{"id":8872,"date":"2020-01-28T17:23:46","date_gmt":"2020-01-28T17:23:46","guid":{"rendered":"https:\/\/www.animaker.com\/blog\/?p=8872"},"modified":"2020-01-29T14:35:48","modified_gmt":"2020-01-29T14:35:48","slug":"success-story-marketbeam","status":"publish","type":"post","link":"https:\/\/www.animaker.com\/blog\/success-story-marketbeam\/","title":{"rendered":"Why MarketBeam chose Animaker over Adobe"},"content":{"rendered":"<p><span id=\"rgb(116, 097, 204)\"><\/span><!--Apply Baner Image bg color--><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/pushpa\/\" rel=\"noopener noreferrer\" target=\"_blank\">Pushpa Ithal<\/a> is the CEO and cofounder of <a href=\"https:\/\/marketbeam.io\/\" rel=\"noopener noreferrer\" target=\"_blank\">MarketBeam<\/a>. MarketBeam is an innovative AI-based social marketing platform that helps companies dramatically increase their reach on social media by 10X, and elevate their brand presence. <\/p>\n<div class=\"seperate\"><\/div>\n<p>The platform uses underutilized employee and executive networks to amplify employer&#8217;s content on social media.<\/p>\n<h2>The missing piece in our marketing strategy<\/h2>\n<p>We have been building MarketBeam over the past twenty months. Once our product was live, I realized that the best way to share how we help marketers and companies build their brand was through a story.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Animated videos are an effective way for marketers to reach that \u201cAha moment!\u201d when they realized the missing piece in their social marketing strategy.<\/p>\n<div class=\"seperate\"><\/div>\n<p>One of our major goals at the time was to promote our custom social reach calculator. The idea was to create an explainer video to promote our social media calculator and lead the audience to calculate their company\u2019s potential reach using our calculator.<\/p>\n<h2>The problem with traditional video making tools<\/h2>\n<p>I needed a professional quality video that could be created with out-of-the-box technology, that was easy to use, didn\u2019t require a steep learning curve to adopt, and was cost effective.<\/p>\n<div class=\"seperate\"><\/div>\n<p>I looked at traditional tools like Adobe After Effects and Adobe Spark, but found that neither of those solutions would work for various reasons.<\/p>\n<div class=\"img-center\"><img decoding=\"async\" style=\"width: 70%\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2020\/01\/Traditional-Tools.gif\" alt=\"Traditional-Tools\" \/><\/div>\n<p>After Effects was too complex and required a deeper understanding of Adobe\u2019s apps, while Spark was much too rigid, their animation options were too modular and didn\u2019t offer the variety I needed.<\/p>\n<h2>Lets DIY!<\/h2>\n<p>I knew straight away there has got to be a better way to create videos. So I turned to Google for help. That&#8217;s when I learned about DIY (Do It Yourself) tools and found Animaker to be perfect for our needs.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Animaker provided easy to choose pre-designed themes, animated characters, and animations in an easy to use user-interface. I was able to quickly put together an explainer video in a matter of hours.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Moreover, to complete our video, we were also able to create a good voice over using the Animaker Voice app.<\/p>\n<h2>MarketBeam after Animaker<\/h2>\n<div class=\"img-center\"><img decoding=\"async\" style=\"width: 70%\" src=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2020\/01\/Celebrate.gif\" alt=\"Celebrate\" \/><\/div>\n<p>Since creating videos with Animaker, our company has expanded, rebranded, and has been gaining traction with customers across multiple industries including staffing, consulting, cyber security, financial services, and non-profit communities.<\/p>\n<div class=\"seperate\"><\/div>\n<p>Animaker is a must have tool in any startup\/business\/Enterprise marketing arsenal. It saves a considerable amount of money and time when it comes to quality video creation.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Pushpa Ithal is the CEO and cofounder of MarketBeam. MarketBeam is an innovative AI-based social marketing platform that helps companies dramatically increase their reach on social media by 10X, and elevate their brand presence. The platform uses underutilized employee and executive networks to amplify employer&#8217;s content on social media. The missing piece in our marketing [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":31,"featured_media":8874,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[282,103,174,106],"tags":[19,217,108],"table_tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why MarketBeam chose Animaker over Adobe<\/title>\n<meta name=\"description\" content=\"This is the success story of MarketBeam, a growing social media marketing company that used Animaker to create its very first explainer video.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.animaker.com\/blog\/success-story-marketbeam\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why MarketBeam chose Animaker over Adobe\" \/>\n<meta property=\"og:description\" content=\"This is the success story of MarketBeam, a growing social media marketing company that used Animaker to create its very first explainer video.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.animaker.com\/blog\/success-story-marketbeam\/\" \/>\n<meta property=\"og:site_name\" content=\"Video Making and Marketing Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theanimaker\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-28T17:23:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-29T14:35:48+00:00\" \/>\n<meta property=\"og:image\" 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