{"id":6956,"date":"2018-03-13T13:56:53","date_gmt":"2018-03-13T13:56:53","guid":{"rendered":"https:\/\/www.animaker.com\/blog?p=6956"},"modified":"2018-03-14T08:53:23","modified_gmt":"2018-03-14T08:53:23","slug":"how-to-write-a-video-script","status":"publish","type":"post","link":"https:\/\/www.animaker.com\/blog\/how-to-write-a-video-script\/","title":{"rendered":"How to write a video script in 60 minutes!"},"content":{"rendered":"<p><span id=\"rgb(000, 050, 069)\"><\/span><!--Apply Baner Image bg color--><\/p>\n<p>The Script is the soul of your video. Even if you have kickass visuals, without a good script your video is bound to flop. If you analyze any video with more than a million views, you&#8217;ll see that they all have a strong script.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Now don&#8217;t take my word for it. Let&#8217;s check out Hollywood!<\/p>\n<div class=\"seperate\"><\/div>\n<p>Remember &#8220;King Arthur&#8221;?<\/p>\n<div class=\"seperate\"><\/div>\n<p>I hope you don&#8217;t!<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/jIM4-HLtUM0\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<p>This was one movie which had almost everything &#8211; A humungous budget, a decent cast, all the media attention pre-release, in short everything! <\/p>\n<div class=\"seperate\"><\/div>\n<p>Everything except a decent script.<\/p>\n<div class=\"seperate\"><\/div>\n<p>It was the greatest disaster of the decade and was able to garner only a mere $30 million in the US despite having a $175 million budget!<\/p>\n<div class=\"seperate\"><\/div>\n<h2>Busting a few myths!<\/p>\n<h2>\n<p>Many of you reading this will be wondering &#8211; &#8220;Okay Kesh, I get it. Having a kickass script is vital to success. But how do mortals like me write a script? I mean, I didn&#8217;t even pass high school English!&#8221; <\/p>\n<div class=\"seperate\"><\/div>\n<p>Nothing to worry pal. Even I used to flunk in English. I even got kicked out of a class because I<br \/>\nwas writing my mind out. In school, writing should be two things:\n<\/p>\n<ul class=\"star\">\n<li> It should contain complex retrograde dictionary language\n<li> The sentences should be so long that it should challenge the attention span of the reader\n<\/ul>\n<p>If normal people couldn&#8217;t understand your essay, you got maximum marks. This is the reason why most of us are still subconsciously scared of writing.\n<\/p>\n<div class=\"seperate\"><\/div>\n<p>I was there too. But here I am writing a blog on Scriptwriting. So here&#8217;s my two cents on this:\n<\/p>\n<p><strong>If you can talk, you can write.<\/strong><\/p>\n<div class=\"seperate\"><\/div>\n<p>That&#8217;s right. The best writers are people who can connect with their audience in the most simple and direct manner. This is something which comes naturally to you while you&#8217;re talking. All you have to do is, channel this into your writing. <\/p>\n<div class=\"seperate\"><\/div>\n<p>These are the characteristics of a good Script:<\/p>\n<ul class= \"star\">\n<li>Simple language\n<li>Short Crisp Sentences\n<li>Conversational in nature\n<\/ul>\n<h2> Did you do your homework?<\/h2>\n<p>Before you even start writing the script, you have to collect some intel. The effectiveness of your script will directly depend on the quality of intel you gather. <\/p>\n<h3>Know your Audience.<\/h3>\n<p>Knowing your audience is the most important aspect of not just script writing but any type of content you create. If your content is not laser targeted for your audience, anything you do is bound to fall flat.<\/p>\n<div class=\"seperate\"><\/div>\n<p>So how do you know your audience?<\/p>\n<div class=\"seperate\"><\/div>\n<p>By interacting with them! Always be in constant touch with them via social media. If someone loves your product so much, ask them politely if they&#8217;d be willing to fill in a form so that you could better understand their needs!<\/p>\n<div class=\"seperate\"><\/div>\n<p>You can also visit forums and websites like <a href=\"https:\/\/www.quora.com\/\" rel=\"noopener\" target=\"_blank\">Quora<\/a> to dig deeper.<\/p>\n<div class=\"seperate\"><\/div>\n<p>You basically need to know 2 things:<\/p>\n<ul class=\"star\">\n<li>Their Goals\n<li>Their Pain points\n<\/ul>\n<p>Your script should either assist them in achieving their goals or should solve their pain points!<\/p>\n<h2>The 3 Core Elements of a script<\/h2>\n<p>Scripts come in different shapes and sizes. But all of them contain these core ingredients:<\/p>\n<h3>1. The hook<\/h3>\n<div class=\"img-center\"><img decoding=\"async\" style=\"width: 50%\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2018\/03\/Hook-of-the-Script.png\" alt=\"Hook of the script\" \/><\/div>\n<p>The hook is the most important part of your script. It is the first 8 seconds of your video for a 1-minute video. The hook decides whether the people seeing your video will stay or not. <\/p>\n<div class=\"seperate\"><\/div>\n<p>If you want to learn to write hooks, just go to youtube and see all the videos that have more than 1 million views. Analyse the script and see why the hooks of those videos are so appealing.<\/p>\n<div class=\"seperate\"><\/div>\n<p>You should make this a practice: Every time you see a Youtube video, think why you are still watching the video after the 8th second. What happened in those 8 seconds which sparked your interest and made you stay?<\/p>\n<h3>2. The Patty<\/h3>\n<div class=\"img-center\"><img decoding=\"async\" style=\"width: 50%\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2018\/03\/Patty-of-the-Script.png\" alt=\"Patty of the script\" \/><\/div>\n<p>The patty is the meat of your script. This is what determines the overall quality of your video. So many people come up with kickass hooks only to blow it all up in the patty.<\/p>\n<div class=\"seperate\"><\/div>\n<p>This is so important people: The patty should live up to the hook and even outperform it if possible!<\/p>\n<p><div class=\"seperate\"><\/div>\n<p>You don&#8217;t want your patty to be stale. It has to be scrumptious!<\/p>\n<div class=\"seperate\"><\/div>\n<p>These are 3 factors of a juicy patty:<\/p>\n<ul class = \"star\">\n<li>Provide Value: What is the takeaway for your viewers? How are you adding value? Always think on these lines. Now value need not always be informed. It can also be entertainment.\n<li>Live up to the Hook: Make sure that there is a smooth transition from the hook. It should be relevant. That is, people shouldn&#8217;t feel that you cheated them to watch the entire video with a shady hook.\n<li>Engaging: Even if your video is providing value unless it&#8217;s engaging, people will just drop out in the middle. So it is very important that there is no fluff in your script. Also, each sentence should be a natural flow from the previous one.\n<\/ul>\n<h3>3. The call to action<\/h3>\n<div class=\"img-center\"><img decoding=\"async\" style=\"width: 50%\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2018\/03\/CTA-of-the-Script.png\" alt=\"CTA of the script\" \/><\/div>\n<p>The CTA is an often overlooked part of the script.<\/p>\n<div class=\"seperate\"><\/div>\n<p>According to most people, CTA is equal to:<\/p>\n<ul class = \"star\">\n<li>Subscribe Now\n<li>Share with your friends\n<li>Comment Below\n<\/ul>\n<p>These words have become so overused that people mentally ignore them these days. If you want to stand out, you should learn the art of writing CTAs that naturally blend in with your patty.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Let&#8217;s say for example your video is about &#8220;7 video scripts that nailed it&#8221;, the CTA can be something like &#8220;Now if you want to write similar scripts, check out the blog post on &#8216;5 Killer tips to write a kickass script&#8217;. Link is in the Description!&#8221;<\/p>\n<h2>Write a script in 60 minutes<\/h2>\n<p><h3>Clear your mind: 5 minutes<\/h3>\n<div class=\"img-center\"><img decoding=\"async\" style=\"width: 50%\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2018\/03\/Clear-your-mind.png\" alt=\"Clear your mind\" \/><\/div>\n<p>This is a very important step which can transform your whole script! Just spend 5-10 minutes doing something that&#8217;ll clear your mind. It could be meditation, a walk in the woods or even listening to music. <\/p>\n<div class=\"seperate\"><\/div>\n<p>Do not underestimate the power of this step. in my opinion, by skipping this simple step you are killing your chances to write the best script you possibly can!<\/p>\n<h3>Briefing: 20 minutes<\/h3>\n<div class=\"img-center\"><img style=\"width: 50%\"src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2018\/03\/Briefing.png\" alt=\"Briefing\" \/><\/div>\n<p>This is when you prepare and set yourself up even before the writing process. You have to ask yourself a lot of questions so that you&#8217;re super clear on how you want the output to be.<\/p>\n<div class=\"seperate\"><\/div>\n<p>For example, let&#8217;s imagine we have to write a script for a video promoting SHELTON&#8221;S TOMATO CHIPS to athlete kids.<\/p>\n<p>I&#8217;ve made a checklist for you. I&#8217;ve also written sample answers to give you an idea of how it can be answered.<\/p>\n<h4>The Briefing Checklist<\/h4>\n<h5>1. What is the topic?<\/h5>\n<p>Comeback lines for athletes who are mocked in parties.<\/p>\n<h5>2. To whom are you making it?<\/h5>\n<p>Athlete Kids<\/p>\n<h5>3. What is the Purpose of your Video?<\/h5>\n<p>Subtly promote SHELTON&#8217;S TOMATO CHIPS while helping them out of a pain point.<\/p>\n<h5>4. What type of emotion do you want to bring in?<\/h5>\n<p>Excitement<\/p>\n<h5>5. What is the core message?<\/h5>\n<p>Be proud of the fact that you are an athlete!<\/p>\n<h5>6. What is the CTA?<\/h5>\n<p>Check out the Blog<\/p>\n<h5>7. Key Points:<\/h5>\n<ul class= \"star\">\n<li>I&#8217;ll win the Olympics\n<li>I&#8217;ll get Medals\n<li>You look Fat\n<li>I can take 100 pushups\n<li>Girls Love my Abs\n<\/ul>\n<h4>Target Audience Intel (Done beforehand)<\/h4>\n<p>Their Goals:<\/p>\n<ul class= \"star\">\n<li>More Energy\n<li>Better Stamina\n<li>Win COMPETITIONS\n<\/ul>\n<p>Their Pain points:<\/p>\n<ul class= \"star\">\n<li>Can&#8217;t Eat Yummy Food (Unhealthy)\n<li>Fat Body\n<\/ul>\n<h3>Just go with the flow: 30 minutes <\/h3>\n<div class=\"img-center\"><img style=\"width: 50%\"src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2018\/03\/Go-with-the-flow.png\" alt=\"Go with the flow\" \/><\/div>\n<p>Make sure you lock yourself in your hut so that no one can disturb you in these 20 minutes. In this era, it would mean switching off your mobile phones as well.<\/p>\n<div class=\"seperate\"><\/div>\n<p>You have done the homework, you have done the briefing. You have the framework: now it&#8217;s time for pure action.<\/p>\n<div class=\"seperate\"><\/div>\n<p>This is also where the creativity kicks in. For the same reason, this can also be the most intimidating step. <\/p>\n<div class=\"seperate\"><\/div>\n<p>Till now, it was all about using your intellect and thinking. Now it&#8217;s all about getting into the creative flow. Though not compulsory I would suggest you spend another 5-10 minutes in doing meditation or anything of that sort before starting.<\/p>\n<div class=\"seperate\"><\/div>\n<p>I&#8217;ll share a key hack that&#8217;s always helped me get there:<\/p>\n<div class=\"seperate\"><\/div>\n<p>Imagine your <a href=\"https:\/\/optinmonster.com\/how-to-create-a-concrete-buyer-persona-with-templates-examples\/\" rel=\"noopener\" target=\"_blank\" rel=\"nofollow\">buyer persona<\/a> is sitting in front of you. Write as if you are talking to that person. This will help you in two ways:<\/p>\n<ul class=\"star\">\n<li>It&#8217;ll make your script conversational\n<li>It&#8217;ll help you get into a flow\n<\/ul>\n<p>It&#8217;s very interesting! If you are TALKING to a person, you rarely lose any flow, right?<\/p>\n<p>Now let&#8217;s take a look at a sample script I created in 17 minutes based on the briefing and intel:<\/p>\n<div class=\"seperate\"><\/div>\n<p><em>Hook: Have you ever felt like a CHAMP in the gymnasium only to feel like a CHIMP in the party?<br \/>\nWhen your friends are munching those yummy burgers and chips, all you can have is banana!<\/em><\/p>\n<div class=\"seperate\"><\/div>\n<p><em>Patty: Don&#8217;t give into them and eat a couple of JAM PIES. That&#8217;s gonna make you fat in no time! Instead hit back at them with these comebacks:<\/em><\/p>\n<div class=\"seperate\"><\/div>\n<p><em>1. You&#8217;re gonna be watching in the stands while I win the Olympics &#8211; or ehem..wait..you&#8217;ll be too obese to reach there in time!!<\/em><\/p>\n<div class=\"seperate\"><\/div>\n<p><em>2. I can take 100 pushups by the time you finish those cookies.<\/em><\/p>\n<div class=\"seperate\"><\/div>\n<p><em>3. I&#8217;d rather munch on my medals!<\/em><\/p>\n<div class=\"seperate\"><\/div>\n<p><em>If you get tired of saying these, you can just take out your can of SHELTON&#8217;S-TOMATO-CHIPS and munch like a KING! Yep..no words required pure attitude! It&#8217;s the best health supplement for athletes!<\/em><\/p>\n<div class=\"seperate\"><\/div>\n<p><em>CTA: Check out &#8220;Ten party tricks only Athletes can DO&#8221;: Link is in the description!<\/em><\/p>\n<div class=\"seperate\"><\/div>\n<h3>Review<\/h3>\n<p>So finally! You&#8217;ve written a script! Before you go and treat yourself to a chocolate muffin or a power nap, you need to review!<\/p>\n<div class=\"seperate\"><\/div>\n<p>This will take your script from &#8220;Meh&#8221; to &#8220;WOW!!&#8221;<\/p>\n<div class=\"seperate\"><\/div>\n<p>Just check the following things:<\/p>\n<ul class=\"star\">\n<li>Is there any connection between any two sentences?\n<li>How is the hook? Can it be made better? Consider alternatives!\n<li>Does the CTA look like a good value proposition at the end of the video? Is it a natural connect?\n<li>Is the tone right?\n<li>Is it conversational?\n<li>Are the sentences crisp?\n<\/ul>\n<h2>CASE STUDY<\/h2>\n<p>This is a Wellcast video targeting teenage girls. It has gathered more than a million views! Once you see it, we&#8217;ll analyze why the script is kickass!<\/p>\n<p><iframe loading=\"lazy\" width=\"854\" height=\"480\" src=\"https:\/\/www.youtube.com\/embed\/miTPjiHmDos\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<h3>Analysis Time!<\/h3>\n<p>Firstly, the hook is gold! It is very relatable. Every teenage girl would have gone through the same experience. They narrate exactly what goes on a girl&#8217;s mind as she approaches a crush.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Now the intro comes after the hook. It goes like this:<\/p>\n<div class=\"seperate\"><\/div>\n<p><em>Hey Lovebirds, welcome to Wellcast! Do you want to ask someone out but is afraid of accidentally injuring yourself instead? It&#8217;s okay. this week we are gonna be talking about that stupid, awkward, awful, awesome feeling of liking someone. And, we are going to make you do something about it. We are going to give you 4 tips for asking him on a date!<\/em><\/p>\n<div class=\"seperate\"><\/div>\n<p>Most people would&#8217;ve started their script this way. <\/p>\n<div class=\"seperate\"><\/div>\n<p>But Wellcast chose to have a Hook before the intro and that makes all the difference! In the intro, they have also set expectations by saying that there are 4 tips awaiting them.<\/p>\n<div class=\"seperate\"><\/div>\n<p>So even if some find the first couple of tips unworthy, they&#8217;ll stay until the end.<\/p>\n<div class=\"seperate\"><\/div>\n<p>In step 2, that is the patty, they have subtly introduced Wellcast Journaling as a solution to the problem. It doesn&#8217;t look salesy, it doesn&#8217;t look shoved in. It is so natural and apt, people will love it for being there!<\/p>\n<div class=\"seperate\"><\/div>\n<p>The CTA is to tweet and mail. I wouldn&#8217;t agree with this CTA as it is so clich\u00e9. It would&#8217;ve been better if they had asked them to check out another piece of content like &#8220;Real Life stories of girls who actually asked their crush out!&#8221;<\/p>\n<h2>Story Boarding: the bridge from script to video<\/h2>\n<p>The script is the soul. When someone else other than its creator tries to translate it into images, the authenticity gets lost. <\/p>\n<div class=\"seperate\"><\/div>\n<p>In my opinion, it&#8217;s very important that the scriptwriter does some sort of storyboarding at least on a minimal level.<\/p>\n<div class=\"seperate\"><\/div>\n<p>But how do scriptwriters do that without any drawing skills?<\/p>\n<div class=\"seperate\"><\/div>\n<p>Use Animaker!<\/p>\n<div class=\"seperate\"><\/div>\n<p>Animaker has tens of thousands of character animations and other assets. If you can imagine something, it can be done in Animaker. <\/p>\n<div class=\"seperate\"><\/div>\n<p>Just drag and drop animations, take screenshots and voila &#8211; you have a storyboard:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2018\/03\/Animaker-Storyboarding.png\" alt=\"Animated Storyboarding\" \/><\/p>\n<div class=\"seperate\"><\/div>\n<p>Moreover,  your storyboard can always be converted into an animated video as you&#8217;re using Animaker. It&#8217;s like having your own in-house creative studio! <\/p>\n<p>If you want to explore the <a href=\"https:\/\/www.animaker.com\/register\">Animaker Universe<\/a>, check it out now!<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>The Script is the soul of your video. Even if you have kickass visuals, without a good script your video is bound to flop. If you analyze any video with more than a million views, you&#8217;ll see that they all have a strong script. Now don&#8217;t take my word for it. Let&#8217;s check out Hollywood! [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":15,"featured_media":7017,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[282,103,1],"tags":[],"table_tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to write a video script in 60 minutes!<\/title>\n<meta name=\"description\" content=\"Not everyone is a born writer. But then, you don&#039;t have to beat Shakespeare to write an awesome video script. Check this step by step walkthrough to write a video script under 60 minutes!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.animaker.com\/blog\/how-to-write-a-video-script\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to write a video script in 60 minutes!\" \/>\n<meta property=\"og:description\" content=\"Not everyone is a born writer. But then, you don&#039;t have to beat Shakespeare to write an awesome video script. 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