{"id":8742,"date":"2019-11-27T15:49:22","date_gmt":"2019-11-27T15:49:22","guid":{"rendered":"https:\/\/www.animaker.com\/blog\/?p=8742"},"modified":"2022-06-02T11:53:59","modified_gmt":"2022-06-02T11:53:59","slug":"a-marketers-guide-to-dominating-black-friday-video-ads-2019","status":"publish","type":"post","link":"https:\/\/www.animaker.com\/blog\/a-marketers-guide-to-dominating-black-friday-video-ads-2019\/","title":{"rendered":"A Marketer\u2019s Guide to Dominating Black Friday Video Ads [2019]"},"content":{"rendered":"<p><span id=\"rgb(015, 015, 015)\"><\/span><br \/>\n<!--Apply Banner Image bg color--><\/p>\n<p>Black Friday sales are expected to <a href=\"https:\/\/blackfriday.com\/news\/black-friday-predictions\">cross 12 billion dollars<\/a> in 2019!<\/p>\n<div class=\"seperate\"><\/div>\n<p>That\u2019s more than double of Walmart\u2019s profit for last year!<\/p>\n<div class=\"seperate\"><\/div>\n<p>If you are a business and you\u2019re looking to get into the action, you need to start right now!<\/p>\n<div class=\"seperate\"><\/div>\n<p>The easiest and most powerful way to do this is through video advertising!<\/p>\n<div class=\"seperate\"><\/div>\n<p>Why is that? Well, let\u2019s find out!<\/p>\n<div class=\"seperate\"><\/div>\n<h1>Rise of Video platforms!<\/h1>\n<div class=\"seperate\"><\/div>\n<p>Over the last 10 years, videos have been growing as the main way to communicate. Infact, it\u2019s <a href=\"https:\/\/contently.com\/2015\/11\/04\/infographic-why-millennials-love-video-marketing\/\">very popular amongst Millennials and Gen Z<\/a>. That\u2019s the reason why platforms such as TikTok have seen explosive growth recently.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Here\u2019s a stat that will blow your mind!<\/p>\n<div class=\"seperate\"><\/div>\n<div class=\"img-center\"><img decoding=\"async\" style=\"width: 80%; margin-bottom: 5px;\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2019\/11\/image11.png\" \/><\/div>\n<div class=\"seperate\"><\/div>\n<p>Yes! That\u2019s right. TikTok is today the most downloaded mobile app both on iOS and Android.<\/p>\n<div class=\"seperate\"><\/div>\n<p>The raw fact here is that most of today\u2019s platforms have to promote video content to keep their users engaged. And that is why more hours of videos will be uploaded this month than the entirety of television content broadcasted over the last 30 years.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Now let me tell you why this is great news for all online marketers.<\/p>\n<div class=\"seperate\"><\/div>\n<p>While a good marketer knows that online marketing is today the <a href=\"https:\/\/smallbiztrends.com\/2018\/04\/cheapest-way-advertise.html\">cheapest<\/a> way to promote a product. A great marketer knows that online video ads are the most effective content type in terms of ROI.<\/p>\n<div class=\"seperate\"><\/div>\n<p>So what now?<\/p>\n<div class=\"seperate\"><\/div>\n<p>You just make a video ad and wait for the money to flow in&#8230;right?<\/p>\n<div class=\"seperate\"><\/div>\n<div class=\"img-center\">\n<p><img decoding=\"async\" style=\"width: 50%; margin-bottom: 5px;\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2021\/08\/money.gif\" \/><\/p>\n<div>Source: <a href=\"https:\/\/giphy.com\/\">Giphy<\/a><\/div>\n<\/div>\n<div class=\"seperate\"><\/div>\n<p>Well, not exactly.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Running online ad campaigns requires a lot of homework. You can\u2019t simply get out of bed and run a campaign that pulls in loads of cash.<\/p>\n<div class=\"seperate\"><\/div>\n<p>You have to understand:<\/p>\n<div class=\"seperate\"><\/div>\n<ul style=\"list-style: circle; margin-left: 30px;\">\n<li>The strengths of each of the online platforms<\/li>\n<li>What ad options are available at your disposal<\/li>\n<li>What kind of videos do well on each of the platforms<\/li>\n<\/ul>\n<div class=\"seperate\"><\/div>\n<p>So this Black Friday, we present how you can effectively run video ad campaigns on YouTube, Facebook and Instagram.<\/p>\n<div class=\"seperate\"><\/div>\n<p>But why just these three platforms?<\/p>\n<div class=\"seperate\"><\/div>\n<p>It&#8217;s because YouTube, Facebook and Instagram are the most effective platforms in triggering the users to take action.<\/p>\n<div class=\"seperate\"><\/div>\n<p>So let\u2019s begin with YouTube<\/p>\n<div class=\"seperate\"><\/div>\n<h1>YouTube<\/h1>\n<div class=\"seperate\"><\/div>\n<p>When it comes to <a href=\"https:\/\/www.getshow.io\/video-hosting\">video hosting<\/a>, there is no bigger platform in this world than YouTube. With its really strong network of creators and its culture of promoting video creation, YouTube pulls in a massive 1.9 Billion users every month.<\/p>\n<div class=\"seperate\"><\/div>\n<p>To put things in perspective, that\u2019s almost 50% of the world\u2019s internet users.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Now why is YouTube perfect for video advertising?<\/p>\n<div class=\"seperate\"><\/div>\n<p>Its because there is no other platform in the world that has a better idea of the user\u2019s intent than YouTube. It is in fact the world\u2019s second largest search engine and also the go-to-place for everyone who wants to know how something works.<\/p>\n<div class=\"seperate\"><\/div>\n<p>And that\u2019s basically why YouTube exactly knows which user will take action after seeing the ad and push the ads to them with laser focus.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Damn impressive! Isn\u2019t it?<\/p>\n<div class=\"seperate\"><\/div>\n<p>This is why YouTube advertising is a mass marketer\u2019s gold mine.<\/p>\n<div class=\"seperate\"><\/div>\n<p>However, there are a few things to keep in mind before diving deep into video advertising on YouTube.<\/p>\n<div class=\"seperate\"><\/div>\n<ul style=\"list-style: circle; margin-left: 30px;\">\n<li>The types of video ads available at your disposal<\/li>\n<li>The recommended video specs<\/li>\n<li>The audience you can target here<\/li>\n<\/ul>\n<div class=\"seperate\"><\/div>\n<p>Firstly, lets look at the type of video ads.<\/p>\n<div class=\"seperate\"><\/div>\n<h4>There are 3 types of video ads you can run on YouTube.<\/h4>\n<ul style=\"list-style: circle; margin-left: 30px;\">\n<li>True View Ads: In these kinds of ads you are charged only if the viewer watches the video till the end, for 30 seconds or clicks on the Ad.<\/li>\n<li>Pre Roll Ad: These ads appear before or in the middle of the video. They cannot be skipped and you are charged for each view.<\/li>\n<li>Bumper Ads: These ads appear before the video and cannot be skipped. The catch? The ad can be only 6 seconds long!<\/li>\n<\/ul>\n<div class=\"seperate\"><\/div>\n<h4>Recommended video specs<\/h4>\n<ul style=\"list-style: circle; margin-left: 30px;\">\n<li>YouTube still prefers horizontal videos. With YouTube video consumption through smart TVs seeing a significant rise to 250 million hours per day, it makes a lot of sense for YouTube to continue pushing horizontal videos over formats.<\/li>\n<li>Upload your videos in the highest resolution possible. 4K quality videos are ideal here. As you know, YouTube runs its internal algorithm to scale down the video size when you upload the video. So it\u2019s better to upload videos at the highest quality, thereby ensuring that the users get the best possible viewing experience.<\/li>\n<li>Add those subtitles. While this might sound like an unimportant thing, it is very important because most people watch videos with their speakers on mute. While these people are still only a small portion of the audience, it is better to ensure that your advertising message gets through to everyone.<\/li>\n<\/ul>\n<div class=\"seperate\"><\/div>\n<h4>The Audience<\/h4>\n<div class=\"seperate\"><\/div>\n<p>Last but not the least, let\u2019s talk about YouTube\u2019s audience.<\/p>\n<div class=\"seperate\"><\/div>\n<p>It is the most popular platform for users between the ages of 18-35.<\/p>\n<div class=\"seperate\"><\/div>\n<p>So if you are a brand that has its ideal audience in that bracket, jump right into YouTube advertising and reap your rewards. Don\u2019t let them just sit there!<\/p>\n<div class=\"seperate\"><\/div>\n<div class=\"img-center\">\n<p><img decoding=\"async\" style=\"width: 80%; margin-bottom: 5px;\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2021\/08\/YouTube-popularity-age-groups-US-UK.jpg\" \/><\/p>\n<div>Source: <a href=\"https:\/\/weareflint.co.uk\/main-findings-social-media-demographics-uk-usa-2018\">We are Flint<\/a><\/div>\n<\/div>\n<div style=\"height: 12px;\"><\/div>\n<div class=\"seperate\"><\/div>\n<p>Now let\u2019s start with the actual video ad! So what do you need to keep in mind when advertising here?<\/p>\n<div class=\"seperate\"><\/div>\n<p>Let\u2019s dive a little deeper!<\/p>\n<div class=\"seperate\"><\/div>\n<p>The first and the most important thing is the goal of your ad.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Keep in mind that each type of video ad format has a goal and everytime you set up your ad campaign Google automatically asks your goal.<\/p>\n<div class=\"seperate\"><\/div>\n<div class=\"img-center\"><img decoding=\"async\" style=\"width: 80%; margin-bottom: 5px;\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2021\/08\/image2.png\" \/><\/div>\n<div class=\"seperate\"><\/div>\n<p>Once you set this up, Google will do the heavy lifting for you.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Based on your goals, Google will show you the best type of video ads to use.<\/p>\n<div class=\"seperate\"><\/div>\n<p>To make things even simpler for you, we have listed down all the campaigns we\u2019ve mentioned earlier along with their goals<\/p>\n<div class=\"seperate\"><\/div>\n<ul style=\"list-style: circle; margin-left: 30px;\">\n<li>Sales &#8211; Drive sales online, in-app, by phone, or in store<\/li>\n<li>Leads &#8211; Get leads and other conversions by encouraging customers to take action<\/li>\n<li>Website Traffic &#8211; Get the right people to visit your website<\/li>\n<li>Product &amp; Brand consideration &#8211; Encourage people to explore your products or services<\/li>\n<li>Brand Awareness &amp; Reach &#8211; Reach a broad audience and build awareness<\/li>\n<li>App promotion &#8211; Get more installs and interactions for your app<\/li>\n<\/ul>\n<div class=\"seperate\"><\/div>\n<p>The next important thing is what goes in your ad. Each ad has a different type of content that works for them.<\/p>\n<div class=\"seperate\"><\/div>\n<p>So, let\u2019s just break down each type of ad in detail.<\/p>\n<div class=\"seperate\"><\/div>\n<h4>1. True View Ads<\/h4>\n<div class=\"seperate\"><\/div>\n<p>This is a very good place to start if you are new to advertising!<\/p>\n<div class=\"seperate\"><\/div>\n<p>For Black Friday, you can showcase your products, show deals, make a short testimonial video and more.<\/p>\n<div class=\"seperate\"><\/div>\n<p>True view ads are flexible for both desktops and mobiles.<\/p>\n<div class=\"seperate\"><\/div>\n<p>And the best part? You only pay if your ad is viewed in full or for 30 seconds!<\/p>\n<div class=\"seperate\"><\/div>\n<p>Unfortunately, if your audience does nothing after consuming the ad, it is a waste of your hard-earned moolah.<\/p>\n<div class=\"seperate\"><\/div>\n<p>So, make sure there is a strong call to action message in the video to make full use of the ad!<\/p>\n<div class=\"seperate\"><\/div>\n<p style=\"background-color: #ecddff; border: 1px solid #d5b4ff; padding: 20px; border-radius: 3px;\"><span style=\"color: #000;\">Pro Tip: <\/span><span style=\"color: #5a4378;\">Language like \u2018while stocks last\u2019 and \u2018offer ends today\u2019, work wonders here!<\/span><\/p>\n<div class=\"seperate\"><\/div>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/bYi-ou9rHuc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<div class=\"seperate\"><\/div>\n<p>Here\u2019s an example to get your creative juices flowing<\/p>\n<div class=\"seperate\"><\/div>\n<p>Dodge created a sweet \u2018Christmas themed\u2019 Black Friday Ad that can be used as a True View or Pre Roll Ad. It also has the \u2018fun element\u2019 that can later be edited into a bumper ad.<\/p>\n<div class=\"seperate\"><\/div>\n<h4>2. Pre Roll Ads<\/h4>\n<div class=\"seperate\"><\/div>\n<p>These ads are good if you are telling your viewers a story.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Keep these ads to around 30 seconds and convey a story or message that will resonate with your audience.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Don\u2019t let them get lost in the ad though. It\u2019s best if you include a strong call to action like a coupon code, discount or a raffle entry.<\/p>\n<div class=\"seperate\"><\/div>\n<p style=\"background-color: #ecddff; border: 1px solid #d5b4ff; padding: 20px; border-radius: 3px;\"><span style=\"color: #000;\">Pro Tip: <\/span><span style=\"color: #5a4378;\">Limit the number of times these ads show to your viewers. Since these are not skippable, you really don\u2019t want to annoy your users with them.<\/span><\/p>\n<div class=\"seperate\"><\/div>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/2EsAioOL0N8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<div class=\"seperate\"><\/div>\n<p>In the above example, Walmart delivers a simple and powerful message in this Ad. Black Friday isn\u2019t a tangle of madness! It can be the happiest time of year to get the best prices possible. A powerful story delivered in 30 seconds and ends with the exact date and time to shop at Walmart for Black Friday.<\/p>\n<div class=\"seperate\"><\/div>\n<h4>3. Bumper Ads<\/h4>\n<div class=\"seperate\"><\/div>\n<p>You get only 6 seconds!<\/p>\n<div class=\"seperate\"><\/div>\n<p>It\u2019s difficult to tell a story &amp; promote your product in such a short time. So how do you use these?<\/p>\n<div class=\"seperate\"><\/div>\n<p>Easy!<\/p>\n<div class=\"seperate\"><\/div>\n<p>Repurpose your TrueView &amp; Pre Roll Ads and only include the offer and the CTA. Make sure to show this ad only to audiences who have seen at least one of the other two types of ads.<\/p>\n<div class=\"seperate\"><\/div>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/4jH58BXFIis\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<div class=\"seperate\"><\/div>\n<p>Now check which one of these ad types suits your particular goal and then go for the campaign.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Now let\u2019s move on a platform that gives you the platform that gives you the ability to set up the most actionable video ads.<\/p>\n<div class=\"seperate\"><\/div>\n<h1>Facebook<\/h1>\n<div class=\"seperate\"><\/div>\n<p>While Facebook has debatably moved out of its glory days, it is still the world\u2019s most used online platform. And it would be a rather strange move to decide not to target your audience using this platform.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Plus the Facebook ad manager is an absolute winner when it comes to the way in which it lets us target users. The plethora of options available with it lets us target a segment of the market with absolute precision.<\/p>\n<div class=\"seperate\"><\/div>\n<p>And don\u2019t forget! With Facebook\u2019s ad manager, you can advertise on both Facebook or Instagram.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Now let\u2019s go back to the drill. Here are things you have to keep in mind before diving deep into the world of Facebook video advertising!<\/p>\n<div class=\"seperate\"><\/div>\n<ul style=\"list-style: circle; margin-left: 30px;\">\n<li>The types of video ads available at your disposal<\/li>\n<li>The recommended video specs<\/li>\n<li>The audience you can target here<\/li>\n<\/ul>\n<div class=\"seperate\"><\/div>\n<h4>Types of video ads<\/h4>\n<div class=\"seperate\"><\/div>\n<p>Facebook primarily supports three types of video ads<\/p>\n<div class=\"seperate\"><\/div>\n<ul style=\"list-style: circle; margin-left: 30px;\">\n<li>The In-stream video Ads: These ads show in the middle of the videos that people watch<\/li>\n<li>The News Feed video Ads: These ads show up like regular posts on your newsfeed<\/li>\n<li>The Story video Ads: These ads show up when you scroll through different stories posted by people and pages that you follow<\/li>\n<\/ul>\n<div class=\"seperate\"><\/div>\n<p style=\"background-color: #ecddff; border: 1px solid #d5b4ff; padding: 20px; border-radius: 3px;\"><span style=\"color: #000;\">Pro Tip: <\/span><span style=\"color: #5a4378;\">Remember to add subtitles to all the ads that show up In-Stream and on the Newsfeed! Try to keep the story Ads more minimal in terms of content. The focus here should always be on the CTA as you only have 15 seconds to get the audience to do something.<\/span><\/p>\n<div class=\"seperate\"><\/div>\n<div class=\"img-center\"><img decoding=\"async\" style=\"width: 80%; margin-bottom: 5px;\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2019\/11\/Facebook.gif\" \/><\/div>\n<div style=\"height: 12px;\"><\/div>\n<h4>The recommended video specs:<\/h4>\n<div class=\"seperate\"><\/div>\n<ul style=\"list-style: circle; margin-left: 30px;\">\n<li>Specs for In-stream Ads: In-stream Ads generally require videos in a horizontal aspect ratio. The quality of the videos can be anything above 1080p and up to 4K<\/li>\n<li>Specs for Newsfeed Ads: The Newsfeed Ads require videos in the square format. The quality of the videos can be anything above 1080p<\/li>\n<li>Specs for Story Ads: The Story Ads require the videos to be in the vertical format as Facebook stories are predominantly design for smartphone consumption.<\/li>\n<\/ul>\n<div class=\"seperate\"><\/div>\n<h4>The Audience you can target here:<\/h4>\n<div class=\"seperate\"><\/div>\n<p>The Biggest demographic of people on facebook lie between Age 18-49 and a huge number of that user base earns more than 75K USD each year.<\/p>\n<div class=\"seperate\"><\/div>\n<p>As I said before, Facebook is still proving to be the perfect place to target audience who have the ability to take instant action on your CTA.<\/p>\n<div class=\"seperate\"><\/div>\n<div class=\"img-center\">\n<p><img decoding=\"async\" style=\"width: 50%; margin-bottom: 5px;\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2019\/11\/facebook-demos-UPDATED-1.png\" \/><\/p>\n<div>Source: <a href=\"https:\/\/sproutsocial.com\/insights\/new-social-media-demographics\/\">Sprout Social<\/a><\/div>\n<\/div>\n<div class=\"seperate\"><\/div>\n<p>Now let\u2019s jump in and see how Facebook lets us target its almost 2.5 Billion strong monthly active users.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Similar to YouTube, Facebook asks you to pick your objective.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Facebook\u2019s Ad Manager has 11 objectives that you can choose from:<\/p>\n<div class=\"seperate\"><\/div>\n<div class=\"img-center\"><img decoding=\"async\" style=\"width: 50%; margin-bottom: 5px;\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2019\/11\/image5.png\" \/><\/div>\n<div class=\"seperate\"><\/div>\n<p>Choose the right objective to get started!<\/p>\n<div class=\"seperate\"><\/div>\n<ul style=\"list-style: circle; margin-left: 30px;\">\n<li>Brand Awareness: Increase people&#8217;s awareness of your business, brand or service<\/li>\n<li>Reach: Show your ad to as many people as possible in your target audience<\/li>\n<li>Traffic: Drive people from Facebook to any URL you choose, such as your website&#8217;s landing page, a blog post, app etc<\/li>\n<li>Engagement: Reach people more likely to engage with your post. Engagement includes likes, comments and shares but can also include offers claimed from your Page<\/li>\n<li>App Installs: Send people to the shop where they can download your business&#8217;s app<\/li>\n<li>Video Views: Share videos of your business with people on Facebook most likely to watch it<\/li>\n<li>Lead Generation: Collect leads for your business. Create ads that collect info from people interested in your product, such as sign-ups for newsletters<\/li>\n<li>Messages: Connect with people on Facebook, communicate with potential or existing customers to encourage interest in your business<\/li>\n<li>Conversions: Encourage people to take a specific action on your business&#8217;s site, such as having them to add items to a cart, download your app, register for your site, or make a purchase<\/li>\n<li>Catalogue Sales: Show products from your e-commerce store&#8217;s catalogue to generate sales<\/li>\n<li>Store Traffic: Promote your brick-and-mortar business locations to people that are nearby<\/li>\n<\/ul>\n<div class=\"seperate\"><\/div>\n<p>Let\u2019s look at the different Facebook Ads ads in detail.<\/p>\n<div class=\"seperate\"><\/div>\n<h4>1. In Stream Ads<\/h4>\n<div class=\"seperate\"><\/div>\n<p>These ads appear in the middle of videos that your viewers are watching.<\/p>\n<div class=\"seperate\"><\/div>\n<p>You want to keep your video length to a minimum as people will want to get back to the video they were watching. 15 &#8211; 30 second ads with a clear call to action help here!<\/p>\n<div class=\"seperate\"><\/div>\n<p>It is very important for your viewer to recognize who you are. Show your brand in the first few seconds and your CTA in the middle of your ad.<\/p>\n<div class=\"seperate\"><\/div>\n<p>If your viewer does not take the action while the ad is playing, well&#8230;that\u2019s just wasted potential.<\/p>\n<div class=\"seperate\"><\/div>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/3_PFMrYTwfQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<div class=\"seperate\"><\/div>\n<p>Amazon\u2019s Black Friday ad for Facebook showed everyone\u2019s favourite delivery box as it made its way through the warehouse to the buyer\u2019s doorstep. It\u2019s easy to understand and the opening few seconds draws you in. They end the ad with a clear CTA asking the viewer to visit their Black Friday deals page.<\/p>\n<div class=\"seperate\"><\/div>\n<h4>2. In-Feed Ads<\/h4>\n<div class=\"seperate\"><\/div>\n<p>These ads appear as part of your Facebook Feed.<\/p>\n<div class=\"seperate\"><\/div>\n<p>This will help viewers consume your ads with a more \u2018organic feel\u2019. In other words, they will think its a very interesting video that\u2019s popped up on their feed before they realize it\u2019s an ad.<\/p>\n<div class=\"seperate\"><\/div>\n<p>And this is where you gain big! Because people will initially view your video as a video and not an ad, they will engage with it more. Likes, comments, shares and of course&#8230;clicks!<\/p>\n<div class=\"seperate\"><\/div>\n<p>Unlike in stream ads, these ads have a call to action button that stays on the screen, so you will not have the problem of missing out on viewers who do not react instantly.<\/p>\n<div class=\"seperate\"><\/div>\n<p style=\"background-color: #ecddff; border: 1px solid #d5b4ff; padding: 20px; border-radius: 3px;\"><span style=\"color: #000;\">Pro Tip: <\/span><span style=\"color: #5a4378;\">Video Ads on Facebook will autoplay if you bid CPM (cost per 1000 impressions) rather than CPC (cost-per-click). If you have a short and engaging video, consider the CPM approach!<\/span><\/p>\n<div class=\"seperate\"><\/div>\n<div class=\"img-center\"><img decoding=\"async\" style=\"width: 50%; margin-bottom: 5px;\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2019\/11\/image12.png\" \/><\/div>\n<div class=\"seperate\"><\/div>\n<p>The button sign up that is part of this ad is its best selling point. The ad basically looks like every other facebook newsfeed post but it has its own CTA button.<\/p>\n<div class=\"seperate\"><\/div>\n<h4>Stories<\/h4>\n<div class=\"seperate\"><\/div>\n<p>Short, engaging and light hearted.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Story ads last all of 15 seconds on Facebook! There is only one call to action and that is to \u2018swipe up\u2019.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Show the light side of your brand, arouse interest or showcase that special offer that\u2019s limited to today.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Gentle visuals and bold text to convey your message work wonders on stories.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Over <a href=\"https:\/\/techcrunch.com\/2019\/04\/24\/facebook-stories-500-million\/\">half a billion users<\/a> use Facebook stories daily and this is a prime place to nudge them in your direction!<\/p>\n<div class=\"seperate\"><\/div>\n<div class=\"img-center\"><img decoding=\"async\" style=\"width: 50%; margin-bottom: 5px;\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2019\/11\/image9.png\" \/><\/div>\n<div class=\"seperate\"><\/div>\n<h1>Instagram<\/h1>\n<div class=\"seperate\"><\/div>\n<p>While Facebook is slowly fading, Instagram has become the new behemoth of social media. Over 1 billion users are active on Instagram every month and with over 10 billion dollars of ad revenue earned, you will definitely not want to miss out on a piece of this pie.<\/p>\n<div class=\"seperate\"><\/div>\n<p>130 million people <a href=\"https:\/\/blog.hootsuite.com\/instagram-statistics\/\">click on shopping posts<\/a> every single month! And with a growing number of millenials willing to shop online, this is one of the best places to get the bang for your buck.<\/p>\n<div class=\"seperate\"><\/div>\n<h4>Types of Ads<\/h4>\n<div class=\"seperate\"><\/div>\n<p>Instagram has two types of video ads that you can show. And they are similar to the ones you\u2019ll find on Facebook. These are:<\/p>\n<div class=\"seperate\"><\/div>\n<ul style=\"list-style: circle; margin-left: 30px;\">\n<li>In-Feed Videos &#8211; These ads appear as regular posts on your feed<\/li>\n<li>Stories &#8211; These ads appear when you scroll through the \u2018stories\u2019 section of Instagram.<\/li>\n<\/ul>\n<div class=\"seperate\"><\/div>\n<h4>Users you can target<\/h4>\n<div class=\"seperate\"><\/div>\n<p>75% of Instagram users are between the ages of <a href=\"https:\/\/www.brandwatch.com\/blog\/instagram-stats\/\">18 and 24<\/a>. This makes it the ideal platform to target the younger audience. With Instagram users 10 times more likely to engage with brands than Facebook, this is the best platform to connect &amp; grow your brand.<\/p>\n<div class=\"seperate\"><\/div>\n<h4>The recommended video specs<\/h4>\n<div class=\"seperate\"><\/div>\n<p>Since Instagram is used mostly on mobile, you need to make sure that your videos are made vertical. Square video ads also work on Instagram, but <a href=\"https:\/\/wersm.com\/which-is-better-vertical-video-or-square-video\/\">do not work as well<\/a> as vertical videos. The ideal aspect ratio is 4:5 or 9:16.<\/p>\n<div class=\"seperate\"><\/div>\n<p>It is recommended that you upload videos of 1080p quality or better to get the best performance out of your ads.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Now, lets run through the two types of ads:<\/p>\n<div class=\"seperate\"><\/div>\n<h4>1. In-Feed Videos<\/h4>\n<div class=\"seperate\"><\/div>\n<p>These videos appear inside the viewer\u2019s feed, thus the name (duh)! They work a lot like facebook videos and based on your viewer\u2019s interests, your ad may be displayed to them.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Keep the content on \u201cIn-feed\u201d videos fun and relevant because viewers use instagram to relax and if you put in content that bores them, get ready to be ignored.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Keeping things fun, story based and giving them offers and discounts is the best way to win at In-Feed Videos.<\/p>\n<div class=\"seperate\"><\/div>\n<p style=\"background-color: #ecddff; border: 1px solid #d5b4ff; padding: 20px; border-radius: 3px;\"><span style=\"color: #000;\">Pro Tip: <\/span><span style=\"color: #5a4378;\">Use Hashtags to drive engagement. The magic number of #tags to use is 11.<\/span><\/p>\n<div class=\"seperate\"><\/div>\n<div class=\"img-center\">\n<p><img decoding=\"async\" style=\"width: 100%; margin-bottom: 5px;\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2021\/08\/Screenshot-2019-11-25-at-5.24.24-PM.png\" \/><\/p>\n<div>Source: <a href=\"https:\/\/www.instagram.com\/p\/BNnHDr0AqlM\/?taken-by=louisvuitton\">Loius Vuitton Instagram<\/a><\/div>\n<\/div>\n<div class=\"seperate\"><\/div>\n<p>This ad looks sleek, stylish and looks like a normal feed post. It focuses on the watch and viewers can interact with it through likes, shares or comments.<\/p>\n<div class=\"seperate\"><\/div>\n<h4>2. Story Video Ads<\/h4>\n<div class=\"seperate\"><\/div>\n<p>Stories are used by 80% of Instagrammers every day.<\/p>\n<div class=\"seperate\"><\/div>\n<p>They are short, easily customizable and last only 15 seconds!<\/p>\n<div class=\"seperate\"><\/div>\n<p>Make your ad short to deliver the message and ask them to swipe up. You really don\u2019t have much time to deliver an ad with a huge message with stories.<\/p>\n<div class=\"seperate\"><\/div>\n<p>The best part about stories is that there is only 1 Call-to-Action. Swipe up. Once the viewer swipes up, they are taken to your landing page. This can be a product page, blog or social media page.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Sending your viewer to the right landing page is the most important part of stories. If the wrong landing page is shown, your customer will not come back to that page through stories again.<\/p>\n<div class=\"seperate\"><\/div>\n<div class=\"img-center\"><img decoding=\"async\" style=\"width: 25%; height: 10%; margin-bottom: 5px;\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2019\/11\/image7.png\" \/><\/div>\n<div class=\"seperate\"><\/div>\n<p>Hello Fresh showcases soft videos of vegetables being harvested with bold text and easily conveys the message in 15 seconds. Ending with their logo and \u2018swipe up\u2019 to shop now.<\/p>\n<div class=\"seperate\"><\/div>\n<p style=\"background-color: #ecddff; border: 1px solid #d5b4ff; padding: 20px; border-radius: 3px;\"><span style=\"color: #000;\">Pro Tip: <\/span><span style=\"color: #5a4378;\">On Instagram, stories are watched with the sound on. So, make sure your video has a music track or voiceover.<\/span><\/p>\n<div class=\"seperate\"><\/div>\n<h1>One stop Solution<\/h1>\n<div class=\"seperate\"><\/div>\n<p>So, now!<\/p>\n<div class=\"seperate\"><\/div>\n<p>How do you dominate video advertising on 3 different platforms that require three different ad specifications?<\/p>\n<div class=\"seperate\"><\/div>\n<p>And that too with a very tight deadline like a couple of days before Black Friday<\/p>\n<div class=\"seperate\"><\/div>\n<p>Use Animaker\u2019s <a href=\"https:\/\/www.animaker.com\/commercial-maker\">Commercial Video Maker<\/a>!<\/p>\n<div class=\"seperate\"><\/div>\n<p>The new video maker not only comes with an arsenal of tools that help video makers, it is also built on the newer, faster and more powerful HTML5 platform.<\/p>\n<div class=\"seperate\"><\/div>\n<p>You don\u2019t wanna sit and figure out a new tool?<\/p>\n<div class=\"seperate\"><\/div>\n<p>No worries! It has tons of amazing templates that will help you create video ads that convert. And you can create them in just 5 minutes!<\/p>\n<div class=\"seperate\"><\/div>\n<div class=\"img-center\"><img decoding=\"async\" style=\"width: 80%; margin-bottom: 5px;\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2019\/11\/templates.gif\" \/><\/div>\n<div class=\"seperate\"><\/div>\n<p>You don\u2019t wanna spend hours recreating the video in different aspect ratios as recommended by us?<\/p>\n<div class=\"seperate\"><\/div>\n<p>Simply <a href=\"https:\/\/www.animaker.com\/resize-video\">resize your video ads<\/a> to fit any dimensions with just a single click!<\/p>\n<div class=\"seperate\"><\/div>\n<div class=\"img-center\"><img decoding=\"async\" style=\"width: 80%; margin-bottom: 5px;\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2021\/08\/image3.gif\" \/><\/div>\n<div class=\"seperate\"><\/div>\n<p>You don\u2019t wanna spend thousands of dollars to create the video?<\/p>\n<div class=\"seperate\"><\/div>\n<p>Export your video at Full HD quality for just $1<\/p>\n<div class=\"seperate\"><\/div>\n<p>These are just the tip of the iceberg in the list of advantages you get with Animaker&#8217;s all-new video maker.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Sign up today and give yourself a serious shot at winning it big this Black Friday!<\/p>\n<div class=\"seperate\"><\/div>\n<p>Try our suggestions and let us know how <a href=\"https:\/\/www.animaker.com\/black-friday-video-maker\">Black Friday Video<\/a> Ads worked out for you in the comments section below.<\/p>\n<p>PS: Please note that this guide can help you dominate <a href=\"https:\/\/www.animaker.com\/cyber-monday-video-maker\">Cyber Monday<\/a> as well.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Black Friday sales are expected to cross 12 billion dollars in 2019! That\u2019s more than double of Walmart\u2019s profit for last year! If you are a business and you\u2019re looking to get into the action, you need to start right now! The easiest and most powerful way to do this is through video advertising! Why [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":29,"featured_media":8743,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[103,174,6],"tags":[19,313,75],"table_tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Marketer\u2019s Guide to Dominating Black Friday Video Ads [2019]<\/title>\n<meta name=\"description\" content=\"Dominate the video advertising space this Black Friday with this in depth and powerful guide. Conquer YouTube, Facebook and Instagram with this free guide!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.animaker.com\/blog\/a-marketers-guide-to-dominating-black-friday-video-ads-2019\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Marketer\u2019s Guide to Dominating Black Friday Video Ads [2019]\" \/>\n<meta property=\"og:description\" content=\"Dominate the video advertising space this Black Friday with this in depth and powerful guide. Conquer YouTube, Facebook and Instagram with this free guide!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.animaker.com\/blog\/a-marketers-guide-to-dominating-black-friday-video-ads-2019\/\" \/>\n<meta property=\"og:site_name\" content=\"Video Making and Marketing Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theanimaker\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-27T15:49:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-02T11:53:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2019\/11\/Black-Friday-02.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1170\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Deepak Andrews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TheAnimaker\" \/>\n<meta name=\"twitter:site\" content=\"@TheAnimaker\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Deepak Andrews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"17 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.animaker.com\/blog\/a-marketers-guide-to-dominating-black-friday-video-ads-2019\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.animaker.com\/blog\/a-marketers-guide-to-dominating-black-friday-video-ads-2019\/\"},\"author\":{\"name\":\"Deepak Andrews\",\"@id\":\"https:\/\/www.animaker.com\/blog\/#\/schema\/person\/cf375604365cb64b564c47d1813b2d88\"},\"headline\":\"A Marketer\u2019s Guide to Dominating Black Friday Video Ads [2019]\",\"datePublished\":\"2019-11-27T15:49:22+00:00\",\"dateModified\":\"2022-06-02T11:53:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.animaker.com\/blog\/a-marketers-guide-to-dominating-black-friday-video-ads-2019\/\"},\"wordCount\":3359,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.animaker.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.animaker.com\/blog\/a-marketers-guide-to-dominating-black-friday-video-ads-2019\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2019\/11\/Black-Friday-02.png\",\"keywords\":[\"Animated Video Making\",\"Creative Marketing\",\"video marketing\"],\"articleSection\":[\"Business\",\"Startups\",\"Video Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.animaker.com\/blog\/a-marketers-guide-to-dominating-black-friday-video-ads-2019\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.animaker.com\/blog\/a-marketers-guide-to-dominating-black-friday-video-ads-2019\/\",\"url\":\"https:\/\/www.animaker.com\/blog\/a-marketers-guide-to-dominating-black-friday-video-ads-2019\/\",\"name\":\"A Marketer\u2019s Guide to Dominating Black Friday Video Ads [2019]\",\"isPartOf\":{\"@id\":\"https:\/\/www.animaker.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.animaker.com\/blog\/a-marketers-guide-to-dominating-black-friday-video-ads-2019\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.animaker.com\/blog\/a-marketers-guide-to-dominating-black-friday-video-ads-2019\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2019\/11\/Black-Friday-02.png\",\"datePublished\":\"2019-11-27T15:49:22+00:00\",\"dateModified\":\"2022-06-02T11:53:59+00:00\",\"description\":\"Dominate the video advertising space this Black Friday with this in depth and powerful guide. 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