{"id":5021,"date":"2017-07-06T14:43:31","date_gmt":"2017-07-06T14:43:31","guid":{"rendered":"http:\/\/www.animaker.com\/blog?p=5021"},"modified":"2017-07-06T14:43:31","modified_gmt":"2017-07-06T14:43:31","slug":"case-study-animated-videos-200x-traffic-insurance","status":"publish","type":"post","link":"https:\/\/www.animaker.com\/blog\/case-study-animated-videos-200x-traffic-insurance\/","title":{"rendered":"Case Study: How ORN Title Insurance used Animated videos to drive 200x more traffic!"},"content":{"rendered":"

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Insurance is boring! No, not for you insurance experts! But, to the general public, insurance with its excessive jargons and page after page of data tables enumerating the risk and cost of every policy is boring and terrifying. It is like being back in the dreaded high school calculus class where the teacher might as well have been teaching in Greek or Latin and it would not have made any difference to you!<\/p>\n

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The challenges of Insurance Marketing:<\/h2>\n

Now, as an Insurance marketer how do you overcome this barrier of boredom to get your point across? How are you going to continuously engage and communicate with your customers to increase brand recognition and value?<\/p>\n

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These questions are even more critical now. In addition to the never-ending social and regulatory changes, the marketplace is changing rapidly and drastically!<\/p>\n

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With added pressure to keep updating insurance offerings regularly, marketing them to your consumers become much more challenging. So, what is the solution?<\/p>\n

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Video Marketing!<\/h4>\n
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In this era, if you don\u2019t have an online presence, you simply do not exist. Digital Marketing should be the fundamental weapon in your insurance marketing arsenal to gain customers and revenue. But it is also very important to stay relevant to the trends. So what is the current trend? Videos!<\/p>\n

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Video Marketing is the best option to tackle these problems.<\/p>\n

\"video<\/p>\n

\"video<\/p>\n

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Time for some fun facts now:<\/p>\n

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  • The brain processes videos 60,000 times faster than text<\/li>\n
  • A video is worth 1.8 million words<\/li>\n
  • A single video has the reach of 100 marketing executives<\/li>\n<\/ul>\n

    There is no doubt that video is the best type of content you can bet on now!<\/p>\n

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    Now the question arises, do we go with live action or animated videos. Let’s see the story of one of the leading insurance companies in the United States.<\/p>\n

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    Old Republic Title Insurance<\/h2>\n

    Old Republic Title Insurance is one of the largest title insurance groups in the United States.
    \nTo mark their online presence, they created their Youtube channel and posted their first live action video to explain the importance of title insurance.<\/p>\n

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