{"id":7474,"date":"2018-06-04T14:25:58","date_gmt":"2018-06-04T14:25:58","guid":{"rendered":"https:\/\/www.animaker.com\/blog?p=7474"},"modified":"2018-07-23T11:49:20","modified_gmt":"2018-07-23T11:49:20","slug":"why-should-businesses-embrace-animal-animations","status":"publish","type":"post","link":"https:\/\/www.animaker.com\/blog\/why-should-businesses-embrace-animal-animations\/","title":{"rendered":"Why Should Businesses Embrace Animal Animations?"},"content":{"rendered":"<p><span id=\"rgb(133, 122, 239)\"><\/span><!--Apply Baner Image bg color--><\/p>\n<style>.iframe-this{width:850px !important;height:450px !important}<\/style>\n<p>Let\u2019s face it! Everyone is bored of the traditional way businesses pitch their product to the potential customers.<\/p>\n<div class=\"seperate\"><\/div>\n<p>The structure of every explainer video is simple. It usually has a typical guy with his typical troubled tone coming on screen to tell how he had a very difficult time. Then, after a lot of hassle he fortunately lands upon an amazing product.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Then he\u2019ll move on to explain the mind-blowing features that the product has to offer and how it really changed his dull grey life!<\/p>\n<p><div class=\"seperate\"><\/div>\n<p>So typical!<\/p>\n<div class=\"seperate\"><\/div>\n<p>A viewer probably already knows by the first 10 secs, how the remaining 1 and a half minute of the video is going to turn out if he chooses to stay!<br \/>\nDo you really think he\u2019d then wait for the \u201ctypical\u201d guy to make his point?<\/p>\n<div class=\"seperate\"><\/div>\n<p>Definitely Not!<\/p>\n<div class=\"seperate\"><\/div>\n<p>Let\u2019s pause and look at some of these Fortune 500 companies &#8211;<\/p>\n<div class=\"seperate\"><\/div>\n<p><b>Nestle, Ferrari, Abercrombie and Fitch<\/b><\/p>\n<div class=\"img-center\"><img decoding=\"async\" style=\"width: 20%\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2018\/06\/Nestle-logo.jpeg\" alt=\"Nestle logo\" \/><img decoding=\"async\" style=\"width: 25%\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2018\/06\/Ferrari-logo.jpg\" alt=\"Ferrari logo\" \/><img decoding=\"async\" style=\"width: 25%\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2018\/06\/Abercrombie-Fitch-logo.jpg\" alt=\"Abercrombie &#038; Fitch logo\" \/><\/div>\n<p>These are some of the hottest names in the market.<br \/>\nAnd they chose to stand out by using powerful animal visuals!<\/p>\n<div class=\"seperate\"><\/div>\n<p>These big guns figured out the benefits of Animal Animation before anyone else.<\/p>\n<p><\/p>\n<div class=\"img-center\"><img decoding=\"async\" style=\"width: 75%\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2018\/05\/Animaker-animal-characters-business.png\" alt=\"Animaker animal characters - business\" \/><\/div>\n<p><\/p>\n<p>As soon as we, at Animaker, realised this phenomenal move, we developed our <b>super awesome Animal Characters!<\/b><\/p>\n<div class=\"seperate\"><\/div>\n<p>Many of our wildly successful Animakers say that their videos with Animated animals have definitely been a major contributor to their success.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Here&#8217;s why!<\/p>\n<p><\/p>\n<h5>1. The Sought After Uniqueness:<\/h5>\n<p>How often do you come across animals in a video let alone animated animals?!<br \/>\nRare right!<\/p>\n<div class=\"seperate\"><\/div>\n<p>Because of this uniqueness, going for animal animation in your ads\/promos can get yout the desired attention.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Remember <b>Tony the Tiger<\/b> from <b>Kellogg\u2019s<\/b>?<\/p>\n<div class=\"img-center\"><img decoding=\"async\" style=\"width: 65%\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2018\/05\/Frosted-Flakes-Kelloggs.png\" alt=\"Frosted Flakes Kellogg's\" \/><\/div>\n<p>One of Kellogg\u2019s most famous mascots, he was created by the advertising genius, Leo Burnett.<\/p>\n<div class=\"seperate\"><\/div>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=nucoClXiaac&#038;feature=youtu.be\">Kellogg\u2019s<\/a> became pioneers of brand marketing, having transformed a food that no one ever thought of eating (crispy flakes of dried wheat) into a staple breakfast for hundreds of millions of consumers.<\/p>\n<div class=\"seperate\"><\/div>\n<p>They created a multi billion dollar empire by being different not just with their product, but also with their brand communication which was carried forward by their mascot!<\/p>\n<div class=\"seperate\"><\/div>\n<p>You can also make use of this rare phenomena in the industry, before your competitors, and see the results for yourself!<\/p>\n<p><\/p>\n<h5>2. Relatability of Animal Personas:<\/h5>\n<p><a href=\"http:\/\/www.acrwebsite.org\/search\/view-conference-proceedings.aspx?Id=7982\">Cognitive research<\/a> shows that humans relate with the characteristics of various animal species such as the stealing qualities of a raccoon or the intelligence and strength of a gorilla.<\/p>\n<div class=\"seperate\"><\/div>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=qHMMCTYWTO8&#038;feature=youtu.be\">In an interview<\/a> with IntoConnection, Kalie Moore (Director of global PR at Carmudi), pointed out that many of the most famous brands make use of animals in their logos to signify certain traits.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Pointing to the \u2018fox icon\u2019 of the Firefox web browser, she says, this tells the user that the app has something to do with being quick and agile.<\/p>\n<div class=\"img-center\"><img decoding=\"async\" style=\"width: 40%\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2018\/05\/Mozilla-Firefox-logo.jpg\" alt=\"Mozilla Firefox logo\" \/><\/div>\n<p>The same principles apply to the tweeting bird in <b>Twitter\u2019s<\/b> logo, and the free-flying butterfly that symbolizes <b>MSN<\/b>.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Let us help you recall a few more leading brands &#8211;<br \/>\nLacoste, Puma, WWF, Jaguar and Red Bull.<\/p>\n<div class=\"seperate\"><\/div>\n<p>What came to your mind at their mention?<br \/>\nYes, their brand logos!<\/p>\n<div class=\"img-center\"><img decoding=\"async\" style=\"width: 20%\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2018\/05\/Logo-Lacoste.jpg\" alt=\"Logo Lacoste\"\/><img decoding=\"async\" style=\"width: 15%\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2018\/05\/Logo-Puma.jpg\" alt=\"Logo Puma\"\/><img decoding=\"async\" style=\"width: 15%\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2018\/05\/WWF-logo.jpg\" alt=\"WWF logo\"\/><img decoding=\"async\" style=\"width: 15%\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2018\/05\/Jaguar-logo.jpg\" alt=\"Jaguar Logo, present\"\/><img decoding=\"async\" style=\"width: 20%\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2018\/05\/Logo-Red-Bull.jpg\" alt=\"Logo Red Bull\"\/><\/div>\n<p>These brands caught our eyes not just because they were good but also because they were different.<\/p>\n<div class=\"seperate\"><\/div>\n<p>And what is unique, also has a better recall value!<\/p>\n<div class=\"seperate\"><\/div>\n<p>So try using the same trick in your commercial videos and see the difference!<\/p>\n<p><\/p>\n<h5>3. Universal Affinity:<\/h5>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/natasha-braunwart-7b532476\">Natasha Braunwart<\/a>, a trade marketing coordinator at \u2018Gerber Gear\u2019, researched the link between animals and advertising during her days at the university.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Braunwart says that animals in videos convey emotions such as companionship, loyalty and obedience more effectively than humans as they do not always express the same emotions in such a simple form.<\/p>\n<div class=\"seperate\"><\/div>\n<p>This instant connection can be very powerful when the aim is to build affinity during a 30-second explainer video.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Plus, with more than <a href=\"https:\/\/www.aspca.org\/animal-homelessness\/shelter-intake-and-surrender\/pet-statistics\">30% of US households<\/a> owning a dog or a cat, it is far more clear why people are able to build this affinity very quickly.<\/p>\n<p><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/giphy.com\/embed\/xUA7b0L9vrJjDaqwKI\" width=\"400\" height=\"200\" frameBorder=\"0\" class=\" iframe-this giphy-embed\" allowFullScreen><\/iframe><\/p>\n<p><a href=\"https:\/\/giphy.com\/gifs\/iliza-iliza-shlesinger-xUA7b0L9vrJjDaqwKI \"><\/a><\/p>\n<p>Businesses can now take advantage of this universal affinity with the help of Animaker\u2019s Animal characters and create a promising first impression.<\/p>\n<p><\/p>\n<h5>Conclusion:<\/h5>\n<p>Ever since we introduced our Animal characters, we have been flooded with positive feedback. We constantly hear success stories of how our users saw a multifold increase in their online reach after featuring them in their videos. Now with the release of these <a href=\"https:\/\/www.animaker.com\/blogintroducing-10-animated-animals\/\">10 new animal characters<\/a>, your video\u2019s performance metrics are surely going to touch the skies!<\/p>\n<div class=\"seperate\"><\/div>\n<p>Try it out today!<\/p>\n<div class=\"seperate\"><\/div>\n<p>Happy Animating \ud83d\ude42<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Let\u2019s face it! Everyone is bored of the traditional way businesses pitch their product to the potential customers. The structure of every explainer video is simple. It usually has a typical guy with his typical troubled tone coming on screen to tell how he had a very difficult time. Then, after a lot of hassle [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":21,"featured_media":7524,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[298,282,103],"tags":[293,300,299],"table_tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Should Businesses Embrace Animal Animations?<\/title>\n<meta name=\"description\" content=\"Animal Animation in videos can help you stand out from the crowd! Have a look at the companies that used this formula and became multibillion dollar brands!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.animaker.com\/blog\/why-should-businesses-embrace-animal-animations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Should Businesses Embrace Animal Animations?\" \/>\n<meta property=\"og:description\" content=\"Animal Animation in videos can help you stand out from the crowd! 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