{"id":6417,"date":"2017-12-13T13:46:48","date_gmt":"2017-12-13T13:46:48","guid":{"rendered":"https:\/\/www.animaker.com\/blog?p=6417"},"modified":"2025-04-27T11:12:39","modified_gmt":"2025-04-27T11:12:39","slug":"video-marketing-trends-2018","status":"publish","type":"post","link":"https:\/\/www.animaker.com\/blog\/video-marketing-trends-2018\/","title":{"rendered":"9 Video Marketing Trends to revolutionize your marketing plan for 2018!"},"content":{"rendered":"<p><span id=\"rgb(230, 230, 230)\"><\/span><br \/>\n<!--Apply Banner Image bg color--><\/p>\n<p>It\u2019s that time of the year again. As we prepare for a new year of video marketing awesomeness, let\u2019s discuss about <b>video marketing trends and predictions for 2018<\/b>. And this year, social media platforms are betting big on videos.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Facebook is gearing up to become the biggest video sharing platform, Instagram is changing the way how brands communicate with their followers and Quora has also recently joined the video bandwagon.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Our <a href=\"https:\/\/www.animaker.com\/blog\/11-video-marketing-trends-2017\/\" target=\"_blank\" rel=\"noopener\">video marketing trends blog for 2017<\/a> gained a lot of clout over the year as a lot of our predictions became true.<\/p>\n<div class=\"seperate\"><\/div>\n<p>So, we\u2019ve decided to follow suit and forecast <b>what\u2019s next for 2018<\/b> too. The trends discussed below are all you need to make a solid video marketing plan for this new year.<\/p>\n<ul>\n<li><a style=\"display: block;\" href=\"#step1\">1. Facebook vs YouTube &#8211; The real war has just begun!<\/a><\/li>\n<li><a style=\"display: block;\" href=\"#step2\">2. Quora will become the home of how-to videos<\/a><\/li>\n<li><a style=\"display: block;\" href=\"#step3\">3. Pinterest will be a hot market to target women with videos<\/a><\/li>\n<li><a style=\"display: block;\" href=\"#step4\">4. Live video collaborations will hit the roof<\/a><\/li>\n<li><a style=\"display: block;\" href=\"#step5\">5. Insta-stories and Snap-stories will have new competition!<br \/>\n<\/a><\/li>\n<li><a style=\"display: block;\" href=\"#step6\">6. Live Video will dominate social feeds<\/a><\/li>\n<li><a style=\"display: block;\" href=\"#step7\">7. Mobile optimized videos will exterminate other videos<br \/>\n<\/a><\/li>\n<li><a style=\"display: block;\" href=\"#step8\">8. AR will revolutionize video advertising forever<\/a><\/li>\n<li><a style=\"display: block;\" href=\"#step9\">9. Snackable video advertising will be on the rise<\/a><\/li>\n<\/ul>\n<div id=\"step1\" style=\"padding-top: 70px; margin-top: -70px;\">\n<h3>1.Facebook vs YouTube &#8211; The real war has just begun!<\/h3>\n<p>We all know that Facebook doesn&#8217;t like competition. So far they have managed to successfully acquire, outpace and outgrow several other social media networks.<\/p>\n<div class=\"seperate\"><\/div>\n<p>As a platform which takes videos more seriously than other content formats, Facebook is now ultimately aiming to become the biggest video sharing platform by taking on Youtube with their recent introduction, <a href=\"https:\/\/newsroom.fb.com\/news\/2017\/08\/introducing-watch-a-new-platform-for-shows-on-facebook\/\" target=\"_blank\" rel=\"noopener\">Facebook Watch<\/a>.<\/p>\n<div class=\"img-center\"><img decoding=\"async\" style=\"width: 100%;\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2017\/12\/FB-Watch.png\" alt=\"FB Watch\" \/><\/div>\n<p>[Image Credit: Facebook]Facebook Watch is said to feature personalized recommendations of long-form live streams and original content. This will allow users to discover new shows to enjoy with their friends, find new episodes based on what&#8217;s trending, and even save episodes to view for later.<\/p>\n<div class=\"seperate\"><\/div>\n<p>For publishers, Watch seems to be a platform that can help them build a passionate following and make money, as Facebook shares 55% of its ad revenue with them.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Moreover, as Facebook receives more than <a href=\"https:\/\/moz.com\/blog\/facebook-vs-youtube\" target=\"_blank\" rel=\"noopener\">8 billion daily video views<\/a>, it is only a matter of time before YouTube loses its #1 position.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Seems like this battle for supremacy will be as interesting as the McGregor vs Mayweather boxing match.<\/p>\n<div class=\"img-center\"><img decoding=\"async\" style=\"width: 100%;\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2017\/12\/The-money-fight.jpg\" alt=\"The Money Fight\" \/><\/div>\n<p>[Image Credit: Sports Joe]<b>Key Takeaway<\/b>: Facebook watch will be a revolutionary new platform to deliver content to a large set of captive audiences. If YouTube remains dormant to the threat and doesn\u2019t take on this challenge head-on, they might even lose their video crown to Facebook.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Start working on a plan for Facebook Watch. You should either build your own audience or collaborate with other Facebook watch influencers. By being prepared, you can take full advantage of Facebook watch when it hits the market.<\/p>\n<\/div>\n<div id=\"step2\" style=\"padding-top: 70px; margin-top: -70px;\">\n<h3>2. Quora will become the home of How-To videos<\/h3>\n<p>Videos have the ability to connect with any type of audience. The king of Q&amp;A, Quora is the latest to join the bandwagon by introducing the ability to post <a href=\"https:\/\/www.animaker.com\/blog\/quora-video\/\" target=\"_blank\" rel=\"noopener\">video answers<\/a>.<\/p>\n<div class=\"img-center\"><img decoding=\"async\" style=\"width: 100%;\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2017\/12\/quora-video-answer.png\" alt=\"Quora Video Answer\" \/><\/div>\n<p>[Image Credit: Quora]Quora has already killed traditional QnA giant \u201cYahoo Answers\u201d. With the introduction of native video answers, they are planning to capture the How-To video market as well.<\/p>\n<div class=\"seperate\"><\/div>\n<p>There is a very good chance that they\u2019ll take the \u201cFacebook\u201d route and give less preference to Youtube videos in answer feeds.<\/p>\n<div class=\"seperate\"><\/div>\n<p>They are also better equipped to answer How-To questions as it works on a QnA model. Moreover, video answers are directly relevant to real life questions people are searching for.<\/p>\n<div class=\"seperate\"><\/div>\n<p>All these factors can permanently steal all the How-To video traffic from Youtube.<\/p>\n<div class=\"seperate\"><\/div>\n<p><b>Key Takeaway<\/b>: Quora Videos can be a natural way to demonstrate your business as a solution to problems asked by real people. As it\u2019s still in its early stage, the amount of competition is also less. If you make a plan and execute it well, Quora Videos can be an amazing Growth Hacking tool in 2018.<\/p>\n<\/div>\n<div id=\"step3\" style=\"padding-top: 70px; margin-top: -70px;\">\n<h3>3. Pinterest will be a hot market to target women with videos<\/h3>\n<p>Ever since Pinterest enabled promoted video, the platform has experienced a significant increase in video pins and as per Pinterest&#8217;s projections, the numbers are expected to increase even in 2018.<\/p>\n<div class=\"img-center\"><img decoding=\"async\" style=\"width: 100%;\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2017\/12\/Pinterest-video-autoplay.png\" alt=\"Pinterest video autoplay\" \/><\/div>\n<p>[Image Credit: Pinterest]The platform has recently introduced <a href=\"https:\/\/business.pinterest.com\/en\/blog\/promoted-video-gets-even-better-on-pinterest\" target=\"_blank\" rel=\"noopener\">auto-played video promotion<\/a>, thereby allowing advertisers to run video promotions that will play automatically in a pinner\u2019s home feed.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Since Pinterest is a platform with 81% of female users and as women naturally browse for new brands\/products it becomes a natural market to target female users.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Along with showing up in a pinner&#8217;s feed, the promoted video will also autoplay in their search results. This is in contrast to other platforms, where a promoted video interrupts users while they are enjoying a video. This blended video pin ensures that it doesn\u2019t affect the user experience.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Imagine that you are a wedding cake vendor. What if you had the ability to target specific search results like \u201cBeautiful wedding cakes\u201d with video pins(showing your beautiful cakes). Won\u2019t that be the dream?<\/p>\n<div class=\"seperate\"><\/div>\n<p>Moreover, Pinterest also incentivizes advertisers by costing them less, if their promoted video is consumed more. On an average, the cost for 1000 impressions with promoted video varies between <a href=\"http:\/\/www.adageindia.in\/digital\/pinterest-says-its-making-a-bigger-bet-on-video-debuts-promoted-videos\/articleshow\/53739739.cms\" target=\"_blank\" rel=\"noopener\">15$ &#8211; 20$<\/a> on Pinterest. Brands like L&#8217;Or\u00e9al Paris and P&amp;G are already experiencing success with this feature.<\/p>\n<div class=\"seperate\"><\/div>\n<p><b>Key Takeaway<\/b>: Pinterest is a platform where women constantly search for something new. Hence, by using its new auto-played video promotion, you can instantly reach female pinners when they are searching for related keywords.<\/p>\n<\/div>\n<div id=\"step4\" style=\"padding-top: 70px; margin-top: -70px;\">\n<h3>4. Live video collaborations will hit the roof<\/h3>\n<p>We all have witnessed live heated debates in news channels, where the news anchor interviews a person from a remote location. This was possible only with complex equipment and support systems. These days, with the help of social media, this is possible with just your smartphone.<\/p>\n<div class=\"img-center\"><img decoding=\"async\" style=\"width: 100%;\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2017\/12\/Live-collaboration-news.jpg\" alt=\"Live collaboration news\" \/><\/div>\n<p>Now with Instagram launching the ability to go <a href=\"https:\/\/instagram-press.com\/blog\/2017\/08\/08\/go-live-with-a-friend\/\" target=\"_blank\" rel=\"noopener\">live with a friend<\/a> you can take video collaboration to a whole new level. Invite any of your friends to have a live face-to-face conversation, for both your followers to watch and engage.<\/p>\n<div class=\"img-center\"><img decoding=\"async\" style=\"width: 100%;\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2017\/12\/Going-live-with-a-friend.jpg\" alt=\"Live with a friend\" \/><\/div>\n<p>[Image Credit: Instagram]As live collaborations will be visible to both the collaborators\u2019 followers, this will result in a spillover of followers and also attract new followers. The result will be exponential follower growth for both the collaborators.<\/p>\n<div class=\"seperate\"><\/div>\n<p><b>Key Takeaway<\/b>: Collaborations were a bit hard in the past because you needed to be physically present with your collaborator. With this awesome feature, you can collaborate from anywhere around the world! So now you have no excuse to not take this route!<\/p>\n<div class=\"seperate\"><\/div>\n<p>Make Video Collaborations part of your main strategy. Collaborate at least once every other week.<\/p>\n<\/div>\n<div id=\"step5\" style=\"padding-top: 70px; margin-top: -70px;\">\n<h3>5. Insta-stories and Snap-stories will have new competition<\/h3>\n<p>Originally introduced by Snapchat and successfully adapted by Instagram, Facebook, and Whatsapp, now even Youtube and Medium are following suit and adding stories to their platform.<\/p>\n<div class=\"seperate\"><\/div>\n<p><a href=\"https:\/\/youtube-creators.googleblog.com\/2017\/11\/expanding-community-on-youtube.html\" target=\"_blank\" rel=\"noopener\">Reels<\/a> is Youtube&#8217;s own version of stories and will be available exclusively for creators in a dedicated tab in their channel. Although inspired by Snapchat stories, Reels is not an exact copy of it. Creators on Youtube can make multiple un-expiring reels, whereas that&#8217;s not the case with other platforms.<\/p>\n<p><iframe loading=\"lazy\" class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/xUOxf8umvp1do0KeHe\" width=\"270\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>[Image Credit: Youtube]As far as viewers are concerned, they won&#8217;t experience stories the way they do on other platforms since they have to manually go to a creator&#8217;s channel to engage with them. Depending on how a viewer engages with various reels, they might show up on the viewer\u2019s Youtube homepage as recommendations. YouTube is currently testing this feature in beta to a limited group of people. It should see an open launch pretty soon.<\/p>\n<div class=\"seperate\"><\/div>\n<p>As more and more mobile users are turning to Medium, the online publishing platform has come up with their own version of stories which they call as <a href=\"https:\/\/youtube-creators.googleblog.com\/2017\/11\/expanding-community-on-youtube.html\" target=\"_blank\" rel=\"noopener\">Series<\/a>. Medium believes it\u2019s a new way of telling stories on medium that\u2019ll provide a seamless experience for both the writers and their readers.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/VRAKqJjt3j8?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>With the introduction of a fun feature like Series, Medium is sprinkling some modern spice to their mobile platform, giving more reasons for Snapchat and Instagram users to migrate to its platform.<\/p>\n<div class=\"seperate\"><\/div>\n<p><b>Key Takeaway<\/b>: Though they are late, players like Youtube and Medium have slowly joined the \u201cstory\u201d wagon. Most people are not even aware of this right now which means very little competition! If you consistently create stories here, you will reap maximum benefits.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Think of all those people who adopted Instagram and Snapchat stories in their early stages. They are HUGE now. You could be the same on Youtube and Medium.<\/p>\n<\/div>\n<div id=\"step6\" style=\"padding-top: 70px; margin-top: -70px;\">\n<h3>6. Live Video will dominate social feeds<\/h3>\n<p>As we predicted in the beginning of 2017, the number of people engaging with live videos has increased exponentially year over year.<\/p>\n<div class=\"img-center\"><img decoding=\"async\" style=\"width: 100%;\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2017\/12\/live-video.png\" alt=\"Live video\" \/><\/div>\n<p>[Image Credit: Facebook]Social Media platforms are giving more importance to live videos and are constantly looking for ways to improve both the user and publisher experience.<\/p>\n<div class=\"seperate\"><\/div>\n<p><a href=\"https:\/\/www.go-globe.com\/blog\/live-streaming-statistics\/\" target=\"_blank\" rel=\"noopener\">Reportedly<\/a>, 1 in every 5 Facebook video is live and is watched 3 times longer than normal videos.<\/p>\n<div class=\"seperate\"><\/div>\n<p>This number will only increase thanks to the <a href=\"https:\/\/www.animaker.com\/blog\/facebook-creator-app\/\" target=\"_blank\" rel=\"noopener\">Facebook creator App<\/a> which has revolutionized the way people do live-streaming.<\/p>\n<p><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2Ffacebook%2Fvideos%2F10156746971476729%2F&amp;show_text=1&amp;width=560\" width=\"560\" height=\"445\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Even teenagers have embraced the Live-Video trend thanks to <a href=\"https:\/\/musical.ly\/en-US\/lively\" target=\"_blank\" rel=\"noopener\">Live.ly<\/a> &#8211; Musical.ly\u2019s live streaming platform. It has given rise to a new wave of teen influencers.<\/p>\n<div class=\"seperate\"><\/div>\n<p>This is yet another validation that live videos are set to dominate generations to come.<\/p>\n<div class=\"seperate\"><\/div>\n<p><b>Key Takeaway<\/b>: There is no doubt that live video will take over 2018. You can do anything from QnA sessions, live demos to even live product launches!<\/p>\n<div class=\"seperate\"><\/div>\n<p>Think of creatively using Live Videos in your video marketing strategy. Capitalize on this trend and start with live videos ASAP.<\/p>\n<\/div>\n<div id=\"step7\" style=\"padding-top: 70px; margin-top: -70px;\">\n<h3>7. Mobile optimized videos will exterminate other videos<\/h3>\n<p>The dominant visual media has for so long conditioned us to experience videos horizontally. But with the recent evolution of social media networks like Snapchat and Instagram, it\u2019s time to finally accept that time is indeed changing.<\/p>\n<div class=\"img-center\"><img decoding=\"async\" style=\"width: 100%;\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2017\/12\/Vertical-video.jpg\" alt=\"Vertical Video\" \/><\/div>\n<p>Regarded as the platform which ignited the vertical video revolution, Snapchat witnessed a 9x increase in engagement with their vertical video ads. Moreover, we at Animaker witnessed that vertical videos reach 58% more people when <a href=\"https:\/\/www.animaker.com\/blog\/vertical-video-facebook-ads-case-study\/\" target=\"_blank\" rel=\"noopener\">compared<\/a> with horizontal.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Instagram is a live case study as to how square-shaped videos have been revolutionizing mobile user experience in social media.<\/p>\n<div class=\"img-center\"><img decoding=\"async\" style=\"width: 100%;\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2017\/12\/square-video-statistics.png\" alt=\"Square Video Statistics\" \/><\/div>\n<p>When <a href=\"https:\/\/blog.bufferapp.com\/square-video-vs-landscape-video\" target=\"_blank\" rel=\"noopener\">buffer<\/a> compared the metrics of square-shaped videos with landscape videos, they found that square-shaped videos have outperformed landscape videos on all social media platforms in terms of both views and engagement. Moreover, advertising costs with square-shaped videos were also found to be less.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Considering the recent advent of all-screen mobile devices and with the drastic rise of mobile content consumption, it only makes sense to use more of mobile-friendly videos in your marketing strategy, as they naturally occupy more screen space and lead to better engagement rates.<\/p>\n<div class=\"seperate\"><\/div>\n<p><b>Key Takeaway<\/b>: With social media content consumption moving exclusively to mobile, 2018 will be the year when platforms will push only mobile optimised content for better reach. So, make sure to optimize your social media videos for mobile users.<\/p>\n<\/div>\n<div id=\"step8\" style=\"padding-top: 70px; margin-top: -70px;\">\n<h3>8. AR will revolutionize video advertising forever<\/h3>\n<p>The proliferation of AR(Augmented Reality) on mobile devices provides an engaging way for businesses to reach their audience.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Moreover, with the recent introduction of iPhone 8 and iPhone X, Apple has made it clear that they are pushing Augmented Reality for the masses.<\/p>\n<div class=\"img-center\"><img decoding=\"async\" style=\"width: 100%;\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2017\/12\/Iphone-AR.gif\" alt=\"iPhone AR\" \/><\/div>\n<p>[Image Credit: Apple]<\/p>\n<p>Apple also introduced <a href=\"https:\/\/developer.apple.com\/videos\/play\/wwdc2017\/602\/\" target=\"_blank\" rel=\"noopener\">ARkit<\/a>, a platform which developers can use to develop AR applications for both iPhone and iPad.<\/p>\n<p>Check out this virtual kitten AR game, which was developed using ARKit,<\/p>\n<div class=\"square_video\" style=\"width: 476px; height: 476px;\"><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2Fverge%2Fvideos%2F1641181549251515%2F&amp;show_text=0&amp;width=476\" width=\"476\" height=\"476\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>AR provides a unique opportunity for brands, as it has the natural ability to garner organic reach on social media.<\/p>\n<div class=\"seperate\"><\/div>\n<p><b>Key Takeaway<\/b>: Now that Augmented Reality has become a reality, think about how you can develop branded augmented experiences for your customers. Capitalising on this trend will help you stay ahead of your competitors.<\/p>\n<\/div>\n<div id=\"step9\" style=\"padding-top: 70px; margin-top: -70px;\">\n<h3>9. Snackable video advertising will be on the rise<\/h3>\n<p>Facebook recorded a 47% surge in ad revenue in their earnings call in early 2017, increasing their ad revenue to nearly $9.2 billion and much of this came from video ads.<\/p>\n<div class=\"seperate\"><\/div>\n<p>The company&#8217;s COO, Sheryl Sandberg said the company is also pushing its advertisers to short-form advertising. A move that even Youtube has been stressing for a while.<\/p>\n<div class=\"seperate\"><\/div>\n<p>She also mentioned about Tropicana\u2019s recent experiment with multiple (6 sec, 15 sec &amp; 30 sec) video ads on Facebook and witnessed that the shortest video garnered better engagement metrics.<\/p>\n<div class=\"seperate\"><\/div>\n<p>According to both Youtube and Facebook, short-form advertising is all about effectively competing for user\u2019s attention as they scroll through their home feed.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Moreover, <a href=\"https:\/\/www.socialmediaexaminer.com\/6-tips-for-better-facebook-video-ads\/\" target=\"_blank\" rel=\"noopener\">Social Media Examiner<\/a> witnessed a significant drop in views after a few seconds with Facebook video Ads.<\/p>\n<div class=\"img-center\"><img decoding=\"async\" style=\"width: 50%;\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2017\/12\/View-drop.png\" alt=\"View drop\" \/><\/div>\n<p>[Image Credit: Social Media Examiner]Youtube released their own list of <a href=\"https:\/\/www.thinkwithgoogle.com\/advertising-channels\/video\/youtube-ads-leaderboard-bumper-ads-edition\/\" target=\"_blank\" rel=\"noopener\">top performing<\/a> short video ads, in which Samsung\u2019s 6-sec video ad ranked top.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/B5VRJ_OH7Yc?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><b>Key Takeaway<\/b>: To run an effective video advertising campaign, make sure you create an impact in the first few seconds. Keep your promotional videos to not more than 10 secs, especially when it\u2019s an in-stream video ad.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Historically we have always witnessed early adopters of social media platforms eating a major portion of the pie. So, capitalizing on these trends early will help you stay ahead of your competitors. Make sure to consider these trends while drafting your marketing action plan for 2018.<\/p>\n<div class=\"seperate\"><\/div>\n<p>What do you think about the trends mentioned above?<\/p>\n<div class=\"seperate\"><\/div>\n<p>Did we miss out on any? Let us know in the comments below!<\/p>\n<\/div>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>It\u2019s that time of the year again. As we prepare for a new year of video marketing awesomeness, let\u2019s discuss about video marketing trends and predictions for 2018. And this year, social media platforms are betting big on videos. Facebook is gearing up to become the biggest video sharing platform, Instagram is changing the way [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":19,"featured_media":6420,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[103,174,106,6],"tags":[108,155,135,107,75],"table_tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>9 Video Marketing Trends to revolutionise your marketing plan for 2018!<\/title>\n<meta name=\"description\" content=\"Wondering how video marketing will look like in 2018? This year social media platforms are betting big on videos. 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