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Boost Employee Productivity & Engagement With Training Videos

Video learning is no longer a new concept! 

It’s become one of the most preferred learning methods in recent times. Most of us prefer videos over text as it helps us retain information better and gives us the liberty to train ourselves at our own convenience. 

As more and more people prefer video-based content online, several SMBs and multinational corporations look forward to creating engaging training videos to train their employees. 

But, here’s the catch. 

Since video making seems difficult to get started and requires a learning curve, most organizations give up and just stick to text-based training materials and guides. Also, organizations find it difficult to juggle between multiple video making software at once. This makes them think twice before switching to video-based learning.

But, what if we tell you that creating professional training videos isn’t that difficult anymore?

Yes!

With the help of the right video making tools, anybody would be able to create engaging training videos in a matter of a few minutes. 

In fact, some video making tools like Animaker even provide you with a variety of customizable templates to make your video making process easier and quicker!

By choosing a video making software like Animaker that’s easy to use, you reduce the amount of time you spend learning about the software. Thus, your video making process becomes a lot easier. 1

So, before you get started, make sure you check whether the software you picked is both user-friendly and budget-friendly.

Here’s a list of the common types of training videos you can create as a total beginner. 

Here are 9 common types of training videos.

  1. Animation Training Videos 
  2. Screencast Training Videos
  3. Animation + Screencast Training Videos 
  4. How-To Training Videos 
  5. Micro Videos 
  6. Scenario-based Training Videos 
  7. Instructor-led Training Videos
  8. Interactive Training Videos
  9. Presenter Training Videos 

How To Create Training Videos?  

All the training videos stated above are equally effective and can be experimented with from time to time. But, if you’re someone who’s new to video making, you can get started with screencast videos, animation videos or combination (Animation + Screencast) videos as they are engaging, require very little learning time and can be made in just a few minutes. 

Here’s a training video from Animaker that talks about how to create animation videos without Adobe.

Similarly, in the example below, we are going to explain how to create a combination (Animation + Screencast) video with the help of Animaker (an Animation tool) and Vmaker (a screen recording tool). With just these two tools, you would be able to create great training videos that will keep your audience engaged for a longer time. 

Animaker has a built-in editor, a text-to-speech translator, a stock library of more than 1000 ready-made templates, and 100+ copyright-free music tracks. 

Now, without further ado, let’s dive in and learn how to create effective training videos In the easiest way possible. 

1. Create a Script 

It’s always safe to plan things ahead and have a script at hand. 

Decide on how you’re going to present your video. Divide the content into proper sections. The script will help you create a roadmap outlining all your action steps and guide you throughout your journey.  

Even a great video with interesting graphical elements would fail without a good script. So, always have your video script ready before you start your video creation process. 

2. Start Creating Your Video 

Once you are ready with the script, you can start creating your training videos. 

Step 1: Sign Up For Animaker 

Create your own account on Animaker by signing up. 

Once you sign up, you’d be directed to Animaker’s dashboard. 

Here, you’d have access to everything you need to get your training videos done easily. 

If you feel a bit overwhelmed and aren’t sure about where to start, you can watch a few how-to tutorials on the left-hand side of the dashboard to help yourself.

Step 2: Get Accustomed To Animaker & Get Started

You can choose any of the ready-made templates and customize them, or create a new project from scratch. 

If you’re a beginner, we recommend you start experimenting with a few ready-made templates and then try creating a new project of your own. 

Start by clicking on the ‘Create’ button and select ‘Create a video’

You’d be directed to a dashboard of thousands of ready-made templates. 

When you choose any of these ready-made templates, you will be given a sneak peek of how you should be using all the basic features of Animaker via a small video. Watch the video to have a basic idea about the important features and their functions. 

In order to make the best use of the software, it’s important to clearly understand its features and use cases. 

So, let’s get to know some basic things about Animaker. 

There are five basic sections in Animaker. 

Workspace: The white space in the middle will be your workspace. This is where your videos come to life. 

Library: This is the section where you have access to all the assets like music files, icons, characters, props, etc. 

Scenes: The scenes section is where you find all the scenes included in the video. Scenes are similar to what we call slides in a presentation.

Menu bar: This is the section where you change the title of your video, play, publish and share the video with others.

Timeline: There are 3 different timelines in Animaker.

  • Animation timeline: It allows you to edit your entry and exit timings for your video. 
  • Camera timeline: It allows you to edit the timings of your camera effects. 
  • Video timeline: It allows you to edit the music tracks and video files added to your video. 

Step 3: Create Your Animated Video in Animaker

Now, it’s time to create your training video. 

Once you’ve chosen a template/a blank project to work on, you can customize each and every element according to your own preferences. You can change the background image, add moving animation characters to your scenes, upload your own files from your computer, add background music, graphical elements, text, etc. 

Just click on the element you’d like to change and choose the alternative from the library on the left-hand side. 

If you’re a beginner, remember to choose the right template category from the list of templates. (If you’re customizing an already existing template, remember to just change these 3 basic things – Images, Text, and your organization’s logo.)

 Step 4: Record Your Screen Using Vmaker & Insert It Into Your Original Video 

Once you’re done making the animated video, you can capture the screen recording part and insert it into your original video. Just follow these simple steps.

1. Head over to your Animaker dashboard and select Vmaker.

2. You’d be taken to Vmaker’s sign up page. Sign up for Vmaker.

3. Once you sign up for Vmaker, you’d be directed to Vmaker’s dashboard. Click on the Record’ button on the dashboard. You’d be presented with two options to install the software. You can either choose the chrome extension or macOS application

4. Once you’ve successfully installed the application, pin the software to your chrome browser. This ensures you have easy access to the software.

5. Navigate to the web page you’d like to record and click on the Vmaker icon. You’d be presented with a small pop-up box asking you to select your recording preferences.

Here, you can choose to record your screen alone, webcam alone, or both your screen + webcam. It also provides you with an option to either record your entire screen or just your current tab. 

Select all the other recording requirements on the page. 

Note: If you wish to add a voice over to your screen recording, you can do so while recording the contents of your screen. Since Vmaker records both internal (system audio) and external (microphone audio), you can easily add voice narrations to your recording. 

Once you’re ready to record, you can click on the Start Recording’ button and proceed to record. 

But, if you’d like to customize your preferences further, click on the horizontal dot matrix on the top right corner of the pop-up box and select Preferences.‘ 

 

 

 

Depending on your requirements, you can turn on features that’d be helpful for you. If you’d like to capture background noises to record gamestreams, tutorials and screencasts, you can enable the noise control feature

You can also experiment with different fun elements to enhance the quality of your videos. 

For instance, you can try changing your background, add frames and filters to your webcam bubble, or try adding your brand name to your videos. 

Vmaker provides a ton of impressive features that help you experiment with different fun elements. 

Here’s a list of the two most used features on Vmaker: 

  • Virtual Background: This feature allows you to change, blur or remove your background effortlessly. Plus, you can even set your own background image by uploading it from your computer. This would be a huge advantage for business owners who’d like to add their brand images as their backgrounds
  • Screen annotation & Mouse Emphasis: While recording the video, you can make use of Vmaker’s screen annotation and mouse emphasis features. While the screen annotation feature helps you draw and highlight important sections on your computer screen, the mouse emphasis feature highlights your clicks on your computer screen.
  1. When you’re ready to record, you can hit the ‘Start Recording’ button. A timer starts, and your actions on the screen start getting recorded.Once you’re done with the video, you can stop the recording by clicking on the ‘Stop Sharing’ button.
    The recording will automatically get exported to Vmaker’s dashboard from where you can access it. Now, you can ‘Download’ the recording to your computer.To add this recording to your original video, head over to your Animaker project and click on the Upload‘ button in the library section.Note: Vmaker will very soon be integrated with Animaker. Post the integration, you’d directly be able to import videos from Vmaker to Animaker.Go to the scene you’d like to insert it and click on the upload button.

 

3. Create the Voiceover For Your Video 

Now that you are done creating your entire video, you can add voice-overs to your animation characters.

Here are some simple steps you can follow. 

Click on the animation character you’d like to add a voiceover. You’d see a bunch of options appearing in the item menu.

Click on the voiceover option in the item menu, and you will get three options to choose from. 

1. Record Voiceover

This option allows you to record your voiceovers directly and sync them to your video.

2. Upload Voiceover 

When you choose this option, you can add pre-recorded audio to your video. 

3. Text-To-Speech Translation 

To convert your written script to professional voiceovers, you can select the text-to-speech option. 

You’d be directed to a dashboard where you can enter the text you want to convert as a voice-over. On the right-hand side, you’d be able to select the gender, language, etc. 

Additionally, you can also adjust the pitch, volume, and speed of your voiceovers by clicking on the icon on the left. 

By clicking the dots in between the words, you can customize the break and breath effects

Once you’re done, you can sync the audio to the original video by clicking on the ‘Sync’ button. 

4. Review, Edit & Share

As soon as you’re done with all the above steps, you can watch a preview of your video, see if it needs any editing, and make a few changes. 

Once you’re completely done, you can either share the video as a link or download it to your computer. 

And, that’s it. You’re done!

Now that you’ve learnt how to create effective training videos incorporating animations and screen recordings, you can now easily create any number of tutorial videos, how-to videos, screencasts, etc. 

So, what more are you waiting for? 

Start creating those training videos in a jiffy! 

How To Make YouTube Shorts on iPhone?

YouTube Shorts is slowly cementing its place as one of the newest jewels in the social media crown. Today it is known to be among the quickest ways to garner the attention of millions of people organically within a short span. If your need is to know how to make YouTube Shorts on iPhone, you have come to the right place. 

But, before jumping into the “How to?” part, let’s take a quick look at why the second largest search engine launched Shorts in the first place.

A Short History Lesson On Bite-Sized Videos

Smartphones and the internet paved the way for the evolution of many on-demand video streaming platforms. It initially started with people experimenting video content on YouTube. Back then, people didn’t have a lot of on-demand video content available to them. So YouTube was able to do well even though people generally posted longer video content there.

But this started changing with higher internet penetration and loads more video-on-demand platforms being available to the internet users. Just like how people switched channels on their TV, ppl started jumping between different social media platforms.

While that was happening in the background, a new type of content started appearing online in 2013. They were bite-sized videos hosted on Vine. These videos were short and crispy. This resulted in high virality for good quality bite-sized content.

Things went to the next stage when TikTok entered the market in 2016. TikTok managed to attract millions of users almost immediately and this made the rest of the tech world take a run at the short video format.

Instagram did it with reels. YouTube is now doing the same with Shorts.

Shorts was launched on March 18, 2021. Since its launch, the spike in the number of creators and viewers has been steadily rising.

Now that we have the stats, it’s time to get into business. This article covers a step-by-step making process of a fantastic YouTube Shorts video using an iPhone.

Creating a high-quality video is easy today because of tools like Animaker. It’s available in the iOS Appstore and it helps create swashbuckling videos in just a few taps. 

Animaker app for iOS gives you access to 1000s of templates that can be used to create eye-catching YouTube Shorts in just a matter of mins

Go to the Appstore, just click on the install option, and wait for a few seconds for the app to get downloaded. 

Animaker iOS App has the quick sign-up/login feature.

create YouTube Shorts

You can find and pick a size among the predetermined dimensions of videos (horizontal, vertical, square) available or create a video from scratch.

create YouTube Shorts on iPhone

For YouTube shorts, the ideal size would be a vertical video. Here’s why.

Not sure how long a YouTube Shorts video can be? We are here to help you with that too. Check out this article on How long can YouTube Shorts be.

Now that we know the ideal dimensions and duration of the YouTube Shorts video, the next logical step is to go ahead and create one. So, let’s dive right in!

First, let’s start by learning how to make YouTube Shorts on iPhone from a template.

How to make YouTube shorts on iPhone from a template:

Let’s look at a template for an antique shop, understand how a pre-designed template is well packed with all the items and effects, and learn how easy it is to edit a template. 

YouTube Shorts for iOS

Upon selecting a template, you can step into editing as per your needs or preferences. 

Step 1: Background

First comes the background. There are various ways to set your background as per your wish. Let’s explore all those options here. 

Hit the + icon on the bottom left corner of your screen. Then, select the Background option in the toolbar to find many eye-catchy backgrounds. 

YouTube Shorts app

Here you can find a variety of backgrounds such as solid bg, gradient bg, image bg, and video bg. Let’s look into them one by one.

  • Gradient Background

In the search bar, type ‘Gradient,’ and you will be presented with different gradient backgrounds. Here you can select the desired one for you. 

YouTube Shorts editing app

Note that you can even change or add colors to the gradient. Upon selecting the gradient bg, you can find the ‘colors’ option below, where you can add extra colors or remove any.

best editing app for YouTube Shorts

This is how a gradient background looks.

video editing app for YouTube Shorts

 

  • Solid Background

If Gradient is not your style, go for classy solids. Then, under the edit color option, press and hold the color you want to remove and select the small ‘x’ mark on top of it to remove that particular color.

YouTube Shorts making app for iOS

This is how a solid color background looks.

YouTube Shorts making app

 

  • Image Background

Set your own picture or any stock image as a background by typing the right keyword in the search bar or uploading from your device. 

YouTube Shorts editing app for iOS

Once you select an image, this is how it gets applied to the background.

best iPhone video editing app free

 

  • Video Background

Similarly, you can add a video background from the library or add your own video and set it as a background. This moving background can create a magical effect on your video.

YouTube Shorts Maker app

Once you select a video, this is how it gets applied to the background.

video editing app for iPhone free

Step 2: Images

The pre-designed template comes with all the essential items like images, text, music, etc. Select the item to swap and replace or make a change manually.

best video editing app for iPhone

First, let’s start with the image. To replace an image on the template, click on it to select and find the swap option on the bottom toolbar. The swap option allows you to replace the particular image with any other stock image or your own image. Utilize the search bar to find a specific image by entering the right keyword.

best editing app for YouTube Shorts

app to make YouTube Shorts

best app to make YouTube Shorts

You can also remove the existing image and add a different image to the scene. To do that, click on the + icon in the bottom left corner. You can find all the in-built free stock asset access at Pixels, Pixabay, and Unsplash. However, for Premium stock usage, you can upgrade your plan anytime. 

YouTube Shorts App

Select the app you want to pick an image from, scroll down to find a relevant stock image, or enter the keyword in the search bar. Select the image, and it automatically gets placed on the workspace. 

Here, I have selected Pexels.

yt Shorts

YouTube Shorts video

A new image has been successfully added to the scene.

Step 3: Text

Now that the image has been changed, the next step is to edit the text. Select the text on the template and find the ‘Edit Text’ option on the bottom toolbar to edit the text on the template. Here you can change the font, size, and color of the text.

Shorts YouTube App

YouTube shorts for iOS

Here’s how the text looks after editing,

YouTube shorts video

Step 4: Scene & Asset Duration, Transition

Each template is already set with a fixed scene duration. However, you can determine how long the scene should last. By using the ‘+’ and ‘-‘ options at the bottom of each scene, you can simply increase or decrease the scene duration. 

how to make youtube shorts

The purple section in the timeline represents the asset’s overall duration. At the same time, the pink section represents the duration of the asset’s effects. You can adjust the pink section to adjust the duration of the effect. 

Shorts editing app

Also, the screen transition is all pre-set. You can either use the effect from the template or change the transition effect by clicking on the small box between the two scenes. Or, you can click on the + icon at the bottom and swipe left to find the screen transition option. 

youtube shorts maker app

Select any transition effect from the list provided.

best app for making youtube shorts

Step 5: Music

Finally, you can either go with the existing music or change the music track by clicking the music icon on the top right corner. Find a suitable music track from the options provided and replace the existing music. You can also access the music on your mobile and upload them easily. 

 

best app to create youtube shorts

Apart from music tracks, you can also add quick sound effects for different actions such as punch sound, water pouring sound, and many more. 

best editing app for youtube shorts

You can also add your own music from your device by providing access to the device’s music. The music you upload from your device always stays in the Uploads section for future use.

how to create shorts video

All your uploaded music gets listed for you to use anytime later. This is how your music uploads are shown, 

how to create shorts video

Step 6: Export

The export icon right next to the three dots at the top can help you find the download and social sharing options. You can even share the video as a link with your fellow Animaker peers.

how to create youtube shorts on iphone

You can click on the “download video” button to export your project as a video. This will allow you to name your project and select the download options and file type. 

Also, in the Animaker app, you can download a particular scene as an image by clicking on the download as image option. 

YouTube shorts editing app for iOS

 

How to make YouTube Shorts on iPhone From scratch?

Without any further ado, let’s dive in to know all the steps and tricks to create a fantastic video from scratch.

Upon signing up, the first thing you will have to do is select the dimension of your desired video. 

YouTube Shorts editing app

For this, you can either select the horizontal, vertical, or square blank project or customize the size to create your own workspace. In another few mins, the blank space is going to be turned into a wonderful video.

Since we have proof that the ideal size for YouTube Shorts is a vertical video, with no further doubts, let’s select the vertical blank canvas.

iOS app for YouTube Shorts editing

Step 1: Background

First and foremost, let’s add a relevant background to the scene. Click on the + option at the bottom left corner and find the Bg option on the toolbar below. Here you can find a variety of backgrounds such as solid bg, gradient bg, image bg, and video bg. 

Short video making app

Short video making app

Scroll through the list of BGs to select one. Or search for any background by entering the keyword in the search bar.

Short video editing app

Click on the background to apply it to the workspace. This is how it looks…

best short video editing app

 

Step 2: Add Props

Wow, you have passed your first step. Now let’s add the details. Make use of the free stock assets, gifs, props, and text. 

Click on the + icon and choose the prop option. Next, type the right keyword in the search bar and scroll through the options to find the right prop.

For instance, if you want to add a panda to the video, this is how you search for it… 

best app to make short videos


The cute panda has been added to the hills background now!

how to make short video on iphone

Step 3: Add Text

Adding text to your video is at your fingertips. Click on the + icon, select the text button, and find a variety of pre-designed text designs or manual typing options.  

short video making app with music

Pick any of the texting styles, and a text box will appear on your workspace. Here you can enter your text and choose the font or text color. Upon entering the text, select the ✔️ icon on the top left corner. 

best app for creating Short videos

best free app for making Shorts

Step 4: Effects and Edits

Smartmove

You might have added a number of elements or Props in a particular scene, but did you know that you can even make those elements move on the scene? Click on any element and find the smart move option below to make the elements move on the scene. 

Let’s try applying the smart move to our text. First, select the text and click on the “smart move” option.

Youtube shorts making app

Once you click on the smart move option, you will see a list of options. Let’s select the “Landing” smart move.

Shorts video creating app

Align the start and end position using your fingers, and you are good to go. 

how to make short video in iphone

You can even set a movement duration by dragging the green section in the timeline below.

YouTube Shorts maker app

Enter & Exit Effects

Select a particular item on the scene and click on the effect option to add the entry and exit effect.

You can find the entry and exit effects tab on either side, where you can set how the item has to come in and out of the scene. 

Let’s select the panda and decide how it enters and exits the scene.

best app for making YouTube shorts

shorts making app for iphone

Duplicating a Scene

We have added all the necessary assets such as background, properties, and text to the first scene. Furthermore, we have even refined it by adding effects to those assets.

Now, shall we start creating the next scene from scratch? 

Nope! Here is a shortcut. You don’t have to recreate the previous scene from the beginning. Instead, upon completing scene 1, select the tab-like icon at the right bottom corner to find the “Duplicate scene” option and create the exact replica of the previous scene that you can edit easily. 

create YouTube Shorts

creating shorts on youtube

Transition effects

The transition from one scene to the next scene plays a crucial role in the video’s flow. So keep in mind to add a smooth transition effect after each scene. You can either click on the blue icon between the two scenes or find the ‘transition effect’ option in the toolbar, to add an impressive transition effect. 

add music to youtube shorts

Free Stock Assets

Animaker iOS app has scores of stock assets that are both paid and free. You can use Unlimited free stock assets from Pexels and Pixabay directly from the app. Also, note that Animaker offers premium assets credit at a count of 5 assets and 3 music tracks per month. 

how to create Shorts video

Step 5: Add Music

Once you are done carving each and every scene, the final step is to add music to your scene to make your video more appealing. Animaker offers 3 free music tracks per month, which you can make use of. Grab your free trials now!

Type any keyword related to your video to find relevant music tracks available. how to make youtube shorts on ios

Step 6: Export

You made it! Showcasing your video is just a tap away. 

  • Hit the export icon next to the three dots on the top right corner 
  • Select the download video option to save your video to your device.

how to add music to youtube shorts

That’s it, folks! We’ve successfully learned how to make YouTube shorts on iPhone both from a template and also from scratch.

In essence, 

The Gen Z cybernauts spend much of their time on their smartphones, watching and sharing a limitless number of videos. The new marketing trends revolve around short videos. Looking at all this, it is evident that getting into the short-videos drift can gain quick reach. 

Now that you are aware of all the steps involved in making amazing YouTube Shorts on the Animaker App, it is time for you to start creating your Shorts video and attract a huge fan base in no time. 

Have any suggestions or queries running through your mind? Then, skip the wait and feel free to drop a comment. 

How Long Can YouTube Shorts Be? A To Z Beginner’s Guide

YouTube shorts is an incredible way to reach millions of cyber surfers across the globe.

With this article, we want to add a lot of value to your journey with YouTube Shorts. So let’s look at the first thing you are here to understand.

How long can YouTube Shorts be? 

  • The maximum duration of a Youtube Shorts video is 60 seconds.
  • The ideal duration is between 15 and 60 seconds.

It looks simple, doesn’t it? But there are some restrictions based on the type of music you choose.

  • If you are using Stock music or your own Audio, your video can be between 15 and 60 seconds.
  • But, if you are choosing a music track from the YouTube catalog, then your video duration will be limited to up to 15 seconds.

Now that we have everything we need to know about the allowed length, let’s talk about a few more things like:

The Reason for the rise of Short Videos

Ever since the inception of YouTube, the demand for videos has always been on the rise. Over the next decade, we saw multiple social media platforms rise, trying to serve the different needs of the online audience.

Facebook became the defacto place for users to socialize with friends, Instagram became the place to showcase your photography skills, and YouTube became the place for videos.

But a lot has changed since then. There is an overwhelming amount of content to be consumed online. People no longer have the patience to sit and consume the different types of content served on these platforms. Instead, people prefer bite-sized content – bite-sized videos, to be precise. This proves why Vine was a big hit back during its launch in 2013.

Even though Vine didn’t live long, it highlighted the demand for short videos in the world. This was proven again with the rise of TikTok, which has recently taken over the world by storm.

With the rise of TikTok, the bite-size video officially took over the traditional lengthy videos. From watching long, 15-minute videos, people have moved on to consuming short videos. Since they can scroll and watch multiple videos in a short span, these short videos have made people get glued to their phones.

The Birth of Youtube Shorts:

Since YouTube’s inception in 2005, it has become the primary platform for video-sharing with highly active user bases worldwide. However, the popularity of a short-form video-sharing app like TikTok has caught the eye of millions of people in recent times. After Tiktok’s ban in several countries, Shorts – the latest feature on Youtube, was introduced to attract global content creators. This feature makes the YouTube content super enticing, like the TikTok app. But, of course, there are many similar apps like Snapchat, Instagram Reels, and many more.

The difference between these platforms is the age group it caters to. Tiktok is largely used by a user base below 24 years of age. But YouTube, one of the most used social media platforms and the second largest search engine, caters to a slightly older audience with more disposable income. This increases the chances of your short-form videos getting instant attention and reaching a mature audience. Also, short videos have a high retention rate, so it’s a win-win situation for the users AND the creators!

YouTube Shorts’ Viewership Stats:

Youtube Shorts Beta was initially rolled out back in September 2020 in India, after the ban of Tiktok in the subcontinent. By Feb 2021, Shorts had gained around 3.5 billion views daily from Indian users.

After this enormous success, it was out of Beta and officially offered to US users by March 2021. This release gathered a whopping 6.5 billion daily views.

By June 2021, Youtube Shorts was released in over 100 countries. By then, there were 2.1 billion global YouTube users. Out of that, YouTube Shorts received 15 billion views daily.

The best part about Shorts is that, in one year from its release (between Sept 2020 and Sep 2021), the average number of daily first-time creators was twice the number during release.

Not just that, many users had gained thousands of subscribers and millions of views after joining the Youtube Shorts bandwagon. Not convinced? Look at the numbers of The Klem Family as of September 2021.

This channel has over 2.97M subscribers. Initially, they’d uploaded only on TikTok. But after they joined Shorts, the growth of their channel started skyrocketing. This is the number of just one channel. Imagine the collective numbers of all Youtube Shorts users!

How to create YouTube Shorts from your iPhone?

There are several ways to create vertical videos for YouTube shorts. But none are optimized to give an excellent experience for shorts creators as none were made by keeping YouTube Shorts in mind.

However, Animaker Inc’s recently launched Animaker for iOS app is fully optimized for YouTube Shorts. As a result, you can comfortably create Shorts videos on the go.

Animaker app for iOS comes with various pre-designed templates and many valuable features, making it the best video maker for YouTube. Get acquainted with the best way of making an eye-catching video in just minutes.

Here’s how you can create Youtube shorts from your iPhone:

  1. Install the iOS App – Suppose you’ve installed the Animaker app for iOS; good for you! You’d have discovered the magic in it. If not, well, what are you waiting for? Click on the Install button!
  2. Sign up/Login to Animaker – If you are already a registered user, sign in using your credentials. If not, you can sign up using your mail address or social media credentials.
  3. Select a Template/Blank project of your choice – Surf through the 1000s of templates and choose a template that suits your needs. But be careful; you shouldn’t take a lot of time marveling at the beauty of the templates! You can also create a video from scratch using a blank project, apart from choosing a template.
  4. Add the necessary assets – Now, you are the Picasso of your video! First, load it with elegant backgrounds, cool icons and properties, and melodic music tracks. Then, add extra oomph by animating the videos with special effects, scene transitions, and entry/exit effects for your assets.
  5. Preview and Download – Now that your video is ready, preview it and download it.

As we promised, creating an awesome video using Animaker wouldn’t take you more than five steps.

How to create YouTube Shorts from your PC?

Though Youtube Shorts was launched primarily for Smartphone users, you can also create Shorts videos on PC. With what app, do you ask?

With Animaker, the future of video making, of course!

Packed with highlighting features such as customizable animated characters, auto lip-sync, and many more, Making a studio-quality animated video is just a few clicks away on Animaker web. That is why 20,000,000+ videos have been exported so far, and the number keeps increasing each second.  

Can we skip to the best part? You can create as many videos as you want on Animaker, and your account is FREE forever!

Now, what about the steps to create a Youtube shorts video using a PC? Well, it’s the same as the steps for Mobile. First, take a sneak peek at the steps for “How to create YouTube Shorts from your iPhone?”. Then, you are all set to post an incredible YouTube Shorts video!

Things to remember while posting Youtube Shorts:

Keep in mind that YouTube Shorts has gained much popularity within a short span. Therefore, uploading appealing, short videos can gain loyal subscribers. When posting your Shorts video, these are some essential points to keep in mind:

  • Choose the right keywords and relevant hashtags. Keywords play an essential role in impacting your video outreach. Insert the right keyword in your video title and description while posting it. This can make your video appear on top of the search results. For instance, adding the hashtag “Shorts” can help get your short video recommended.
  • An attractive Thumbnail tends to be the main reason for drawing the viewers’ attention. So you can use all the top-notch features of Picmaker to make the best attention-grabbing YouTube shorts thumbnail. Here are some pointers on the Best Practices for creating YouTube thumbnails. So take a quick look at it!
  • Consistency is the key! Retain your existing subscribers by uploading valuable content regularly. This will help you stand out from other creators on YouTube and gain you a massive fanbase within a short period.
  • Hope on with the trends! It goes without saying that trending topics help gain more views and engagement. In addition, challenges and trends like the Ice Bucket Challenge gained popularity via long-form YouTube videos. So, is the Shorts feature going to be any different? Check out this Shorts video of ours where we’d hopped on the trend.

 

Why now is the right time to climb on the Youtube Shorts wave?

Looking at the current trend, it is evident that short videos significantly impact cybersurfers. From big brands to visionary creators, everyone is taking advantage of this latest feature of YouTube.

Youtube has also introduced the Shorts Fund, a $100 million fund to reward and encourage more creators to make Youtube Shorts videos. There is an eligibility criterion to qualify for the bonus from this fund. Youtube reviews the channels’ performances every month and reaches out to thousands of creators to inform them that they qualify for this bonus. So, along with more subscribers and popularity, you can also make some money through Youtube Shorts!

Any valuable content is appreciated and recognized within a short span. Now is the time to quickly create an eye-catching short video or edit videos on iPhone using the most user-friendly Animaker App. Install the app from the AppStore right away and showcase your creative side to the world.

There’s a chance you could be the next big influencer! If you have any doubt about Shorts, check out these guidelines before getting started!

Got questions? Drop them in the comment below!

The 5 best voice over softwares available online (In 2022)

A kick-ass video will have perfectly edited frames, color grading, background music, and, most importantly, a well-tailored voice over.

Voice overs are essential to convey essential ideas and express the scenario with emotions to the audience. As a result, many businesses rely on video formats with a perfectly suited voice over to deliver critical messages about their services/products to the customers.

Generally, voice overs are being used in a variety of formats, including podcasts, audio/video commercials, corporate training films, webinars, online coursework, video games, to name a few. Such content would be uninteresting to the audience if it did not include voice overs. For example, in a video course with no voices, or a video game with no narrative, no one would be interested in spending time with such content.

voice over

Nevertheless, creating good voice overs is strenuous. Though you could technically make one on your own, you’d still have to shell out hundreds or even thousands of dollars on recording equipment, besides the person-hours to be invested in that task.

Even though you are someone with the capacity to make a large investment, chances are you would not be satisfied with the quality of the voice overs you created on your own. Hence, understandably, you would turn to a freelancer or professional voice actor. However, depending on their service experience and the amount of work required, the cost of hiring voice actors is also not the ideal long-term answer.

So are you wondering what you could possibly do about such a situation? Don’t worry, let me introduce you to voice over softwares. It’s 2022, and we have voice over softwares that runs based on artificial intelligence to produce realistic voices just from text.

Yes! You read that right. You can now convert your video scripts, documents, essays, or any text for that matter into a natural voice of your liking with the help of these voice over softwares. And the best part here is that most of these solutions are super affordable and easy to use. A few of them have lifetime free plans, and a few have trials that you can access without sharing your credit card information.

In addition, you don’t have to be concerned about piracy or copyright infringement with these tools.

So, choosing an online voice over software definitely has its advantages. But how do you choose the right one for your use case?

Well, let us simplify it by picking the best 5 and dissecting the Pros and Cons of each of these tools.

Let’s get started,

  1. Animaker Voice
  2. Natural Reader
  3. Murf.ai
  4. Wideo
  5. Play.ht

1. Animaker Voice

Animaker Voice is a DIY online voice over software that allows you to convert text to speech instantly without much hassle. Simply create a free account with Animaker Voice and start making your voice overs without ripping any holes in your pocket.

Whether the use-case be a

    • YouTube intro voice over.
    • Product Explainer Video voice over.
    • Brand video voice over.
    •  Wishes video voice over.
    • Instagram Reels voice over or
    • Tik Tok voice over,

For that matter, Animaker Voice allows you to create human-like voice overs for any use case that you might have in hand.

What’s special about Animaker Voice?

Animaker Voice comes loaded with about 200+ different human-like voices in 50 global languages. That’s insane, right?

Also, you have the complete customization of how the voice should sound.

    • Gender – Under the Gender option, you can choose between Male and Female voices.
    • Language – Under the Language option, you can choose the language for the voice. Animaker’s Voice Generator Application comes packed with 50 different global languages.
    • Voice – Under the Voice option, you can choose from different voices available based on the Gender and Language that you have chosen. In total, the Animaker’s Voice Generator Application comes packed with over 200 other computer-generated voices.
    • Auto Enhance – The Auto Enhance option is an AI-based neural-voice enhancer that automatically enhances the voice output without manually optimizing other options like breath effect, speed, pitch, etc., to the selected voice.

There are options to control the Pitch, Speed, and Volume of the voice.

    • Pitch – You can control the pitch of the voice from low to high
    • Speed – You get to control how fast the voice pronounces the text
    • Whisper – You can make the voice sound even more incredible with the Whisper option. Click on the Whisper check box to enable it.

Furthermore, Animaker Voice also provides you with editing options to fine-tune the voice manually by introducing a break in between words and introducing breath after the pronunciation of a word.

    • Breath – Animaker Voice pushes the voice editing prowess to the next level by allowing you to add real-life breathing effects in between the words with adjustable volume and duration for the breath in the voice
    • Break You can even introduce pauses between two words with the Break feature

 

For a more detailed walkthrough about Animaker Voice, check out this blog – How to make a Computer Generated Voice? [The Easiest way]

Sample voice note from Animaker Voice

2. NaturalReader Commercial

 

NaturalReader Commercial is an AI Voiceover software that helps you convert text to speech quickly and download them as audio files.

They use synthesized AI voices to bring you the highest quality natural-sounding voices available in the market today.

What’s special about NaturalReader Commercial

Multi-language

With about 176 voices from 27 different languages, including regional variations like Canadian French, Brazilian Portuguese, and US Spanish, NaturalReader Commercial offers the customers the variety to choose their preferences.

Studio Editor

NaturalReader Commercial comes with a Studio Editor that helps you assign specific voices and speeds to selected pieces of text or use drag and drop to rearrange sections easily. This Studio Editor is the key feature of this voice over software.

Pronunciation Editor

With the Pronunciation Editor, you can use word substitution or phonetic characters to correct or improve the pronunciation of a given word or phrase.

Advanced Controls

Also, Natural Reader offers advanced controls. For example, you can use SSML tags to adjust pitch, tone, and emphasis or insert silence periods.

Commercial Licensing

NaturalReader offers a commercial license that allows you to use the audio publicly or for any redistribution purposes. And this means you can use the audio in your YouTube videos, company training videos, eLearning modules, public announcements or broadcasts, and other business, public, or commercial purposes.

Pricing

The commercial subscriptions available under the monthly subscription are,

    • Free Plan – $0 per month
    • Single plan – $99 per month
    • Team Plan – $204 per month for four members

Pricing for this particular voice over software lies on the expensive side compared to the market standards. There’s an option for a yearly subscription as well, and the corresponding prices are Single Plan at $49 and Team Plan at $79 (for a four-member team). Still, this is expensive compared to the other players in the market.

 

Pros

    • Studio editor to completely customize the audio output
    • Pronunciation editor
    • Commercial licensing to use the audio public purposes
    • Advanced controls – SSML tags

Cons

    • No export option is available in the Free plan. It doesn’t allow you to download any audio files. You can only use the interface and get to know about the software.
    • Synthesized voices are available, but they can sound even more realistic.
    • Language options offered can be increased.
    • Pronunciation editor and advanced controls are not available for all voices.
    • Pricing plans are expensive compared to other software players in the market.

Sample Voice Note

As NaturalReader Commercial doesn’t have an export option in the free plan, we couldn’t showcase their sample voice notes.

3. Murf.ai

Murf is an AI voice over platform where users can generate synthetic speech from text and add it to their videos and presentations. They specialize in voice synthesis. AI technology is used to create realistic voice overs for various purposes, including e-learning, business presentations, gaming, and more.

Murf promises guaranteed quality and no more robotic voices. Instead, their voices are human-sounding, and quality checks across dozens of parameters. So gone are the days of computerized text to speech; it isn’t easy to distinguish between Murf’s advanced AI voices and recorded human voices.

What’s special about Murf.ai

Murf provides a wide range of 100% natural-sounding AI voices in 20 languages for professional voice over projects and presentations.

Murf provides a variety of voices in 20 languages. Most languages have voices accessible for quality testing, even in the free plan. In addition, some languages, such as English, Spanish, and Portuguese, accommodate various accents.

 

 

It’s more than simple text-to-speech software.

 

Add voice to videos or images

Murf Studio makes it simple to produce voice over videos and presentations. You can attain that ideal video timing by simply uploading videos or photos and altering the timing using the blocks in the bottom timeline. Then, add your text, convert to audio, and match your text blocks with your visuals in minutes to get the perfectly stitched voice over video.

Grammar assistant

Murf Studio includes a free grammar and punctuation checker, so you can always write immaculate scripts for your voice overs. It detects any grammatical, spelling, or punctuation mistakes in your text. It makes recommendations for enhancing the script for a higher-quality voice over.

Free background music

Murf Studio comes with a built-in archive of royalty-free audio tracks that you may use in your projects. Plus, there’s more. Each background music file has been labeled and classified based on use cases, such as explainer videos, presentations, advertising, and moods, such as joyful and peaceful. So on, so you can locate what you need quickly. But, of course, you also use your music within the project, and that’s also a possibility.

Pricing

 

Murf offers a free plan and three paid pricing options. Under the yearly subscription,

    • Basic plan – $13 per month
    • Pro plan – $26 per month
    • Enterprise – $83 onwards per month

Under the free plan, you get Single User access, and you can try out all 120+ voices plus get 10 mins of voice generation and 10 mins of transcription. However, you have no downloads in the free plan.

Under the Basic plan, you get Single User with Unlimited Downloads, 24 hours of voice generation/year, access to 60 voices in about ten different languages. Also, Commercial Usage rights are included. In addition, chat and Email support will be provided in this plan.

The Pro Plan supports up to 3 users with 96 hours of voice generation/year and 48 hours of transcription/year. You also get access to 120+ voices in about 20 different languages. Also, there are Recorded voice editing and Voice changer features. Commercial Usage rights and Priority Support are also included.

In the Enterprise plan, you get an Account Manager, Custom voice generation time, Custom transcription time, specify the number of users, SSO is enabled. Also, Collaboration features and Centralized invoicing are available.

Pros

    • A total of 120 voice overs in 19 languages
    • All plans include full HD video export
    • Pricing is on the affordable end compared to the market standards
    • Extensive voice over studio
    • A full scope of voice over customization is available

Cons

    • No downloads in the free plan
    • Voice changer is limited to the Pro and Enterprise plans only
    • Recorded voice editing feature can be improved and added to all the plans
    • The number of languages offered can be increased.

Sample Voice Note

Since there were no download options available in the free version, we couldn’t showcase any sample audios from the Murf voice over software.

4. Wideo

 

 

Wideo is a video-making website with over 2.5 million registered users worldwide. Make promotional films, explainer videos, demo videos, and presentations, among other things.

Wideo also provides a text-to-speech tool that uses the Google text-to-speech API. Wideo’s Text to Speech Software (TTS) is a quick and straightforward approach to converting text to audio to make your message more memorable and inclusive to the audience.

What’s special about Wideo

With Wideo’s TTS, you can convert text to speech, download it as an mp3 file, import the audio file into your video editor, and add a professional voiceover to your videos.

Without creating an account in Wideo, you can still make your own voice overs and download them as mp3 audio files. Under the free version, you get to convert 2000 characters per day.

Pricing

Wideo comes as a video creation suite, and along with it is the text-to-speech tool.

The basic plan is $59 per month, and the Pro plan is $99 per month. Both provide a limited character count for conversion and download. The Pro plan starts at $99 per month, and the Pro+ plan starts at $199 per month. Unlimited characters limit is included in these two plans for the text to speech conversion.

Pros

    • Offers more than 40 global languages
    • You can customize the pronunciation speed of the text
    • User-friendly interface
    • Pro plan is economical compared to the market standards
    • Free user plan is available

Cons

    • Customization of the voices are limited
    • More number of global languages can be added
    • Integrations can be included to support other applications
    • Detailed information about the tool can be provided

Sample voice note from Wideo TTS

5. Play.ht

 

Play.ht is a text-to-speech and Al voice synthesis software. You can instantly convert text into natural-sounding speech and download them as audio files in MP3 and WAV formats.

What’s special about Play.ht

You can quickly pick the correct voice from an extensive library of 570 Al voices in 60+ languages and generate natural-sounding voices in no time.

Creating Audio files

Play.ht voice over software gives the users basically two options,

1. Create audio from text 2. Source from an article URL. You can enter the text or fetch content from a URL, convert it to audio, and download it as MP3 or WAV files.

WordPress Plugin

The voice over software comes with a Plugin for WordPress. You can easily add audio to blog posts, pages, and e-learning materials from your WordPress dashboard. Use AI voices and audio player widgets to make your textual content audible.

To improve content accessibility, user engagement, and time on page metrics, you may convert your blog posts, articles, and eLearning content into audio with the plugin.

Medium Extension

Play.ht also offers a Chrome browser extension for Medium. You can easily add audio to your Medium stories by installing and using the available Medium Chrome Extension.

API access

Use the API to gain access to Play.ht. For example, if you’re a developer, you can use Play.ht’s API to incorporate text-to-speech conversions into your software. The API uses a comprehensive collection of voices and languages to provide a single interface for converting text to speech.

Complete Customization

Play.ht allows you to modify the voice overs by simply highlighting the words altogether. To make the speech more human-like, add pauses and emphasis. You may even alter the voice’s pace, tone, and pronunciation to mimic genuine human voices in specific scenarios better.

Podcast Hosting

With Play.ht, you can get the RSS feed of the created audio files and distribute them to powerful podcasting platforms such as iTunes and Spotify.

Pricing

Play.ht offers four paid plans (prices below are when billed monthly)

The personal plan starts at $19 per month. This plan is apt for school projects and proofreading content. It includes unlimited previews and downloads, but the catch is you won’t get commercial rights for reuse; podcast hosting is also not included.

The professional plan starts at $39 per month. Premium voices are the key added advantage in this plan. And along with it, you get customizable audio players and exclusive commercial rights. Even Podcast hosting is included in this plan.

The growth plan starts at $99 per month. Under this plan, you get everything included in the Professional plan. In addition, you get a pronunciation library and an automatic audio creation feature along with it.

The business plan starts at $199 per month. Everything in the Growth plan is covered here. Also, priority technical support is offered. You get the rebranding and reselling rights as well. Teams’ access to the project for possible collaboration is also included.

The pricing varies drastically when you opt for the plans yearly,

    • Personal- $14.25 per month
    • Professional – $29.25 per month
    • Growth- $74.25 per month
    • Business – $149.25 per month

But the features included remain the same as when the plans are billed monthly.

Pros

    • Offers 570+ AI Voices and 60+ Languages
    • Supports MP3 & WAV Export of audio files
    • Commercial Use licensing is provided (except personal plan)
    • Full SSML Support
    • Availability of API Access
    • Plugin Integrations with WordPress and Medium

Cons

    • Rebranding and Reselling rights are included in the Business plan only
    • Voice over options are too many, but most of them sound less human-like
    • The free version supports only three downloads.

Sample Voice Note from Play.ht

10 Super Creative Instagram Birthday Story Ideas!

A Birthday is a very special day for any person! Be it a small kid or an elderly adult, it’s that day where the person’s phone gets filled with happy text messages & positivity. 

In today’s world, it doesn’t just stop with the text messages. The positivity and kind words do fill our social media feeds too. 

If you have a friend or a loved one who is an instagram user, it would really make their day if you wished them on Instagram!

But among the available ways to post on Instagram, the Instagram story is undoubtedly the best & the more personal way as it lets you tag your loved one in that exact story. This allows them to quickly repost your wishes video on their own story and showcase the love they have been receiving.

I know what you are thinking!

You are not a designer and you don’t want to go through a long creative process just to wish your loved one on Instagram.

Well. Don’t worry! We got you covered! 🙂

We know you don’t have the time to come up with a new idea or learn a complicated design tool just to wish your loved one on their birthday. That is why we did all the heavy lifting for you.

In this article, we will be sharing with you 10 simple Instagram Story Birthday ideas that you can try. 

  1. Idea 1: Quirky Instagram Birthday Story
  2. Idea 2: Film reel Birthday Story! 
  3. Idea 3: Classy Typography Birthday Story
  4. Idea 4: Cute Collage Birthday Story 
  5. Idea 5: Simple birthday story 
  6. Idea 6: Hanging letters birthday story 
  7. Idea 7: Photo frame Birthday Story
  8. Idea 8: Multi photo birthday story
  9. Idea 9: Creative Birthday Story 
  10. Idea 10: Colorful Birthday Story

To help you out further we have also included an easy to edit the template with each Instagram story idea.

Get started by signing up on Animaker for a free account. To sign up, head over to the signup button on the top right corner of the Birthday video maker page and click on “Sign Up”.

Once you are signed up, all you have to do is pick a Birthday story idea from the list below and click on the edit link of the template. Once you click on the edit link, the template you chose will open as a project and you can quickly make it your own by replacing text, images & effects.

 Idea 1: Quirky Instagram Birthday Story

Want to surprise your friend with a quirky birthday message and picture? Then this Quirky Instagram story template would be the right choice for you. In this template, you can customize & add your own text, photos & other assets.

 



Edit the template
 

 Idea 2: Film reel Birthday Story!

Is your friend a creative junkie who’s constantly working on short movies, vlogs, etc?
If so, this film reel template will be ideal for you. This template lets you replace 5 photos and would definitely be a refreshing approach to the person you are surprising and everyone else who is looking at your story.

 



Edit the template
 

 Idea 3: Classy Typography Birthday Story

Want to surprise a friend who derives joy from posting classy photos of themselves on Instagram? Then, the Classy Typography Effect Birthday story is a template for you. While this template allows deep customization like every other template, you can simply replace the existing photo with a classy photo of your friend and be done with the creation process. We promise you that your story will look classy even if you just replace the default image with your friend’s image.

 



Edit the template
 

 Idea 4: Cute Collage Birthday Story

Want to surprise the best friend with a super personalized Instagram Story? Then this is the right template for you. This template has an aesthetically pleasing color scheme and three customizable photo sections. 

Replace the existing 3 photos with photos that are special to you and your friend. We are sure you will make their day brighter with this one.

 



Edit the template
 

 Idea 5: Simple birthday story

If you are looking for something simple and non funky, then this idea would be the best choice for you. This is a super simple and a flat themed story idea to wish your best friend a happy birthday. If you are looking for a quick Birthday template to customize, this is the way to go. 

 



Edit the template
 

 Idea 6: Hanging letters birthday story

Hop on the trend and Get heads turning with this birthday idea. With the Hanging letters birthday story template, you can get creative and add multiple scenes with different text to make this template even personalized.

 



Edit the template
 

 Idea 7: Photo frame Birthday Story

If you are looking for a simple photo frame Birthday story idea, then this template is the right one for you. This template lets you add one photo along with your own text & other assets. You can make it even more personalized by adding even more photo frames, music, multiple scenes, and more.

 



Edit the template
 

 Idea 8: Multi photo birthday story

The multi-photo Instagram is a simple go-to Instagram story idea for Birthdays. This template takes a simplistic approach and lets you add two photos. You can add more scenes, different photos and make it the perfect birthday surprise for your friend. 

 



Edit the template
 

Idea 9: Creative Birthday Story

Are you looking for an idea that is modern and creative? Then the Creative Instagram Story birthday template is definitely a stand-out birthday story template among the list which lets you add 3 of your own photos and lets you customize the text elements to make it your own.

 



Edit the template
 

 Idea 10: Colorful Birthday Story

If you are looking out for something funky, then the colorful Birthday story template would be the right choice for you. This template has everything you need right from plenty of customizable text to adding your own elements.

 



Edit the template
 

We hope these Instagram Birthday Story Ideas help you add a smile on your friend’s face.  

With a powerful application like Animaker on your side, there are a lot more ideas you can come up with on your own and get your hands dirty. If you want to dive deep into how you can create your own Birthday video, then you should check out our other blog on ‘How to make a super unique birthday video in under 15 minutes’ using Animaker.

Do you have any other cool birthday story ideas that can be made on Animaker? Please let us know in the comments below

 

The Art of Creating the Ultimate Corporate Training Video [In 2022]

Almost 74% of trainers said that they use video learning as part of their training delivery. 

Videos have transformed the way information is delivered and consumed. They have become the most powerful and widely used learning format for everyone from students to corporate employees.

In the post-pandemic world, employees are facing new challenges every day. Workplace training has now become more important than ever before. Through the right training videos, the right information will reach the employees at the right time. 

What is a Corporate Training Video?

Corporate training videos are video training material designed to educate employees in an engaging and interesting way. They combine audio and visual elements to create the ultimate learning experience for employees. They are used to train employees on a variety of topics from company policies to the latest technology updates.

Why should you create Corporate Training Videos?

Employees forget 90% of information within a week from the day of training (source)

The biggest challenge in corporate training is knowledge retention. In 1885, German scientist Hermann Ebbinghaus discovered the Forgetting Curve – a visual representation of the way that learned information fades over time.

trainingvideos

This curve has proven to be valid to date. Even in the digital era, the biggest challenge for Learning and development professionals is to ensure that employees remember the information provided during the training program.

One of the easiest and the most effective ways to overcome this problem is through videos. The audio-visual nature of videos helps the audience consume and retain the information more effectively. 🤗

Corporate training videos increase memory retention among employees by over 90% when compared to any text-based training methodologies. 

corporate training video

 

Want to create an effective Corporate Training Video for your company? Here’re a few ready-made templates for you. 

Use them

Types of Corporate Training Videos:

Corporate training videos come in many types. Let’s discuss a few of the important ones:

  • Animated videos
  • Whiteboard explainer videos
  • Live-action explainer video
  • Talking head video
  • Screencast videos
  • Text-based video
  • Microlearning video

ANIMATED VIDEOS:

Animated videos are videos with characters and properties created by hand-drawn or computer-generated animations. Animated videos are super useful in explaining complex concepts in a simple and engaging manner.

Corporate companies from across the globe are preferring to use animated videos instead of Live-action videos especially in situations where featuring real people become difficult. 

It was quite a tedious task to create animated videos before. With the advent of powerful tools like Animaker, it has become easy, affordable, and scalable.

Here is a great example of an animated video:

WHITEBOARD EXPLAINER VIDEOS:

A whiteboard explainer video is a visual animated storytelling format that includes 2D graphics and illustrations. Whiteboard animation videos are incredibly effective for communicating complex ideas. Using whiteboard animation can boost the attention and retention of your audience.

Employees love to watch whiteboard explainer videos because it creates the nostalgic effect of taking us back to school. Perhaps the most distinguishing feature about whiteboard explainers is that the whole story is drawn on the screen. Scene after scene, customers watch how the story develops. This kindles a small curiosity within the viewer keeping them engaged throughout the video.

Here is a great example of a whiteboard explainer video:

LIVE-ACTION VIDEOS

Live-action videos feature real humans and live backgrounds to bring your concepts to life. Live-action videos might be expensive if you are using real-life actors and a production crew.

The action and the script in the video will look realistic. The visuals and the voice-overs seamlessly work together. 

To be noted: During pandemic times, it is challenging to shoot live-action videos due to health and safety regulations. In addition, the gathering crowd and the production service might be unavailable.

TALKING HEAD VIDEOS

A talking head video is an interview-style video with a subject matter expert talking or explaining a subject, story, or describing the product, service, or event. 

They speak as if they are talking directly to the audience/listeners. These videos are especially effective when the person speaking in the video is either a subject matter expert or an influencer.

Talking head explainer videos have a structure that leads the viewer from one point to another without feeling forced or frozen.

SCREENCAST VIDEOS

A screencast is a video recording of your computer/laptop screen. Screencast videos generally include audio narration. Unlike screenshots, screencasts have provided an in-depth step-by-step explanation of a process required to achieve a result.

This type of video is very effective for product demonstrations, how-to videos, and instructor-led training sessions.

 

TEXT-BASED VIDEO

Text-based videos use the power of text animation to communicate information. They are especially useful when the content of the video contains numbers, statistics, etc.

In business scenarios, they are very effective in representing insights of a campaign/event/sale, lists the benefits of a product, etc. 

Here is a great example of a text-based video that creates an engaging video experience with just statistics and numbers:

 

MICROLEARNING VIDEO

As the name suggests, microlearning videos are just a few seconds long. They are short, focused videos designed to provide an authentic learning experience. 

Each learning video is used to explain a very specific topic and a cluster of such videos is used to provide the entire information of the training. These small videos provide a binge-worthy learning experience for the viewer.

Almost 60% of audiences pointed out that the microlearning video’s most effective when it is no longer than 2 mins. 

How to create effective and engaging corporate training videos

  1. Create the script

The soul of any training video is the script. Even though you have kickass visuals, without a good script your video is bound to flop. It is wise to allocate half of your time to develop an interesting and engaging script before spending your time creating your video.

The script is like a roadmap that can guide you to create the perfect video. To make your video creation process even easier, you can convert the script into a simple storyboard. You don’t have to be an artist to create a storyboard, just a rough sketch with some stickman figures will also do the trick.

2. Choose the right voice-over artist

Do you like boring presentations or videos without voices?  Nah! Nobody likes it!

Let’s make it exciting and engaging. Using voiceovers can add a great connection with the audiences/employees. 

This can impact the employees by triggering emotions and providing clarity. Voice-overs are used to fill the gaps in interviews and documentaries. 

Creating a voice-over is not a daunting task anymore. You can find professional voice-over artists who are willing to create the voiceovers for your video at a relatively low cost on websites like Fiverr and Upwork.

Alternatively, you can also choose to create your own voiceovers. All you need is a mic and a low-noise environment. You can use any video editor like Animaker or even Apple’s iMovie to add the voice-over to your video.

3. Create the video

Now that we have the basic elements in place, it’s time to actually create the video.

For the purpose of this blog, we will show how to create an animated corporate training video easily. 

When you use animations and graphics in your video, your employees will be able to grasp the concept more easily. This is because animations add fun to learning and can easily be remembered. 

Want to start creating corporate training videos for your employees? Click here to claim your free personalized demo of Animaker.

Once you have your own Animaker account,

Step 1: Log in

corporate videos

Step 2: It’ll lead you to the Dashboard

employee video

If you’re unsure about starting a project from scratch, don’t worry, we’ve got your back. Let our Animaker pre-built templates do the job for you.

Step 3: You can either pick up a template from the 1000s of pre-built templates or create one from scratch. 

best video making tool

Step 4:  Let’s try one of the templates which display safety in the workplace.

Just hover over the required template and click on the ‘Use’ button. You will see a new Animaker project with the selected template.

training videos for corporates

Before jumping into creating a training video, let us get you accustomed to the different sections of the Animaker application so that it’ll be easy for you to understand the interface and create one of your own. 

There are 5 sections in Animaker:

  • Library 
  • Workspace 
  • Scenes 
  • Menu bar
  • Timeline

corporate training videos

Library – The Library of the Animaker app is where you will find all the assets needed for your video, including characters, props, icons, stock assets, music files, and more.

Workspace – The whitespace at the center is called the workspace. This is where your job aid will come to life.

Scenes – The scenes section houses all the different scenes that are part of a video. They are similar to the slides section in presentation tools. 

Menu bar – You can change the title of the video, play the video from the beginning, share and publish the video.

Timeline – At the bottom of the screen is the timeline. There are three different timelines:

corporate training video

  • Animation timeline: Lets you adjust the entry and exit timings of any kind of elements like characters, props, text, logos, images, etc., that are present in the video.
  • Video timeline: Lets you trim and adjust the music and video files used to edit the video and the music track. 
  • Camera timeline: Lets you add and adjust the timings of the camera effects.  

Let’s get started!🤩

Step 5:

Now that you are accustomed to the different parts of the application, let’s dive into video creation.

Although you have selected a pre-made template, every aspect of the template is now completely customizable. There are three main aspects of the template, we need to customize

  • Text
  • Images
  • Logo
  1. Customize Text

To customize the text all you have to do is double click on the text you want to change and type in the new text.  Here is a sample:

corporate training videos

When you click on any text, you’ll notice a bunch of options appearing along with the text. 

corporatetrainingvideos

This is called the item menu. The item menu allows you to modify the text. You can change the font style, font size, font color, etc. 

(Usually, in pre-built templates, the effects will be already designed – all you have to do is either use them or edit them to your convenience.)

Go through the slides and customize the text that you wish to change. 

  1. Replace the images

To replace the images with your own, first, you need to upload the image. 

Click on the Upload section that is available on the bottom left of the library. Now upload the image.

corporates videos

Your photo will be uploaded to my files section.

corporate employees

Then click on the image that you want to replace.

L&D managers video

Go to the upload section and select the image that you want in your video. Click on apply.

L&D managers video

  1. Add your logo.

The first step in adding your logo is to upload it. Uploading your logo is just like uploading an image.

Follow similar steps as above to upload your logo.

Click on the logo to add it to your workspace. Make sure to place it in the right position to provide proper branding to your video without interfering with the viewer experience.

L&D managers video HR

Step 6: Review

Once your video is ready, click on the preview button to preview the video. The next step is to get your video reviewed by your team. A collaborative review process can really help in elevating the quality of your video. To share your video with your team, all you need to do is to click on the share button and enter their email. With Animaker, you can collaborate with your entire team and edit your videos together in real-time.

corporate training video making

Now that your video is ready, you can download your video. To download your video, go to the Publish option at the right top of your window. Click the ‘Download video’ option and then download. And that’s it! 👏 

You know how to create amazing animated training videos in a jiffy. 

corporate training video making

Conclusion

Corporate training videos are very effective in communicating the required information to employees and ensuring that they remember it. Creating corporate training videos at scale for your enterprise has become very easy and effective now. What are you waiting for?

Start creating your corporate training videos now.

 

How to create an effective training video [5 easy steps]

What is the last video you saw on youtube with millions of views? Your favorite band’s music video, the next marvel movie trailer? I can understand how all of these videos got millions of people to watch them. But could you tell me how the following video got 43M views?

A video with no fancy camera work, editing, or original music is enjoying this reach and exposure for one simple reason, it helps people solve a problem i.e a wet laptop. “How to” videos, just like the one above, have become a separate video category only because people love to learn through videos. In fact, according to official youtube data,

 

More than 70% of YouTube viewers use the platform for help with a problem they’re having with their work, studies, or hobbies.

 

The rise of videos as a learning medium has captured the attention of L&D managers across the globe as well. Corporate companies have started using training videos to train their employees and customers on a variety of topics. 

 training videos for employees?

Training videos take on the task of educating your employees or customers to solve a problem. Training videos can be utilized to educate viewers on any topic from simple software tutorials to complex compliance policy updates.

The goal of a training video is to train the viewer in a particular skill or share knowledge on a particular topic that helps solve problems and become more efficient at their work.

Why invest in training videos?

Employees are 75 percent more likely to watch a video than to read documents, emails or web articles – Forrester Research

In the age of TikTok and Instagram reels, employees don’t have the attention span or patience to read through long text-based documents.

Now, employees expect the training to be provided in a short snackable format that they can consume at their convenience on any device of their choice. Videos are the perfect format to provide your content in the most interesting way thereby ensuring maximum reach and retention.

How to Create effective training videos that keep the viewer’s attention?

Step 1: Pick a topic

The first and the most crucial step in creating a training video is to pick a topic. To pick the right topic, you need to understand your audience and their requirements. This gives you a clear idea of the problems that they are facing and the opportunity to create a video that provides a solution to their problem through your training.

Step 2: Determine the type of video

Training videos come in many types. Each type can be used for training different subjects. Based on your requirement you can choose the type of video that is most suitable for you. Here are some of the most commonly used training video types.

Animated training video:

These are videos created with animated visuals. Animated videos provide the ultimate opportunity to explain complex concepts in a simple and easily understandable format. Animated videos utilize the power of visual imagery such as easily relatable animated characters, icons, and graphics to bring the concepts to life.

You can use powerful online video creation tools like Animaker to create animated training videos. You don’t need any previous design or video creation skills in order to use these tools.

  • Skills Required: No design/ video editing skills are required
  • Time taken: Minimum
  • Equipment requirements: Stable internet connection, video editing software such as Animaker

Here is a great example of an animated training video

Screen Recording Video:

This type of video is very useful in creating tutorial videos and demo videos, especially in the software industry. Typically, screen recording videos use a screen capture tool like Vmaker, to capture the demo of the product displayed on the screen. A narrator uses a voice-over to explain the proceeding in order to make it easy to understand.

  • Skills Required: Minimal editing skills required
  • Time taken: Minimum
  • Equipment requirements: Stable internet connection, screen recording, and editing software such as Vmaker

Here is a great example of a screen record video used to train employees on a technical process.

Micro video:

Microlearning is a holistic approach for skill-based learning and education which deals with relatively small learning units. It involves short-term-focused strategies specially designed for skill-based understanding/learning/education. 

Micro videos are short videos that visually represent a single concept/process. Typically, a collection of micro-videos are clustered together to showcase a complicated concept. These short videos help viewers break down the concept into small chunks thereby making it easy to digest. Micro videos can be in both animated live formats.

  • Skills Required: Intermediate editing skills required
  • Time taken: Intermediate to high
  • Equipment requirements: Internet connection and video editing tool (based on requirement)

Here is an example of a short video about employee happiness created by Ted

Instructor-led video:

Instructor-led videos are the digital equivalent of classroom training. These are also referred to as talking head videos. These are videos where an instructor explains the concepts on video.

  • Skills Required: High editing skills required
  • Time taken: High
  • Equipment requirements: Professional video recording tools and editing software.

Here is an example of an instructor lead training video. A quick look will help you understand that this type of video will require a full-scale production that might not be suitable for a lot of companies.

 

Step 3: Create the script

The soul of any training video is the script. Even if you have kickass visuals, without a good script your video is bound to flop. It is wise to allocate half of your time to developing an interesting script before spending your time creating your video.

There are three core elements of any good video script:

  • The Hook
  • The Message
  • The Call to Action

The hook:

It is the first 8 seconds for a 1-minute video. The hook decides whether the people seeing your video will stay or not. Using intriguing visuals or text in the first 8 seconds will spark the interest of your viewers and make them stay. 

The Message:

This is what determines the overall quality of your video. So unless you give meaningful messages, the hooks will not be effective.

These are 3 factors to be considered while writing your message:

Provide Value: What is the takeaway for your viewers? How are you adding value?

Live up to the Hook: Make sure that there is a smooth transition from the hook and the message should be relevant.

Engage: Even if your video is providing value, people will just drop out in the middle of your video isn’t engaging. So it is very important that there is no fluff in your script.

The Call To Action:

A CTA is an action you want a viewer to take after watching your video. The strength of the CTA will determine the success of the content itself in serving its intended purpose. When closing a video, the viewers will see themselves in your story and this emotional connection allows the message to take hold. Placing the Call To Action on the top of this emotional connection prepares the script for success. So, if you want to stand out, you should learn the art of writing CTAs that blend with your video.

Step 4: Create the video

Once you are done with all the base work, you are ready for creating the video. Although there are several ways to create a training video, one of the easiest ways is to use a DIY video tool like Animaker

Animaker is a simple yet powerful video creation software that allows you to create stunning training videos online. Let’s dig into the step-by-step process of how to create a training video in under 5 minutes.

To start exploring Animaker just click here to book a free personalized demo.

Once you have an Animaker account. Just log in to your account.

effective training videos

You will land on the Animaker Dashboard. 

Here you will be able to see a large number of video templates based on a plethora of different subjects. 

You can create videos using any of these video templates or create your own video from scratch.

effective training video

Now just click on the HR category to see all the training and other HR video templates. 

effective training videos

For the purpose of this demo let me pick the Employee onboarding template.

training videos employee

Just hover over the Employee onboarding template and click on the ‘Use’ button. You will see a new Animaker project with the selected template.

business video templates

Before jumping directly into editing the video, let us get you accustomed to the different sections of the Animaker application. 

There are 5 sections in Animaker:

  • Library 
  • Workspace 
  • Scenes 
  • Menu bar
  • Timeline

video job aide

Menu bar – You can change the title of the video, play the video from the beginning, share and publish the video.

Library – The Library of the Animaker app is where you will find all the assets needed for your video, including characters, props, icons, stock assets, music files, and more.

Workspace – The whitespace at the center is called the workspace. This is where your training video will come to life.

Scenes – The scenes section houses all the different scenes that are part of a video. They are similar to the slides section in presentation tools. 

Timeline – At the bottom of the screen is the timeline. There are three different timelines:

Animation timeline: Lets you adjust the entry and exit timings of all the elements like characters, props, text, logos, images, etc., that are present in the video.

Video timeline: Lets you trim and adjust the music and video files used to edit the video and the music track. 

Camera timeline: Lets you add and adjust the timings of the camera effects.

training videos

Now that you are accustomed to the different parts of the application, let’s dive into video creation😊

Although you have selected a pre-made template, every aspect of the template is now completely customizable. There are three main aspects of the template, we need to customize

  • Text
  • Images
  • Logo

 1. Customize Text

To customize the text all you have to do is double click on the text you want to change and type in the new text.  Here is a sample:

training videos employees

When you click on any text, you’ll notice a bunch of options appearing along with the text. 

effective training videos

This is called the item menu. The item menu allows you to modify the text. You can change the font style, font size, font color, etc. 

(Usually, in pre-built templates, the effects will be already designed – all you have to do is either use them or edit them to your convenience.

Go through the slides and customize the text that you wish to change. 

2. Replace the images

To replace the images with your own, first, you need to upload the image. 

Click on the Upload section that is available on the bottom left of the library. Now upload the image.
Animated text maker

Your photo will be uploaded to my files section.

Animated text maker

Then click on the image that you want to replace

videos for employees

Go to the upload section and select the image that you want in your video. Click on apply.

effective training videos

 

3. Add your logo.

The first step in adding your logo is to upload it. Uploading your logo is just like uploading an image.

Follow similar steps as above to upload your logo.

Click on the logo to add it to your workspace. Make sure to place it in the right position to provide proper branding to your video without interfering with the viewer experience.

employer training video

 

Step 5: Review

Once your video is ready click on the preview button to preview the video. The next step is to get your video reviewed by your team. A collaborative review process can really help in elevating the quality of your video. To share your video with your team, all you need to do is to click on the share button and enter the email of the friends. With Animaker, you can collaborate with your entire team and edit your videos together in real-time.

trainings and videos

Now that your video is ready, you can download your video. To download your video, go to the Publish option at the right top of your window. Click the ‘Download video’ option and then download. And that’s it! 👏  you know how to create amazing animated training videos in a jiffy. 

trainings videos

Bonus Step: Production and Distribution

The next step is to host and distribute your video. Hosting allows the video to be available for users across the world on any device of their choice. For general use cases, youtube provides a great hosting service. But, business users require a more customized service with more hosting and distribution options.

A custom hosting service like Show with a plethora of video hosting and distribution options can help you leverage the maximum benefit of the effort you put into creating the training videos.

3 simple tips to make your training videos binge-worthy

Follow the 10-9-9 rule

Creating training videos with maximum impact is a science. At Animaker, we devised a simple thumb rule that will help you create the perfect video. We call it the 10-9-9 rule. What does this mean?

Raghav's 10-9-9 rule for animated videos
For a 90 second video:
1)  Have at least 10 scenes in your video. Anything less than that would make the video a tad slow.
2)  Have a maximum of 9 seconds per scene. Scenes longer than 9 seconds have a considerable drop in engagement.
3)  Have a maximum of 9 objects per scene. More than 9 objects might make the scene look cluttered.

Find the perfect length

In the age of Tik Tok and Instagram Reels, the attention span of viewers is rapidly declining. Content creators are thinking of new and imaginative ways to tell stories in videos that are as short as 30 seconds in length.

To create successful training videos, we need to start thinking like content creators. Make your videos short, engaging, and binge-worthy. The ideal length for training videos can be between 3-6 mins.

Audio does matter

The quality of your audio is a very important aspect of your video. Even when you have beautiful visuals, if your audience can’t hear you, they will bounce. Ensure clear, noise-free audio in order to provide the perfect video experience. Use a proper mic to record voiceovers. You can use amazing text-to-speech software like Animaker Voice, to create your own human-like voiceovers using just the script.

Conclusion

Training videos are one the most effective ways to train employees. With the advent of powerful video creation tools like Animaker, creating effective training videos has become easier and more affordable than ever before. The steps provided in this article are just the beginning, the world of training videos is waiting for you! Get started right away!

 PS: If you have any doubts or queries regarding this article, drop them in the comments section and we will be happy to answer them.

 

How to Animate your text in under 5 minutes!

Videos are everywhere. From scrolling through addictive TikToks to binge-watching your favorite Netflix show, videos have become an undeniable part of our everyday lives. Every major tech platform from Instagram (IG reels) to WhatsApp (WhatsApp stories) is trying to leverage the power of videos 😎

Animate Texts

As video creators, the biggest challenge for us today is to keep our audience engaged. Every element in the video must be interesting to hold your viewer’s attention, including the text. Experts have been using text animation to grasp the attention of viewers for over 60 years! Don’t believe me? The visionary director Alfred Hitchcock is credited as one of the first to use Text animation in his titles to grab the viewer’s attention.  

Brands have been using text animation to grab users’ attention as well. For example, Apple used text animation to highlight its features and USPs in this amazing Ad. This ad garnered millions of views on social media and is one of the most appreciated ads on TV. 

Wondering how you can use Text animations to grab your viewer’s attention and skyrocket your video performance? Let’s find out.

To check out this complete tutorial in video format, click on the video below:👇

 

Although there are several ways to animate text, one of the easiest ways is to use a DIY video tool like Animaker.

Animaker is a simple yet powerful video creation software that allows you to create stunning videos online. 

Let’s dig into the step-by-step process of how to animate your text in under 5 minutes.

Start by visiting the text animation maker page from Animaker.

Text Animation Maker

Click on the Create button and sign up for a new account. 

Animaker Login

If you already have an account, log in using your credentials. You will be redirected to the Animaker dashboard.

In the dashboard select,

Create > Create a video > Blank Page

(Please refer to the screenshot provided below)

Animaker Dashboard

Once you click on the blank page option, you will be presented with a blank Animaker project.

Animaker Dashboard

Before jumping directly into the text animation part, let us get you acclaimed to the different sections of the Animaker application. 

There are 5 sections in Animaker:

  • Library 
  • Workspace 
  • Scenes 
  • Menu bar
  • Timeline

Library – The Library of the Animaker app is where you will find all the assets needed for your video, including characters, props, icons, stock assets, music files, and more.

Workspace – The whitespace at the center is called the workspace. This is where your text animation will come to life.

Scenes – The scenes section houses all the different scenes that are part of a video. They are similar to the slides section in presentation tools. 

Timeline – At the bottom of the screen is the timeline. There are three different timelines:

  • Animation timeline: Lets you adjust the entry and exit timings of all the edit any kind of elements like characters, props, text, logos, images, etc., that are present in the video.
  • Video timeline: Lets you trim and adjust the music and video files used to edit the video and the music track. 
  • Camera timeline: Lets you add and adjust the timings of the camera effects.  

Animation Timeline

Now that you are accustomed to the different parts of the application, let’s dive deep into it 😊

How to create a text animation video using 3 simple steps? 

Step 1: Upload the video clip

First, let’s upload the video clip on top of which you want to add the text animation.

  • Click on the Upload section that is available on the bottom left of the library. Now upload the video to which you want to add text animation. 

Animated text maker

  • Your video will be uploaded to my files section.

Animated text maker

  • Now click on the uploaded video in the library to load it into the workspace. 

Animated text maker

Step 2: Add text to your video (Animate your Text)

  • To add text, head over to the Text section of the library.

Animated text maker

  • In the Text section, you will find two types of text. At the top are plain text box options and at the bottom are pre-designed text boxes that the seasoned designers build at Animaker.

Animated text maker

Let’s first see how to use the pre-built text boxes.

  • Click on one of the pre-built text designs to animate your text. You will see it appearing in the center of the workspace. To customize it, click on it and type a new text.

Animated text maker

  • You will also notice a bunch of options appearing along with the text. This is called the item menu. The item menu allows you to modify the text. You can change the font style, font size, font color, etc. The text also comes with pre-defined entry and exit effects that help you animate the text instantly (you will see this in action soon).
  • You would have noticed that a purple-colored bar appears on the timeline. This bar represents the duration for which the text is visible in the video. So, for example, if you want the text to be visible only between the 3rd and the 6th second, you have to just drag the edges of the purple bar and keep it between the same duration. 

Animated text maker

Let’s have a preview of this text animation that we created now. 

To preview the current scene, click on this play button, which is just above the timeline.

Animated text maker

Animated text maker

Now, let’s check out the other way to add text animation to your video. Previously we showed you how to add text animations using one of the pre-built textboxes. Now we’ll show you how to do that using one of the blank text boxes. 

  • Start by clicking on the text section again! This time, select one of the blank textboxes at the top.

How to Animate Text

  • Click on any one of them and add the new text.
  • Click on the cog icon in the item menu. 
  • On the right side, you can see the Settings tab.

Animated text maker

  • From here, you can customize the text any way you want. Let’s start with changing the font style. You can also increase or decrease the font size or change the font color and control its transparency.

Animated text maker

  • To add animation effects, go to the bottom of the settings tab and here, you can find a couple of options under the Enter and Exit Effect. 

Animated text maker

  • Using these options, you can apply Enter and Exit animation effects to the text. Click on the Enter Effect option and you will get 50+ different animation effect options. Select any effect.

Animated text maker

  • Once you apply an animation effect to the timeline, you will notice a pink-colored part within the purple bar.

Animated text maker

  • It indicates the duration for which the animation effect is going to take place. So if you want the animation effect to happen slower, you can just extend that pink part and increase the duration of the effect. 
  • To make it happen faster, you can reduce the length of the pink part. Let’s take a preview of this text animation.

Text animation

So this is how easy it is to create text animations using Animaker. 

Step 3: Add Music to your Video

Now let’s see how to add music tracks to your text animation

  • Go to the music section of the library, here you can find 30000+ music tracks. To have a preview of a music track, just hover over it. Then, click on the music track of your choice to apply it to the video. 

How to Animate Text

  • You can see the music track in the video and audio timeline, and if you further click on the music track, you will get a bunch of different options. 
  • Here, you can preview the music track, control the volume of the music track, duplicate it, and delete it.

Text animation app

  • Once you have added a music track that you like, preview your video. If you are fine with what you see, you can download it.

Step 4: Download your Video

  • To download your video, go to the Publish option at the right top of your window.
  • Click the ‘Download video’ option and then download

Animated text video

And that’s it! 👏  You now know how to create amazing text animations in a jiffy. 

Visit our Text Animation Maker page now & start creating some more cool text animations on your own!🤗

How to post YouTube videos on Instagram [Easiest way – 2021]

Are you thinking of repurposing a YouTube video on Instagram? Well, YouTube videos can be repurposed directly to WhatsApp, Facebook, Twitter, Reddit, Pinterest, LinkedIn, and a few other major social media networks. However, YouTube doesn’t provide an option of repurposing the videos to Instagram directly.

In this article, you will learn how to repurpose YouTube videos on Instagram in three simple steps

 

STEP 1: Downloading the YouTube video

There are several ways to download YouTube videos. The simplest way is to use a third-party website like savefrom.net or ytmp3

Copy and paste the YouTube video link in either of the above websites and download

STEP 2: Customizing the video for Instagram

Instagram allows us to share videos as Reels, Story, IGTV, and Post. Each one of these content types has requirements that have to be met before you can successfully upload it to your Instagram account. 

The requirements are as below


For IGTV: 

  1. Video duration has to be at least 1 minute long
  2. The maximum length can be 15 mins (when uploading from a mobile device) or 60 mins (when uploading from the web)
  3. You can upload in 9:16 aspect ratio (1080 pixels x 1920 pixels) (Vertical video) or You can upload in 16:9 aspect ratio (1920 x 1080 pixels) (Horizontal video). We recommend uploading in the vertical format as most of the content on Instagram will be consumed from a mobile phone
  4. And in terms of output quality, the video has to be at least 720p

For Reels:

  1. Video duration can be from 15 – 60 seconds
  2. The aspect ratio should be 9:16 (1080 pixels x 1920 pixels)

For Story:

  1. Video duration can be up to 15 seconds
  2. The aspect ratio should be 9:16 (1080 pixels x 1920 pixels)

For Posts:

  1. Video duration can be up to 60 seconds
  2. Aspect ratio should be 1:1 (1080 pixels x 1080 pixels) or 4:5 (1080 pixels x 1350 pixels)

As you can see, a 9:16 vertical video is the best-suited video type to be posted for Reels, Story, IGTV and a 1:1 square video is the best-suited video type for Instagram posts.

So now, we’ll show how to customize your horizontal YouTube video for both aspect ratios.


Customizing the video for Instagram Reels, Story, and IGTV

This is the sample YouTube video that we are going to repurpose on Instagram and I have downloaded the video to my PC using

In this instance, we aim to generate traffic back to the YouTube channel using an Instagram Story.

Let’s see how we can customize the video for Instagram Story

1. Head over to the Instagram Video Maker from Animaker and sign up for a free account.

2. After logging in, you will be redirected to the application’s Dashboard. Under the section Create Project, you can see the different types of projects that can be created using Animaker.

3. To create an Instagram Story, IGTV, or Reels, click on the Vertical video. You will be prompted to choose between a blank canvas and templates to create your video. Since we are planning to customize our YouTube video into an Instagram Story video, click on the Blank option.

4. On choosing the Blank option, a new blank project will open in the application. This is the interface of the Animaker app where you can edit and repurpose your videos.

5. Towards the left-hand side, is the Library section. You will find the Upload option at the bottom of it. Once you click on it, you can select and upload the YouTube video you want from your PC.Note: YouTube videos are of horizontal video format with 16:9 ratio.

6. After uploading, clicking on the video will automatically convert it into a vertical video and fit inside the workspace. Once you click on the video in the workspace, you will notice a set of options. This is called the Item menu and it gives us the options to edit the video.

7. While the video changes from horizontal to vertical video format, certain parts of the video may get cropped because of the change in the aspect ratio. But do not worry. You can always use the Resize feature from the Item Menu and adjust the specific part of the video that has to be visible. Click on the Resize option and you will be able to control the part of the video that will appear within the workspace. But if you want to totally avoid the video getting cropped, use the Resize option to reduce the size of the video and keep it at the center of the workspace and then click apply. Now you can use the space above and below the video to add a Title text or a call to action text. But before adding text, let’s change the background color to make the video look better. To change the color of the background, click anywhere on the white region of the workspace and you can see a new color palette option appearing at the bottom. Click on the edit option over it, and choose the new color that you want to add to the background. Click the green tick icon to apply. In our case, we are choosing the Black color for the background.

8. To add text, click the Text section on the library. From this section, you can choose a blank text box or pick from a list of pre-built text designs that come with pre-applied animation effects.


Let’s see how to use one of the
text boxes to add text to the video. Just click on one of the plain text boxes you like, and it will appear in the center of the workspace. To edit the text, click over it again and type in the new text. Since we want to drive traffic to our YouTube video from our Instagram story, let’s useSWIPE UP” as the call to action text to this video. Once you have typed “Swipe Up” in the text box, click on the settings option that appears on the right side. Using the options available in the settings menu, you can change the font style, color, spacing, and even the transparency of the text. Let’s change the font style and font color for better visibility and keep it at the bottom of the workspace. You will also notice a purple bar in the timeline. You can just drag and adjust its length to control the duration for which the text will appear on this story video. For example, If I want the text to appear after the first two seconds, I have to drag the left edge of the purple bar and move it to the 2s mark on the timeline. Likewise, you can control the entry time and exit time of any text using the edges that are available at both ends of the purple bar.

The next step after this is to add entry and exit effects for the “Swipe Up” text we just added to our project. To do this, head over to the bottom section of the settings menu. The two options ‘Enter effect’ and ‘Exit effect’ let you add enter and exit animation effects to your text. Click on the enter effect option and you can find more than 50+ different text animation effects that can be applied to this text. Here we are selecting “Pop left” as the Enter effect for the text.

After applying the enter effect, you will notice a new pink-colored part within the purple bar in the timeline. This will let you control the duration of the text’s Enter effect. In the same way, we can apply an Exit animation effect for the text. But for this text, we don’t want any exit animation effect so we are not choosing any effect.

Now let’s add an icon to compliment the “Swipe Up” CTA text. We can use the properties option from the library section to add an arrow icon. Also, let’s apply a suitable Enter effect like “Pop Top”, to the arrow, to make it more engaging for the audience.


Similar to how we adjusted the time of entry for the swipe-up text, you can use the purple bar in the timeline to adjust the duration at which the arrow will appear in the video. And similar to the Swipe up text, use the right edge of the pink bar to adjust the Enter effect duration of the arrow.

Now let’s also add a Title for this Instagram story. Let’s type the YouTube video’s title 5 Most Scenic Sunsets on the West Coast “ and place the text box at the top of the video. Use the settings menu that appears on the right side to modify the text color, font style, etc. Adjust the purple bar in the timeline to set the duration at which the text will be seen on the video.

9. Use the Trim feature in the Item Menu to customize the overall duration of the video. Once you click on the trim feature, you can see a pop-up of the video with options to trim it. Drag the purple edges in the timeline to trim the video. Since we are creating an Instagram Story video, set the duration to less than 15 seconds (the max duration for Instagram Story is 15 seconds). Then click on the Green tick icon to apply the changes.

10. Now let’s preview what we have made. Using the Preview button in the menu bar, we can see how the scene looks.

11. Once everything is done, click on the Publish button in the top right corner. From the options shown, select the Download Video option to download the video.

12. Clicking on Download Video, the project will be redirected to the export page. Click on the Download button to save the video directly to your PC.

Now that you know everything you need to customize the video to suit an Instagram story, let’s look at how to customize a video to fit an Instagram post.

 

Customizing the video for Instagram Posts

In this instance, we are going to repurpose a YouTube video on Instagram. We aim to generate traffic back to the YouTube channel using an Instagram Post. Let’s see how to customize the YouTube video (of 16:9 aspect ratio) into an Instagram square video of 1:1 ratio,

1. Head over to the Instagram Video Maker from Animaker and sign up for a free account

2. In the Animaker application’s Dashboard, under the section Create Project, select the Square video format.

3. You will be prompted to choose between a blank canvas and templates to create your video. Since we are planning to customize our YouTube video into an Instagram video, click on the Blank option.

4. On choosing the Blank option, a new project window will appear. This is the interface of the Animaker app where you can edit your videos.

5. Towards the left-hand side, is the Library section. You will find the Upload option at the bottom of it. Once you click on it, you can select and upload the YouTube video you want from your PC.

6. After uploading, clicking on the video will automatically convert it into a square video and fit inside the workspace. Also, an  Item Menu will now be visible in the workspace which lets us edit the uploaded video.

7. While the video changes from horizontal to Square video format, certain parts of the video may get cropped because of the change in the aspect ratio. But do not worry. You can always use the Resize feature from the Item Menu and adjust the specific part of the video that has to be visible.
But if you want to avoid the video getting cropped at all, use the Resize option to reduce the size of the video and keep it at the center of the workspace and then click apply.



In our case, we have Resized the video to the center of the workspace and then clicked Apply.

8. Click in the empty white region of the workspace and an option for editing the background color will be available at the bottom of the screen. Select the suitable color and click the green tick button to confirm. In our case, let’s stick with the default white background color.

9. You can also add text over the video by using the Text section from the library. Once you click on the text section you will have two more options to add text. On the bottom, you can find the pre-built text designs that come with pre-applied animation effects. And plain text at the top that can be customized according to our needs. By clicking on the plain text, a new text box will be added to the workspace. Click on it further and you would be able to type the text that you want to add. We can also drag and move it anywhere within the workspace.

The settings tab appears on the right side. Using these options you can change the font style, color, spacing, and even the transparency of the text.

And at the bottom of the settings, the two options ‘Enter effect’ and ‘Exit effect’ let you add enter and exit animation effects to the text. You will also notice a purple bar in the timeline. You can just drag and adjust its length to control the duration of the text.

In this instance, for our Instagram Square video post, let’s type the title “ Make your breakfast in under a minute ” at the top of the video and add the YouTube channel name ” @YT_YourHomeChef” as the watermark and place it in the bottom space of the video.

10. Use the Trim feature in the Item Menu to customize the duration of the video. According to the Instagram duration requirements (Instagram Square Video Posts can be 60 secs long), drag the edges to trim the duration and click on the Green tick button.
Using the Preview button in the top menu, we can view the changes made to the scene.

11. Once everything is done, click on the Publish button in the top right corner. From the options shown, select the Download Video option to download the video.

STEP 3: Uploading the video to your Instagram account

There are two different ways to upload videos onto Instagram. Let’s see how to publish your videos using both methods.

  1. Using a PC or Mac
  2. Using a Smartphone

1. Using PC or Mac

Only IGTV videos can be uploaded from PC. Follow the instructions below,

    • Visit www.instagram.com on your PC or Mac browser and log in to your Instagram account

    • In the profile page, under the IGTV section, click on the Upload button

    • You will be redirected to the Add new IGTV video section

    • Upload the video either by drag and drop or click on the add button and browse for the video on your PC.
    • Choose a Cover photo and Enter other details – Title and description once everything is completed, click on the Post button.

2. Using a smartphone

Instagram mobile application (Android & iOS) allows uploading the videos to your Instagram account as Reels, Story, IGTV, and Posts. Follow the instructions below

    • Transfer the edited video onto your smartphone from your PC.
    • Login in to your Instagram account, click on the add button at the top right corner in the profile page as shown below

    • This will pop up the different create options from the bottom of the screen. Choose the one according to your requirement. Here, for instance, we have chosen “Story” under the Create option.

  • Now choose the required video from the Gallery section. And click on the “Your Story” option to publish the video as Instagram Story.

The video will be uploaded successfully and will be visible in your profile now.

Kudos! You have learned to post your YouTube videos on Instagram. So why wait? Up your IG game with Animaker.

Nostalgia marketing: How can startups use cartoon videos to target today’s millennials

Being a marketer, I’ve always been fascinated by the nexus between human emotions and marketing communications. It is truly remarkable to see how the latter can tap into the former and can result in influential decision making.

Over the years, advertisers have managed to capitalize on a plethora of human emotions to get their product messages across. Out of the lot, one particular emotional marketing tactic really piqued my interest, perhaps because of the fact that I happen to fall in the target group that can relate to it the most. 

Looking at the theme of this article, I’m sure you would have guessed where I’m going with this. 

So before we dive in, get a load of this commercial first.

So, Yes, Nostalgia is what I’m talking about and yes, I’m a millennial. 

The agency behind Internet explorer’s commercial has done a terrific job of putting together this video. It clearly captures the essence of the 90’s and makes everyone resonate on such high levels. 

The fact that the Ad managed to garner 7 Million views in just five days of being rolled out and amassing a total of 50 Million+ views so far stands as a testament to its virality and the efficacy of the concept.

Here’s what the agency had to say about the Ad:

“With Internet Explorer, we wanted to change how Gen Y felt about the browser. We wanted the video to be a walk down memory lane, to feel conversational and familiar. We wanted the audience to think, “Maybe Internet Explorer can relate to me better than I thought; the new browser could exceed my expectations.”

We certainly wanted to drive viewers to the site to rediscover Internet Explorer. But even if they didn’t, by sharing the video, they were sharing the story—a story inextricably connected to Internet Explorer, a story that might not lead everyone to switch browsers that day, but that would linger and grow in a generation’s mind. That story has been told more than 27 millions times to date, and that’s the impact we wanted more than anything: a reframing of IE’s relationship with Gen Y.”

Looking at the nostalgia marketing statistics of Internet Explorer’s Ad, it’s pretty evident that the concept of tapping into nostalgia works! Internet Explorer managed to identify and use the right emotional trigger to hook it’s users, majorly millennials. 

Before we get into the specifics, it is paramount to understand the “WHY” behind a nostalgia marketing strategy.

Why Nostalgia and what is Nostalgia marketing?

Nostalgia marketing

Source: The Shelf

Marketing has always tapped into human emotions and has exploited their cognitive biases to drive their decision-making. Almost every other human emotion has been capitalized on over the years, and nostalgia is no exception. 

Nostalgia marketing essentially preys on people’s affinity for their most relished memories from their past, taking them to a time where they lived their best lives without all the commotion that is present in today’s chaotic world. 

Reminding people of their golden days will trigger a dopamine boost, and that is exactly what brands utilizing nostalgia marketing tactics intend to take advantage of.

In fact, according to a study published in the Journal of consumer research, it was observed that participants were willing to shell out more when they were consumed by nostalgia

No wonder why brands have incorporated nostalgia marketing into their strategy! It opens the doors straight to people’s wallets.

Brands that have executed Nostalgia marketing to perfection

Over the years, Brands big and small have used nostalgia as a marketing tool to capture the interests of their target market. Regardless of the industry and vertical, the companies are in, brands that use nostalgia marketing have cut through the clutter of conventional marketing communications and stood out from the crowd.

The following are examples of nostalgia marketing campaigns of some of the prominent brands that have won over their audiences: 

Apple

Apple’s attempt to bring in the renowned muppet, the cookie monster for their iPhone 6 commercial was a huge success. They even launched an array of bloopers featuring the muppet, after their Advertisement garnered a lot of attention.

Target

Target’s Star Wars campaign promoting the movie’s merchandise was a massive hit. The campaign struck a chord with the fans, both old and young, and received a lot of press. As part of the larger campaign, Target released a two-minute compilation, where fans dressed up in Star Wars attires and made impressions of their favorite characters.

Spotify

Spotify hit the nail right on its head with their 30-second Ad, bringing back the once loved duo, Falkor and Atreyu from the acclaimed movie “The Never Ending Story”. The Ad received tremendous support, as it featured the beloved duo who once ruled the hearts of their target audience.

All of the aforementioned campaigns were runaway successes and were able to carve a  place for themselves in the minds of millennials.

Why do millennials resonate with Nostalgia marketing?

Today’s millennials are burdened with a ton of responsibilities, shoulder the onus of their families, and are desperately gasping for breath in this hyper-competitive world.

The only time millennials caught a break was back in their childhood or during their adolescent years, where they were free of any form of responsibility. Watching their favorite TV shows, tuning in to their loved radio channels, and listening to their favorite tracks, hitting the theaters to watch movies, millennials lived every second of their lives back in those days. 

With their glory days behind them, millennials today can only think of those cherished moments with great fondness. It is those memories that offer them solace during this turbulent phase of their lives. Needless to say, rekindling those memories by flashing their cherished moments in front of them through visual media and messaging would tremendously benefit brands.

Tapping into those long-lost memories and using them as leverage in marketing communications would be a sure shot way for brands to get millennials on board with their offerings.

Where do cartoon videos fit in this equation? 

I know it’s a no-brainer, but nevertheless, let me put it into perspective for you all. 

Cartoons, for the most part, were at the crux of every millennial’s childhood. Right from when they were kids to when they turned into adults, millennials got to experience their fair share of cartoons. Heck, some millennials are obsessed with cartoons even today. Talk about Anime!

anime

Source: Google trends

The upward trend in anime viewership in the last 5 years stands as a testament to the popularity of cartoons, even when “Netflix and chill” is still hot! 

With cartoons taking up a major piece of the nostalgic pie, it is only logical that brands leverage cartoons in some way or the other to target today’s millennials. And what better way to do that than cartoon videos! 

Here are some examples of a brand putting cartoon videos to the test.

1. McDonald’s Mobile app launch campaign

2. McDonald’s Tom and Jerry TV commercial

McDonald’s cartoon video campaigns were an instant hit with the millennials. 

Here’s why:

  • They were able to seamlessly convey complex messages with ease
  • They stood out from the rest of the conventional video campaigns with their creative and engaging visuals.
  • They were able to hit the nostalgic nerve of the millennial generation by featuring their beloved cartoon characters.
  • They also induced a sense of virality among viewers, augmenting the brand’s image.

How can startups leverage cartoon videos

One key difference between mainstream businesses and startups is that the former has an abundance of resources to bank on. Startups have limited financial resources and have to put them to use very judiciously. 

You may wonder how this adds to the overall context of this article. Well, to put it short, the copyrights of mainstream cartoon characters such as Tom and Jerry, Starwars etc used by brands in nostalgic marketing communications cost exorbitant sums of money, which as you may have guessed, can only be afforded by affluent businesses. 

Hence, startups have to come up with workarounds to use cartoon characters for their marketing communications. This is where online DIY cartoon makers come into play. Tools like Animaker’s cartoon maker can help startups create stunning cartoon characters and videos at budget-friendly prices, helping them execute nostalgia marketing to perfection.

What has Animaker got in store for Startup Marketers

Animaker’s cartoon maker is a startup marketer’s best bet to deploy nostalgia marketing campaigns using cartoon animations. 

With Animaker’s cartoon character builder, marketers can build a ton of lifelike cartoon characters with easy drag-n-drop manoeuvres.

cartoon character builder

With Animaker, you don’t have to build a cartoon video from scratch. Using its cartoon video templates, you can create a cartoon videos in no time. All you have to do is to pick the template of your choice, customize it and roll out the video.

animaker templates

Also, Animaker’s cartoon maker offers a myriad of animated assets such as stickers, emojis, etc using which you can customize and enhance your cartoon video, making it look as creative as possible.

Animaker animated assets

Free DIY tools have become the lifelines of a lot of startups and Animaker is no exception. Cartoon videos are now that easy to create and affordable to roll out with Animaker. In a way, Animaker has helped democratize nostalgia marketing for startups of all sizes, and it is now up to them to effectively put Animaker to the test.

The bottom line

With cartoon videos becoming an integral part of contemporary business’ marketing strategies, it is pretty clear that they are here to stay and are working wonders for brands across industries and verticals. 

If your brand still hasn’t boarded the cartoon video bandwagon, it is high time that you did, as most of your competitors would have already taken the plunge and might have started gaining the innumerable benefits that cartoon videos and nostalgia marketing have to offer.

So, stop contemplating and start creating your own cartoon videos using Animaker.

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