{"id":7107,"date":"2018-04-18T19:27:02","date_gmt":"2018-04-18T19:27:02","guid":{"rendered":"https:\/\/www.animaker.com\/blog?p=7107"},"modified":"2021-03-01T14:21:06","modified_gmt":"2021-03-01T14:21:06","slug":"how-animaker-uses-animaker","status":"publish","type":"post","link":"https:\/\/www.animaker.com\/blog\/how-animaker-uses-animaker\/","title":{"rendered":"How Animaker uses Animaker?"},"content":{"rendered":"<p><span id=\"rgb(117, 215, 140)\"><\/span><!--Apply Baner Image bg color--><\/p>\n<p>Animaker is an online animation video maker. It\u2019s a DIY tool created with the sole aim of simplifying the video creation process. With over a million users from across the globe and 2 million videos created so far, we can safely say that Animaker has been quite successful in its endeavour so far.<\/p>\n<div class=\"seperate\"><\/div>\n<p>It all started with a small 6 member team and today it has evolved into a 60 member company. The passionate work of our dedicated team, coupled with drastic rise in the consumption of video content across the globe paved way for this growth.<\/p>\n<div class=\"seperate\"><\/div>\n<p>As passionate advocates of video, we endorse the power of videos whenever we can. Several of our customers have always enquired how we use videos inside Animaker! So, we decided to come up with this post to open the curtains and give you an inside view of &#8220;How Animaker uses Animaker?&#8221;<\/p>\n<div class=\"seperate\"><\/div>\n<h2>Marketing<\/h2>\n<div class=\"quote\">\u201cAs the marketing team, we have a unique Agenda; we always try to market Animaker using Animaker.\u201d<\/div>\n<p>Video is the preferred content format of the Internet today. So it is only natural that we create most of our marketing material using Animaker.<\/p>\n<p>Video requirements for the marketing team are split into 2<\/p>\n<ul class=\"star\">\n<li>Pro<\/li>\n<li>Novice<\/li>\n<\/ul>\n<p>All of the pro requirements that really require an eye for detail are handled by dedicated designers who work exclusively on Animaker. All of the novice requirements are handled by our own team.<\/p>\n<div class=\"seperate\"><\/div>\n<h3>Landing page:<\/h3>\n<div class=\"seperate\"><\/div>\n<p>Almost all of the Animaker landing pages come with an explainer video or at least a <a href=\"https:\/\/www.animaker.com\/loop-video\">video loop<\/a> on top. This is a standard example of the \u201cPro\u201d requirement.<\/p>\n<div class=\"seperate\"><\/div>\n<p>The marketing team comes up with a kick-ass script and let our dedicated designers work their magic on the Animaker app. The result is an explainer video that engages, entertains and entices our audience.<\/p>\n<p>Here is a video that we created for our Animaker whiteboard landing page<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/WZs-yZvyhUA?rel=0&amp;showinfo=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Every single metric from page time, conversion etc. drastically improved after adding this video. But the most interesting metric to note on our pages are the bounce rates. Our best performing landing pages have bounce rates as low as \u201c19%\u201d.<\/p>\n<div class=\"seperate\"><\/div>\n<p>When a user lands on the page, they tend to spend time watching the video. This simple addition ensured higher on-page times, higher engagement and lower bounce rates for all our landing pages. As you know, Google considers a page\u2019s bounce rate as one of the most important ranking metrics.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Our low bounce rates have made Animaker landing pages rank on the first page of Google SERP results for several highly competitive keywords. We created a post to share what we learned during this process. <a href=\"https:\/\/www.animaker.com\/bloghow-to-improve-landing-page-seo\/\">Click here<\/a> to check out the secret formula that helped us reduce our bounce rates!<\/p>\n<h3>Social media:<\/h3>\n<p>Video is the favorite content format for all the major social media platforms today. From Facebook to Quora, every platform wants users to create and share high quality, engaging video content.<\/p>\n<div class=\"seperate\"><\/div>\n<p>The Animaker facebook page is a total fun area. We let our imaginations run wild and create content that contextually entertains our fan base.<\/p>\n<div class=\"seperate\"><\/div>\n<p>We create that content too with Animaker!<\/p>\n<div class=\"seperate\"><\/div>\n<p>First, we have a brainstorming session and come up with some interesting theme for the video like, \u201cTop myths about Animation videos broken!\u201d<\/p>\n<div class=\"seperate\"><\/div>\n<p>Then we create a simple script and hand it over to our design divas.<\/p>\n<p><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2Ftheanimaker%2Fvideos%2F821092824729803%2F&amp;show_text=0&amp;width=560\" width=\"560\" height=\"315\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Another interesting aspect worth mentioning are the vertical videos. We also use vertically optimized videos in several channels in order to cater to the ever-growing mobile audience.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Statistics reveal that mobile users hold their phones vertically 94% of the time so it\u2019s high time we start creating videos that fit into their phones right?<\/p>\n<div class=\"seperate\"><\/div>\n<p>Here is a simple vertical video that we created for our facebook page. This video is also available as a template on the Animaker app.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/mXnI2Ojpvyo?rel=0&amp;showinfo=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Paid advertising is a recent addition to our marketing strategy and I should say it has been working pretty well for us. We fundamentally depend a lot on video ads for brand building on social platforms such as Facebook, YouTube and Instagram. Video ads help create an immersive and engaging form of advertising that is non-intrusive.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Using video advertising has two advantages:<\/p>\n<ul class=\"star\">\n<li>Your ad really blends into the social media wall of the users thereby reducing the obtrusive experience of encountering a paid advertisement<\/li>\n<li>If your ad starts gaining organic traction the CPC of your ads will be very low (We have had CPC as low as $0.002)<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2Ftheanimaker%2Fvideos%2F333787623785760%2F&amp;show_text=0&amp;width=560\" width=\"560\" height=\"315\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>Product demos and feature update communications<\/h3>\n<div class=\"seperate\"><\/div>\n<p>Animaker is an ever-evolving ecosystem that keeps moving forward while also rapidly improving the functionality. We bring about numerous feature enhancements for each of these products every few days. But how do we keep our users updated about all the latest changes?<\/p>\n<div class=\"seperate\"><\/div>\n<p>You guessed it right! Videos!<\/p>\n<div class=\"seperate\"><\/div>\n<p>All of our latest updates and features are communicated to our audience through videos created on Animaker.<\/p>\n<div class=\"seperate\"><\/div>\n<p>We have witnessed an increase in reach and awareness about our latest product updates after implementing this video strategy.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Here is a video that we created for the launch of Arab characters and RTL text in Animaker.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/6__glAsOhno?rel=0&amp;showinfo=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Videos are a really effective communication tool. They not only helped us improve our communication with the audience but within our teams as well. For example, whenever the marketing team needed a video, we used to come up with a long document explaining our requirement. But now we decided to create a simple, crude video using Animaker and pass it on to our design team.<\/p>\n<div class=\"seperate\"><\/div>\n<p>This simple process change led to amazing results as there was little to no chance of miscommunication.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Here is the first draft of the template created by our marketing team with our limited design skills.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/P7yfMAo2qwk?rel=0&amp;showinfo=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>This video worked wonders in communicating our idea to the designers. And when they worked their magic on it, the output is truly remarkable.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/sfNC3UaVhNs?rel=0&amp;showinfo=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>Sales<\/h2>\n<div class=\"seperate\"><\/div>\n<div class=\"quote_set\">\n<span class=\"quote_text\">\u201cDon\u2019t sell your product, sell what your product can do!\u201d<\/span><\/div>\n<div class=\"seperate\"><\/div>\n<p>The sales team at Animaker consists of a group of motivated youngsters with the zeal to excel. They work on the concept of 3 C\u2019s<\/p>\n<ul class=\"star\">\n<li>Convey<\/li>\n<li>Convince<\/li>\n<li>Convert<\/li>\n<\/ul>\n<h3>Convey:<\/h3>\n<div class=\"seperate\"><\/div>\n<p>The first step in any sales cycle is identifying and shortlisting your prospects. There are several tools in the market that helps you identify and manage your prospects. We use pipedrive to do it.<\/p>\n<div class=\"seperate\"><\/div>\n<p>&nbsp;<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2018\/04\/Screen-Shot-2018-04-18-at-4.08.44-PM.png\" alt=\"sherlock on his watch\" \/><\/figure>\n<p>&nbsp;<\/p>\n<p>But once you have identified and shortlisted the right prospects, you have to reach out to them. This is the tough part. The initial pitch is the crucial first impression of your product and it can make or break your deal.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Our sales team decided to test the power of Animaker at this point. We added a simple Animaker video into the first email that we sent to our prospects.<\/p>\n<div class=\"seperate\"><\/div>\n<div class=\"seperate\"><\/div>\n<div class=\"seperate\"><\/div>\n<div class=\"quote_set\">\n<span class=\"quote_text\">\u201cVideos in email boost open rates by 19% and click-through rate by 65%\u201d<\/span><\/div>\n<div class=\"seperate\"><\/div>\n<div class=\"seperate\"><\/div>\n<p>The content of the email remained pretty much the same. It was a simple pitch explaining how our product can add value and solve a real-world problem for the prospect. The only difference was, this time the pitch was converted into a simple, engaging video instead of just plain text.<\/p>\n<div class=\"seperate\"><\/div>\n<p>This simple change produced some drastic results for us.<br \/>\nThe click-through rates for our CTA buttons drastically increased<br \/>\nThere was also a big jump in the total replies that we got from potential customers. Thereby opening the window for further communication.<\/p>\n<div class=\"seperate\"><\/div>\n<p>We realized that video pitches worked wonders in breaking the initial ice and pitching your product or service in a simple and engaging fashion to your prospects.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Here is one of the templates that our sales team utilizes for their pitch:<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/F0OLsdepsVg?rel=0&amp;showinfo=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>Convince<\/h3>\n<div class=\"seperate\"><\/div>\n<p>Animaker reached an important milestone in 2017 by hitting 1 million users. Throughout this journey, we have acquired a huge number of happy users who want to share their experience with the rest of the world.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Testimonials and case studies are a very effective way to leverage the stories of our existing customers to acquire more customers.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Whenever we hear a happy experience, we create an animated video expressing the happiness of the customer with an engaging visual and user\u2019s own text.<\/p>\n<div class=\"seperate\"><\/div>\n<p>The users are also happy to share this video with their friends.<\/p>\n<div class=\"seperate\"><\/div>\n<p>This way we were able to influence both the convey and convince part of the sales funnel thereby directly boosting sales conversions by almost 30%.<\/p>\n<h3>Convert<\/h3>\n<div class=\"seperate\"><\/div>\n<p>This is the stage in the sales process where the buyer has made a mental decision to buy your product or service. But don\u2019t count the sale closed until you have delivered the product or service.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Depending upon the nature of the product and the total cost involved, the customer might take from 1 day to several weeks before actually closing the deal.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Your job as a salesperson is to analyze and understand the attitude of your prospective clients and tailor your closing style according to them.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Some clients eagerly listen to every word of your pitch and you have already established a good relationship with them. This is not always the case. A less enthusiastic client will need a more nuanced approach.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Our sales team decided to test the power of Animaker exactly in this scenario. Whenever a prospective client takes some time to consider our proposal before taking a final decision, we saw an opportunity for a real relationship.<\/p>\n<div class=\"seperate\"><\/div>\n<p>During this time, our salespeople create simple, personalized messages that help us build a relationship with the client and also served as a subtle reminder about the pending deal. We found these subtle reminders to be a much more powerful push to close the deal rather than traditional reminders!<\/p>\n<div class=\"seperate\"><\/div>\n<p>Here is a simple video greeting that we use to wish our prospective clients during the Christmas season:<\/p>\n<div class=\"seperate\"><\/div>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/ohwDFePuhlU?rel=0&amp;showinfo=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>HR<\/h2>\n<div class=\"seperate\"><\/div>\n<p>The Human resource department is the unsung hero in every successful startup story. They are entrusted with the task of finding the right talent to help take the business to the next level.<\/p>\n<div class=\"seperate\"><\/div>\n<p>At the beginning of the experiment even we weren\u2019t really sure of how Animaker could help the HR team. After some serious brainstorming, we came up with a few ideas. Let me show you the ideas one by one.<\/p>\n<div class=\"seperate\"><\/div>\n<h3>Resource on-boarding and Company culture<\/h3>\n<div class=\"seperate\"><\/div>\n<p>One of the most boring aspects of joining a new company is the lecture on company culture but Animaker really shines in that area.<\/p>\n<div class=\"seperate\"><\/div>\n<p>All of our policies are represented in the form of Animaker videos! Apart from this we also have some really interesting and personalized greetings. Everything from birthdays to work anniversaries are celebrated with an exclusive video and the beauty of the entire process is that they have a simple hack for it.<\/p>\n<div class=\"seperate\"><\/div>\n<p>They have simple base templates on which they edit the text, add a few personal images along with some amazing screen effects from Animaker and it becomes a brand new personalized video!<\/p>\n<div class=\"seperate\"><\/div>\n<h2>Hiring<\/h2>\n<p>Hiring is another important function of the HR department. It\u2019s also the most challenging. We look for the cream of the cream when it comes to creativity. So attracting the right talent is a daunting task.<\/p>\n<div class=\"seperate\"><\/div>\n<p>What we\u2019ve learnt is that the best way to attract creative people is by having a creative recruitment process.<\/p>\n<p>We replaced boring descriptive JDs with cool visuals.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/E1-GoEMOm4U?rel=0&amp;showinfo=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>A video JD is a great way to promote job vacancies. It helped us promote the vacancies in a fun and engaging way.<\/p>\n<div class=\"seperate\"><\/div>\n<p>The next important step in the hiring process is screening. Finding the right people who have the right IQ and EQ to fit into our company culture is a difficult task.<\/p>\n<div class=\"seperate\"><\/div>\n<p>We solved this difficult problem using a recruitment puzzle video. A simple animated video explaining a problem statement. We shared the video with all the aspirants and asked them to solve the problem to take their application process forward.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Here is the video that we created:<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/HqKJC4267Dc?rel=0&amp;showinfo=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>This innovative approach to hiring gave us a dual advantage. The problem statement allowed us to filter applicants with the right IQ and the video helped us communicate the innovative approach that we expect from our employees in every task they are assigned.<\/p>\n<h2>Finance<\/h2>\n<p>The finance department is the pillar on which every successful company is built. Especially for a startup with an aim to compete with the giants in video space, every penny is worth a million!<\/p>\n<div class=\"seperate\"><\/div>\n<p>The finance department in Animaker plays the crucial role of controlling the ever-increasing expenses that come with managing a deep technology company like Animaker.<\/p>\n<div class=\"seperate\"><\/div>\n<p>The best fit for Animaker in the finance ecosystem was to \u201cEase the spreadsheet!\u201d<\/p>\n<div class=\"seperate\"><\/div>\n<p>We observed that the finance team was creating a huge number of spreadsheets to showcase the numbers.<br \/>\nOf course spreadsheets are very important but our finance team was so dependant on them that they even used the spreadsheets directly during their weekly meetings to present findings to the management. As you would expect, they had a tough time communicating the inferences of the data to the management. That was when the team decided to make a complete switch to visual representation of data. And what better way is there than to represent data than Animaker\u2019s <a href=\"https:\/\/www.animaker.com\/infographics\">Video Infographics<\/a>.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Creating simple animated infographic videos to represent their data turned out to be fruitful<br \/>\nas It created a more meaningful association with the company data for the people involved.<\/p>\n<div class=\"seperate\"><\/div>\n<h2>Conclusions:<\/h2>\n<p>Through this journey, we found several new applications for the Animaker tool. It&#8217;s just the beginning. Every day our users come to us with several interesting stories of how they used Animaker in creative ways that we never even imagined when we built the tool. These stories become the inspiration for our team to keep building and improving the product! Do you have any more interesting ways in which you can use Animaker? Share it with us in the comments below!<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Animaker is an online animation video maker. It\u2019s a DIY tool created with the sole aim of simplifying the video creation process. With over a million users from across the globe and 2 million videos created so far, we can safely say that Animaker has been quite successful in its endeavour so far. It all [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":17,"featured_media":7113,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,174,1],"tags":[12,290],"table_tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Animaker uses Animaker?<\/title>\n<meta name=\"description\" content=\"An inside look at how Animaker utilizes the power of Animaker tool to grow its business. Wondering how you can utilize to grow your company? 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