YouTube is a gigantic platform that houses billions of videos of different kinds. It is mammoth-like and gives solutions to any problem in the world.
While there are platforms that might fail to provide a proper answer, it is tough NOT to find a video on a particular topic on YouTube. Well, it didn’t become the world’s second-largest search engine for nothing, did it?
If you are one among those willing to educate fellow humans (or any species for that say… no discrimination, you see!) using YouTube as the medium, well…
Now that you have decided to create a channel, you might be feeling wary of choosing the right idea/theme for it. And it is okay to feel that way because not all channels are successful. On the one hand, choosing the wrong idea in the very first place can backfire big time. On the other hand, the right notion poorly presented can affect the whole point.
So, to help you choose the right youtube channel idea and make you go…
Here we present our top 11 YouTube channel ideas, in no particular order.
To make life easier for you, I have included an example video and the corresponding channel link for each category.
Psst psst… towards the end, I have also mentioned a unique method. In addition to all these youtube channel ideas, this method can boost your channel and its audience.
It’s time to start taking notes to create the perfect channel!
Not everybody is gifted with an aesthetic sense. Only some have the talent to view and capture things in an artistic manner like this…
Or make a radio station look like an alternate universe.
If you are amidst those with such an artistic sense, you can start either a Photography or a Videography channel, depending on your field of expertise and comfort. In your channel, you can talk about anything that involves these two niches, starting from the basics to techniques that can be followed while filming. You can even review gadgets and properties that can help while shooting, give your viewers editing ideas, tips, and more.
Check out these two experts.
Peter McKinnon is a photographer whose channel has 5.04 million subscribers and 383 million views. He is best known for his photography and cinematography tutorials, where he talks about different types of photography like Texture Photography, Underwater Photography, etc. He also reviews various types of cameras, their lens, and other gadgets that help him.
Besides, he suggests tricks that can help viewers better their photography skills. And wait, he doesn’t stop there. He also teaches how to edit photos and gives tips on using Photoshop and Lightroom.
In short, this guy is a one-stop-shop for photography. You can choose him as an inspiration and learn how your channel can be started and grown. Here’s a video from him.
Parker Walbeck is a Videographer who runs an online film school named Full Time FilmMaker [need I say more? 😉 ]. His channel has 1.18 million subscribers and 59 million views.
Like Peter McKinnon, Parker covers everything about videography in his channel, right from A to Z. While Peter talks about both photography and videography, Parker sticks to videography and educates all on the essentials of video making. Check out this video of his.
Both Peter and Parker make photos and videos that are a sight for our sore eyes. They focus on helping out fellow filmmakers and work towards forming a friendly neighborhood like…
Like I had mentioned earlier, people come to YouTube mainly to find answers to their questions.
So it makes perfect sense to create videos that would help the audience find those answers and educate themselves.
Starting from students to adults, anybody who wants to learn online opt for YouTube videos. That’s because educational videos are free and readily available on YouTube. So, if you are one of those that want to educate fellow citizens, an educational channel is the way to go.
While there are numerous channels that do this, a great example of this is Khan Academy. Khan academy is a cool channel with 5.91M subscribers and more than 1.7 billion views. It focuses on helping out both teachers and students improve their skills to make education and learning more fun.
Here’s a video from Khan Academy.
Would you believe that the channel with the second-highest number of subscribers started as a gaming channel?
Well, whether you believe it or not, that’s the fact!
PewDiePie is the proud owner of this channel with a massive 107 million subscribers and more than 26 billion views. He started by posting Let’s Play videos, which featured recordings of himself playing horror and action games. His gaming skills and eccentric humor helped him gain followers fast, and the rest, as we say, is history! Check out this video from him with over 9.6 million views.
So, if you are a hardcore gamer, start a channel and showcase your gaming skills to become the next PewDiePie or the first <insert your channel name here>.
Here’s a list of gaming YouTube channels for you to draw inspiration from.
Vlogging channels have been gaining popularity since forever! And the best part about it is that you can choose any topic of your interest and vlog about it. As long as your content is catchy and you present it interestingly with passion and enthusiasm, you’ve set the bar right!
Check out this list to get inspired and hone your Vlogging skills!
For starters, here are some biggies from the different types of vlogs from whom you can draw inspiration:
Lifestyle vlogging is the practice where a vlogger records their daily activities. They showcase their day-to-day life, their opinions, hobbies, and everything on their vlogs. And the pioneer of this style of vlogging is Casey Neistat.
Casey Neistat’s channel has 12.2 million subscribers and more than 2.8 billion views.
He is a legendary vlogger who had increased his subscriber count from 1 million to 4 million in 12 months. He is admired by many, thanks to his daily vlogs that lasted for 800 days straight.
His videos are too cool that Nike had approached him to make a commercial on the topic Make it Count. This guy, instead of making a proper commercial, used the money provided by Nike to travel the world. As usual, he made vlogs on his journey and compiled those vlogs into a commercial. Here is that commercial. Interesting, much?!
Here’s an awesome video of his.
I am sure that the travel bug might have bitten every person in this world at some point in their lives. Especially after a long week at work, all of us would have felt the urge to drop everything then and there and go on a looooong vacation. As much as the idea of going on a holiday sounds good, not everybody is confident enough to go on a trip without prior research.
To get a good idea of the place they want to visit, all “travelers” lookout for sources that will provide authentic views and reviews. Starting such a travel vlog would turn out to be a huge favor for both ends: for the viewer, as they get to see raw footage of their next destination, for you, as your videos will automatically gain views.
These videos can cost you a lot in the beginning; there’s no doubt about that. But once you start posting awesome videos and start gaining popularity, you might even get sponsors coming your way (provided your videos are top-notch!). If you feel that you cannot shell out money, you can make life hack/advice videos for travelers to prepare themselves before and for the trip.
Drew Binsky is one such traveler who posts videos daily from his travel adventures. His channel has 1.91 million subscribers and 372 million views. He aims to visit all the countries globally and is currently in the 191st country out of the world’s 197 countries. Check out this video of his.
Here’s a list of other travel channels for you to check out.
You might have caught yourself ogling at several cooking videos often. Even if you were not cooking or were not in a mood to cook, you might be into such videos. That’s because food has the best relationship with humans. It speaks to the heart, mind, AND stomach at the same time. Aren’t all these enough reasons to start a channel on food?
Suppose you are among those with “Gordon Ramsey” and “Maggie Bear” hidden inside, good for you! You can give a demo of your own/inspired recipes on your channel.
Or, if you are from the group that sticks to tasting food rather than cooking it, then voila! You can dedicate your channel to “Food review” like the Food Ranger.
The Food Ranger has over 4.49 million subscribers and 600 million views. He is known for traveling around the world and trying out local delicacies during his expeditions. Some of the dishes are quirky and not for the faint-hearted. But his videos sure do make our mouths water. Here’s a video from him.
Check out this list to know more about food channels.
The list doesn’t end here. There are Personal Vlogs, Business Vlogs, Comedy Vlogs, and many more. Find your niche, and keep soaring!
In this digital world, everything is dealt with and governed by technology. Right from kids to adults, we are all on our phones or tablets or laptops always. Saying that our mobiles are like our third hand wouldn’t be an exaggeration. And it proves that,
So to all the tech-savvy citizens… here’s the stage for you to showcase your knowledge and spread the word. You will also notice yourself learning a lot on the move, cuz technology is a big, wide world and offers a lot to the ones with their ears open.
This channel type will prove extremely helpful for all kinds of people: the noobs, the tech-savvy humans, and the “somewhere-between-a-noob-and-a-pro” person. Even if you are a pro, you might not remember all facts and specs regarding technology, smartphones, the internet, and gadgets. So, your channel can be a huge savior for those in doubt.
A great example of such a tech channel is Marques Brownlee. Marques has 12.2 million subscribers and more than 2 billion views. Starting from smartphones to speakers, headsets to cameras, laptops to robot dogs, he reviews and talks about anything technical. He has also interviewed big shots like Elon Musk, Bill Gates, and Satya Nadella in his playlist named “MKBHD Interviews.” Here’s a cool video of his.
At some point in time, people become conscious of their body and weight. They start taking special care of themselves, go on a diet, make a new year’s resolution to shed those extra pounds, and register in the gym, only to find their lazy selves not able to move their asses.
So, they come to the internet looking for ways to shed their weight from home. And this is where your channel can be a boon for them!
You can start working out like Chloe Ting. Chloe Ting has 14.8 million subscribers and 1.2 billion views. She is known for her famous “Two-week” video series that helps the audience tone their body. She also posts videos that show the before/after transformation of those who followed her workouts. Check out this video of hers.
Note: My kind suggestion is to ensure that the tips would suit your body type before trying them. Also, workout like this,
And not like,
Hear, hear! It is time to voice out your opinions, mi amigos! Gone are the days where you were afraid to ask for extra ketchup at McDonald’s. Gone are the days where you had your mouth shut during shameful acts of others.
So, if you
YouTube can be an excellent platform for you. Who knows? There might be many like-minded people who look up to your channel for inspiration, with respect. It is always better to be the change you want to see, right?
The Young Turks is one such channel. This channel uploads videos that comment on news of different genres. This channel was initially started as a radio talk show and later evolved into a YouTube channel. It has about 4.95 million subscribers and more than 5 billion views. Yeah! That’s what News can get you! Here’s an exciting video of them.
But don’t lose yourself on the quest for posting sensuous news! Remember that you are a good citizen and post the right thing.
Comedy can attract a vast audience. Though it is tough to create, making the right kind of humor can hit you the right way like this…
Also, humorous videos can create extraordinary results for your YouTube channel.
Your Will is your way. So, start making those laughter riots!
Smosh is an extremely famous comedy channel with 25.1M subscribers and over 9 billion views. It is known for being the most subscribed channel thrice in history. They post videos once a week and are quite popular for their expressions on famous brands and phenomena. Check out this video from them.
Here are some channels for your reference.
Everyone likes to look good and be presentable. But not everyone knows the steps to put on makeup perfectly…
If you can transform yourself into a Diva in no time, you can very well start a channel where you can demonstrate your skills.
Here’s NikkieTutorials. Nikkie is an influencer who focuses on reviewing Makeup products. She takes up many challenges and tries different methods to showcase the power of makeup and to prove how cosmetics can significantly enhance people’s features. Her channel has 13.6 million subscribers and more than 1 billion views. Check out this video of hers.
To know more about how such videos can be made, you can learn from this list.
You would have seen such videos everywhere. And God knows why we get attracted to such videos! I have to admit this. Last week, I caught myself watching a 20-minute video of two men strapping a watermelon with elastic bands till it exploded!
Though videos like these sound silly, though we know that it is not of use to us, and though we know that we will not try it anytime in our lives, we end up watching them. And boy, aren’t they interesting?
Since YouTube is known for making us addicted to it for hours like this,
We must offer the audience some good content to watch. And if you post useful, fascinating content, the viewers are bound to come back to your channel looking for more such cool videos.
And experiment videos are a great way to catch their attention. Like reading a book or watching a movie, the audience is more interested in finding out how the video ends.
So, to make your viewers go,
Start such a channel. But please, please, please be cautious, even extra careful! It would be a shame to hurt yourself in the process of doing random experiments. Take precautionary measures and wear safety gear before doing such videos.
Haerte Test is such a channel where the creator conducts quirky experiments. Here are some for you:
This would have given a gist of this channel. The exciting part is, the channel has 19.2 million subscribers and more than 2 billion views. Check out this video of the Haerte Test.
A kind suggestion from my end. Refrain from wasting food items for such channels. 🙂
Getting to know a toy before buying it is of utmost importance because it involves not only happiness but also the safety of your kid. Also, instead of tempting their kids to get a truckload of toys, they can expose them to a select set and make them choose one or two, thanks to your reviews!
Here’s an exciting channel named FunToys Collector Disney Toys Review. This channel has a whopping 11.4 million subscribers and 14 billion views. It is handled by an adult who buys the latest toys and reviews them. If you plan on starting such a channel, it can be a dream come true for the child in you. Check out this video of FunToys Collector Disney Toys Review.
For these toy review videos, you can even make your kids do a cameo! Or even better, you can make the kid review their toys. Seeing a kid explain things in detail can make viewers go awestruck.
If you think that this idea does not sound convincing, well… Meet Mr.Ryan, a cute nine-year-old who runs a YouTube channel named Ryan’s world with his family’s help. He has been doing this since 2015 and has 26.5 million subscribers with 41 billion views. They post a video every day, which has helped them accumulate a massive audience.
This channel started out as Ryan’s ToysReview, but later went on to make videos spread across different categories, ranging from challenges to animation to pretend play! He also stars in educational videos from time to time, so viewers have fun and educate themselves while watching his videos.
Check out this interesting video of him testing Marvel Avengers Thanos Infinity Gauntlet!
In addition to these 11 categories, you can use one from the following too:
Posting content in your regional language can be of huge help to those who don’t speak English. Not only will it help you share your knowledge and establish your credibility, but it will also help the regional audience connect with you more. Ensure that the quality of your video and the content is intact; you will notice your subscriber count skyrocket. Adding captions to your videos can help a wider audience, helping you to increase the subscriber count. Here are some great examples of those who post regional content:
1. Yuya – 24.6M subscribers
Yuya is a Mexican vlogger with 24.6 million subscribers and more than 2 billion views. Yuya started her beauty vlog in 2009 at the tender age of 16 under the name lady16makeup, after winning a makeup contest. Her growth has been exponential, so much so that she has a star at the Las Vegas Walk of Fame. She posts videos in Spanish and they are trendy in the world of makeup.
2. Technical Guruji – 19.3M subscribers
This channel was launched in 2015 and has amassed a whopping 19.3 million subscriber count and more than 2 billion views. Gaurav, the channel owner, posts tech videos in Hindi and educates Hindi speakers on various technical and technological aspects. In 2018, Gaurav was ranked as the first Tech YouTuber to accumulate more than 10 million subscribers.
3. Raffy Tulfo in Action – 15.3M subscribers
Raffy (Rafael Teshiba Tulfo), the owner of Raffy Tulfo in Action, is a Filipino broadcast journalist. His channel has about 15.3 million subscribers and more than 7 billion views. He is extremely popular for his participation in a number of TV and radio shows. His channel features videos that address the injustice and issues performed by those in power.
Now that you’ve got all the ideas, I am sure you will be like…
With no further delay, do all the prep work to get your channel started. Our hearty wishes for your channel to become a success!
If you have more youtube channel ideas, do add ‘em in the comments.
P.S: If you would like to create a video from scratch/edit your video, feel free to use Animaker. It comes armed with a plethora of features like Custom character builder, 100M strong stock asset library, Human-like TTS Engine, 4K video exports, Giphy integration, and more. You can check the entire feature list of Animaker here.
Check out this guide to know how to make a perfect YouTube channel.
Are you pumped up and ready to start a vlog, but are worried about getting lost amongst gazillion other vloggers?
Well, if I say that there is no competition, it would be evident that I am bluffing. YouTube is indeed a sought after platform, and there are many users out there who are like…
So quality and consistency can come to your rescue here. Come up with the perfect plan for your vlog, follow it religiously, improve it to match the current times, and see yourself grow.
Luckily for you, we have put together some useful tips on how to start a successful vlog, the do’s and don’ts on maintaining your vlog, and just everything you need to know about vlogs.
So, what are you waiting for? Scroll down!
Now that you have decided to start a vlog, you must have a good idea of what your vlog will be based on and what it will look like. This should be the first and foremost thing to be done, as having a good and right start is very important.
Since this will be a long-term plan, choosing a channel theme you are familiar with and comfortable with is of utmost importance. In other words, know your niche and choose that as your channel idea.
You can take Yuya, a Mexican vlogger, for inspiration. Yuya started her beauty vlog in 2009 at the tender age of 16 under the name lady16makeup, after winning a makeup contest. Currently, her channel has 24.6 million subscribers and more than 2 billion views. Her growth has been exponential, so much so that she has a star at the Las Vegas Walk of Fame. She released a perfume in 2015, wrote two books on Makeup by 2017, and launched a makeup collection in 2017. Now, THIS is someone who knows what they want to be doing.
For starters, here are some niches and the vloggers who are soaring in the corresponding niches:
Similarly, there is more to the list, like Business, Humor, Makeup, etc. Figure out your niche and watch yourself soar!
Posting content that suits your audience is essential. Your video content should be in line with your target audience. If your vlog is dedicated to a particular age group, you can very well use the slang and terms that your audience can relate to.
If you target an audience across different age groups, well, you must be very careful of the terms you use. If the viewer misinterprets even one word, you will end up losing a follower. Or who knows, the story might spread, and you might lose a chunk of your followers.
Other than this, the need to connect with the audience is vital. Posting boring stuff will make the viewers go meh.
Here’s an example from the channel, Best Ever Food Review Show. This channel has 5.63 million subscribers and more than 955 million views. Check out how Sunny Side, the host of Best Ever Food Review Show, connects with the audience and keeps it engaging.
So, assess and know your troops, carve your script accordingly, and impress them with your expertise.
YouTube has become your second home. So, you must be aware of every nook and corner of it. You should be mindful of the way its algorithm works. Just like you know your home, you should know the interface of YouTube well.
Most newbies’ common mistake is that they fail to understand the platform that they are going to work on.
There are certain metrics that help YouTube recommend your videos to others:
Considering these metrics can be of extreme importance and help while structuring your video. Once you begin to understand YouTube and the way it works, you will start planning accordingly and adopt techniques that will be in line with YouTube’s algorithm. That’s why understanding the platform is of utmost importance.
In addition to these metrics, there is another crucial factor. Consistency. Like you have heard a thousand times, Consistency is the key. As much as starting a vlog is essential; you must also be consistent in posting videos. Designate a particular day as your video-posting day, plan a schedule, and stick to it!
And if you miss a day, apologize and avoid repeating it!
Many other factors help in improving your video. Wondering where to acquire all this knowledge from? Well, when in doubt, choose the experts. Here are the YouTube Creators. This channel gives you everything you need to know about YouTube, right from simple tips to the latest updates.
So feed on YouTube knowledge as much as you can before starting that vlog of yours!
Once you have decided on the channel idea and your vlog idea, you would notice many vloggers pursuing the same. They might be king/queen pins and incredibly successful at it.
Find such pioneers, mentally adopt them as your F.P.G.s (Friend, Philosopher, and Guide), and start following them. Research their journey and figure out how they have grown to become an inspiration for newbies like you!
A great personality to be inspired by for vlogging is Casey Neistat. He started posting daily vlogs from 2015. He is most famous for increasing his subscriber count from 1 million to 4 million in 12 months. That is indeed an impressive feat! He is considered a pioneer in vlogging because of his daily vlogs that lasted for 800 days straight. His vlogs concentrated more on getting the story delivered right, so the audience was naturally attracted to his videos. He has been featured in all the “big names” like The Guardian, BBC, etc. Currently, his channel has 12.2M subscribers! Here’s an exciting video that shows how his vlogs were converted into a commercial for Nike!
Be smart in figuring out as to…
But don’t end up copying them. The purpose is to get ideas from the experienced ones in the same field and check if there is more than can be offered otherwise.
It doesn’t mean that the idea must be brand new and not be portrayed by anybody before. Just that it shouldn’t look like your channel is a rip off of another. That would be a shame, right?
Now that you have decided to start a vlog investing in a good camera can help significantly. Though many mobiles have top-notch cameras, you cannot post videos made using your mobile forever. As and when you grow and upgrade yourself and your channel, the equipment you use should also be upgraded.
You don’t have to own expensive equipment like those Nat Geo Photographers. Do some research on cameras used by fellow vloggers and the technology that should not be missed. Also, the channel idea/theme also matters for choosing the right gadget. A camera that is perfect for vlogs shot indoors might not be suitable for travel vlogs. So, as always, do the research.
It doesn’t stop with a camera. Here are some of the needed equipment:
If your budget does not allow you to invest in high-end equipment, start with your mobile cameras, accompanied by a low-budget mike. As you grow, you can invest in useful gadgets, depending on your budget.
Here’s a video where the types of essential gadgets are compared.
Just one piece of advice. Don’t end up getting a camera like this…
Out of excitement, some might think of posting their masterpiece as soon as they finish shooting it. Well, chill out, bro/sis!
Your task is not done yet!
As much as your confidence is to be appreciated, you should consider some essential things.
Or, lemme make it more understandable… When we are so focused on editing our photos before uploading ‘em online, don’t you think our videos deserve the same respect and care?
So, to avoid getting embarrassed, you can follow a simple and most important step, i.e., editing your video.
Go through the video you have shot and try to make it as concise and clean as possible. It must be crisp and engaging. You can ensure this by introducing effects and transitions to make the video look professional. The viewer should feel that they have just seen a well-made video.
When you watch the videos of popular YouTubers, you would have noticed them giving links to similar/associated videos in the description or at the end of the video. Out of curiosity, the viewers would automatically click on these redirecting links when they appear at the end of the video.
This is an excellent technique to make the viewer stay on your page/playlist for a while. If you post your first video, you can redirect to your playlist or a registered link. Check out this link to know how to add links to your YouTube end screen.
Here’s a tip for you. IF you are thinking of collaborating, you can use the YouTube description section to attach affiliate links. But hey, this won’t happen immediately. It takes time, patience, and consistent uploading of quality videos to be recognized. But once you start growing and gain an audience in the thousands, you will notice big brands approach you. Groom your channel and see those brands flying towards you!
The purpose of starting a vlog was to express yourself and convey your ideas to the outside world through videos. But what if parts of your video are undecipherable and make your viewers go…
Awkward, right? To avoid this, the simple trick of adding subtitles would do. Since you would have the script handy, adding it wouldn’t be a monumental task.
While editing the video using Animaker, you can easily add your subs and make life easy for your viewers.
We have all heard of the statement; the first impression is the best. Though all do not approve it, sadly, that is how most work. And that is the case for YouTube videos too!
Even if we consider ourselves, our eyes get distracted by the pretty and professional looking thumbnails, compared to the other mediocre ones.
In fact, Statistics say that…
Here’s more proof that YouTube thumbnails play a massive role in improving video views.
So, your thumbnail should be treated with as much importance as your video. Just like you had edited your video using Animaker, you can use the YouTube Thumbnail Maker to create a new thumbnail in minutes.
The rules for this are similar to the thumbnails. Banners are for your channel as thumbnails are for your videos. Pay attention to your YouTube channel’s banner as much as you pay attention to your FB cover picture. Got it? 😉
Check out the banner of David Dobrik.
Not only is his banner too cool, but it also keeps his audience informed of how often he uploads videos, indirectly showcasing his consistency.
Like you had guessed already, Animaker also offers one of the best DIY YouTube Banner Maker to create those cool banners. To reach a wider audience, you can always link your social media handles in your banner using these steps.
Like Joker rightly said,
So, once your videos start making a mark and gain popularity, all you have to do is…
One can earn money through their YouTube videos by including ADs. And for that, the best practice is to make videos that exceed 10 minutes. YouTube’s algorithm allows you to have only one AD in videos for less than 10 minutes. So, the more the ADs, the more the earnings!
To be eligible for including an AD in your video, the prerequisites for your channel are:
So, chop-chop, start that vlog of yours, and start building your followers list!
I hope you have acquired everything that you were looking out for on starting a vlog. Follow these pointers religiously and I am sure you will become an influencer in no time.
Should you have any questions/doubts, shoot ‘em in the comments section. We will be happy to help you out!
A promotional video is without a doubt one of the most effective ways to market and sell your brand.
But the process of creating a good promotional video can be tiresome and complicated.
That’s why I’ve created this 3k-word article in which I’ll show you everything you need to know about promotional videos, from its meaning, examples, and ideas, to the steps needed to create one yourself.
I’ve left no stone unturned. This is by far the most complete guide on promotional videos ever. Put your seatbelt on, because it’s going to be a long ride. Here’s everything I’m going to cover, feel free to jump around:
A promotional or promo video is a short video that promotes a company’s product or service. The best promotional videos weave a story to educate, inspire, or delight prospective (or existing) customers. It’s short yet educates people and influences them to take a step forward.
Now that you know what a promotional video is, let’s take a look at 6 of the best promotional video ideas and examples you can take inspiration from to create your own.
“We asked consumers what type of video would best assist them in making a purchase decision: 15% responded with explainer video, 16% chose customer testimonials, and a whopping 69% chose product demos.” – Wyzowl
A product demo video shows your product in action. Unlike an explainer video, it doesn’t simply talk about how a product works. Rather, it shows how a product works by taking a dive into its features and benefits.
A product demo video shows users how they will go through the process of using your entire product or some of its core features. It gives your potential customers an opportunity to see your product used in everyday life, which ultimately leads to conversion.
I love Google’s launch video for Duo that demos the video calling app in a fast, easy-to-watch way.
“91% of consumers have watched an explainer video to learn about a product or service.” – Strategic
An explainer video, as its name suggests, does just that — explain something. An explainer video explains how something — a product, service, or a specific feature — works. And, most importantly, it explains what sets you apart from your competition.
It’s especially useful if you offer a product or service that isn’t immediately understood. It’s typically an animation and used in the hero section of a website’s homepage or a landing page.
“What is Ahrefs?” is one example. This video explains what Ahrefs offers and shows the viewers why Ahrefs is the tool they need to outrank their competitors in search engines.
“Customer testimonials are one of the top three most effective types of video content.” – Marketinghy
A customer testimonial video features a happy customer who tells the story of how your product or service solved their problems and helped them achieve their business goals.
It’s highly personable and relatable than any promotional video in that it features a person who isn’t connected to your brand talk highly of your product.
For this reason, new prospects — especially the ones that are convinced about the other aspects of your product such as its features and pricing — feel more confident and secure about making that final purchase decision.
Calm’s customer testimonial video shares the wonderful experiences of its real-life users and serves as a motivation for others to follow suit.
“62% of consumers watch product review videos before making a purchase.” – MediaKix
A product review video features a reviewer, typically an influential person in your niche, who shows the product in action and gives his unbiased opinion about it.
Prospects who watch it feel like they’re getting an honest take about your product. It’s what really proves the superiority of your product in the eyes of your prospects.
Of late, third party product reviews are the most trusted. Even more so than customer testimonials since getting one from your customer base is quite easy.
To illustrate, watch this review of Blue Apron’s meal kit delivery service by a popular YouTuber.
“Brands that inspire higher emotional intensity receive 3 times as much word of mouth marketing as their less-emotional counterparts.” – Sprout Social
A company culture video showcases your company’s culture and introduces the people behind your brand. It helps you humanize your brand and gives your customers an opportunity to form a personal connection to your brand.
Also, it gives prospective employees a glimpse of what it’s like to work at your company and helps you attract the right people.
The video below for BambooHR, a cloud-based HR management software, is a textbook example. This video shares the stories of its employees and beautifully explains how work/life balance works at BambooHR — it adheres to the 40-hour workweek despite being a startup.
“Video of a live event increases brand favorability by 63%.” – Twitter
You can create an event promo video to build excitement before an event, and during the event, you can live stream short snippets — typically highlights of the event — as live videos on Twitter and Facebook or as Stories on Instagram.
Promoting an event on social media is a great way to gain fans and followers! An event video brings the fun of the occasion to those who couldn’t make it and is reposted by the ones who made it to your event.
To give you an idea, check out this video of Google’s Pixel 2 reveal event from Verge.
I’ll walk you through step by step on how to create a kick-ass promotional video on your own. We have a lot to cover so let’s jump right into it.
You need to answer a few questions before you can start writing the script. Answering these questions provides you with some crucial insights you’d need to craft a good script. Answer the following questions:
With these insights you’ve gathered, you can start writing your script, but before you do that, you need to be clear about what you want your script to achieve.
A good promotional video script:
To achieve this, you can follow this general outline for your promotional video script:
If it seems overwhelming to come up with a script, I understand. When you have to explain what you do, why you’re different and tell an engaging story all in a short amount of time, it can seem overwhelming even to a pro who’s done it many times over.
Don’t worry. There’s a solution. You can use a video making tool that provides you with readymade templates. Take Animaker for instance, its in-house scriptwriters and animators have come up with promotional video templates for numerous use cases and industries.
Let’s say you want to create an explainer video for your product, all you have to do is pick a template and treat it as a starting place to create your own unique explainer video.
Keep the script short. Restrain from talking about every single benefit or feature your product offers. Remember that you’re battling against the attention span of your audience.
Studies have shown that the shorter the promotional video, the higher the chances of it being watched till the end.
So how long should your promotional video be? Your promotional video should be about 1 minute or less in length. That is, the script should be 130 words or less.
Once you have a script, you’ll need a voiceover. Here are some options:
A video is made up of a bunch of scenes. Each scene conveys a message and lasts for a few seconds before switching to the next and so on until the last one.
Your goal for each scene should be to clearly communicate your message with the right visuals.
Once you’ve come up with a list of visuals you’d need to effectively communicate your message to your audience, you’d have to create or find these visuals.
What type of style would you choose to create the promotional video?
Well, that depends on the kind of promotional video you wish to create.
Do you want to create an explainer video? If yes, you’d need to create an animation. For this, you’d need visual assets such as icons, shapes, scene backgrounds, etc. Visual assets for animations are typically created by a design pro using a tool like Adobe Illustrator.
Unless you are a designer and have created this kind of visuals before, I wouldn’t recommend using these professional tools. The learning curve is steep and you’re better off using a tool that provides you with all these assets right out of the box.
Specifically, an app like Animaker provides you with thousands of readymade icons, scene backgrounds, characters, shapes, and other visual assets to convey any message or promote any product or service.
If you were to create your own visuals, you can only use them to create a simple animation that might do a poor job of conveying your message. This is because the created assets might seem unprofessional and you can’t use characters in your animation.
Animating an icon or shape is possible, though, it’s not easy for someone that’s never used a video editing software before, but animating a character is not (more on this later).
If you want to create a product demo/tour video for your web app, or you want to create a video promoting your mobile app, you’d need screen recordings of the app.
You’d need a tool to record your desktop or mobile screen. To record a desktop or laptop screen, you can use a tool such as Free Cam. It lets you easily record your screen. It’s a free tool that doesn’t place any watermark or impose any time limits and is ad-free.
There are two downsides to using it though. It saves your screen recordings only in WMV format, which you’d have to then convert to a more popular format such as MP4, and it doesn’t let you record your front-facing camera.
If your app is web-based or you want to record your screen from a chrome extension, you can use Loom. Loom lets you easily record your screen and front-facing camera directly from your browser.
Vmaker is another desktop screen recording tool (for mac and windows) that’s intuitive, fast, and free.
To record your mobile screen, you can use a tool that comes pre-installed on your Android OS or iOS; you don’t need any third-party app to record your mobile’s screen.
A good app promotional video shows the mobile app in action and explains its features & benefits using text and possibly a voiceover.
If you’re looking to create a promo video for your mobile app, you can use a tool that offers readymade templates. Here’s the thing: it’s hard to create a promo video for your mobile app from scratch and also make it seem professional.
And if you’re someone who’s got absolutely no video making experience, let the template take care of the animation part for you.
With a tool like Animaker, all you have to do is pick an app promo template, upload the screen recordings of your app, and swap the placeholder videos in that template with your own video recordings. And you’re done!
Want to create promotional videos using stock videos and photos? There are plenty of sites that offer high-quality stock videos and images for free.
If you’re looking for premium, authentic stock videos, and photos in 4k quality, check out Animaker’s built-in library. It gives you access to 100M+ beautiful, royalty-free stock videos and photos.
If you need live videos to create your promotional video, here’s a guide on the best way to shoot a video by yourself.
In this step, you animate or edit the visuals you’d created in step four.
You can use Camtasia to create a simple animation with your graphics.
Here’s a tutorial to help you learn how to create an animated scene using Camtasia.
Using Camtasia, however, isn’t the most effective way to create an animation by yourself. There are better tools out there that would let you create an animation without any animated video-making know-how or experience.
An app like Animaker has been specifically created to let anyone create an animation to tell any story and for any occasion or moment.
It offers a simple drag-and-drop interface and a huge library of hundreds of thousands of readymade assets such as characters, HD stock images/videos, scene backgrounds, shapes, icons, special effects, emojis, GIFs, music tracks — you name it, it’s got it.
It stands out from most tools in that it gives you the ability to create the web’s two most popular types of videos: animations and live-action videos. If you want to create a wide variety of promo videos, choose a tool that lets you create both these types of videos.
With Animaker, you can include animated characters to tell your story. It’s the only animation maker that has pre-animated, realistic-looking characters. I don’t think you can find a tool that provides you with animated characters more realistic than Animaker.
You can animate a character with the touch of a button. Based on your story, drop a character onto the canvas, and pick an action you want this character to perform or an emotion you want it to express. It’s that simple.
Also, you can build a unique character (or a mascot if you will) to represent your brand and reflect your brand’s unique personality. People come across countless brand names every day, and while it’s easy for a brand name to slip someone’s mind, it’ll be much easier for them to recall the face of a unique, memorable character.
Moreover, Animaker makes it incredibly easy to create promotional videos that are on-brand. With just a simple click, you can customize the color of all the visuals in a scene to perfectly match the colors in your brand color palette.
If you’re using live videos in your promotional video, you can now edit and fine-tune them.
You’re going to need video editing tools to:
I’d recommend you to pick an online video editor, though. Unlike standard video editors that require local installation and high-end hardware to run smoothly, an online video editor works in your browser and is lightweight.
While a professional can find an online video editor useful, it’s specifically made for non-designers, marketers, and just about anyone who wants to quickly edit videos for social media and the web.
It’s now time to add music to your promotional video. For an explainer video, the emphasis should be on the explanation that it offers.
In this context, the music is merely used to help make the explanation effective. The music simply adds to the explanation and takes a back seat.
When talking about your product, using upbeat, funky music can make the product seem easy to use, and when talking about the problem your product solves, using dramatic, suspenseful music can make the problem resonate with your audience.
You can automatically lower the sound of this background music — only when the narrator speaks — using a technique called sidechain compression (or ducking).
You can find thousands of premium, incredible-quality music tracks in Animaker’s audio library. The music tracks have been categorized based on the types of videos you’d use them in, say an explainer video, or a video ad.
Or they’ve been categorized based on the kind of emotion or state you’d want to express, say fun, love, happiness, gloom, or sadness. This makes it easy for you to use just the right soundtrack for your video.
Once you add a music track to your video on Animaker, a fade-in/fade-out effect is automatically added. This effect gradually increases the volume at the beginning of your video and then gradually decreases the volume at the end of the video.
That’s everything you need to know to create a promotional video all by yourself. Now go ahead and create a killer promotional video! If you’re looking for an all-in-one video making tool to create one, be sure to check out Animaker.
Do you know any tricks or tools for creating engaging promotional videos? Let me know about them in the comment section.
Music has a unique power. It establishes a powerful emotional connection with listeners. It takes them on exciting narrative journeys.
It can do these things without using any words. Filmmakers, video marketers, and media creators use soundtracks to help viewers recognize the value of their content. The music starts working in seconds.
The synergy between music and video plays an important role in video marketing. Learning how to choose the right royalty-free background music can make a significant difference in your marketing plan.
It can boost brand awareness, help with lead generation, or improve customer support.
Learning how to pick the right music for a video is a skill. The more experience you have, the better your results will be. Find out how to pick great background music for B2B marketing videos with our help.
Big-budget Hollywood filmmakers are the taste-makers for nearly every type of video content there is.
Pay attention to how the story you tell fits inside an established blockbuster-movie framework. The audio track that complements it best will be easy to find.
Your viewers are definitely familiar with the global film and television industry. This is true regardless of where your video’s viewers are located. It’s true no matter what language they speak. That industry’s most iconic soundtracks are the ideal point of reference for yours.
When you create B2B video content, your brand becomes the film’s director. Moviegoers know what to expect from a Quentin Tarantino action film. They don’t expect the same thing from a Michael Bay action film – even if both films are grouped in the same genre.
Your brand has to differentiate itself through its approach to video marketing.
In broad terms, the four video content “genres” you will be working with are explainers, promos, customer testimonials, and company culture videos. Each of these plays by its own rules and has its own points of reference when it comes to the accompanying soundtrack.
Let’s take a look at each one in turn:
Explainer videos are the summer blockbusters of the B2B marketing world. Marketers place these videos prominently on the brand’s home page. They give visitors a complete overview of the company and its value proposition in a couple of short minutes.
While other types of videos definitely have room for grand soundtracks that grab users’ attention, explainers generally do not. Your video’s main focus is the explanation it offers. Good explainer soundtracks offer a framework that helps viewers understand that explanation in context.
You can see this working in fun, dynamic startups like monday.com, which uses a funky/jazzy soundtrack to accentuate their core value proposition – that monday.com is much easier to use than its tedious, confusing competitors.
Pro Tip: When explaining over a busy soundtrack, use sidechain ducking to automatically lower the background music by a few decibels only when the narrator speaks. This prevents the sensation that the narrator and the soundtrack are competing for the viewer’s attention.
The best background music for explainer videos sits in the back of the mix. Upbeat, spunky music can help drive home the idea that a product is easy to use. Dramatic, suspenseful music, on the other hand, can help viewers understand the seriousness of the problem the explainer video addresses.
Today’s promo videos will typically show up for users who have already interacted with a brand in some way. Users who have clicked on a company banner, visited its site, or searched for related content might find themselves targeted by video marketing algorithms that believe they are part of the marketing strategy’s core audience.
Modern video marketing lets creators segment audiences and gather engagement data. This makes it easy to tell whether a promo video works or not. Good promos generate interest that manifests through measurable action.
Good promo videos use music to engage viewers on an emotional level. You often have only 20-30 seconds to grab their attention and associate a particular feeling with your brand – there is no time for a more in-depth approach.
The best background music for promo videos is bold and catchy. Webflow uses a futuristic electronic soundtrack to underline the point that it is more sophisticated and advanced than its competitors.
Entrust Datacard uses a hopeful, optimistic tone that seems to contradict its security-oriented feature set at first glance. This is because it isn’t a product made for cybersecurity professionals or IT people. It is a product for people who want to protect their families from identity theft.
In both cases, the soundtrack tells a clear story about the brand the promo focuses on. It establishes an expectation that the video then delivers on through the story it tells.
Customer testimonials can be powerful marketing tools. Having a trustworthy person recommend your product or service is always going to be more compelling than doing it yourself.
Customer testimonials thrive on authenticity. If viewers don’t feel like they can trust your customer spokespeople, they will ignore your content. Music goes a long way towards establishing that feeling of trust.
This means that overly dramatic music can have the opposite of its intended effect. Instead, the best background music for customer testimonial videos are muted, down-to-earth tracks. These offer believable expectations for the video to deliver on.
Zendesk uses customer testimonials to show a fun and simple solution for customer support. It achieves this with a funky, light soundtrack. It tells viewers to expect a support solution that feels good to use. Without it, the content would lose a great deal of its impact.
Company culture videos get to be exciting and enthusiastic about the things they portray. These are the videos that will ultimately sway the most talented candidates to choose your brand over others. You can bet they want to join a workplace that feels fresh, innovative, and appreciative.
Authenticity is important here, too. If you create a company culture video that doesn’t really reflect what it’s like to work in your office, you’re setting up expectations that your company won’t meet.
The best background music for company culture videos shows optimism, enthusiasm, and excitement. There are many ways to portray this kind of feeling, particularly among contemporary artists known for their upbeat, funky vibe. Think more along the lines of Pharrell, The Roots, or Bruno Mars, and less along the lines of Trent Reznor or Hans Zimmer. Dark and brooding simply won’t work in this context.
You can see this approach implemented in Salesforce’s Trailblazer Moment video. It shows a credible employee testimony. It establishes viewer trust with an upbeat musical theme. The overall feeling is optimistic without being cheesy. That’s exactly the feeling that a successful company culture video needs to portray.
In an extremely saturated environment, your videos need to do more than just inform in order to pop. Providing an engrossing, stimulating experience is critical. Finding the proper soundtrack to accompany your video will go a long way in doing just that.
Make sure to draw inspiration from the experts (i.e. Hollywood), and approach music selection according to the video’s category (e.g. customer testimonials, promos, etc.).
As an HR professional, you know how critical it is to make new employees learn about your company’s policies. It’s the key to maintaining a positive workplace culture you’ve carefully built over the years.
When employees don’t clearly understand and abide by the expectations you’ve set for them, things start to fall apart.
While you understand how crucial it is to convey your policies and procedures, the same cannot be said for your new employees. And we don’t blame them.
When you’re super excited to join the company you’ve been meaning to work for and get to know your new team members, it goes without saying that the seemingly boring company policy documents will be taken lightly. Or far worse, completely ignored.
This is why it’s not uncommon at all for employees to not understand a company’s policies clearly.
How do you not intimidate your new employees with a wall of text while also ensuring that they get your company’s policies? What’s the solution? Well, you need a type of interactive content that holds their attention and makes learning fun & easier. Specifically, you need videos.
With videos, you clearly convey all your policies and procedures by keeping things interactive and, well, obviously way less boring than plain text, duh.
But here’s the thing: the thought of creating a video seems daunting to you. We know the frustration – we’ve been there too. After having used numerous tools in the market, we can say that even the most tech-savvy person out there will find it hard to use these tools.
Since Animaker is a DIY tool exclusively built for non-designers and marketers with no video making experience, any member on your HR team can use it to create videos specific to your department.
But your team doesn’t have to start from scratch. We’ve already thought up the kind of videos you’d need to create and have built templates for almost every use case. All you have to do is pick a template, swap the text in the template with your own and hit Download, it’s THAT simple.
Today, we’re sharing 7 employee management video templates you can use to clearly communicate your company’s policies and procedures with your employees and make sure it’s understood. Every. Single. Time.
Click on the Edit this Template button to start editing a template. Simply customize the text, colors, and font to make the videos match your brand perfectly.
Use this template to let them know about a wide range of leave options and workplace flexibilities your company offers, and about your workplace etiquette.
Letting them in on some positive information about each team member would go a long way in helping them strike meaningful relationships with them. Use this template to tell them a little something interesting about members of the team they’re about to join.
Use this template to share policies regarding how your employees can keep themselves safe in the workplace.
This template helps you convey how you give out awards and recognitions to the employees that truly deserve them.
Use this template to give them a peek into how their performance would be assessed, when and how often these performance reviews are conducted, and how the deserving people would be rewarded.
Recreational activities improve your employees’ creativity and performance. Period. Besides, all work and no play makes for a dull business.
It’s imperative that you convey these policies clearly to your employees. This one has the potential to ruin your company culture and reputation, real quick.
We hope your team puts these templates to good use.
Can’t seem to find a template? Drop us a line at firstname.lastname@example.org and let us know what kind of HR-related video you’re looking to create. Our design team is working hard on publishing templates related to HR so your team doesn’t have to ever start from scratch if they want to create a video.
Since this pandemic ain’t over yet, we’d like to ask you a question: have you educated your staff and customers enough about how they can stay safe and keep themselves productive during these trying times? If not, you’d want to take a look at this article that lists 6 coronavirus templates your HR team will find useful.
As a company responding to the coronavirus crisis, the health and safety of your employees and customers remain your top priority.
You’ve taken the necessary measures in your business to prevent this virus from spreading. We suppose most of your employees now work from home.
As an employer, your responsibilities don’t end there. As you know, most people need to be educated about how to prevent this new disease and adapt to this new lifestyle.
As a responsible company, you should strive to help educate your employees and customers on this matter, and make sure they’re safe and productive working from home.
And talking about educating people, what better way to do it than using video? At Animaker, we recognize that we have a responsibility to help our users create useful awareness videos during this time of crisis.
In this article, we’ve put together a list of premade templates to help you whip up a coronavirus-related video quickly.
In order to make it easier for you to educate your staff and customers using video, we’ve created templates you can easily customize to create a coronavirus-related video quickly.
Simply customize the text, colors, and font to make the videos match your brand perfectly.
Most of us are new to working remotely. Use this template to share some tips on how your peeps can make it work and keep themselves productive.
Use this template to give them tips on what they need to do and avoid to protect themselves and their families from coronavirus.
Use this template to provide tips on how people can keep themselves and others around them safe while traveling. Specifically, the template throws light on the precautions and etiquette people need to follow while traveling.
This one helps people with how they can prepare themselves for a potential coronavirus outbreak. Use it to give tips on how people can stay at their homes for a longer period of time during the crisis.
This template lets you convey the basic protective measures they need to take in their households to combat coronavirus. Use this template to help your peeps keep themselves and their families safe at home during the crisis.
While most of your workforce might work from home, there are still some who need to show up at the workplace. Use this template to share some tips on how they could keep themselves safe at the workplace.
It’s critical to keep your employees in the know about the current coronavirus situation. Use this template to share accurate information about the local situation with your employees.
We hope these templates are helpful. On a related note, what are the steps your company is planning to take to handle this crisis? Do you have any template suggestions regarding the coronavirus pandemic? As always, let us know in the comments section.
You’d need to resize a video for Instagram if you want it to appear properly on the platform.
If you don’t, Instagram will automatically crop a part of your video which might make it look awkward. This will negatively impact your brand and the engagement of your video.
There are various size requirements depending on the kind of Instagram video post. Read on to learn the different Instagram video size requirements and how to perfectly resize a video for Instagram Story, Feed, and TV.
Posting a video on Instagram’s feed requires your video to be either square (1:1) or vertical (4:5) in size while posting it as a Story or on TV requires it to be portrait (9:16) in size. Below, we’ve listed 3 simple tools that would let you quickly resize videos for Instagram.
Animaker is a free online tool that lets you quickly edit videos for social media. On top of allowing you to easily resize videos for various social platforms, the tool allows you to quickly trim, rotate, flip, merge, filter, adjust, mute, and change the speed of your videos.
Here’s how to resize Instagram video using Animaker in 3 easy steps:
1. First, open Animaker’s video resizer. Once you’re on the page, pick the dimensions you’d want to resize your video to; in our case, square (1:1) or vertical (4:5) or portrait (9:16).
2. Now upload the video you want to resize.
Optionally, you could scale and reposition the video to fit the dimensions perfectly. Simply click on the “Resize” icon in the top right corner of the video. Now hold and drag the edges of the video to scale it and reposition it by simply holding and dragging it. Once done, click on the green button that says “Apply” to save the changes made.
3. Click on the orange button in the top right corner that says “Download” to download the video.
Kapwing is an online video editor that lets you easily resize videos.
1. Visit the site and navigate to its “Video Resizer” page. Once you’re on the page, you can upload your video from your local computer or from a URL.
2. Pick the dimensions you want to resize based on the type of Instagram video post.
Optionally, you can scale your video and adjust its position.
3. Click on the big red button that says “CREATE!” to download the video.
EZGIF lets you resize a video to the custom dimensions of your choice.
1. Visit the site and navigate to the “Resize” page. Once you’re on the page, click on the “Choose File” button to select the video from your computer. Once you’ve selected the video, click on the “Upload!” button to upload the video.
2. Now, enter the width and height you want to resize your video to, and click on the “Resize video!” button.
3. Finally, click on the “save” button to download the resized video to your computer.
Looking back at 2016, when Instagram copied Snapchat’s main feature–the ‘Stories’ format that lasts for 24 hours only–no one could have predicted that Instagram Stories would surpass its original version.
Being available for a short period of time, Instagram Stories create the fear of missing out (FOMO) effect and therefore keep users engaged: Now, 500 million users create or watch stories daily, an average Instagram user spends 53 minutes a day on the platform, and vertical content is one of the latest video marketing trends.
With the popularity of Instagram Stories, it’s no wonder that the platform announced immersive, full-screen Instagram Stories ads in 2017. It has given marketers a new way to interact with their target audience and achieve their business goals faster, according to Business Instagram:
Whether you want to jump on the bandwagon and run Instagram Stories ads or inspire your next ad campaign, here are our favorite seven Instagram Stories ads of all time.
GymShark is the UK sportswear brand that manufactures and sells gym clothes and accessories. The company targets young people who are interested in sports, so it’s no wonder that GymShark finds Instagram Stories to be a strong-performing placement.
Over the last few years, the company has run several successful Instagram Stories ads, so GymShark keeps on using this format to reach its target audience, build brand awareness, and increase ecommerce sales.
In honor of its new Flex fitness line launch, GymShark ran simple yet eye-catching ads in Stories to attract potential customers. The company showed off its gym clothes and encouraged people to take action faster with a strong Call-To-Action (CTA):
GymShark used a professional product photography and added animated content on the video to grab viewers attention and encourage them to Swipe Up and learn more which helps to sell on Instagram. The campaign achieved:
J&Co Jewellery is a jewelry brand that creates beautiful accessories for everyone. Starting as a store in Etsy, the company grew rapidly and evolved into a successful international jewelry brand with over 287k followers on Instagram.
Believe it or not, Instagram Stories ads helped J&Co achieve this success. When the company reached the milestone of 50k Instagram followers, it decided to run its first three-day online sale and promoted it via Instagram Stories:
With a focus on its minimal and everyday jewelry, J&Co included the announcement of its flash sale and added the swipeable link. The combination of minimalist design and a clear brand message gave results:
PADANI is one of the world’s top watch brands that offers jewelry and watches for men and women. The company has many fans around the globe, so it often runs sales and promotions to reward its loyal customers and attract new ones.
To promote its interchangeable watch bands collection, the company decided to create dynamic videos for Instagram Stories ads. In collaboration with DataWorks agency, the company made videos that showed off a variety of available options and included a slogan “don’t blink–just mix it”:
Just within three weeks, this eye-catching Instagram Stories ad helped to raise brand awareness, increase sales, and drive website traffic.
The campaign were the following:
Overstock is an American online retailer that helps lifestyle shoppers discover designer brands and home goods. The company is known for its creative and innovative solutions, so it’s no wonder that its Instagram Stories video ad campaign is on our list.
To acquire new customers, Overstock analyzed its target audience’s pain points and decided to create a fast-cut video ad that showed all benefits new shoppers can get, from drawing home decor inspiration to buying furniture.
With the help of eye-catching short videos, the company was able to tell everything about its products and services within 15 seconds of the ad. In comparison with Facebook feed ad placement, the campaign got:
Photobook Worldwide is an online tool that helps modern users turn their digital photos into physical photobooks. When the company launched its Photobook app, it wanted to build brand awareness and increase installs.
The company was planning its ad campaign when Valentine’s Day was around the corner, so Photobook Worldwide decided to include the holiday-related images and test ads in Instagram Stories for the first time.
Not only did the Instagram Stories video ad show off how to turn digital photos into printed ones, but it also served as a gift guide for holiday shoppers. Offering an exclusive promo code was a smart choice as it achieved 3.5X more promotion code redemptions than expected.
Just within 2 weeks of promotion, achieved:
If you don’t have product photos to use in your ad campaign, you can learn from Photobook Worldwide and browse a stock photo agency like Depositphotos to find and repurpose stock images for your ad campaign.
Tiket.com is a leading online travel agent in Indonesia that offers flight and hotel bookings, train tickets, car rental, and much more in the tourism industry. When the company had realized the marketing potential of the biggest consumer group–also known as Millennials–it decided to change the brand identity and target young tech-savvy customers with Instagram Stories ads.
To roll out a rebranding on social media, the company wanted to run Instagram Stories ad to promote the update and reach new customers who were interested in discovering digital downloads on Instagram.
Knowing the power of using motion graphics in ads, the company created a dynamic video ad with simple travel-related iconography that represented its services, and it gave results.
Over a 6-week period, the campaign reached:
Gathre is a company that produces genuine leather goods that help to gather with families: from leather goods like mats and bibs to yoga carts and backpacks. Over the last five years, the company has evolved from a Kickstarter startup into a profitable business with fans around the globe.
When the company decided to reach new customers during the holiday season, it analyzed the people who had purchased before, visited the Gathre website or liked its Facebook Page. Once they understood the target customer, Gathre decided to run various 3 to 6 ads in Instagram Stories.
Gathre used a perfect combination: it showed off products in actions and provided interested customers with a promo code. As a result, the holiday campaign brought in $95,145 in sales.
This campaign also achieved:
With the popularity of short-lived content on social media, running Instagram Stories ads is a great idea to reach engaged audience, hook their attention, and turn them into customers. The above-mentioned examples prove that Instagrammers love various types of content, and it’s important to stay creative and experiment to find what suits your target audience’s needs.
If you want to make the most out of your next ad campaign, use Animaker to create professional eye-catching Instagram Stories video ads with ease.
Did you know that some stock videos on Pond5 can cost as much as 1200$? Even for prominent services such as Shutterstock, it will cost you 359$ per month to get access to just 5 videos.
If you’re a startup, you cannot afford to spend that kind of money on just a few videos.
The question is, how do you find stock videos that won’t break the bank?
Don’t be alarmed by the cost of stock videos, there’s a growing wealth of free stock video sites that offer amazing, professional stock video footage for free.
In this article, we’ve compiled a list of all the best free stock video sites to help you find amazing stock footage for your video marketing campaigns.
A huge library of high-quality stock videos that are completely free to download and use.
A large collection of free high-definition stock video clips in plenty of categories.
Videvo offers over 120,000 free stock videos, motion graphics and sound effects.
Videezy offers a wide range of free HD, 4K stock videos, including great aerial drone footage.
Coverr offers free stock footage for your website’s homepage or Facebook cover photo.
MixKit offers free high-definition, incredible quality stock footage, outdoor clips, animations, lifestyle footage, and business & tech footage.
Site: Life Of Vids
A relatively small, but great collection of free high-quality stock videos for marketing purposes.
Site: Mitch Martinez
With 35+ categories to choose from, Mitch Martinez offers 1500+ free stock videos in 4k resolution.
Site: Motion Elements
Motion Elements Offers upwards of 4000+ free professional-quality stock footage.
Site: Stock Footage 4 Free
The site offers a wide variety of free stock videos, from nature clips, time-lapse videos to looping clips and slow-motion footage.
Vidsplay offers a small number of generic free stock video clips in twenty one categories.
Mazwai offers 200+ free cinematic stock video clips and mini-films.
Site: Motion Places
A fairly large library of free professional, high-definition stock videos that are primarily country footage.
Freestock offers free high-definition stock videos, industrial footage, corporate video assets, food clips, and green screen videos.
Site: Cute Stock Footage
A wide range of free stock video footage, motion effects, audio effects and textures.
Archive offers free stock videos that are mostly old Americana and culture-based films (American B-movies, commercials).
A small and beautiful collection of free stock videos that are primarily drone footage.
A library of 600+ unique free stock video clips across nine categories.
A small library of free high-definition stock footage across seventeen categories.
Distill provides email subscribers with 10 free HD stock videos every 10 days.
The Super Bowl is the single biggest sporting event of the year!
But it’s also the biggest moment in the year for the advertisement industry.
Super Bowl ads are a big part of the Super Bowl experience and are watched closely. In fact, the Super Bowl has been called “The Marketer’s Holiday” in America.
The ads are incredibly expensive. A 30-second ad cost $5.25 million this year. This doesn’t include the cost of producing an ad which is estimated to be around $4.5 to $5.5 million.
For this day alone (the Super Bowl Sunday), the world’s top marketers come together and give their best shots at defining their brands and telling their stories to a massive, unsegmented audience.
As marketers, we wondered – how can you take the video marketing strategies in these ad campaigns and apply these strategies to your own video marketing?
In this article, we take a look at the 5 best Super Bowl ads of 2019 and the video marketing lessons you can learn from them.
In this ad, a Dalmatian is viewed riding atop a wagon pulled by a pack of Clydesdales, as Nobel Laureate Bob Dylan’s song “Blowin’ in the Wind” plays in the background. The song does a great job in lending a quaint, emotional resonance.
Midway through the ad, the camera pans out to reveal the horses pulling the wagon through a wind farm, probably somewhere in rural America. The ad ends with the tagline, “Now Brewed with Wind for a Better Tomorrow”.
The ad clearly conveys the message that Budweiser is committed to renewable energy. This message is a nod to the fact that the company has committed to purchasing 100% of its electricity from renewable sources by 2025 for its brewing operations.
Instead of focusing on its target audience’s immediate needs and promoting the product directly, the ad focuses on their customers’ bigger goals that their product can help them achieve. By drinking Budweiser’s beer, you do your part to save the environment! By drinking their beer, you’re drinking to a better tomorrow!
Key Takeaway: Sometimes the best thing you could do to promote your product is to not promote it directly, but to promote a bigger, more significant cause. That way, you’d not just improve the sales of your product(s) but also enhance your brand’s image. A recent research found that 63 percent of Americans were “hopeful businesses will take the lead to drive social and environmental change.”
This ad from Verizon is a real tearjerker. The ad features Anthony Lynn, former NFL player and coach of the LA Chargers, who survived a life-threatening car crash in 2005. The ad highlights the first responders who were the first on the scene of Lynn’s accident.
Lynn meets the first responders who answered the call that night and gets emotional. “I’ve often thought about who showed up that night,” he says. “I never thought I’d see you. I mean, this is unbelievable. They said I had to have angels with me that night to survive. I believe that, and I believe you guys are angels.”
Verizon, “The World’s Most Reliable Network”, ends the ad with a perfectly targeted message: “First responders answer the call. Our job is to make sure they can get it.”
In this Super Bowl ad, rather than self-promote, Verizon aims to build an emotional connection with its audience by sharing a tragic real-life story of a coach in the NFL who survived a near-fatal car crash while also stressing the importance of reliable communication in a critical situation.
Key Takeaway: If done well, appealing to emotions can make your ads and brand stories more memorable. Focus on making an emotional connection between your brand and the customer. Studies show that a person’s emotional response to an ad is more likely to influence their buying decisions than the content of the ad itself.
A medieval-themed ad set in the middle ages tells a funny story about the ingredients used in a Bud Light. The ad pokes fun at its competitors (Coors and Miller Lite) for using corn syrup, a highly-processed ingredient, in their beers.
By conveying that Bud Light is brewed without corn syrup, an unhealthy ingredient, and with only natural ingredients (Bud Light contains only water, rice, hops, and barley), they clearly demonstrated why they’re different in a way that matters to their target audience, people who want to consume healthier beers and healthier food items, which happens to be almost everyone.
The ad successfully positioned Bud light as a beer brand for people who prefer drinking healthier beers and leading a healthy lifestyle.
Key Takeaway: Identifying and emphasizing what your product does (or does not) offer can help differentiate your brand from your competitors and attract new customers.
Wix’s 30-second real-time Super Bowl ad stars Karlie Kloss, a supermodel who codes. Kloss is the founder of “Kode with Klossy”, a coding boot camp for young women.
The ad shows Kloss sitting at a desk and showing the target audience how to build a website in a snap using Wix. The ad highlights Wix’s important features such as the Wix Pro Gallery and SEO Wiz.
Unlike other brands that promoted their products indirectly, Wix directly promotes their brand in this ad. Wix’s marketing message is focused on addressing the needs of the end-user.
Key Takeaway: Sometimes you just have to tell it like it is and directly address your customers’ needs and desires. Craft your ads around what your customers actually want and what would interest them the most. Remember, the only person you want to like your ad is someone who will actually buy your product.
In this rip-roaring ad, Mr. Peanut (an animated peanut 🙂 ) is on a mission to deliver his fresh snacks in the “crunch” time, with cameos from Charlie Sheen and Alex Rodriguez.
Mr. Peanut recklessly drives down a street in his NUTmobile. As Charlie Sheen watches this from a bench, he says “And people think I’m Nuts”. In the end, Mr. Peanut successfully manages to deliver his sacred nuts and saves Alex Rodriguez from the fate of eating kale chips.
The next time people think about buying a healthy snack such as kale chips, they’ll probably consider another healthy, but also a tasty alternative that is planters’ nuts.
And, by adding a touch of humor, they’ve made sure the message sticks in the minds of consumers for a very long time. Moreover, the ad is unique and reflective of the company’s brand.
Key Takeaway: Infusing humor into your video marketing and advertising will make your message travel further and make your brand more likable. The key is to find and take a unique angle.
What’s your take on this year’s Super Bowl ads? Which of them did you like the best (and the least)? Did you learn any lessons from them that could be applied to your video marketing? As always, let us know your thoughts in the comment section!