{"id":867,"date":"2015-02-03T05:01:32","date_gmt":"2015-02-03T13:01:32","guid":{"rendered":"http:\/\/www.animaker.com\/blog?p=867"},"modified":"2015-08-14T11:52:52","modified_gmt":"2015-08-14T11:52:52","slug":"why-e-commerce-giants-invest-videos","status":"publish","type":"post","link":"https:\/\/www.animaker.com\/blog\/why-e-commerce-giants-invest-videos\/","title":{"rendered":"Why E Commerce giants invest more in videos?"},"content":{"rendered":"

<\/span><\/p>\n

In the recent years E-commerce has seen an enormous growth with giants like Amazon, Alibaba, Ebay and Flipkart dominating the list. These giants had grown to be the behemoths that they are today by setting aside and even pushing many smaller businesses to extinction. They show a difference in the business model, Products, service, delivery etc, which makes them the kings in their own territory.<\/p>\n

The top position of these E-Commerce giants may not remain the same throughout. There are fresh ideas and technologies emerging each day and staying ahead of emerging E-Commerce players is a challenge even for them. They need to adapt to newer ideas<\/b>, newer marketing strategies and keep their more loyal customers engaged<\/b> and even other stakeholders like the sellers and the employees engaged.<\/p>\n

Videos had become an important means of communication both internally and externally for E-
\ncommerce biggies . The uses of these videos are many.<\/p>\n

Videos for Training and internal communication<\/h2>\n

The mere size of their workforce and the Stakeholders compels them to have a strong communication system<\/b>. Many of their processes are routine and involves many people doing it in a similar fashion. Mistakes are something which E-Commerce companies cannot afford. Starting from Sourcing, warehousing, customer relationship, engagement to delivery.<\/p>\n

Their employees need to think in unison. The information can not have a varied output like that of playing a chinese whisper. The videos can be on the following lines,<\/p>\n

Defining corporate policies<\/p>\n

    \n
  • Updates on recent developments, event and performance reviews<\/li>\n
  • Training to upskill employees across departments<\/li>\n
  • Visually explaining complex processes<\/li>\n
  • Establish uniformity- sorting, packaging, delivery and return<\/li>\n
  • An orientation about the company<\/li>\n
  • Health and safety instructions<\/li>\n
  • Customer greetings and relations<\/li>\n
  • Work processes- Order processing, issues, delivery etc<\/li>\n<\/ul>\n

    This way the information is not disturbed and they tend to get the details with clarity.<\/p>\n

    Communication with Sellers<\/h2>\n