{"id":4973,"date":"2017-06-22T18:47:28","date_gmt":"2017-06-22T18:47:28","guid":{"rendered":"http:\/\/www.animaker.com\/blog?p=4973"},"modified":"2017-06-30T10:09:58","modified_gmt":"2017-06-30T10:09:58","slug":"6-extraordinary-live-videos","status":"publish","type":"post","link":"https:\/\/www.animaker.com\/blog\/6-extraordinary-live-videos\/","title":{"rendered":"What you can learn from 6 extraordinary Live Videos that went viral"},"content":{"rendered":"<p><span id=\"rgb(000, 172, 172)\"><\/span><!--Apply Baner Image bg color--><\/p>\n<p>Live video is not a new idea. It\u2019s been there for a long time &#8211; in TV though! It has <b>exploded<\/b> in the Internet arena only recently. That too in a more <b>accessible<\/b> fashion for the common man. Live Videos are not just videos streamed live anymore, these are avenues of <b>real-time interaction<\/b> between businesses and their customers. <\/p>\n<div class=\"seperate\"><\/div>\n<p>While some businesses are nailing it, some still need a bit of catching up to do. No matter how it\u2019s going for you, there is always a chance to get better by learning from other\u2019s successes. <\/p>\n<div class=\"seperate\"><\/div>\n<p>I\u2019ve compiled together a list of brands and businesses who are <b>killing it<\/b> with live videos. An in-depth analysis has been done for each example so that you have tons of strategies to take away.<\/p>\n<h3>1. Ferrari SF-70H launch<\/h3>\n<p>This year, Ferrari unveiled its latest car Ferrari SF-70H by going live on Facebook. Ferrari has taken an extraordinarily unique approach while revealing their latest Ferrari model live on Facebook. They created a suspense in Facebook with a series of <strong>two back to back live videos.<\/strong> The first video begins with the countdown of 60 minutes. The timer ticks down finally to the next video live streamed at their website.<\/p>\n<div class=\"seperate\"><\/div>\n<p>The second live video unveils the Ferrari SF-70H with some personnel surrounding the car. The music was accompanied by a series of roving shots of the car. The famous racers Sebastian Vettel and Kimi Raikkonen carried out the showdown run at the team\u2019s private test track at Fiorano. The campaign took off really well with half a million views.  <\/p>\n<div class=\"seperate\"><\/div>\n<div class=\"aspect-holder\">\n<div class=\"aspect-16-9\"><\/div>\n<div class=\"element\">\n<iframe loading=\"lazy\" src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https%3A%2F%2Fwww.facebook.com%2FScuderiaFerrari%2Fvideos%2F1579011198795165%2F&#038;width=950&#038;show_text=true&#038;height=613&#038;appId\" width=\"950\" height=\"613\" style=\"border:none;overflow:hidden\" scrolling=\"no\" frameborder=\"0\" allowTransparency=\"true\"><\/iframe>\n<\/div>\n<\/div>\n<div class=\"seperate\"><\/div>\n<h4>Takeaway<\/h4>\n<ul class=\"circle\">\n<li><strong><b>Send Traffic to your website:<\/b><\/strong> What Ferrari did was a master stroke of leveraging the trends of the time. As Facebook is pushing live video heavily, they used it to promote their livestream video in their own website. They drove tens of thousands of traffic from Facebook directly to their website for free. At a time where FB Ad clicks to external link costing a lot of money, this was a neat little trick which you can also use!<\/li>\n<div class=\"seperate\"><\/div>\n<li><strong><b>Leverage FOMO if possible:<\/b><\/strong> FOMO (Fear of missing out) is the biggest weapon one can leverage using a live video. Ferrari did exactly that. Though they just put up a countdown clock in the live video, a countdown coming from Ferrari\u2019s official page pushes people more to know what is waiting on the other side. <\/li>\n<\/ul>\n<h3>2.  Grazia UK and Facebook collaboration<\/h3>\n<p>Grazia is a women\u2019s international weekly fashion magazine based in UK. Grazia\u2019s Live Video is probably the best example of how print media can make use of Facebook\u2019s live streaming feature. They promised to create a special feature which will be created by their readers themselves. <\/p>\n<div class=\"seperate\"><\/div>\n<p>They decided to host an event in Facebook Headquarters where all their readers could come and pose questions, cast votes and feature ideas. Some of them even got to write a bylined piece for the magazine.\n<\/p>\n<div class=\"aspect-holder\">\n<div class=\"aspect-16-9\"><\/div>\n<div class=\"element\">\n<iframe loading=\"lazy\" src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https%3A%2F%2Fwww.facebook.com%2FGraziaUK%2Fvideos%2F10154255020229496%2F%20&#038;width=950&#038;show_text=true&#038;height=613&#038;appId\" width=\"950\" height=\"613\" style=\"border:none;overflow:hidden\" scrolling=\"no\" frameborder=\"0\" allowTransparency=\"true\"><\/iframe>\n<\/div>\n<\/div>\n<p>Whatever happened was later re-purposed into print media.<\/p>\n<div class=\"seperate\"><\/div>\n<p>So how did Grazia pull off such amazing engagement levels?<\/p>\n<div class=\"seperate\"><\/div>\n<p>Grazia UK editor Natasha Pearlman says that they promoted the event by notifying via the Grazia app. There were mini trailers aired about the event on Facebook. The event was aired  for <strong>5 days<\/strong> in Facebook live. There was also an exit live debate on empowering women entrepreneurship and small business. It was filmed before an audience and streamed to people watching in Facebook live.  <\/p>\n<div class=\"seperate\"><\/div>\n<p>With this move, Grazia unified their users in multiple platforms (Social, website, print, mobile) under one common roof.<\/p>\n<h4>Takeaway<\/h4>\n<ul class=\"circle\">\n<li>  <strong><b>Make the customer the hero of your story:<\/b><\/strong> This act has allowed Grazia UK to humanize their brand. Besides, many viewers got interested when Grazia UK gave an open opportunity to write a bylined article for their issue.<br \/>\nWith this live video, Grazia have given their audience a whole <strong>new perspective<\/strong> of content curation right before their eyes. This could be one of the best practices of a publisher leveraging a live video.By taking the audience\u2019s input as a part of the community issue, Grazia have expressed their <strong>customer loyalty<\/strong> which deepened the relationship with the audience.<\/li>\n<li><strong><b>Longer videos can give greater engagement:<\/b><\/strong> As mentioned before, each video session lasted an average of 51 minute long. Natasha Pearlman (Grazia UK editor) believed that longer videos tend to perform better. This is because they give more time for word of mouth.<\/li>\n<div class=\"seperate\"><\/div>\n<li><b>Humanise your brand:<\/b>Live video has given businesses an opportunity to humanise with the brand. You can use live video to better understand your audience needs and necessities. We all have come from the time where ads were the only medium to convince the audience. But now, live video has become the face of the brand to personally approach every individual and give them what they need. <\/li>\n<\/ul>\n<h3>3. Tastemade<\/h3>\n<p>Another unique example is Tastemade\u2019s live video, which earned <strong>3 million views.<\/strong> Here is the video.<\/p>\n<div class=\"seperate\"><\/div>\n<div class=\"aspect-holder\">\n<div class=\"aspect-16-9\"><\/div>\n<div class=\"element\">\n<iframe loading=\"lazy\" src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https%3A%2F%2Fwww.facebook.com%2Ftastemade%2Fvideos%2F1018515984902235%2F&#038;width=950&#038;show_text=true&#038;height=613&#038;appId\" width=\"950\" height=\"613\" style=\"border:none;overflow:hidden\" scrolling=\"no\" frameborder=\"0\" allowTransparency=\"true\"><\/iframe>\n<\/div>\n<\/div>\n<p>Being a popular culinary brand, people expected them to show a delicious recipe. But, Tastemade had other plans. Tastemade tested their luck with a <strong>miniature cooking<\/strong> live video. According to Tastemade, this concept was suggested by one of their Japanese partners. As it turns out, miniature cooking is already popular in Japan. It is a part of their pop culture known as <strong>\u201ckawaii\u201d<\/strong>&#8211; meaning cuteness. <\/p>\n<div class=\"seperate\"><\/div>\n<p>The video took a positive turn making around 3.7 million views which contributed a lot to their brand image thereafter.<\/p>\n<div class=\"seperate\"><\/div>\n<p>After that, Tastemade have come up with many other tiny kitchen recipes.<\/p>\n<div class=\"seperate\"><\/div>\n<p>People like the idea of big hands painfully making tiny (but real) food over a small flame. Viewers loved the miniature cooking concept so much that they even requested for the <strong>sale<\/strong> of miniature cooking sets.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Tastemade\u2019s unique miniature cooking live video not only attracted millions of viewers in the internet but also <strong>inspired miniature artists.<\/strong> Shay Aaron, an Israeli set and costume designer, launched an Etsy shop of pint-sized food models. He made mini replicas of fruit pies and roast beef, for the consumers to wear the designs. Aaron, a &#8220;miniaturist,&#8221; has turned the likes of pancakes, avocado, and ice cream cones into cufflinks, necklaces, and earrings.<\/p>\n<p>Tastemade has taken <strong>\u201cless is more\u201d<\/strong> to a whole new level!<\/p>\n<h4>Takeaway<\/h4>\n<p>From a budding startup started in 2012, Tastemade now boasts of having 200 million+ monthly users. Here is what we can learn from them.<\/p>\n<ul class=\"circle\">\n<li><strong><b> Surprise your Audience:<\/b><\/strong> Tastemade took a bold approach by trying out something different from the usual.<br \/>\nIf it weren\u2019t  for Tastemade, this interesting miniature food art from Japan would have been hidden from the world. Tastemade has taken a bold move by integrating the idea of miniature cooking with their niche and bringing it in front of the world.<\/li>\n<li><strong> <b>Keep innovating:<\/b><\/strong> Whenever you decide to make your live video, try to explore a \u201cunique element\u201d within your industry. If your idea hits the mark, you will still be recognised as a thought leaders in your niche, just like Tastemade.<\/li>\n<li><strong>  <b>Leverage on the Trend:<\/b><\/strong> When Tastemade\u2019s miniature live video went popular, they did not stop with that. They leveraged the trend and built their brand around it. The whole strategy has worked so well that when people speak of miniature cooking, Tastemade is what comes to their mind. The long list of miniature recipes and the sale of Tastemade\u2019s kitchen is proof enough. <\/li>\n<li><strong><b>Balance the visuals with the audio:<\/b> <\/strong> Another reason why Tastemade\u2019s video became an instant hit is because of the way they have implemented it. They have <strong>balanced the ratio <\/strong>of the visuals and voice perfectly, engaging the audience throughout the video. Even if the video is played without the sound, the video still seems interesting. <\/li>\n<\/ul>\n<h4>4. General Electric (GE)<\/h4>\n<p>GE went live on Periscope with the <strong>help of drones<\/strong>. This campaign allowed viewers to view their facility industry and get a drone\u2019s eye view of some of the company\u2019s least accessible facilities. The live video gave glimpses of jet engines, locomotives, wind turbines and industrial machinery which are made and tested to extremes. The entire episode had a commentary from GE scientists and technologists showing off the industry\u2019s expertise. Here is the video.<\/p>\n<div class=\"aspect-holder\">\n<div class=\"aspect-16-9\"><\/div>\n<div class=\"element\">\n<iframe loading=\"lazy\" src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https%3A%2F%2Fwww.facebook.com%2FGE%2Fvideos%2F871685622899733%2F&#038;width=950&#038;show_text=true&#038;height=613&#038;appId\" width=\"950\" height=\"613\" style=\"border:none;overflow:hidden\" scrolling=\"no\" frameborder=\"0\" allowTransparency=\"true\"><\/iframe>\n<\/div>\n<\/div>\n<p>The campaign was held for 5 days with 5 different infrastructures shot through one reengineered drone. The campaign ended with the revelation of the \u201cLight Grid\u201d which illuminated the inner city park.<\/p>\n<h4>Takeaway<\/p>\n<h4>\n<ul class=\"circle\">\n<li><strong><b>Show Transparency:<\/b><\/strong> Live videos showing \u201cbehind the scenes\u201d action are gaining a lot of traction nowadays. This is because behind the scenes video gives an aura of transparency that builds trust.<\/li>\n<li><b>Show expertise:<\/b> Showing expertise and projecting it is an efficient way to look like thought leader in your niche. That is exactly what GE did. They showed off their cool machinery and sophisticated manufacturing facility to look advanced and top notch.  <\/li>\n<\/ul>\n<h3>5. Chevrolet Bolt EV <\/h3>\n<p>In January 2016, Chevrolet launched the new electric car Bolt-EV at CES 2016 event live on facebook . General Motors livestreamed Mary Barra\u2019s (CEO of GM) keynote speech claiming that they were the first automaker brand to use the recently launched Facebook live feature to show the audience. The video also streamed the <strong>first look<\/strong> of the Chevy Bolt EV. Overall, the live video lasted for 25 minutes. Their second video was a<strong> 360 degree<\/strong> inside look of the car. The live event was received well with half a million views across the world. <\/p>\n<div class=\"aspect-holder\">\n<div class=\"aspect-16-9\"><\/div>\n<div class=\"element\">\n<iframe loading=\"lazy\" src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https%3A%2F%2Fwww.facebook.com%2Fchevrolet%2Fvideos%2F10153831975917296%2F&#038;width=950&#038;show_text=true&#038;height=613&#038;appId\" width=\"950\" height=\"613\" style=\"border:none;overflow:hidden\" scrolling=\"no\" frameborder=\"0\" allowTransparency=\"true\"><\/iframe>\n<\/div>\n<\/div>\n<p>360 degree view of the car<\/p>\n<div class=\"aspect-holder\">\n<div class=\"aspect-16-9\"><\/div>\n<div class=\"element\">\n<iframe loading=\"lazy\" src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https%3A%2F%2Fwww.facebook.com%2Fchevrolet%2Fvideos%2F10153832044912296%2F%3Ftheater&#038;width=950&#038;show_text=true&#038;height=613&#038;appId\" width=\"950\" height=\"613\" style=\"border:none;overflow:hidden\" scrolling=\"no\" frameborder=\"0\" allowTransparency=\"true\"><\/iframe>\n<\/div>\n<\/div>\n<h4>Takeaway<\/h4>\n<ul class=\"circle\">\n<li><strong> <b>Product announcements can be best done with live videos:<\/b><\/strong><br \/>\nLive videos create an excitement while revealing a latest product update. A blog article or any other media cannot give the first hand experience of that of a live video. In order to make the most of the event, you need to instil some curiosity  about the live event even prior to the live streaming.<\/li>\n<li><strong><b>Commenting and responding to the audience is as important as streaming the live video:<\/b><\/strong><br \/>\nChevrolet made sure that they responded to the audience\u2019s comments real time during the live streaming to keep their audience engaged.It is required that you allot a separate person to answer to the comments while live streaming the event. This makes them feel attended and  part of the experience.<\/li>\n<\/ul>\n<h3>6. Buzzfeed and LADBible<\/h3>\n<p>Another popular trending example of live video is Buzzfeed\u2019s watermelon video. This video generated 800,000 views at the time of streaming which lasted for 45 minute! Here is the video:<\/p>\n<div class=\"aspect-holder\">\n<div class=\"aspect-16-9\"><\/div>\n<div class=\"element\">\n<iframe loading=\"lazy\" src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https%3A%2F%2Fwww.facebook.com%2FBuzzFeed%2Fvideos%2F10154535206385329%2F&#038;width=950&#038;show_text=true&#038;height=613&#038;appId\" width=\"950\" height=\"613\" style=\"border:none;overflow:hidden\" scrolling=\"no\" frameborder=\"0\" allowTransparency=\"true\"><\/iframe>\n<\/div>\n<\/div>\n<p>When Buzzfeed streamed this video, people got hooked to it unknowingly.<\/p>\n<div class=\"seperate\"><\/div>\n<p>The video lasted for <strong>45 minutes<\/strong> when the 687th rubber band finally exploded the watermelon.<\/p>\n<div class=\"seperate\"><\/div>\n<p>The buzz created by this insane experiment was so intense that it <strong>stood third<\/strong> in the most trending hashtags in Twitter during that time.<\/p>\n<div class=\"seperate\"><\/div>\n<p>LADBible, one of the top Facebook video publishers live streamed four ice-cream lollipops melting in a battle to see which one would last the longest. This  clip pulled in over <strong>6.3 million total views <\/strong>since streaming in July 2016.<\/p>\n<h4>Takeaway <\/h4>\n<ul class=\"circle\">\n<li> <strong> <b>Think out of the box, but be relevant:<\/b> <\/strong>Don\u2019t do a crazy live video just because it worked for these media companies &#8211; unless of course you are competing with them! Imagine a hardcore tech company trying to blow up a pineapple, it just wouldn\u2019t cut it!  While these videos definitely incite curiosity, it\u2019s craziness doesn\u2019t tarnish the brand image because these brands are known for outrageous stuff! Think of outlandish videos that is relevant to your industry.<\/li>\n<li><strong><b>Create Suspense:<\/b> <\/strong>In both videos, people are forced to watch till the end out of sheer curiosity. Now imagine, if people don\u2019t mind waiting for a stupid outcome, what if you come up with a really good suspense? <\/li>\n<\/ul>\n<p> Creating Live Videos is <strong>humongous potential<\/strong> for your business at this point of time. If you can leverage the secret sauce that has been revealed in this article, there is a huge chance of your video going viral! <\/p>\n<p>Do you have any additional points that can help in Live Videos? Let us know in the comment!<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Live video is not a new idea. It\u2019s been there for a long time &#8211; in TV though! It has exploded in the Internet arena only recently. That too in a more accessible fashion for the common man. Live Videos are not just videos streamed live anymore, these are avenues of real-time interaction between businesses [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":10,"featured_media":4996,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[103,1,106,5,6],"tags":[234,232,235,233],"table_tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What you can learn from 6 extraordinary Live Videos that went viral<\/title>\n<meta name=\"description\" content=\"We look into the secret sauce that can lead Live Videos to become very popular. 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