{"id":4771,"date":"2017-05-18T14:23:17","date_gmt":"2017-05-18T14:23:17","guid":{"rendered":"http:\/\/www.animaker.com\/blog?p=4771"},"modified":"2025-04-27T10:41:41","modified_gmt":"2025-04-27T10:41:41","slug":"7-social-video-hacks-marketers-should-know","status":"publish","type":"post","link":"https:\/\/www.animaker.com\/blog\/7-social-video-hacks-marketers-should-know\/","title":{"rendered":"7 Social Video Hacks every Marketer should know!"},"content":{"rendered":"

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Social Media was once a place for people to meet, chat and check on each other.<\/strong> Facebook did it perfectly well and rose to become a 350 billion dollar company. However, things have changed so much now. It has turned into more of a video distribution channel.<\/strong><\/p>\n

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Even though, People have moved on to Snapchat and Instagram to socialise these days, we can see that video has invaded even there!<\/strong> In a recent survey by Diode digital on choosing the most preferable type of content, 60 percent of the respondents voted video over text. <\/strong>No wonder, Cisco<\/a> has reported that video content will account for 80 percent <\/strong>of the global traffic by 2019.<\/p>\n

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Why Videos are getting hotter than ever in Social media?<\/h3>\n

A survey by Socialbakers based on Facebook shows that videos show a 135% increase in organic reach versus image posts.<\/p>\n

Based on this research, Videos have the highest organic reach than other types of content.<\/p>\n

\"Video<\/p>\n

Few years back, images were the most dominant type of content shared on Facebook. Just in a year or two, the number of images shared have fallen down drastically.<\/p>\n

One reason for this change could be the change in Facebook algorithm. A recent article on Adage has revealed that Facebook\u2019s content-recommendation algorithm gives preference to its own video player when determining what content to show in people\u2019s news feeds.<\/p>\n

Similarly, Twitter has come up with a \u201ctop ten videos\u201d section where it shows relevant video tweets.<\/p>\n

It is apparent that social media giants are preferring videos over other content formats. So if you want to regularly pop up in people\u2019s newsfeeds, you better go heavy on video!<\/p>\n

So how can you leverage the social video trend?<\/h3>\n

1. Go Live<\/h4>\n

Live video is not a new concept. Popular events were always telecasted live in TV.<\/p>\n

But recently social media giants have started promoting live videos heavily!<\/p>\n

\"live<\/p>\n

Periscope was first to come up with live videos. Within 4 months after launching, the total users surpassed a whopping 10 million. Then came Meerkat who hasn\u2019t been as successful.<\/p>\n

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However, it\u2019s Facebook and Youtube were all the action is right now, that too Facebook in particular.<\/p>\n

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Live videos are popular because of the authenticity it promises. It has an aura which beats scripted videos.<\/strong>
\nThe best thing about Facebook live is that even normal people can go viral. For example, this is the most popular Live Video in Facebook:<\/p>\n