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.animaker.com\/blog\/11-video-marketing-trends-2017\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2017\/01\/1170x500.jpg\",\"keywords\":[\"Content marketing\",\"Digital marketing\",\"Social media marketing\",\"video content marketing\",\"video marketing\"],\"articleSection\":[\"Business\",\"Startups\",\"Video content marketing\",\"Video Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.animaker.com\/blog\/11-video-marketing-trends-2017\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.animaker.com\/blog\/11-video-marketing-trends-2017\/\",\"url\":\"https:\/\/www.animaker.com\/blog\/11-video-marketing-trends-2017\/\",\"name\":\"11 Trends that will shape Video Marketing in 2017!\",\"isPartOf\":{\"@id\":\"https:\/\/www.animaker.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.animaker.com\/blog\/11-video-marketing-trends-2017\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.animaker.com\/blog\/11-video-marketing-trends-2017\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2017\/01\/1170x500.jpg\",\"datePublished\":\"2017-01-24T18:47:22+00:00\",\"dateModified\":\"2021-12-09T06:46:52+00:00\",\"description\":\"Video marketing trends have changed a lot over the years. 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