{"id":661,"date":"2014-10-23T05:07:12","date_gmt":"2014-10-23T12:07:12","guid":{"rendered":"http:\/\/www.animaker.com\/blog?p=661"},"modified":"2017-12-20T11:34:50","modified_gmt":"2017-12-20T11:34:50","slug":"hit-it-like-hollywood-9-secrets-for-your-explainer-video-production","status":"publish","type":"post","link":"https:\/\/www.animaker.com\/blog\/hit-it-like-hollywood-9-secrets-for-your-explainer-video-production\/","title":{"rendered":"Hit it like Hollywood- 9 Secrets for your Explainer Video Production"},"content":{"rendered":"<p><span id=\"rgb(242, 242, 242)\"><\/span><!--Apply Baner Image bg color--><\/p>\n<h2>A Voice of the Helpless Entrepreneur<\/h2>\n<p>\u201cHi, I am Jack, a startup entrepreneur. My search on how <span class=\"GINGER_SOFTWARE_mark\" id=\"74fff10b-fa9f-4229-9086-010a2f2f79d4\">to make<\/span> a viral explainer video has turned up to be a never ending research. I can hear you people voicing out to me \u2018Start the video with a problem-solving approach\u2019. I always start like it<span class=\"GINGER_SOFTWARE_mark\" id=\"b461942a-ce74-48fa-bb1f-ff9ded735cad\"> ,<\/span>build a strong solution and end with a CTA. Yeah<span class=\"GINGER_SOFTWARE_mark\" id=\"660b4b78-9280-4206-9971-42af8eebffa7\">!<\/span>Yeah! I\u2019ve nailed the script with a story and crafted the start. And, what more are you going to add? Ok. You want me to fall at the feet of these right production <span class=\"GINGER_SOFTWARE_mark\" id=\"b77ce62f-344c-40d2-9d9d-30c739f00fd0\">house<\/span>. I tell you that is the first thing I did. Now tell me how to make a killer video?\u201d<br \/>\n<\/p>\n<p>The magical ingredient is to <b>add a pinch of <span class=\"GINGER_SOFTWARE_mark\" id=\"3b415a93-42d4-4300-9f6a-6317b4339ff8\">hollywood<\/span> secret to your video<\/b>. Hollywood- A world of fantasy and enchantment that can lure the imagination of the spectators irrespective of race and creed.<br \/>\n<\/p>\n<p><b>Hollywood has always been a cage&#8230; <span class=\"GINGER_SOFTWARE_mark\" id=\"09bbe4d4-720b-44d8-9fed-87ee6b0cf2dd\">a<\/span> cage to catch our dreams. &#8211; John Huston.<\/b><br \/>\n<br \/>\nYes, <span class=\"GINGER_SOFTWARE_mark\" id=\"acd2b825-7152-4dac-9c41-9f8d406a4f48\">indeed is<\/span> itself a dream which creates a world, sculpts, <span class=\"GINGER_SOFTWARE_mark\" id=\"a3f8f481-773d-4478-8eca-2658a586a3d6\">colours<\/span> and fabricates the creatures in that world. Nowadays, <b>Creativity has become a sought asset in all fields.<\/b> And what better inspiration than the best of Hollywood to help people like Jack and you? Hollywood queues a long line of successful and creative people to get your mood from. Film directors, producers, screenwriters or actors, your pick. Now, Jack or you can draw motivation for your next explainer video production from the success stories of the high-engrossing Hollywood movies.<br \/>\n<br \/>\n<b>Why Hollywood?<\/b><br \/>\n<br \/>\nHollywood, is a dream factory that <span class=\"GINGER_SOFTWARE_mark\" id=\"c62648fc-8a1a-4cc6-b168-c87a142ffbb4\">mines<\/span> story either by a hit or miss. If a hit, the success secret tells us what to do? If a miss, the postmortem report of the reasons will guide us what not to do?<br \/>\n<br \/>\nIn 2014, many World Cup Advertisements like Nike and Castrol- Footkhana went massively viral with millions of views on YouTube and other social media. These videos gained their uniqueness by wisely<b> choosing animation and implicitly injecting some Hollywood success secrets<\/b> in it. If you are Jack, you can successfully achieve a similar effect by adopting our golden Hollywood lessons.<\/p>\n<h2>1. Raise the curtains the way Hollywood does<\/h2>\n<p>It&#8217;s showtime now. It&#8217;s the right time to be aware of an age old practice by the movie makers. There is a subtle way to get your brand name the needed attention. Instead of starting about your brand as soon as you start, raise the curtain by showing your brand&#8217;s logo or tagline and letting the audience know where the message is from. A classic example for this would be the famous Tom and Jerry show, which opens with a roaring lion.<br \/>\n<\/p>\n<p>In case you already don\u2019t have an awesome logo, you can check out <a href=\"https:\/\/www.designcontest.com\/logo-design\/\" target=\"_blank\">logo contest websites<\/a>. This way you can get many options to choose from, that too at a reasonable rate!<\/p>\n<p>For instance, if your video is promoting a mobile, then the tagline can be- <b>Connect To The World.<\/b> This embeds the company\u2019s slogan that conveys the brand identity with a tint of aspiration.<br \/>\n<img decoding=\"async\" class=\"aligncenter\" alt=\"Product Title Production\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2014\/10\/Product-Title-Production.png\" \/><br \/>\n<\/p>\n<p>The reason behind this is smart yet simple. Once the audience sees this, they are all-set to watch a short film and be entertained, which keeps them amused and anxious to view more. They are relaxed that they are not going to fall victim to yet another sales pitch. Now, Jack has won half the battle and gripped their attention. Now, he has to effect a wow factor among the audience.<\/p>\n<h2>2. Evolve with your video<\/h2>\n<p>Yes, you got to emerge with your product. After all, the video is your baby so you got to groom it. It is you who can envision the project and possess the <span class=\"GINGER_SOFTWARE_mark\" id=\"b6a21bae-adfc-4fd9-ad9e-093162140fab\">mindframe<\/span> for it. So whenever exceptional ideas for the video pops in your mind, jot them down and take time to build your missile for the viral project. When you think it&#8217;s time for you to propel the engine you can do so, then. Better not to outsource the processes to a third party who are unaware of the mission and the vision.<br \/>\n<br \/>\n<b><span class=\"GINGER_SOFTWARE_mark\" id=\"464cbfa3-6dc9-478a-86a2-47565d7c0054\">Avatar<\/span><\/b> is a masterpiece because its master James Cameron has picked up and assembled the pieces that he stored now and then for a long period of more than 10 years.<\/p>\n<h2>3. Script- Open loops and don\u2019t tie ends<\/h2>\n<p>Hollywood loots hearts with irresistible stories that can cast a spell of luck to your video. The first couple of 2 seconds is your chance to win a ticket for your viral video. If you don\u2019t lock audience attention within that then you\u2019ve lost the game.<br \/>\n<br \/>\n<b>Open loops<\/b> &#8211; is <span class=\"GINGER_SOFTWARE_mark\" id=\"ad4288c6-f7e2-4c01-a316-6109f2ba0340\">just simple psychological principle<\/span> used by all Hitchcock movies of not having closure on the end that produces anxiety in people and keeps them hooked to find out the end. Raise the viewer from the couch by that element of surprise and maintain that element to the very last second. A strong plot is an essential ingredient for compelling stories.<br \/>\n<br \/>\n<b>Hero\u2019s journey<\/b><br \/>\nPresent the problem like the journey of a hero. Start the story like the hero leaving the world of comfort behind and steps into an alien world in search of a new mobile that allows human beings to shell out from their small boundaries and collaborate amongst a vast network.<br \/>\n<b>Transformation <\/b><br \/>\nStrengthen your plot with various obstacles like in our case the different hurdles that he faces in his searching spree of that unbelievable mobile.<br \/>\n<b>The Return<\/b><br \/>\nFinally, the hero returns with glorious victory with that unique mobile.<br \/>\n<br \/>\n<b>James Bond<\/b> movies are fine examples of a strong plot and surprise elements, whether it be pen gun, dagger shoe, Tape-recorder camera, cigarette gun all <span class=\"GINGER_SOFTWARE_mark\" id=\"a38a947e-276b-4d12-83da-e86a2fb78c86\">guarantees<\/span> surprise. Jack can become a bond to hit his video.<\/p>\n<h2>4. Nail it right from Storyboarding<\/h2>\n<p>Right <span class=\"GINGER_SOFTWARE_mark\" id=\"40a3435f-9fcf-40b4-9354-03c69525f3a9\">at<\/span> the rise of storyboarding have a clear and <span class=\"GINGER_SOFTWARE_mark\" id=\"d7284104-4b20-4995-8c99-f8f2918145a8\">an<\/span> global picture of your video project. All Hollywood movies embrace effective storyboarding which can either be simple or detailed. This stage helps to scheme the sketches for each shot from beginning till the end focussing on the following,<\/p>\n<ul>\n<li>Length of the shot<\/li>\n<li>Description of the scene<\/li>\n<li>Character Placement and their action path<\/li>\n<\/ul>\n<p>Star War movies are built on the strong foundation of effective <span class=\"GINGER_SOFTWARE_mark\" id=\"2ad87157-7e97-4dec-8144-a61b5bd460b6\">storyboardings<\/span>. <span class=\"GINGER_SOFTWARE_mark\" id=\"e5cfd9f1-5392-461b-9e6f-b60ecd671c89\">Storyboardings<\/span> make it easier to get something right on the first try.<\/p>\n<h2>5. Bring dinosaurs alive<\/h2>\n<p>Why stick on to humans when animals make a good choice? If your application is cloud-based<span class=\"GINGER_SOFTWARE_mark\" id=\"23110649-eab0-4ca1-8d49-1530f96ff07b\">,<\/span>don\u2019t state it explicitly in the video like it is a mighty big server with enormous capacity. Instead, smartly portray your application as a donkey so that even if the viewer is not a tech-savvy, the concept of Cloud is conveyed. This impact can be easily won by animation, achieving a unique branding at the same hour.<br \/>\n<br \/>\nThe world is still researching to gain insights on the psychological effects of animation. But certainly, Animation captivates our attention and imagination. If super-action sequences are done without animation, the mind is a bit suspicious with all these \u2018effects\u2019.<b> Animation justifies and brings this fantasy world to reality.<\/b><br \/>\n<br \/>\nThe movies<b> Jurassic Park<\/b> and <b>Harry Potter<\/b> that hit the box-office does take this route and opened up the imagination to a world of possibilities. Spielberg smartly used animation to convey a spirit of whimsy, mystery and fancy, that both children and adults can relate to. If, Animation can make impossible to possible in Hollywood, Why not for Jack in his video venture?<\/p>\n<h2>6. Stun with an Awesome visual<\/h2>\n<p>Never commit mistakes in the visual be it a picture error or typos. Hollywood movies are looked upon for their perfection. Even if you have all the above lessons wrong, you can still win with a super-awesome visual. Hollywood shares the recipe for creating cool and warm <span class=\"GINGER_SOFTWARE_mark\" id=\"9b89b1d3-7913-4490-9dc2-a91419993b13\">colour<\/span> grading techniques used in blockbuster movies like<b> Mission Impossible<\/b> and <b>Transformers<\/b>.<br \/>\n<br \/>\nYou can apply these techniques to your own explainer videos and splash that super cool effect.<br \/>\nTrademarks of the Hollywood Blockbuster style, color grade include cool, blue and teal backgrounds.<br \/>\n<br \/>\nJack can always upgrade his explainer video to Hollywood quality by adapting these <span class=\"GINGER_SOFTWARE_mark\" id=\"06509602-d0b6-4915-9b4a-be5da72b9d14\">colour<\/span> grading and correction techniques.<\/p>\n<h2>7. Brand it like Bond<\/h2>\n<p>In this dog eat dog day, every product, should reinvent itself. Movement and time is the hallmark of <b>James Bond<\/b> movies. The element that is tagged with Bond is a movement that is Ladies, danger and gadgets. The changing element is time. Everything is up to date or beyond that. Apply the same formula to your product video too. To portray futuristic events might be a challenge, but you can accomplish by at the least upgrading to the current trend.<br \/>\n<br \/>\nWhether an ice-bucket challenge or selfie, match the day by appending it to your script to make it viral and then showcase your video.<\/p>\n<h2>8. Roll down curtains, smartly<\/h2>\n<p>Let\u2019s take a quick look at how the <b>environmental message<\/b> conveyed by the film allowed Avatar to become the biggest movie of all time. Since,<b> Go green!<\/b> <span class=\"GINGER_SOFTWARE_mark\" id=\"0b1d18ac-0db1-4503-9891-952b011131c8\">has<\/span> become a popular trend, the environmental message in the movie pulled viewers who wished to show off their concern for the environment. This strategy is more powerful than our Jack\u2019s CTA method.<br \/>\n<br \/>\nWhen you roll down the curtains,<b> do not obviously ask, \u2018buy my product\u2019<\/b>. Smartly close with your caption that you posed in the production title that holds a <span class=\"GINGER_SOFTWARE_mark\" id=\"1cdee0fd-1925-4cc4-84a4-3a548c61ee96\">cause<\/span>. <b>Connect To The World-<\/b> implicitly calls the people to action. Inference being, if you aspire to connect to the world then buy our mobile. Don\u2019t you think this is an elegant CTA?<\/p>\n<h2>9. Teaser with The Tipping Point<\/h2>\n<p>The final factor that applies to any wild success story is social <span class=\"GINGER_SOFTWARE_mark\" id=\"1ce8e4b5-2284-4b62-89b1-a961454c4c54\">behaviours<\/span> and popular culture. People want to be a wedge of a winning team, so once they start hearing about a hit, they naturally wish to bind in. It\u2019s the momentum that matters.<b> Build that momentum with an eye \u2014 catching teaser. Tease your audience with an attention grabbing campaign in all leading social networking platforms<\/b> like Facebook, Twitter, Google+ prior to your video launch. By doing so, create the required hype for your video. Keep your viewers under suspense by putting some blurred image of your logo or thumbnail image of your video with<b> \u201cComing Soon\u201d signs<\/b>. Make them think what is this all about? With such an efficient marketing plan, Hollywood championed all the above lessons and conquered the world.<br \/>\n<br \/>\nClick on the following link to gain insight on Startup Launch.<br \/>\n<br \/>\n<a href=\"http:\/\/thestartupvideos.com\/marketing\/10-killer-tips-to-startups-who-launch-in-the-next-2-months\/\"><\/p>\n<h2>10. Killer Tips to Startup Launch<\/h2>\n<p><\/a><\/p>\n<p>We are <span class=\"GINGER_SOFTWARE_mark\" id=\"3c4c4ba7-61e4-4623-8118-9bba58f087d1\">assertive<\/span> that these golden lessons are worth a bookmark and reference before a pitch in. Now, over to Jack to take the pride of a viral explainer video and walk the ramp in style grabbing an award for his blockbuster.<br \/>\nOf all the above mentioned secrets which ones inspire you the most? Share your thoughts and excitement with us in the comments below. Also, if you have any questions about these lessons \u2014 ask away below and we can respond to as many as we can.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>A Voice of the Helpless Entrepreneur \u201cHi, I am Jack, a startup entrepreneur. My search on how to make a viral explainer video has turned up to be a never ending research. I can hear you people voicing out to me \u2018Start the video with a problem-solving approach\u2019. I always start like it ,build a [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":7,"featured_media":1053,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,5,6],"tags":[39,40,74,78,80],"table_tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hit it like Hollywood- 9 Secrets for your Explainer Video Production<\/title>\n<meta name=\"description\" content=\"9 secrets no one has ever told you about Hollywood movies that made them a blockbuster. 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