{"id":4391,"date":"2017-03-23T13:46:20","date_gmt":"2017-03-23T13:46:20","guid":{"rendered":"http:\/\/www.animaker.com\/blog?p=4391"},"modified":"2025-04-29T08:11:27","modified_gmt":"2025-04-29T08:11:27","slug":"era-of-vertical-videos","status":"publish","type":"post","link":"https:\/\/www.animaker.com\/blog\/era-of-vertical-videos\/","title":{"rendered":"Attention marketers: The Era of Vertical Videos is here!"},"content":{"rendered":"

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The best brands observe trends<\/a> and act accordingly. This is why apps like Buzzsumo have become very popular in recent years. If you know where the market is moving towards, you have a major advantage.<\/b><\/p>\n

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When it comes to trends, the keyword is consumer attention<\/b>. It\u2019s not just about creating good content. It\u2019s about creating content at the right places optimized for the right devices<\/b>.<\/p>\n

So where is consumer attention now?<\/h2>\n

The television is turning into a dodo each year. The smartphone<\/b> is undoubtedly killing it. There will be a whopping 3 billion smartphone users by the end of 2020. This is why digital advertising is going to overtake TV advertising this year.<\/p>\n

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[Image Credit:Link<\/a>]<\/figcaption><\/figure>\n
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The most popular way to make some noise on the internet now is undoubtedly video.<\/b> More than 80% of web traffic will be video traffic by 2019<\/a>. This is because ideas conveyed through videos are easily digestible and memorable compared to any other format.<\/p>\n

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So what\u2019s the rising trend? Video content optimized for mobile!<\/b> For engaging your audience, you need to connect to them in a way they prefer. Every professional website today is mobile optimized. So why not optimize videos as well?<\/p>\n

Vertical Video Syndrome!<\/h2>\n

Vertical video syndrome hit the web when the smartphone suddenly empowered billions of people with an inbuilt camcorder. But unlike other devices, the smartphone was designed to be held vertically<\/b>. People held it vertically when they were messaging and calling. So they naturally did the same while shooting videos.<\/p>\n

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Things weren\u2019t so bad until it was uploaded on youtube:<\/p>\n

\"Vertical<\/p>\n

Notice the ugly black bars? It\u2019s a bit annoying. But for some people, it was more than annoying. The internet turned into a hostile place for vertical videos.<\/p>\n

\"Vertical<\/div>\n

This meme is based on a video that went viral during that period. It portrayed the sentiments of a new cult of vertical video haters. It has around 7 million views<\/b> till date:<\/p>\n