{"id":448,"date":"2014-09-21T21:35:13","date_gmt":"2014-09-22T04:35:13","guid":{"rendered":"http:\/\/www.animaker.com\/blog?p=448"},"modified":"2016-02-25T05:22:21","modified_gmt":"2016-02-25T05:22:21","slug":"the-art-of-picking-colours-for-business-presentations","status":"publish","type":"post","link":"https:\/\/www.animaker.com\/blog\/the-art-of-picking-colours-for-business-presentations\/","title":{"rendered":"The Art Of Picking Colours for Business Presentations"},"content":{"rendered":"<p><span id=\"rgb(199, 069, 079)\"><\/span><!--Apply Baner Image bg color--><\/p>\n<p>Does your presentation go haywire? Or has it sunk in a hurry? Stop!!! There is something you are missing.<\/p>\n<p>Add the WOW!! factor &#8230; a tint of colour\u2026 And <span style=\"color: #2e2e2e; font-weight: bold;\"><big>lock your Audience Attention.<\/big><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"fRightO size-thumbnail wp-image-452\" style=\"color: #333333; font-size: 13.3333330154419px; font-style: normal; line-height: 14.0833330154419px;\" alt=\"Eyes\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2014\/09\/Eyes1.png\" width=\"150\" height=\"150\" \/><\/p>\n<p>Colour picking isn&#8217;t rocket science!! <\/p>\n<p>Colours speak all languages.<\/p>\n<p>Colour creates changes, reveals and establishes the goal.<\/p>\n<p>Colours are vital components to enhance the visual appeal and bring in clarity.<\/p>\n<p>The choice of colour is an important decision to be made at the outset of a presentation.<\/p>\n<p>Get ready to Brainstorm on the art of picking colours!!<\/p>\n<h2><span style=\"color: black;\">1. Coordinate Correct Colour Combination<\/span><\/h2>\n<ul>\n<li>This is all about\u00a0<span style=\"color: #6d47b1; font-weight: bold;\"><big>contrast <\/big><\/span>-Always choose high contrast.Any of these choices will go well<img decoding=\"async\" class=\"aligncenter\" alt=\"ColourCombination.png\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2014\/09\/ColourCombination.png\" \/><\/li>\n<li>Use a <span style=\"color: #6d47b1; font-weight: bold;\"><big>Contrast Calculator<\/big><\/span> to determine which combinations work and which does not.<br \/>\nThis calculator will determine whether two colors you are thinking of using on your slides have enough contrast to be seen clearly by the audience.It calculates the best contrast based on international standards.<br \/>\nClick on the link to adjust,mix and blend to arrive at the<a href=\"http:\/\/webdesignledger.com\/tools\/10-super-useful-tools-for-choosing-the-right-color-palette\/\"><span style=\"color: #0000ff;\"> Right Colour Palette.<\/span><\/a><\/li>\n<li>Study the<span style=\"color: #6d47b1; font-weight: bold;\"><big> Colour Wheel<\/big><\/span> to know what colours harmonize and look appropriate together.Colours opposite each other complement and generate a dynamic effect.<br \/>\n<img decoding=\"async\" class=\"aligncenter\" alt=\"ColourWheel.png\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2014\/09\/ColourWheel.png\" \/><\/li>\n<li>Avoid colour combinations that are hard to read and produce a disturbing effect on the viewer.<br \/>\nCombinations to avoid are,<br \/>\n<span style=\"color: #ff0000; font-weight: bold;\"><big>Red<\/big><\/span> + <span style=\"color: #00ff00; font-weight: bold;\"><big>Green<\/big><\/span><br \/>\n<span style=\"color: #ff0000; font-weight: bold;\"><big>Red<\/big><\/span> + <span style=\"color: #0000ff; font-weight: bold;\"><big>Blue<\/big><\/span><br \/>\n<span style=\"color: #ffbf00; font-weight: bold;\"><big>Orange<\/big><\/span> + <span style=\"color: #0000ff; font-weight: bold;\"><big>Blue<\/big><\/span><br \/>\nKeep your colour palette simple with only 4-6 colours.<\/li>\n<\/ul>\n<h2><span style=\"color: black; font-weight: bold;\">2. Find Foreground (text) colours that Float above background colours instead of blending with it.<\/span><\/h2>\n<ul>\n<li>Dark Background with Light text.<\/li>\n<li>Light Background with Dark text.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter\" alt=\"YesNo.png\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2014\/09\/YesNo.png\" \/><\/p>\n<h2><span style=\"color: black; font-weight: bold;\">3. Bring in Best Background colour<\/span><\/h2>\n<p>Psychologically, each colour conveys a specific thought.<\/p>\n<p>Match your goal with it!!!<\/p>\n<ul>\n<li>\n<h5><span style=\"color: #6d47b1; font-weight: bold;\">Colour Psychology<\/span><\/h5>\n<p>Colours affect us mentally, physically, consciously and subconsciously.<br \/>\nPsychologists suggest that colour impressions can account for 60% of acceptance or rejection of a product or service.<br \/>\nNow, don&#8217;t you think learning the art of picking colours will do you good and promote your presentation or business?<br \/>\nColours have an emotional meaning. Different colours evoke different emotions.<br \/>\nPick the colour that shouts out your message- loud and clear.\n<\/li>\n<\/ul>\n<table style=\"background-color: #bdbdbd;\" class=\"table1\">\n<tbody>\n<tr>\n<td><strong><span style=\"color: #2e2e2e; font-weight: bold;\"><big>COLOUR<\/big><\/span><\/strong><\/td>\n<td><strong><span style=\"color: #2e2e2e; font-weight: bold;\"><big>EMOTIONS EVOKED<\/big><\/span><\/strong><\/td>\n<\/tr>\n<tr style=\"background-color: white;\">\n<td><strong><span style=\"color: red;\"><big>Red<\/big><\/span><\/strong><\/td>\n<td><big>Revolution,Energy,Enthusiasm<\/big><\/td>\n<\/tr>\n<tr style=\"background-color: #D8D8D8;\">\n<td><strong><span style=\"color: blue;\"><big>Blue<\/big><\/span><\/strong><\/td>\n<td><big>Trust,Formal,Discipline<\/big><\/td>\n<\/tr>\n<tr style=\"background-color: white;\">\n<td><strong><span style=\"color: green;\"><big>Green<\/big><\/span><\/strong><\/td>\n<td><big>Prosperity,Peace,Environment<\/big><\/td>\n<\/tr>\n<tr style=\"background-color: #D8D8D8;\">\n<td><strong><span style=\"color: yellow;\"><big>Yellow<\/big><\/span><\/strong><\/td>\n<td><big>Innovative,Joy,Active<\/big><\/td>\n<\/tr>\n<tr style=\"background-color: white;\">\n<td><strong><big>Black<\/big><\/strong><big><\/big><\/td>\n<td><big>Power,Classy,Expensive<\/big><\/td>\n<\/tr>\n<tr style=\"background-color: #D8D8D8;\">\n<td><strong><span style=\"color: white;\"><big>White<\/big><\/span><\/strong><\/td>\n<td><big>Purity,Simplicity,Cleanliness<\/big><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span style=\"color: black; font-weight: bold;\">4. Perceive the colour Purpose<\/span><\/h2>\n<p>Colour is a powerful communication tool that sets mood priority and emphasize the information you need to convey.<\/p>\n<ul>\n<li>Red helps to produce warmth and boost energy<\/li>\n<li>Blue helps to emanate a cooling and relaxed effect.It is also good for prolonged viewing especially to pacify the irritated crowd.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter\" alt=\"HotCool.png\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2014\/09\/HotCool.png\" \/><br \/>\nIn the above text, when we swap the colours, the meaning is lost!!!That\u2019s the magic of colour!!!<\/p>\n<ul>\n<li>Keep in mind the target audience and choose a colour which suits your audience type.<\/li>\n<\/ul>\n<table style=\"background-color: #bdbdbd;\" class=\"table1\">\n<tbody>\n<tr>\n<td><strong><span style=\"color: #2e2e2e; font-weight: bold;\"><big>COLOUR<\/big><\/span><\/strong><\/td>\n<td><strong><span style=\"color: #2e2e2e; font-weight: bold;\"><big>TARGET AUDIENCE<\/big><\/span><\/strong><\/td>\n<\/tr>\n<tr style=\"background-color: white;\">\n<td><strong><span style=\"color: blue;\"><big>Blue<\/big><\/span><\/strong><\/td>\n<td><strong><big>Men<\/big><\/strong><\/td>\n<\/tr>\n<tr style=\"background-color: #D8D8D8;\">\n<td><strong><span style=\"color: purple;\"><big>Purple<\/big><\/span><\/strong><\/td>\n<td><strong><big>Women<\/big><\/strong><\/td>\n<\/tr>\n<tr style=\"background-color: white;\">\n<td><strong><span style=\"color: #D8D8D8;\"><big>Green<\/big><\/span><\/strong><\/td>\n<td><strong><big>Elders<\/big><\/strong><\/td>\n<\/tr>\n<tr style=\"background-color: #D8D8D8;\">\n<td><strong><span style=\"color: yellow;\"><big>Yellow<\/big><\/span><\/strong><\/td>\n<td><strong><big>Kids<\/big><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>This, we call is the secret of a successful presentation!!<br \/>\n<img decoding=\"async\" class=\"aligncenter\" alt=\"Audiencekids.png\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2014\/09\/Audiencekids.png\" \/><br \/>\n<span style=\"color: #6d47b1; font-weight: bold;\">Let your presentation slide,splash into the colour pool and shine smart!!<\/span><br \/>\n<span style=\"color: #6d47b1; font-weight: bold;\">Colour!!!! Conquer!!!!<\/span><br \/>\n<img decoding=\"async\" class=\"aligncenter\" alt=\"ColourDart.png\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2014\/09\/ColourDart.png\" \/><br \/>\nNow, What is your colour?Go Ahead&#8230;.<br \/>\nHope this article reaches and enables better insight of colour sense and contrast.Wishes to ink the right colour and illuminate your presentation!!<br \/>\nI would like to hear from you. Do you think it influences your audience? Share your favourite colours and your experience in the comments section below.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Does your presentation go haywire? Or has it sunk in a hurry? Stop!!! There is something you are missing. Add the WOW!! factor &#8230; a tint of colour\u2026 And lock your Audience Attention. Colour picking isn&#8217;t rocket science!! Colours speak all languages. Colour creates changes, reveals and establishes the goal. Colours are vital components to [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":7,"featured_media":1042,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[103,87],"tags":[22,30,31,32,41,78],"table_tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Art Of Picking Colours for Business Presentations<\/title>\n<meta name=\"description\" content=\"It teaches best the art of picking colours for a business presentation. 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