{"id":6834,"date":"2018-02-16T15:55:13","date_gmt":"2018-02-16T15:55:13","guid":{"rendered":"https:\/\/www.animaker.com\/blog?p=6834"},"modified":"2022-05-26T09:11:02","modified_gmt":"2022-05-26T09:11:02","slug":"10-9-9-rule-animated-videos","status":"publish","type":"post","link":"https:\/\/www.animaker.com\/blog\/10-9-9-rule-animated-videos\/","title":{"rendered":"Raghav&#8217;s 10-9-9 rules to create Videos for Millennials"},"content":{"rendered":"<p><span id=\"rgb(254, 202, 041)\"><\/span><!--Apply Baner Image bg color--><\/p>\n<p>With the phenomenal rise of <strong>DIY apps,<\/strong> everyone has gotten the power to <strong>create studio-quality animations.<\/strong> The ease of production has also given rise to a lot of videos that could have been much better!<\/p>\n<div class=\"seperate\"><\/div>\n<p>This is mainly because people haven&#8217;t really sat down and analyzed what works and what doesn&#8217;t.<\/p>\n<p>Moreover, millennials being much more internet savvy, get exposed to tons of videos every day. If you want to get their attention, your videos need to stand out!<\/p>\n<div class=\"seperate\"><\/div>\n<p>Being in the business of helping people create really cool videos, our videos have to be <strong>extra good!<\/strong> Over the years, our CEO, <strong>Raghav<\/strong> has formulated the <strong>10-9-9 rule!<\/strong> It&#8217;s a tried and tested formula he arrived at, after working with thousands of clients while running Bode Animation &#8211; a video studio!<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2017\/12\/Raghav-CM-World.png\" alt=\"Raghav speaking in CM World\" \/><figcaption>Raghav speaking in Content Marketing World 2017<\/figcaption><\/figure>\n<div class=\"seperate\"><\/div>\n<p>We usually get 2-3 emails per week on how to create an awesome animated video with zero experience. The 10-9-9 rule is what we always suggest. After we hit 1 million users, the emails shot up the roof. So finally we understood that only a blog would do justice to so many people!<\/p>\n<h2>What exactly does 10-9-9 stand for?<\/h2>\n<p>Each number in the <strong>10-9-9 formula<\/strong> denotes a particular aspect of a <strong>90 second video.<\/strong> We chose this as a standard because our users use Animaker to create explainer videos, product videos and social videos around 90 seconds in length.<\/p>\n<div class=\"seperate\"><\/div>\n<p>So here\u2019s what it means:<\/p>\n<div style=\"text-align: center;\"><img decoding=\"async\" style=\"width: 60%;\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2018\/02\/Raghavs-10-9-9-Rule-for-creating-animated-videos.png\" alt=\"Raghav's 10-9-9 rule for animated videos\" \/><\/div>\n<p>Now there are 2 things to be kept in mind:<\/p>\n<div class=\"seperate\"><\/div>\n<ul class=\"star\">\n<li>The 10-9-9 rule applies for beginners who are just getting started<\/li>\n<li>This ratio applies to 90-second videos. Change the ratio proportionally according to the video length!<\/li>\n<\/ul>\n<div class=\"seperate\"><\/div>\n<p>Now, if you are a creative person with some experience, there really is no rule. There should be no rules!<\/p>\n<div class=\"seperate\"><\/div>\n<p>See this formula as balancing-wheels so that you don\u2019t fall off while you\u2019re learning!<\/p>\n<h2>Why at least 10 scenes?<\/h2>\n<p>Many people create long videos with very less scenes. While this makes sense for live action videos, for animated videos, it can be a bit dragging!<\/p>\n<div class=\"seperate\"><\/div>\n<p>As part of our customer outreach program we identified such videos and asked our users to recreate the same video with more scenes. Suddenly, things were more engaging!<\/p>\n<p>We suggested a few of our users to create a video with the same script but double the number of scenes. Suddenly, things were more engaging!<\/p>\n<div class=\"seperate\"><\/div>\n<p>So as a starting point make sure that you have a bare minimum of at least 10 scenes per video!<\/p>\n<h4>The HMB Methodology<\/h4>\n<p>This methodology will help you craft videos that scientifically draw people and gets them to take action.<\/p>\n<div class=\"seperate\"><\/div>\n<p>It divides the 10 scenes into 3 sections:<\/p>\n<ul class=\"star\">\n<li><strong>Hook (1-3 scenes):<\/strong> The hook is the <strong>first couple of scenes<\/strong> in your video. It&#8217;ll decide how many people will actually watch your video. If the hook sucks, you&#8217;ll have too many bounces early on. Make sure it&#8217;s really attractive. You should try to incite <strong>strong emotions like curiosity.<\/strong> The hook is more important than ever &#8211; on Facebook thanks to the autoplay feature.<\/li>\n<li><strong>Meat (8 or more scenes):<\/strong> The meat is the content of your video. It revolves around the <strong>core message<\/strong> you are trying to communicate with your audience. This should <strong>live up to the hook<\/strong> of your video. If it doesn&#8217;t, you&#8217;ll have many people leaving in the middle of your video. Done well, the Meat will increase the success of the next part &#8211; the Bait!<\/li>\n<li><strong>Bait (1 scene): <\/strong>The Bait is the last scene of your video. This is where you make your viewers <strong>take some action.<\/strong> It could be something as simple as &#8211; \u2018Share this with your friends!\u2019. You can even try to drive them to your blog. The Pull should be thought of <strong>well in advance.<\/strong> Before creating any video, think how this video fits into your <strong><a href=\"https:\/\/www.animaker.com\/blog6-tips-for-video-marketing-2018\/\" target=\"_blank\" rel=\"noopener noreferrer\">overall marketing strategy<\/a>.<\/strong> If it doesn&#8217;t really fit in, even a viral video is of no use.<\/li>\n<\/ul>\n<p>We used the exact same methodology for our Intro Maker page video:<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/e0DUIRms_bg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>The 9-Second rule<\/h2>\n<p>For an animated video to be engaging, things have to be <strong>moving.<\/strong> Short snappy scenes keep things hip and fun! Scenes with more than 9 seconds duration can be dragging.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Check out this vertical video we created for our Facebook Ads Case Study:<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/mXnI2Ojpvyo\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>The 9-Object Rule<\/h2>\n<p>Any element on the screen is called an object. This includes &#8211; text, props, animated characters, images, charts, etc. that you&#8217;ll find inside the Animaker Library.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Too many objects in 1 scene can be <strong>cluttering and distracting.<\/strong> Especially since the<strong> minimalism wave <\/strong>hit the design industry, too many objects is regarded as unprofessional.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Raghav says that a crowded scene is the <strong>biggest turn off<\/strong> for all viewers!<\/p>\n<div class=\"seperate\"><\/div>\n<p>He prescribes not more than 9 objects in a lengthy scene. For shorter ones, it should be even less!<\/p>\n<div class=\"seperate\"><\/div>\n<p>Here&#8217;s an example:<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/bSNgQOc_u1Y\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Notice how everything has been communicated with minimal objects!<\/p>\n<h2>Video Length matters!<\/h2>\n<p>Video Length is a much debated topic. Some say long in-depth videos are great, while others say short videos are preferable. In our experience, videos that are generally<strong> short work really well.<\/strong> Our friends in Wistia confirmed our theory in a recent <a href=\"https:\/\/wistia.com\/blog\/optimal-video-length\" target=\"_blank\" rel=\"noopener noreferrer\">study<\/a> and found out that the <strong>engagement levels dropped<\/strong> significantly <strong>after 2 minutes.<\/strong><\/p>\n<div class=\"seperate\"><\/div>\n<p>If you find that your video is longer than 2 minutes, make sure your content is top notch.<\/p>\n<h4>Why short videos are preferable?<\/h4>\n<p>The main reason is that millennials are very busy people. Time is the number one decision making quotient. In many cases, much more than money!<\/p>\n<div class=\"seperate\"><\/div>\n<p>This is why companies like Uber are valued over<strong> billions of dollars.<\/strong> They save people tons of time!<\/p>\n<div class=\"seperate\"><\/div>\n<p>Moreover, the attention span of millennials have also gone down in this digital era. So here&#8217;s the deal &#8211; respect their time and you&#8217;re videos will hit <strong>GOLD!<\/strong><\/p>\n<h2>Raghav&#8217;s Bonus Tips<\/h2>\n<p>When I finished the first draft of this blog, I couldn&#8217;t feel the usual tinge of delight throbbing within. Something was missing. So I set up a meeting with the man himself!<\/p>\n<div class=\"seperate\"><\/div>\n<p>I was able to scrape out 2 more bonus tips from the back of his mind:<\/p>\n<h4>Font Size<\/h4>\n<p>Not many people think about this while creating a video. More than 50% web traffic is mobile traffic and almost <a href=\"http:\/\/www.nielsen.com\/us\/en\/insights\/news\/2016\/millennials-are-top-smartphone-users.html\" target=\"_blank\" rel=\"noopener noreferrer\">all this traffic are millennials.<\/a><\/p>\n<div class=\"seperate\"><\/div>\n<p>Moreover, the time they spend on the mobile is only increasing:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10541\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2018\/02\/Mobile-usage-by-country.jpeg\" alt=\"\" width=\"628\" height=\"500\" srcset=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2018\/02\/Mobile-usage-by-country.jpeg 910w, https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2018\/02\/Mobile-usage-by-country-300x239.jpeg 300w, https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2018\/02\/Mobile-usage-by-country-768x611.jpeg 768w\" sizes=\"(max-width: 628px) 100vw, 628px\" \/><\/p>\n<p>Source: <a href=\"https:\/\/www.smartinsights.com\/mobile-marketing\/mobile-marketing-analytics\/mobile-marketing-statistics\/\">SmartInsights<\/a><\/p>\n<p>Normal text sizes would be barely visible in smaller screens and thus irritating! Even if you follow the 10-9-9 rule, this small mistake can ruin everything!<\/p>\n<div class=\"seperate\"><\/div>\n<p>As a standard procedure make sure the font size is at least 30px.<\/p>\n<h4>Image Rate<\/h4>\n<p>What is Image Rate? It&#8217;s a term we use internally in Animaker. Image Rate is the number of images or big elements that appear in the video per second.<\/p>\n<div class=\"seperate\"><\/div>\n<p>If the image rate is more than 1, it will be tougher for your viewers to understand what is happening. So make sure you don\u2019t introduce more than 1 image per second.<\/p>\n<h2>Conclusion<\/h2>\n<p>Raghav\u2019s 10-9-9 rule makes sure that your first attempt in <a href=\"https:\/\/www.animaker.com\/video-maker\">video creation<\/a> doesn\u2019t become a catastrophe!<\/p>\n<div class=\"seperate\"><\/div>\n<p>Try this now and let us know what you think in the comments below!<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>With the phenomenal rise of DIY apps, everyone has gotten the power to create studio-quality animations. The ease of production has also given rise to a lot of videos that could have been much better! This is mainly because people haven&#8217;t really sat down and analyzed what works and what doesn&#8217;t. Moreover, millennials being much [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":15,"featured_media":6813,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,5],"tags":[],"table_tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Raghav&#039;s 10-9-9 rules to create Videos for Millennials<\/title>\n<meta name=\"description\" content=\"Raghav&#039;s 10-9-9 rule is the perfect formula for beginners with no experience to create animated videos. It was created after analyzing thousands of video projects.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.animaker.com\/blog\/10-9-9-rule-animated-videos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Raghav&#039;s 10-9-9 rules to create Videos for Millennials\" \/>\n<meta property=\"og:description\" content=\"Raghav&#039;s 10-9-9 rule is the perfect formula for beginners with no experience to create animated videos. It was created after analyzing thousands of video projects.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.animaker.com\/blog\/10-9-9-rule-animated-videos\/\" \/>\n<meta property=\"og:site_name\" content=\"Video Making and Marketing Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theanimaker\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-16T15:55:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-26T09:11:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2018\/02\/Ragav.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1170\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Arvind Kesh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TheAnimaker\" \/>\n<meta name=\"twitter:site\" content=\"@TheAnimaker\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Arvind Kesh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.animaker.com\/blog\/10-9-9-rule-animated-videos\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.animaker.com\/blog\/10-9-9-rule-animated-videos\/\"},\"author\":{\"name\":\"Arvind Kesh\",\"@id\":\"https:\/\/www.animaker.com\/blog\/#\/schema\/person\/1725a2d81814417654c622ee61ce1782\"},\"headline\":\"Raghav&#8217;s 10-9-9 rules to create Videos for Millennials\",\"datePublished\":\"2018-02-16T15:55:13+00:00\",\"dateModified\":\"2022-05-26T09:11:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.animaker.com\/blog\/10-9-9-rule-animated-videos\/\"},\"wordCount\":1211,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.animaker.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.animaker.com\/blog\/10-9-9-rule-animated-videos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2018\/02\/Ragav.jpg\",\"articleSection\":{\"1\":\"Video Making\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.animaker.com\/blog\/10-9-9-rule-animated-videos\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.animaker.com\/blog\/10-9-9-rule-animated-videos\/\",\"url\":\"https:\/\/www.animaker.com\/blog\/10-9-9-rule-animated-videos\/\",\"name\":\"Raghav's 10-9-9 rules to create Videos for Millennials\",\"isPartOf\":{\"@id\":\"https:\/\/www.animaker.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.animaker.com\/blog\/10-9-9-rule-animated-videos\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.animaker.com\/blog\/10-9-9-rule-animated-videos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2018\/02\/Ragav.jpg\",\"datePublished\":\"2018-02-16T15:55:13+00:00\",\"dateModified\":\"2022-05-26T09:11:02+00:00\",\"description\":\"Raghav's 10-9-9 rule is the perfect formula for beginners with no experience to create animated videos. 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