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How to Make a Video? [Five Simple Steps to Awesome Videos]

Let us consider two different situations. Personal and Professional.

Personal: Your anniversary is soon approaching. You have booked a table at your favorite restaurant, have chosen the perfect gift, and have even transformed yourself from your usual sleep-deprived, lazy self to a presentable person. But you feel that something is missing and that a personal touch is required to woo your partner…

Professional: A critical client meeting is around the corner. It is a huge client. You want to floor them with your pitch and close the deal. You have a great idea in hand, but you do not want to bore them with the same old, lifeless PPT or Doc. You are in dire need of an attractive, engaging method to impress the clients and your team. You want your pitch to be etched on people’s minds, convincing them to buy it. You want to impress them with your A-game…

As much as these scenarios have nothing in common, there is one solution that would deem fit. Good for you, cuz you have correctly sought the right and easiest way out. 

Yes, Videos! Whatever be the situation, if you want to convey something in an appealing, likable manner, videos are the way to go! Also, if you feel that visuals and sound can improve the overall experience… videos, it is!

So, to answer your question, “How to make a video”,  here is a step-by-step guide. And you can refer to points based on the scenario you are looking for.

***

Step 1: Understand the Goal

Step 2: Write the Script

Step 3: Choose your Video-making Path

Step 4: Make the Video

Step 5: Edit, Publish and Promote

Let’s see the steps one by one.

Step 1: Understand the Goal

A good start equals 50% of the job completed. And the first step in making a video is to understand the goal. Only if you know what you need to achieve you will work towards it clinically. Imagine working towards the wrong goal from the very first place? It would end up being a waste of time, waste of effort, and so on. You have to consider your audience’s minds. Certain things are a MUST, while others are a BIG NO-NO! Figure out these two and differentiate them.

How to make a video

The goals for the scenarios can be different. For Personal, you might want to make your wife’s birthday special or give her a creative gift or it might just be a cute gesture from you. For Professional, the goals may be to get your startup idea funded, getting your team motivated, etc.

So, let us see how we understand the goal for the scenarios.

Personal: It is your anniversary. The ultimate goal will be to impress the hell out of your partner. Even though you have made all the special things to brighten the special day, you felt that it is not enough. You needed a unique element above all those things. You might have felt that to kindle the slowly-fading spark with your partner. Find out that purpose and give in your all to woo your partner. You have no other go but to impress them.

Professional: As I had mentioned before, the client you are going to deal with is significant. You have been building your relationship with them for quite some time, and this is your final chance to pitch your product and finalize the deal. Acquiring this deal would be a pivotal point for your team and you. THIS is what you need. The fact that you must close this deal is your ultimate goal. THIS is why you should get to know them thoroughly and build a steady relationship with them. It will help you understand why they might need this product and help you know how to impress them and eventually reach your goal. Come up with the right pitch that would suit their needs.

Step 2: Write the Script

You are going to make a video. And you SHOULD be writing a script. As much as the blueprint is essential for construction, a script is vital for a video. And for the script, order and flow are quite important. Your video would make sense only if it has a proper flow. It is 1 2 3 4 and not 3 2 1 4. With the proper flow, load your video with wow factors and carve that fantastic script! Carve it in a way where the audience asks for more instead of awaiting the end!

How to make a video

Personal: It is your partner. You sure as hell should have understood them after spending so much time with them. If you still have not, you can very well take the help of friends, family, and loved ones and find what they would love the most. As luck would have it, your partner fell for you before and had accepted you in the past :P. Some quality of yours would have impressed them, and that is the reason behind you celebrating your anniversary with them. So your task here is to repeat history. Be yourself and just do your thing. Show off, if necessary. Do all your quirky tricks and make it a fun video.

Think about what they might have expected from you this anniversary or just what they would want to see from you, in general. Set out all such factors, recollect all memories, gather all photographs and videos, and anything else that comes to your mind, and write the script accordingly. Here are some examples of things that should and should not be considered for the script:

  • Love – Yes. 
  • Happy pictures – Yes
  • Beautiful pictures of your partner – Hell Yes!
  • Sleepy or sloppy pictures – Noooo!
  • References to fights – Nuh-uh!
  • Bad but funny pictures – Maybe. But do not fight with us if you get a cold stare for including these!

It is a gift. It should not turn out to be a boring, pathetic one. Your partner should blush and leap with joy, looking at that video. They should be left emotional and teary-eyed like this…

How to make a video

And for that, simply saying “Happy Anniversary” with a heart emoji will not work. Wrack your brains, come up with a beautiful idea, be playful, and make it enjoyable!

You can start by saying how you two met, reminisce the path through which you two traveled, point out essential milestones like previous anniversaries, new car, new job, the birth of a child, and so on. And if you put them all in the right order, your video would turn out to be a touchy masterpiece like *Forrest Gump*!

Professional: Your client agreed to schedule a meeting with you cuz they felt that they might reap something of you. They saw something in your product and was looking for more from your end. From the way you have spoken with the client, you should find how your product will be useful for them. Because it is a big client, you cannot and should not take this opportunity for granted. 

This is your final chance to bag the deal. Showing the same points and bullets as in a Powerpoint presentation is not going to take you anywhere. You need to infuse elements that your client will not see in their regular meeting. It should be a video that is etched on their minds for a long time. Your video script should be intriguing and leave the client feeling happy and optimistic about the product and how it was presented.

You should keep that in mind and project the highlights that make your product different from others. Projecting a feature of your product that can be correlated with their niche will be a Cherry on the top. If certain features can be of more use to them, it is a no-brainer that your video must include those features. If there are “not-so-interesting” features or bugs, or if you are not sure about a particular feature, do not get yourself caught trying to explain them! Having a huddle call before designing the video can be of great help.

You can choose a scenario that the client would often face. Introduce your product and give a step-by-step explanation of how your product comes to the rescue for this particular scenario. If possible, show different solutions for the same scenario. Or even better, deliver new problematic scenarios and their corresponding solutions. Your client will get more confident, looking at the number of scenarios that can be handled by a single product.

And at the end of the day, the video must be convincing enough to make the client think that your product is the best buy and refer it to their peers and subsidiaries. The purpose of this video is to convert the client into a customer.

Keep in mind that nothing should go wrong. So while writing your script, it is safe and witty to avoid the usage of religious, political, and offensive references. Jargons are also not advisable. The client should not be checking the thesaurus to know the meaning of a particular word. Again, try to keep the video concise. “Keep it simple, short, and straightforward; Silly!” should be your motto.

In short, become the audience and think like them. Make a proper plan and carve the script accordingly. Only then can you come up with an excellent video confidently like this…

How to create a video

Step 3: Choose your Video-making Path

Your script is ready. The next obvious step is to look for ways to create that awesome video of yours. You can use one of the following methods to make your video:

  1. Appoint a new team
  2. Choose Video-making agencies
  3. DIY (Do-it-yourself) tools

1. Appoint a new team

Appointing a new team would involve a huge budget. It would require scriptwriters, video makers, editors, and other technicians. So, if you are ready to shell in those bucks, you can very well appoint a new team to create your video!

Personal: For personal purposes, I would not suggest you hire a new team. If you do not have the time to create a video and need the help of a team, you can very well seek your loved ones, especially those that are profound in the art of video-making.

Professional: For professional purposes, hiring a new team with video-making skills can be extremely helpful. Though hiring them and buying the necessary equipment and software would be a huge investment, it would be a one-time deed that would go on to help for years together.

2. Choose Video-making agencies

If hiring a team did not pan out well, you can seek the help of video-making agencies. Such agencies would house professionals who have been creating such videos for years. So, it would go without saying that you can give them the job and expect a top-notch outcome. But quality comes with a price. So for this, you would have to make a huge investment. 

Personal: Choosing agencies for personal purposes can end up being too expensive, expensive than hiring a team.

Professional: Choosing agencies to do your job can be extremely helpful. The professionals would know how to get the job done the way you want it since they have been in the field for a long time. All you need to do is, convey the requirement correctly, and stay calm. Having a contract with such agencies for a particular period can help you create numerous videos for different purposes. Though you will have to spend a lil’ extra, it would be worth it!

3. DIY (Do-it-yourself) Tools

The easiest way to get your job done, under the supervision of the most trustworthy person (You, of course!), is to make use of DIY tools! DIY video-making tools like Animaker are a boon for both simpletons and the sophisticated. Since these tools are filled with everything you need to make a video, right from properties to background music, all you need to do is drag and drop the elements and compile them into a beautiful video. Even if you know nothing about video-making, these easy-to-use tools will help you on the go! 

The best part is, it is suitable for both personal and professional videos. The first two methods would involve the investment of money. This method, however, would involve only the investment of your effort.

Personal: On Animaker, you can do anything and everything when it comes to video-making. So, all you need to do is, have your photos and videos ready for upload. If you want to use a particular song as the background music, have that ready too. As simple as that!

Professional: Since you will do this by yourself, you will not have to worry about the outcome. You would be more than aware of the fact that you cannot afford to lose this deal. So, have the pointers and props ready for upload on the tool. You can even build your Brand-kit with Animaker, so it would be easier to use your brand colors, logo, and other vital icons in your video!

Chop chop! It is time to make the video.

Step 4: Make the Video 

Now that your script is ready, it is time to buckle down and set the stage for the actual process: MAKING THE VIDEO!

If you are wondering how to make that video of yours, there are two different ways.

  1. How to make a video with an in-house team/Video-making Agency
  2. How to make a video using a DIY tool

1. How to make a video with an in-house team/Video-making Agency

When you are making the video with the help of an in-house team or an external agency, you should ensure that the team and you are on the same page. Only if you convey the idea and the requirements entirely will they create a video of good quality. So, here are some pointers for hiring a team/agency:

  • Do a background check on the individuals/team. You do not want to be hung up with a bunch of make-believe video makers, do you?
  • Make comparison before zeroing in on an individual/team. You need the best at the end of the day.
  • Once you are done selecting the team/agency, allow them to understand your company and its brand appeal to consider these factors while creating the video.
  • Always convey the idea in an understandable, workable manner. If the creators do not understand what you are saying, poof! It is a waste of time for both ends.
  • Do not wait for the final draft to land on your table. Ask the creators to provide WIP (Work in progress) so that you can point out changes then and there.
  • Follow up. Be involved always. Sometimes, people can get a little lazy. That should not affect your work. So, keep an eye out for progress and check up on the creators so that they do not end getting irritated!
  • Be consistent throughout. Your idea/vision should be the same on the first and last day. Only then will the creator be able to meet your needs.
  • Do not compromise on quality, trying to save money. Throwing in extra bucks for a top-grade video can be helpful in the long run.
  • If you are thinking about saving some bucks, you can choose a team/agency associated with you for a long time. Choosing them for a one-time task can cost you more.

2. How to make a video using a DIY tool

Be it for personal or professional videos, the steps involved in creating a video is the same. But you can choose between two options as shown below:

Edit a photo video template:

This is the easiest and quickest way to create your video. You will simply have to replace the text and images (if necessary) in the template, replace the background music, and download the video. Voila! You are done!

If you are not convinced yet, here are some videos from our Moments section that will help you.

Personal:

Use this template

 

Use this template

Professional:

Use this template

Use this template

You can select any video from above and start working on it. Or, you can very well visit our Moments page to check out the other templates too. Now that we have selected our Moment, the next step is to customize it according to our needs. Here are the steps:
1. If you are going to choose a video from above, all you need to do is select the “Use” button. This will open a new project.

How to make an anniversary video

But this will happen only if you are registered with Animaker already and are logged in. If not, click here to sign up. Once you are done signing up, click on the “Use” button above to open a new project.

If you are already a user of Animaker, click here to log in.

How to make an anniversary video

2. After you sign in, a new project will get opened. You will see that the template has everything needed for a video. All you need to do is, swapping the pictures in it with yours. Let us start by uploading your images one by one to switch the existing photos. Choose the file that you want to upload from your local storage. Click the Upload button, navigate to the file, select it, and click on Open. You can also drag and drop the file from your local storage.

How to make an anniversary video

happy anniversary video

happy anniversary video

3. Likewise, upload all the pictures. After uploading, select the photo in the template. This will open the Item Menu. Select the Swap option from the Item Menu.

happy anniversary video

4. This will open the Images section from the library. Using the Swap option allows you to swap the existing image with an image or video, either from the Library or from the My Uploads section. Since we will use the uploaded photo, choose the My Uploads icon in the images section.

happy anniversary video

happy anniversary video

5. Select the image you want to swap the existing image with, and click on Apply

anniversary video

After swapping, you can resize the image by selecting it and then dragging its corners. 

6. If you feel that the text in the template does not go with your image, you can change it by clicking on it. Clicking on it would open the Text Settings window, from which you can modify your text’s font style, size, alignment, letter spacing, transparency, entry/exit effect, and arrangement. Also, you can use Smart Move on your text to give it complex animations. Check out this video to know how to use Smart Move.

anniversary video

7. Alternatively, you can also delete the existing text box and replace it with one from the Text Pre-builts section. The Library also has a massive list of Text Pre-builts, which are formatted with unique entry and exit effects. Apart from these pre-builts, you can also select a heading, subheading, or body text, format it, and provide it with your own entry/exit effects.

anniversary video

8. If you are confident enough, you can very well go ahead and create a scene from scratch. To do this, select the scene after which you want the new scene, and select the Add Scene option. If you want to add a new scene that does not have many changes from a particular scene, the easiest and smartest thing to do is duplicate a scene. Select the Duplicate Scene option and make your changes in the newly added scene right away. To delete a particular scene, select it from the Scenes section and select the Delete Scene option.

anniversary video

You can also add any asset from the Library to any scene and enhance your video. Refer to the screenshot below to know where each asset type can be found.

anniversary video

As and when you add an element to the scene, you will notice it getting added to the timeline below. For instance, when you add a photo that you had uploaded, this is how it gets added to the Workspace and the timeline.

make anniversary video online free

To adjust the duration of the asset’s visibility on a particular scene, drag the black bars at the ends of the scene in the timeline or by clicking the + and – options at the bottom right.

make anniversary video online free

Once you are done editing the text and replacing the assets the way you want, we will move on to the next step; one of the most critical steps for creating a cool video…

9. The final step is to add music to your video. For this, select the video timeline. 

make anniversary video online free

make anniversary video online free

To change the existing BGM in this template, click on the music track in the timeline. You will notice a pop-up with some options appear. Remove the track by selecting the Delete option.

make anniversary video with song

To choose a new music track/sound effect, select the Music option in the library. This will list several royalty-free music tracks. Similarly, to add sound effects, select the option next to Music.

make anniversary video with song

make anniversary video with song

Hover over any track to preview it. Add a track to the video by simply clicking on it. From the timeline, you can preview the track, adjust its volume, duplicate it, and delete it. You can also move the black edges of the track to extend or contract it and match the track length with your video’s duration.

make anniversary video with song

And if that is still not enough, you can upload your own music the same way you uploaded your pictures and add it to the video. 

We will see how to preview and publish/download the video in the fifth step.

Create a Video from scratch:

If you do not want to make use of a template and start from scratch, well, we have options for that too! Here are the steps:

1. After logging into your account, Click on Create -> Create a video on the dashboard.

Facebook anniversary video

2. This will take you to the Moments page. This page lists three blank options at the top, along with the other predefined templates. Select one among the three blank templates (vertical, square, and horizontal), depending on the dimension you want.

video for anniversary wishes

3. Selecting a blank template will start a new project as shown below.

video for anniversary wishes

4. After the project is launched, start by uploading the pictures following the steps mentioned earlier.

video for anniversary wishes

video for anniversary wishes

video for anniversary wishes

5. Once the pictures are uploaded, our next step will be to add a good background to the video. Using Animaker, you can add four different types of backgrounds to your video. Check out this video to know more.

6. For this video, I would prefer to go with an image background. As it is an anniversary video, I will search for the keyword “love” in the search bar and choose one from the filtered list. To add a background you like to the workspace, simply click on it.

anniversary collage video

anniversary collage video

7. Now that our background is selected, the next step will be to add the uploaded photos to the workspace. Go to the Uploads section in the library and select the photo that you want to add to the workspace.

anniversary collage video

anniversary collage video

anniversary collage video

Resize the image by dragging its corners and place it properly. 

8. Here’s a subtle trick for you. Though adding the image would do, adding a frame to the picture can emphasize it. Wondering how? Look down. 

a. Click on Properties in the Library.

create anniversary video online free

b. Since the image is in landscape format, we can choose the rectangle shape. To choose the rectangle shape, click on the plus symbol next to Shapes (With Text) under Properties.

create anniversary video online free

c. This will expand the Shapes section. Select the rectangle to add it to the workspace. 

create anniversary video online free

create anniversary video online free

d. Besides using the corners of the shape to resize it, you can also change its width by using the rhombus icon in the shape. This will help you to scale the frame like this…

create anniversary video online free

e. Once you have made the frame fit the picture perfectly, you can change the color of the shape and give it entry/exit effects from the settings.

happy anniversary video free download

happy anniversary video free download

f. Now that your frame is set, right-click on it and select Move to Back. This will help you in performing the next step without any hassles.

happy anniversary video free download

9. You can add text to a video by selecting the Text option from the library. Select a heading/subheading/body text or choose a style from the vast list of Text-Prebuilts.

happy anniversary video free download

For this video, I select the body text and enter the text to add to the video. 

happy anniversary video free download

Similar to the other assets, you can format the text the way you want it to be and also give it entry/exit effects from the Text Settings window.

happy anniversary video free download

10. Let us move on to the next scene. Now that our first scene is perfectly set, the easiest and smartest thing to do would be duplicating it and simply changing the picture and text for the other scenes. This would help you complete your video faster. To duplicate the scene, click on the Duplicate Scene option on the first scene under the Scenes tab.

happy anniversary video free download

11. Now, our task is to replace the image and the text, and we are done with the second scene. To replace the image, select it, and choose the Swap option from the Item Menu.

happy anniversary video free download

This will open the Images section from the library. Using the Swap option allows you to swap the existing image with an image or video, either from the Library or from the My Uploads section. Since will use the photo that was uploaded, choose the My Uploads icon in the images section.

happy anniversary video free download

Select the image you want to replace the current image with and click on Apply.

happy anniversary video free download

You can resize the image by dragging its corners and fitting it into the frame.

12. Next, change the text accordingly. 

happy wedding anniversary video create

Similarly, you can duplicate the first scene and change the picture and text in forthcoming scenes.

13. The final step is to add music to your video. To choose a new music track/sound effect, select the Music option in the library. This will list several royalty-free music tracks. Similarly, to add sound effects, select the option next to Music. 

happy wedding anniversary video create

happy wedding anniversary video create

14. Hover over any track/effect to preview it. Add a track to the video by simply clicking on it. From the timeline, you can preview the track, adjust its volume, duplicate it, and delete it. You can also extend the black marks at the ends of the track to extend or contract it.

marriage anniversary video app

And if that’s still not enough, you can upload your music the same way you uploaded your pictures and add it to the video.

Check out the next step to know how to preview and publish/download the video.

Step 5: Edit, Publish, and Promote

To err is human. So, we are bound to make mistakes. But, a silly mistake should not end up ruining the time and effort involved. So, always edit, proofread, and present the best!

Personal: Want to disappoint your partner for a stupid mistake in your video? Imagine getting whacked for misspelling “How”, where you put ‘e’ instead of ‘w’. Scary, right? To avoid such mistakes, always edit and proofread your video. The rough draft that was made many moons before can contain all kinds of errors. Be careful, my friend!

how to make a good video

Once you are done editing, make the final step! Swoop your partner off their feet with that awesome video of yours!

Professional: You do not want to come across as a careless, unprofessional person. A small mistake made by you can affect your company’s reputation on a high level. So, always have your work cross-checked. New pairs of eyes can help in identifying those mistakes, so seek your team’s help! Presenting a flawed video can make you a laughable stock. You will be facing brutal, ruthless comments for your mistakes. And your company? Well… let’s say that you may not be in a position to call it “your” company because of this mistake. So, refrain from making silly mistakes at the stake of your company. 

And before presenting, practice. It is okay even if you follow a script. As long as you present it in an unapologetically cool way, nobody is going to question you. And you will end up bagging the deal too!

All the best for your presentation! Once you are done with the presentation, you can even use parts of the videos for promotion on social media platforms. Nice idea, right?

Let’s go ahead and carry out the final step to obtain the video! 

The steps involved in previewing and downloading/publishing the created video is the same for both options (Creating from a template and creating from scratch). Let us see the steps with the second option as an example.

1. After adding all the elements, preview the video to ensure that they have been added correctly. Select the Scene Preview option to preview a particular scene and use the Video Preview option to preview the entire video.

marriage anniversary video app

2. Once you are done, click on Publish -> Download video. You can rename it, select the preferred video quality, and then click on Download.

marriage anniversary video app

marriage anniversary video app

Your video is ready! Once the rendering is done, you can download it. Additionally, you will also receive the video link via mail.

Wasn’t that very easy? You will be able to create and download a completed, awesome video in a matter of minutes! All the best!

***

Hope this article was helpful! Should you have any questions/doubts, shoot ‘em in the comments section. We will be happy to help you out!

Video Resume in 2021: The Definitive Guide

Are you looking to create a video resume?

Or are you deciding whether you need one?

Nowadays, the competition is tough. You’re usually competing with hundreds of other applicants.

And while it’s become easy to find job openings online, it’s also become difficult to get those jobs.

Most job seekers are finding it hard to make themselves stand out and get a shot at that coveted interview. 

If you’ve been looking to gain an edge over your competition and land more interviews, a video resume can help.

In this article, we’ll look at:

What’s a video resume?

Why you should (or shouldn’t) create a video resume?

5 best video resume examples

How to create a video resume yourself?

7 top tips for creating an effective video resume

How to use your video resume to get interviews?

What is a Video Resume?

It’s a short video created by job seekers to give potential employers a strong reason as to why they should hire them for the role.

It’s used to supplement a traditional resume and is typically submitted in addition to it.

Video Resume — Do You Need One?

Are video resumes a good idea?

Well, video resumes are not for everyone. Most job seekers don’t need one. 

Yup, video resumes aren’t required for a majority of roles out there.

Whether you need one depends on the industry, role, and the company you’re applying for.

You’d want to create a video resume if:

  • You’re in a visual field or creative role like design, photography, motion graphics, video editing, directing, acting, teaching, and cooking.
  • You’re in a role that requires you to show off your personality and communication skills. For instance, a client-facing role that involves charming prospective customers.
  • You’ve been asked to create one by your recruiter.
  • You’re applying for a job at a small company that doesn’t use ATS and hasn’t automated the hiring process.
  • You have extensive experience and would like to highlight only what’s relevant to the role you’re applying for.

5 Best Video Resume Examples

To give you some ideas on how you could go about creating your own video resume, we’re going to take a look at the 5 best video resume examples below.

Mark Leruste

In this video resume, Mark uses humor to showcase his skills, experience, and education in a fresh and engaging way.

Mark did end up getting his dream job with this video resume!

Kelly

Kelly manages to creatively tell an engaging story about herself and her journey mostly using b-roll footage, photos, and voiceover.

Mary Patterson

Mary’s video resume is a simple animation that introduces the problem her future employer is facing and explains why she’s the best person to solve it.

Lauren Goodman

Lauren’s video resume is simple and makes use of icons and typography to portray her creative skills and personality.

Maria Rodriguez

This beautifully-made animated video resume talks about Maria’s creative background and presents her to potential employers in a dynamic way. 

How to Create a Video Resume: 7 Simple Steps to Creating a Video Resume

Creating a video resume doesn’t have to be daunting; you just need some decent video gear and know-how to get started. Here are the steps to preparing a video resume:

Write a Script

Don’t let the word “script” scare you. 

Simply write down what you want to say to the recruiter. 

Write like you talk. Make sure it has a conversational tone to it.  

Keep your sentences short. Use action verbs and power words.

And while filming, avoid directly reading from the script to avoid sounding unnatural.

Rather, memorize the script to sound more conversational and polished.

Or better yet, create an outline of the main points and expand on them later while shooting.

That way, you’d sound less rehearsed and more conversational but perhaps a little less polished.

Choose the Right Background and Lighting

Looking to include footage of you talking directly to the camera?

Pick a space with the right background and lighting.

Choose a background that’s distraction-free and tidy.

As for the lighting, you can use a softbox to light your face.

Don’t have one? Simply sit facing a brightly-lit window on a sunny day.

Does your video resume have animated scenes in it?

Or do you want to tell a story using an animation?

You can find background illustrations on sites like Freepik, Vecteezy, etc.

Or you can use Animaker to get free access to high-quality background illustrations.

Set Up a Video and Audio Recording Device

Get a camera or smartphone that can record videos in HD quality.

Use a microphone that captures high-quality audio.

Make sure your voice is clear—whether you’re speaking directly to the camera or recording a voiceover using your microphone.

Also, use a tripod or gimbal to record footage that’s clear and stable.

Add a Call-to-action

Let’s say by the end of the video a recruiter is impressed by your skills and experience.

He or she is interested in learning more about you.

What then?

What’s the next step you’d want them to take?

End the video with an action you want them to take.

Perhaps you can ask them to visit your personal site or LinkedIn profile.

Say something that would motivate the viewers to take that action.

Collect Additional Visuals

Before you start editing, collect all the visuals you’d need to get your message across clearly.

The right visuals will help clearly illustrate what you’re saying in the script.

In addition to the footage, you’d need photos, infographics, clippings, etc.

Or if it’s an animation, you’d need props, shapes, and other animation assets.

You can use Animaker to gain access to tons of readymade visuals and animations for various use cases and industries.

Edit the Video

Now that you have all the footage and visuals, time to put it all together.

First, review the footage you’ve captured so far. 

And pick the ones that you think are the best takes.

Then, you’d need a video editing tool to edit and fine-tune the footage.

A simple tool that lets you trim and merge video clips into a video that flows smoothly.

You can use Animaker’s online video editor to quickly do that on your own.

No need to hire a freelance video editor or learn a complex video editing software.

No video editing experience or know-how is necessary to use our tool.

Animaker’s video editor lets you:

  • Precisely cut or trim your videos to your desired length.
  • Add beautiful, readymade transitions between scenes.
  • Quickly merge several video clips.
  • Animate text with the touch of a button.
  • Add beautiful filters to enhance the video.

Get Feedback

Once you’re done editing your video resume, review it a few times.

Make sure everything is clear and organized.

After you’ve reviewed it for flaws, ask a friend or colleague to critique it.

They can provide you valuable feedback on how you can improve it.

7 Top Tips for Creating an Effective Video Resume

Here are the top tips for making video resumes that’ll help you land more interviews:

Personalize Your Video Resume

Personalize your video resume for each job you apply.

A personalized video resume lets the employer know how much the role means to you.

What experience or skills do you think they’re looking for in their ideal candidate?

Talk about specific skills, experiences, qualifications, and key achievements that make you a great fit for the position.

Also, answer why you want to join the company.

Keep It Short

Avoid talking about every skill and experience you’ve gathered so far. 

No point in creating a video resume if that’s the case.

Talk only about what’s relevant to the job role you’re applying for.

Besides, recruiters are busy people and typically scan resumes to save time.

The average recruiter spends about 6 seconds scanning a resume.

They’d rather scan 50 or 100 more resumes than watch your lengthy video.

To ensure it gets watched till the end, keep it between 30 and 90 seconds.

But make sure it’s no longer than 2 minutes.

Be Patient and Record Multiple Shots

Record each segment of your video several times.

Keep shooting; you rarely get it right the first or second time.

The more footage you have, the higher your chances of finding something worth keeping.

While talking, you can look at the lens of the camera to make eye-contact with the viewer.

Finding it hard to capture a fluently flowing sequence? 

Make pauses between sentences and cut them out later when editing.

Be Professional

You must look professional, so dress as you would for an interview.

Maintain a professional demeanor throughout the video.

And it ain’t enough to just dress or behave like a professional.

The quality of your video resume needs to be professional too. 

This means the quality of the video, audio, lighting, editing, etc., should be professional.

Be Yourself

You must look and sound professional but be yourself. 

Let your natural self come through.

Don’t try to be someone you’re not. 

Remember that after you land the interview, your recruiter will get to see your true nature.

Tell a Story

We all love a good story. 

You can answer why you’re a great fit for the role in the form of a story.

A story is much more engaging than a pitch.

So rather than making a pitch, tell a compelling and engaging story.

Add What’s Not in Your Resume

Have you missed adding a specific skill or experience to your application?

Something that you think would help move the needle in bagging the role?

You can talk about it in your video resume.

Again, make sure it’s relevant to the job role.

How to Use Your Video Resume to Get Interviews

Before you can get it in front of the recruiter, you’ll need to publish it.

You can publish it on Youtube or Vimeo or Wistia.

Vimeo is your best bet.

It lets you upload your video for free and lets you customize the video’s appearance.

Also, you can consider adding your video resume to your Linkedin profile.

That’s it! If you’ve been looking for a simple video making tool to create your video resume, give Animaker’s video resume maker a shot. 

It lets you create engaging live-action and animated video resumes from scratch. No video making skills required to use our software.

Also, check out the free video resume templates that the tool offers.

And if you have any questions on creating a video resume, feel free to ask them in the comment section below.

Top 11 YouTube Channel Ideas [Based on most Subscribers & Views]

YouTube is a gigantic platform that houses billions of videos of different kinds. It is mammoth-like and gives solutions to any problem in the world. 

While there are platforms that might fail to provide a proper answer, it is tough NOT to find a video on a particular topic on YouTube. Well, it didn’t become the world’s second-largest search engine for nothing, did it?

If you are one among those willing to educate fellow humans (or any species for that say… no discrimination, you see!) using YouTube as the medium, well…

YouTube channel ideas

Now that you have decided to create a channel, you might be feeling wary of choosing the right idea/theme for it. And it is okay to feel that way because not all channels are successful. On the one hand, choosing the wrong idea in the very first place can backfire big time. On the other hand, the right notion poorly presented can affect the whole point.

So, to help you choose the right youtube channel idea and make you go…

YouTube channel ideas

Here we present our top 11 YouTube channel ideas, in no particular order.

  1. Photography and Videography Channels
  2. Educational Channels
  3. Gaming Channels
  4. Vlogging Channels
  5. Tech Channels
  6. Fitness Channels
  7. Political Satire/News Channels
  8. Comedy Channels
  9. Makeup Channels
  10. Experiment Channels
  11. Toy Reviews Channels

To make life easier for you, I have included an example video and the corresponding channel link for each category.

Psst psst… towards the end, I have also mentioned a unique method. In addition to all these youtube channel ideas, this method can boost your channel and its audience.

It’s time to start taking notes to create the perfect channel!

1. Photography and Videography Channels

Not everybody is gifted with an aesthetic sense. Only some have the talent to view and capture things in an artistic manner like this…

YouTube ideas

Or make a radio station look like an alternate universe.

YouTube ideas

If you are amidst those with such an artistic sense, you can start either a Photography or a Videography channel, depending on your field of expertise and comfort. In your channel, you can talk about anything that involves these two niches, starting from the basics to techniques that can be followed while filming. You can even review gadgets and properties that can help while shooting, give your viewers editing ideas, tips, and more.

Check out these two experts.

  • Photography – Peter McKinnon

Peter McKinnon is a photographer whose channel has 5.04 million subscribers and 383 million views. He is best known for his photography and cinematography tutorials, where he talks about different types of photography like Texture Photography, Underwater Photography, etc. He also reviews various types of cameras, their lens, and other gadgets that help him.

Besides, he suggests tricks that can help viewers better their photography skills. And wait, he doesn’t stop there. He also teaches how to edit photos and gives tips on using Photoshop and Lightroom. 

In short, this guy is a one-stop shop for photography. You can choose him as an inspiration and learn how your channel can be started and grown. Here’s a video from him.

  • Video – Parker Walbeck:

Parker Walbeck is a Videographer who runs an online film school named Full Time FilmMaker [need I say more? 😉 ]. His channel has 1.18 million subscribers and 59 million views.

Like Peter McKinnon, Parker covers everything about videography in his channel, right from A to Z. While Peter talks about both photography and videography, Parker sticks to videography and educates all on the essentials of video making. Check out this video of his.

Both Peter and Parker make photos and videos that are a sight for our sore eyes. They focus on helping out fellow filmmakers and work towards forming a friendly neighborhood like…

video ideas for youtube channel

2. Educational Channels:

Like I had mentioned earlier, people come to YouTube mainly to find answers to their questions. 

So it makes perfect sense to create videos that would help the audience find those answers and educate themselves.

Starting from students to adults, anybody who wants to learn online opt for YouTube videos. That’s because educational videos are free and readily available on YouTube. So, if you are one of those that want to educate fellow citizens, an educational channel is the way to go.

While there are numerous channels that do this, a great example of this is Khan Academy. Khan academy is a cool channel with 5.91M subscribers and more than 1.7 billion views. It focuses on helping out both teachers and students improve their skills to make education and learning more fun.

Here’s a video from Khan Academy.

3. Gaming Channels

Would you believe that the channel with the second-highest number of subscribers started as a gaming channel? 

Well, whether you believe it or not, that’s the fact!

PewDiePie is the proud owner of this channel with a massive 107 million subscribers and more than 26 billion views. He started by posting Let’s Play videos, which featured recordings of himself playing horror and action games. His gaming skills and eccentric humor helped him gain followers fast, and the rest, as we say, is history! Check out this video from him with over 9.6 million views.

So, if you are a hardcore gamer, start a channel and showcase your gaming skills to become the next PewDiePie or the first <insert your channel name here>.

Here’s a list of gaming YouTube channels for you to draw inspiration from.

4. Vlogging Channels

Vlogging channels have been gaining popularity since forever! And the best part about it is that you can choose any topic of your interest and vlog about it. As long as your content is catchy and you present it interestingly with passion and enthusiasm, you’ve set the bar right!

Check out this list to get inspired and hone your Vlogging skills!

For starters, here are some biggies from the different types of vlogs from whom you can draw inspiration:

  • Lifestyle vlogging 

Lifestyle vlogging is the practice where a vlogger records their daily activities. They showcase their day-to-day life, their opinions, hobbies, and everything on their vlogs. And the pioneer of this style of vlogging is Casey Neistat.

video ideas for youtube channel

Casey Neistat’s channel has 12.2 million subscribers and more than 2.8 billion views.

He is a legendary vlogger who had increased his subscriber count from 1 million to 4 million in 12 months. He is admired by many, thanks to his daily vlogs that lasted for 800 days straight.

His videos are too cool that Nike had approached him to make a commercial on the topic Make it Count. This guy, instead of making a proper commercial, used the money provided by Nike to travel the world. As usual, he made vlogs on his journey and compiled those vlogs into a commercial. Here is that commercial. Interesting, much?!

Here’s an awesome video of his.

  • Travel vlogging

I am sure that the travel bug might have bitten every person in this world at some point in their lives. Especially after a long week at work, all of us would have felt the urge to drop everything then and there and go on a looooong vacation. As much as the idea of going on a holiday sounds good, not everybody is confident enough to go on a trip without prior research.

To get a good idea of the place they want to visit, all “travelers” lookout for sources that will provide authentic views and reviews. Starting such a travel vlog would turn out to be a huge favor for both ends: for the viewer, as they get to see raw footage of their next destination, for you, as your videos will automatically gain views.

These videos can cost you a lot in the beginning; there’s no doubt about that. But once you start posting awesome videos and start gaining popularity, you might even get sponsors coming your way (provided your videos are top-notch!). If you feel that you cannot shell out money, you can make life hack/advice videos for travelers to prepare themselves before and for the trip. 

Drew Binsky is one such traveler who posts videos daily from his travel adventures. His channel has 1.91 million subscribers and 372 million views. He aims to visit all the countries globally and is currently in the 191st country out of the world’s 197 countries. Check out this video of his.

Here’s a list of other travel channels for you to check out.

  • Food vlogging

You might have caught yourself ogling at several cooking videos often. Even if you were not cooking or were not in a mood to cook, you might be into such videos. That’s because food has the best relationship with humans. It speaks to the heart, mind, AND stomach at the same time. Aren’t all these enough reasons to start a channel on food?

youtube channel ideas for beginners

Suppose you are among those with “Gordon Ramsey” and “Maggie Bear” hidden inside, good for you! You can give a demo of your own/inspired recipes on your channel.

Or, if you are from the group that sticks to tasting food rather than cooking it, then voila! You can dedicate your channel to “Food review” like the Food Ranger.

The Food Ranger has over 4.49 million subscribers and 600 million views. He is known for traveling around the world and trying out local delicacies during his expeditions. Some of the dishes are quirky and not for the faint-hearted. But his videos sure do make our mouths water. Here’s a video from him.

Check out this list to know more about food channels.

The list doesn’t end here. There are Personal Vlogs, Business Vlogs, Comedy Vlogs, and many more. Find your niche, and keep soaring!

5. Tech Channels:

In this digital world, everything is dealt with and governed by technology. Right from kids to adults, we are all on our phones or tablets or laptops always. Saying that our mobiles are like our third hand wouldn’t be an exaggeration. And it proves that,

youtube channel ideas for beginners

So to all the tech-savvy citizens… here’s the stage for you to showcase your knowledge and spread the word. You will also notice yourself learning a lot on the move, cuz technology is a big, wide world and offers a lot to the ones with their ears open.

This channel type will prove extremely helpful for all kinds of people: the noobs, the tech-savvy humans, and the “somewhere-between-a-noob-and-a-pro” person. Even if you are a pro, you might not remember all facts and specs regarding technology, smartphones, the internet, and gadgets. So, your channel can be a huge savior for those in doubt.

A great example of such a tech channel is Marques Brownlee. Marques has 12.2 million subscribers and more than 2 billion views. Starting from smartphones to speakers, headsets to cameras, laptops to robot dogs, he reviews and talks about anything technical. He has also interviewed big shots like Elon Musk, Bill Gates, and Satya Nadella in his playlist named “MKBHD Interviews.” Here’s a cool video of his.

6. Fitness Channels:

At some point in time, people become conscious of their bodies and weight. They start taking special care of themselves, go on a diet, make a new year’s resolution to shed those extra pounds, and register in the gym, only to find their lazy selves not able to move their asses.

So, they come to the internet looking for ways to shed their weight from home. And this is where your channel can be a boon for them!

You can start working out like Chloe Ting. Chloe Ting has 14.8 million subscribers and 1.2 billion views. She is known for her famous “Two-week” video series that helps the audience tone their body. She also posts videos that show the before/after transformation of those who followed her workouts. Check out this video of hers.

Note: My kind suggestion is to ensure that the tips would suit your body type before trying them. Also, workout like this,

youtube channel ideas for beginners

And not like,

video ideas for youtube channel

7. Political Satire/News Channels:

Hear, hear! It is time to voice out your opinions, mi amigos! Gone are the days where you were afraid to ask for extra ketchup at McDonald’s. Gone are the days where you had your mouth shut during shameful acts of others.

video ideas for youtube channel

So, if you

  1. Have your theories of having a better economy
  2. Feel that certain norms and practices are not suitable for our society
  3. Want to address certain disturbances and unjust doings 
  4. Want to react to certain situations, speeches, or advertisements

YouTube can be an excellent platform for you. Who knows? There might be many like-minded people who look up to your channel for inspiration, with respect. It is always better to be the change you want to see, right?

The Young Turks is one such channel. This channel uploads videos that comment on news of different genres. This channel was initially started as a radio talk show and later evolved into a YouTube channel. It has about 4.95 million subscribers and more than 5 billion views. Yeah! That’s what News can get you! Here’s an exciting video of them.

But don’t lose yourself on the quest for posting sensuous news! Remember that you are a good citizen and post the right thing. 

8. Comedy Channels:

Comedy can attract a vast audience. Though it is tough to create, making the right kind of humor can hit you the right way like this…

YouTube ideas

Also, humorous videos can create extraordinary results for your YouTube channel.

If you are wondering as to what kind of videos can be done, the list is endless. Right from prank videos as in The Ellen show to enacting like Superwoman, you can do anything.

Your Will is your way. So, start making those laughter riots!

Smosh is an extremely famous comedy channel with 25.1M subscribers and over 9 billion views. It is known for being the most subscribed channel thrice in history. They post videos once a week and are quite popular for their expressions on famous brands and phenomena. Check out this video from them.

Here are some channels for your reference.

9. Makeup Channels:

Everyone likes to look good and be presentable. But not everyone knows the steps to put on makeup perfectly…

good youtube channel ideas

If you can transform yourself into a Diva in no time, you can very well start a channel where you can demonstrate your skills.

Here’s NikkieTutorials. Nikkie is an influencer who focuses on reviewing Makeup products. She takes up many challenges and tries different methods to showcase the power of makeup and to prove how cosmetics can significantly enhance people’s features. Her channel has 13.6 million subscribers and more than 1 billion views. Check out this video of hers.

To know more about how such videos can be made, you can learn from this list.

10. Experiment Channels:

You would have seen such videos everywhere. And God knows why we get attracted to such videos! I have to admit this. Last week, I caught myself watching a 20-minute video of two men strapping a watermelon with elastic bands till it exploded!

good youtube channel ideas

Though videos like these sound silly, though we know that it is not of use to us, and though we know that we will not try it anytime in our lives, we end up watching them. And boy, aren’t they interesting?

Since YouTube is known for making us addicted to it for hours like this,

YouTube video ideas

We must offer the audience some good content to watch. And if you post useful, fascinating content, the viewers are bound to come back to your channel looking for more such cool videos.

And experiment videos are a great way to catch their attention. Like reading a book or watching a movie, the audience is more interested in finding out how the video ends.

So, to make your viewers go,

YouTube channel ideas

Start such a channel. But please, please, please be cautious, even extra careful! It would be a shame to hurt yourself in the process of doing random experiments. Take precautionary measures and wear safety gear before doing such videos.

Haerte Test is such a channel where the creator conducts quirky experiments. Here are some for you:

  • They run their car over objects such as Jello, light bulbs, iPhones (yes, you read it right!), of many other things.
  • They fill their toilet with stuff like Orbeez balls, Firecrackers, Nutella (Sniff, Sniff!), etc., to see if they flush properly.
  • They conduct weird one-on-one battles like iPhone Vs. Firecrackers, Samsung Galaxy Vs. Gun, Car Vs. Jelly, etc.

This would have given a gist of this channel. The exciting part is, the channel has 19.2 million subscribers and more than 2 billion views. Check out this video of the Haerte Test.

A kind suggestion from my end. Refrain from wasting food items for such channels. 🙂

11. Toys Review Channels:

Getting to know a toy before buying it is of utmost importance because it involves not only happiness but also the safety of your kid. Also, instead of tempting their kids to get a truckload of toys, they can expose them to a select set and make them choose one or two, thanks to your reviews!

Here’s an exciting channel named FunToys Collector Disney Toys Review. This channel has a whopping 11.4 million subscribers and 14 billion views. It is handled by an adult who buys the latest toys and reviews them. If you plan on starting such a channel, it can be a dream come true for the child in you. Check out this video of FunToys Collector Disney Toys Review.

For these toy review videos, you can even make your kids do a cameo! Or even better, you can make the kid review their toys. Seeing a kid explain things in detail can make viewers go awestruck.

If you think that this idea does not sound convincing, well… Meet Mr.Ryan, a cute nine-year-old who runs a YouTube channel named Ryan’s world with his family’s help. He has been doing this since 2015 and has 26.5 million subscribers with 41 billion views. They post a video every day, which has helped them accumulate a massive audience. 

This channel started out as Ryan’s ToysReview, but later went on to make videos spread across different categories, ranging from challenges to animation to pretend play! He also stars in educational videos from time to time, so viewers have fun and educate themselves while watching his videos.

Check out this interesting video of him testing Marvel Avengers Thanos Infinity Gauntlet!

More YouTube Channel Ideas:

In addition to these 11 categories, you can use one from the following too:

  • Haul Videos (to show off your new purchases)
  • Business Videos (to show off your mastermind)
  • Collection videos (to show off your treasures)
  • Prank Videos (to show off your loved ones getting whacked)

Pro Tip:

Posting content in your regional language can be of huge help to those who don’t speak English. Not only will it help you share your knowledge and establish your credibility, but it will also help the regional audience connect with you more. Ensure that the quality of your video and the content is intact; you will notice your subscriber count skyrocket. Adding captions to your videos can help a wider audience, helping you to increase the subscriber count. Here are some great examples of those who post regional content:

1. Yuya – 24.6M subscribers

Yuya is a Mexican vlogger with 24.6 million subscribers and more than 2 billion views. Yuya started her beauty vlog in 2009 at the tender age of 16 under the name lady16makeup, after winning a makeup contest. Her growth has been exponential, so much so that she has a star at the Las Vegas Walk of Fame. She posts videos in Spanish and they are trendy in the world of makeup.

2. Technical Guruji – 19.3M subscribers

This channel was launched in 2015 and has amassed a whopping 19.3 million subscriber count and more than 2 billion views. Gaurav, the channel owner, posts tech videos in Hindi and educates Hindi speakers on various technical and technological aspects. In 2018, Gaurav was ranked as the first Tech YouTuber to accumulate more than 10 million subscribers.

3. Raffy Tulfo in Action – 15.3M subscribers

Raffy (Rafael Teshiba Tulfo), the owner of Raffy Tulfo in Action, is a Filipino broadcast journalist. His channel has about 15.3 million subscribers and more than 7 billion views. He is extremely popular for his participation in a number of TV and radio shows. His channel features videos that address the injustice and issues performed by those in power.

Now that you’ve got all the youtube ideas, I am sure you will be like…

YouTube video ideas

With no further delay, do all the prep work to get your channel started. Our hearty wishes for your channel to become a success!

YouTube video ideas

If you have more youtube channel ideas, do add ‘em in the comments.

P.S: If you would like to create a video from scratch/edit your video, feel free to use Animaker. It comes armed with a plethora of features like Custom character builder, 100M strong stock asset library, Human-like TTS Engine, 4K video exports, Giphy integration, and more. You can check the entire feature list of Animaker here.

Check out this guide to know how to make a perfect YouTube channel.

How to Start a Vlog? [Beginner’s Guide to Become an Influencer]

Are you pumped up and ready to start a vlog, but are worried about getting lost amongst gazillion other vloggers?

Well, if I say that there is no competition, it would be evident that I am bluffing. YouTube is indeed a sought after platform, and there are many users out there who are like…

How to start a vlog

So quality and consistency can come to your rescue here. Come up with the perfect plan for your vlog, follow it religiously, improve it to match the current times, and see yourself grow.

Luckily for you, we have put together some useful tips on how to start a successful vlog, the do’s and don’ts on maintaining your vlog, and just everything you need to know about vlogs.

  1. KYN – Know Your Niche
  2. KYA – Know Your Audience
  3. KYP – Know Your Platform
  4. KYI – Know Your Inspiration
  5. KYG – Know Your Gadgets
  6. KYE – Know Your Edit
  7. KYL – Know Your Links
  8. KYS – Know Your Subtitles
  9. KYT – Know Your Thumbnail
  10. KYB – Know Your Banner
  11. KYM – Know Your Money

So, what are you waiting for? Scroll down!

1. KYN – Know Your Niche

Now that you have decided to start a vlog, you must have a good idea of what your vlog will be based on and what it will look like. This should be the first and foremost thing to be done, as having a good and right start is very important.

Since this will be a long-term plan, choosing a channel theme you are familiar with and comfortable with is of utmost importance. In other words, know your niche and choose that as your channel idea.

How to start a vlog

You can take Yuya, a Mexican vlogger, for inspiration. Yuya started her beauty vlog in 2009 at the tender age of 16 under the name lady16makeup, after winning a makeup contest. Currently, her channel has 24.6 million subscribers and more than 2 billion views. Her growth has been exponential, so much so that she has a star at the Las Vegas Walk of Fame. She released a perfume in 2015, wrote two books on Makeup by 2017, and launched a makeup collection in 2017. Now, THIS is someone who knows what they want to be doing.

how to start a vlog channel

For starters, here are some niches and the vloggers who are soaring in the corresponding niches:

  1. Lifestyle vlogging – Casey Neistat (12.2M subscribers)
  2. Travel vlogging – Drew Binsky (1.89M subscribers)
  3. Food vlogging – Food Ranger (4.5M subscribers)
  4. Fitness vlogging – Blogilates (5.35M subscribers)

Similarly, there is more to the list, like Business, Humor, Makeup, etc. Figure out your niche and watch yourself soar!

2. KYA – Know Your Audience

Posting content that suits your audience is essential. Your video content should be in line with your target audience. If your vlog is dedicated to a particular age group, you can very well use the slang and terms that your audience can relate to.

how to start a vlog channel

If you target an audience across different age groups, well, you must be very careful of the terms you use. If the viewer misinterprets even one word, you will end up losing a follower. Or who knows, the story might spread, and you might lose a chunk of your followers.

Other than this, the need to connect with the audience is vital. Posting boring stuff will make the viewers go meh.

Here’s an example from the channel, Best Ever Food Review Show. This channel has 5.63 million subscribers and more than 955 million views. Check out how Sunny Side, the host of Best Ever Food Review Show, connects with the audience and keeps it engaging.

So, assess and know your troops, carve your script accordingly, and impress them with your expertise.

3. KYP – Know Your Platform

YouTube has become your second home. So, you must be aware of every nook and corner of it. You should be mindful of the way its algorithm works. Just like you know your home, you should know the interface of YouTube well.

Most newbies’ common mistake is that they fail to understand the platform that they are going to work on.

There are certain metrics that help YouTube recommend your videos to others:

  • Watch Time – It is the amount of time a viewer has watched one of your videos. The longer they watch, the better. And the more videos they watch, the more likely will your channel and videos be recommended for others.
  • Engagement – This metric will show the percentage of how long viewers had watched the video and when they stopped. The engagement graph can help you in determining the quality of your videos and cut down parts that are not useful for the viewers.
  • CTR (Click-through Rate) – This metric represents the percentage of viewers that click on the CTA provided. For a viewer to click the CTA, they should have noticed it. For them to notice it, the CTA must have been placed in a suitable place. This is where Engagement comes to help, as it enables you to understand how long a viewer watches your video.
  • Conversion rate – This metric refers to the number of conversions gained from your video, in terms of subscribers. This metric is critical because the purpose of your vlog is to gain more followers. Only if you have an eye on this metric will you improve your videos’ quality.

Considering these metrics can be of extreme importance and help while structuring your video. Once you begin to understand YouTube and the way it works, you will start planning accordingly and adopt techniques that will be in line with YouTube’s algorithm. That’s why understanding the platform is of utmost importance.

In addition to these metrics, there is another crucial factor. Consistency. Like you have heard a thousand times, Consistency is the key. As much as starting a vlog is essential; you must also be consistent in posting videos. Designate a particular day as your video-posting day, plan a schedule, and stick to it!

how to start a successful vlog

And if you miss a day, apologize and avoid repeating it!

Many other factors help in improving your video. Wondering where to acquire all this knowledge from? Well, when in doubt, choose the experts. Here are the YouTube Creators. This channel gives you everything you need to know about YouTube, right from simple tips to the latest updates.

So feed on YouTube knowledge as much as you can before starting that vlog of yours!

4. KYI – Know Your Inspiration

Once you have decided on the channel idea and your vlog idea, you would notice many vloggers pursuing the same. They might be king/queen pins and incredibly successful at it. 

Find such pioneers, mentally adopt them as your F.P.G.s (Friend, Philosopher, and Guide), and start following them. Research their journey and figure out how they have grown to become an inspiration for newbies like you!

A great personality to be inspired by for vlogging is Casey Neistat. He started posting daily vlogs from 2015. He is most famous for increasing his subscriber count from 1 million to 4 million in 12 months. That is indeed an impressive feat! He is considered a pioneer in vlogging because of his daily vlogs that lasted for 800 days straight. His vlogs concentrated more on getting the story delivered right, so the audience was naturally attracted to his videos. He has been featured in all the “big names” like The Guardian, BBC, etc. Currently, his channel has 12.2M subscribers! Here’s an exciting video that shows how his vlogs were converted into a commercial for Nike!

Be smart in figuring out as to…

how to start a successful vlog

But don’t end up copying them. The purpose is to get ideas from the experienced ones in the same field and check if there is more than can be offered otherwise.

It doesn’t mean that the idea must be brand new and not be portrayed by anybody before. Just that it shouldn’t look like your channel is a rip off of another. That would be a shame, right?

5. KYG – Know Your Gadgets

Now that you have decided to start a vlog investing in a good camera can help significantly. Though many mobiles have top-notch cameras, you cannot post videos made using your mobile forever. As and when you grow and upgrade yourself and your channel, the equipment you use should also be upgraded.

You don’t have to own expensive equipment like those Nat Geo Photographers. Do some research on cameras used by fellow vloggers and the technology that should not be missed. Also, the channel idea/theme also matters for choosing the right gadget. A camera that is perfect for vlogs shot indoors might not be suitable for travel vlogs. So, as always, do the research. 

It doesn’t stop with a camera. Here are some of the needed equipment:

  • A mike and right sounding equipment to record your voice. If the audience cannot hear your golden words, then the vlog will be of no use, right? 
  • A tripod for your camera to be in a fixed position.
  • Good lighting equipment. Your lighting setup needs to be on point. Else, when you are shooting indoors, there are high chances that the audience might miss your face or the video’s subject.
  • A teleprompter. This can do wonders in reducing the number of takes while recording. 

If your budget does not allow you to invest in high-end equipment, start with your mobile cameras, accompanied by a low-budget mike. As you grow, you can invest in useful gadgets, depending on your budget.

Here’s a video where the types of essential gadgets are compared.

Just one piece of advice. Don’t end up getting a camera like this…

how to start a successful vlog

6. KYE – Know Your Edit

Out of excitement, some might think of posting their masterpiece as soon as they finish shooting it. Well, chill out, bro/sis!

how to start a daily vlog on youtube

Your task is not done yet!

As much as your confidence is to be appreciated, you should consider some essential things. 

  1. Your video is going to be posted online under your name. Your image and credibility will be involved, and you would not want them to get affected by a video posted carelessly.
  2. There is a possibility for many to watch it and judge you for it.
  3. Even worse, they might catch and hang on to stuff that you had not intended to say or had wanted to remove.

Or, lemme make it more understandable… When we are so focused on editing our photos before uploading ‘em online, don’t you think our videos deserve the same respect and care?

how to start a daily vlog on youtube

So, to avoid getting embarrassed, you can follow a simple and most important step, i.e., editing your video.

Go through the video you have shot and try to make it as concise and clean as possible. It must be crisp and engaging. You can ensure this by introducing effects and transitions to make the video look professional. The viewer should feel that they have just seen a well-made video.

7. KYL – Know Your Links 

When you watch the videos of popular YouTubers, you would have noticed them giving links to similar/associated videos in the description or at the end of the video. Out of curiosity, the viewers would automatically click on these redirecting links when they appear at the end of the video.

how to start a daily vlog on youtube

This is an excellent technique to make the viewer stay on your page/playlist for a while. If you post your first video, you can redirect to your playlist or a registered link. Check out this link to know how to add links to your YouTube end screen.

Here’s a tip for you. IF you are thinking of collaborating, you can use the YouTube description section to attach affiliate links. But hey, this won’t happen immediately. It takes time, patience, and consistent uploading of quality videos to be recognized. But once you start growing and gain an audience in the thousands, you will notice big brands approach you. Groom your channel and see those brands flying towards you!

8. KYS – Know Your Subtitles

The purpose of starting a vlog was to express yourself and convey your ideas to the outside world through videos. But what if parts of your video are undecipherable and make your viewers go…

how do you start a vlog on youtube

Awkward, right? To avoid this, the simple trick of adding subtitles would do. Since you would have the script handy, adding it wouldn’t be a monumental task.

While editing the video using Animaker, you can easily add your subs and make life easy for your viewers.

9. KYT – Know Your Thumbnail

We have all heard of the statement; the first impression is the best. Though all do not approve it, sadly, that is how most work. And that is the case for YouTube videos too!

Even if we consider ourselves, our eyes get distracted by the pretty and professional looking thumbnails, compared to the other mediocre ones.

In fact, Statistics say that…

how do you start a vlog on youtube

Source: https://neilpatel.com/blog/4-quick-wins-to-increase-your-youtube-engagement/ 

Here’s more proof that YouTube thumbnails play a massive role in improving video views.

how do you start a vlog on youtube

So, your thumbnail should be treated with as much importance as your video. Just like you had edited your video using Animaker, you can use the YouTube Thumbnail Maker to create a new thumbnail in minutes.

10. KYB – Know Your Banner

The rules for this are similar to the thumbnails. Banners are for your channel as thumbnails are for your videos. Pay attention to your YouTube channel’s banner as much as you pay attention to your FB cover picture. Got it? 😉 

Check out the banner of David Dobrik.

best way to start a vlog

Not only is his banner too cool, but it also keeps his audience informed of how often he uploads videos, indirectly showcasing his consistency.

best way to start a vlog

Like you had guessed already, Animaker also offers one of the best DIY YouTube Banner Maker to create those cool banners. To reach a wider audience, you can always link your social media handles in your banner using these steps.

11. KYM – Know Your Money

Like Joker rightly said,

best way to start a vlog

So, once your videos start making a mark and gain popularity, all you have to do is…

what you need to start a youtube vlog

One can earn money through their YouTube videos by including ADs. And for that, the best practice is to make videos that exceed 10 minutes. YouTube’s algorithm allows you to have only one AD in videos for less than 10 minutes. So, the more the ADs, the more the earnings!

To be eligible for including an AD in your video, the prerequisites for your channel are:

  • A minimum of 1000 subscribers 
  • 4000 valid public watch hours over the last 12 months
  • Compliance with all YouTube’s policies and guidelines
  • An AdSense account set up

Click here to know more ways to make money using your YouTube channel. Here are the eligibility requirements for turning on the monetization features.

So, chop-chop, start that vlog of yours, and start building your followers list!

Bonus Tips:

  • Music – If you are demonstrating or reviewing something, feel free to add background music to your video, provided you have given proper credit to the music track as per all norms. Ensure that the music doesn’t overpower/overlap your voice! Here’s a list of royalty-free music websites!
  • Username – Just like your banner, your username will steal viewers’ attention. Quirky, funny names are usually easy to remember and refer to. Coming up with terms that are in line with your vlog theme will be a plus!
  • Social Media Accounts – You should never underestimate the power of social media. It helps to spread and to establish your presence across other platforms. Through your social media pages, you can share your videos and cross-promote to increase its visibility.

I hope you have acquired everything that you were looking out for on starting a vlog. Follow these pointers religiously and I am sure you will become an influencer in no time. 

what you need to start a youtube vlog

Should you have any questions/doubts, shoot ‘em in the comments section. We will be happy to help you out!

6 Best Promotional Video Examples (& Steps to Creating One)

A promotional video is without a doubt one of the most effective ways to market and sell your brand.

83% of marketers say promotional videos give them a positive ROI, and 68% of consumers say they prefer to learn about a product or service by watching a promo video.

But the process of creating a good promotional video can be tiresome and complicated.

That’s why I’ve created this 3k-word article in which I’ll show you everything you need to know about promotional videos, from its meaning, examples, and ideas, to the steps needed to create one yourself.

I’ve left no stone unturned. This is by far the most complete guide on promotional videos ever. Put your seatbelt on, because it’s going to be a long ride. Here’s everything I’m going to cover, feel free to jump around:

Promotional Video Definition

6 Best Promotional Video Ideas and Examples

How to Create a Kick-ass Promotional Video On Your Own

What is a Promotional Video?

A promotional or promo video is a short video that promotes a company’s product or service. The best promotional videos weave a story to educate, inspire, or delight prospective (or existing) customers. It’s short yet educates people and influences them to take a step forward.

6 Best Promotional Video Examples and Ideas

Now that you know what a promotional video is, let’s take a look at 6 of the best promotional video ideas and examples you can take inspiration from to create your own.

Product Demo/Tour Video

“We asked consumers what type of video would best assist them in making a purchase decision: 15% responded with explainer video, 16% chose customer testimonials, and a whopping 69% chose product demos.” – Wyzowl

A product demo video shows your product in action. Unlike an explainer video, it doesn’t simply talk about how a product works. Rather, it shows how a product works by taking a dive into its features and benefits.

A product demo video shows users how they will go through the process of using your entire product or some of its core features. It gives your potential customers an opportunity to see your product used in everyday life, which ultimately leads to conversion.

I love Google’s launch video for Duo that demos the video calling app in a fast, easy-to-watch way.

Explainer Video

“91% of consumers have watched an explainer video to learn about a product or service.” – Strategic

An explainer video, as its name suggests, does just that — explain something. An explainer video explains how something — a product, service, or a specific feature — works. And, most importantly, it explains what sets you apart from your competition.

It’s especially useful if you offer a product or service that isn’t immediately understood. It’s typically an animation and used in the hero section of a website’s homepage or a landing page.

“What is Ahrefs?” is one example. This video explains what Ahrefs offers and shows the viewers why Ahrefs is the tool they need to outrank their competitors in search engines.

Customer Testimonial Video

“Customer testimonials are one of the top three most effective types of video content.” – Marketinghy

A customer testimonial video features a happy customer who tells the story of how your product or service solved their problems and helped them achieve their business goals.

It’s highly personable and relatable than any promotional video in that it features a person who isn’t connected to your brand talk highly of your product. 

For this reason, new prospects — especially the ones that are convinced about the other aspects of your product such as its features and pricing — feel more confident and secure about making that final purchase decision.

Calm’s customer testimonial video shares the wonderful experiences of its real-life users and serves as a motivation for others to follow suit.

Product Review Video

“62% of consumers watch product review videos before making a purchase.” – MediaKix

A product review video features a reviewer, typically an influential person in your niche, who shows the product in action and gives his unbiased opinion about it.

Prospects who watch it feel like they’re getting an honest take about your product. It’s what really proves the superiority of your product in the eyes of your prospects.

Of late, third party product reviews are the most trusted. Even more so than customer testimonials since getting one from your customer base is quite easy.

To illustrate, watch this review of Blue Apron’s meal kit delivery service by a popular YouTuber.

Company/Work Culture Video

“Brands that inspire higher emotional intensity receive 3 times as much word of mouth marketing as their less-emotional counterparts.” – Sprout Social

A company culture video showcases your company’s culture and introduces the people behind your brand. It helps you humanize your brand and gives your customers an opportunity to form a personal connection to your brand.

Also, it gives prospective employees a glimpse of what it’s like to work at your company and helps you attract the right people.

The video below for BambooHR, a cloud-based HR management software, is a textbook example. This video shares the stories of its employees and beautifully explains how work/life balance works at BambooHR — it adheres to the 40-hour workweek despite being a startup.

Event Video

“Video of a live event increases brand favorability by 63%.” – Twitter

You can create an event promo video to build excitement before an event, and during the event, you can live stream short snippets — typically highlights of the event — as live videos on Twitter and Facebook or as Stories on Instagram.

Promoting an event on social media is a great way to gain fans and followers! An event video brings the fun of the occasion to those who couldn’t make it and is reposted by the ones who made it to your event.

To give you an idea, check out this video of Google’s Pixel 2 reveal event from Verge.

How to Create a Kick-ass Promotional Video Yourself

I’ll walk you through step by step on how to create a kick-ass promotional video on your own. We have a lot to cover so let’s jump right into it.

Step One: Write a Script

You need to answer a few questions before you can start writing the script. Answering these questions provides you with some crucial insights you’d need to craft a good script. Answer the following questions:

  • Why are you creating this promotional video? It could be to drive sales, drive brand awareness, or simply educate your customers.
  • Who is the video for? The intended target audience for this video.
  • What action would you like them to take? You could want them to sign up, download an app, or contact you for further information.

With these insights you’ve gathered, you can start writing your script, but before you do that, you need to be clear about what you want your script to achieve.

A good promotional video script:

  • Grabs the viewers’ attention
  • Makes the viewers understand what you do and why you’re different
  • Keeps them engaged and at the end, makes them take some desired action

To achieve this, you can follow this general outline for your promotional video script:

  1. Problem (What): Introduce the problem your product or service solves. What is the one core problem or pain point your target audience is experiencing and can deeply relate to?
  2. Solution (How): Introduce your product and explain how it can help solve this problem in an easy-to-understand way.
  3. Unique benefits and values (Why): Why should they choose you over your competitors? What’s the one unique value you provide that would motivate them to choose you? Talk about these unique/main benefits and values you offer.
  4. Call-to-action: End the video with an action you want them to take. Make sure you mention everything they’d need to take that action, whether it’s a website address, email address, or contact number.

If it seems overwhelming to come up with a script, I understand. When you have to explain what you do, why you’re different and tell an engaging story all in a short amount of time, it can seem overwhelming even to a pro who’s done it many times over.

Don’t worry. There’s a solution. You can use a video making tool that provides you with readymade templates. Take Animaker for instance, its in-house scriptwriters and animators have come up with promotional video templates for numerous use cases and industries.

Let’s say you want to create an explainer video for your product, all you have to do is pick a template and treat it as a starting place to create your own unique explainer video.

Step Two: Decide on the Length of Your Video

Keep the script short. Restrain from talking about every single benefit or feature your product offers. Remember that you’re battling against the attention span of your audience.

Studies have shown that the shorter the promotional video, the higher the chances of it being watched till the end. 

So how long should your promotional video be? Your promotional video should be about 1 minute or less in length. That is, the script should be 130 words or less.

Step Three: Record the Voiceover

Once you have a script, you’ll need a voiceover. Here are some options:

  • Record the voiceover yourself using a high-quality USB microphone and audio recording software such as Audacity or Apple’s GarageBand. If you find the interface of the aforementioned software hard to wrap your head around, you can use Animaker’s super-simple interface to record your voiceover.
  • Hire a professional voice actor from sites such as Voices.com or Fiverr.
  • Use text-to-speech software to generate a human-like voiceover. This is the easiest and effective way for anyone to create an engaging audio narration themselves. With an app like Animaker, you can instantly convert your script into a realistic, human-like voice. It lets you create voiceovers in 50+ voices and 25 different languages.

Step Four: Pick a Visual Style and Create the Visuals

A video is made up of a bunch of scenes. Each scene conveys a message and lasts for a few seconds before switching to the next and so on until the last one. 

Your goal for each scene should be to clearly communicate your message with the right visuals.

Once you’ve come up with a list of visuals you’d need to effectively communicate your message to your audience, you’d have to create or find these visuals.

What type of style would you choose to create the promotional video?

Well, that depends on the kind of promotional video you wish to create.

Do you want to create an explainer video? If yes, you’d need to create an animation. For this, you’d need visual assets such as icons, shapes, scene backgrounds, etc. Visual assets for animations are typically created by a design pro using a tool like Adobe Illustrator.

Unless you are a designer and have created this kind of visuals before, I wouldn’t recommend using these professional tools. The learning curve is steep and you’re better off using a tool that provides you with all these assets right out of the box.

Specifically, an app like Animaker provides you with thousands of readymade icons, scene backgrounds, characters, shapes, and other visual assets to convey any message or promote any product or service.

If you were to create your own visuals, you can only use them to create a simple animation that might do a poor job of conveying your message. This is because the created assets might seem unprofessional and you can’t use characters in your animation. 

Animating an icon or shape is possible, though, it’s not easy for someone that’s never used a video editing software before, but animating a character is not (more on this later).

If you want to create a product demo/tour video for your web app, or you want to create a video promoting your mobile app, you’d need screen recordings of the app. 

You’d need a tool to record your desktop or mobile screen. To record a desktop or laptop screen, you can use a tool such as Free Cam. It lets you easily record your screen. It’s a free tool that doesn’t place a watermark or impose time limits and is ad-free.

There are two downsides to using it though. It saves your screen recordings only in WMV format, which you’d have to then convert to a more popular format such as MP4, and it doesn’t let you record your front-facing camera. 

If your app is web-based or you want to record your screen from a chrome extension, you can use Loom. Loom lets you easily record your screen and front-facing camera directly from your browser.

Vmaker is another desktop screen recording tool (for mac and windows) that’s intuitive, fast, and free.

To record your mobile screen, you can use a tool that comes pre-installed on your Android OS or iOS; you don’t need any third-party app to record your mobile’s screen.

A good app promotional video shows the mobile app in action and explains its features & benefits using text and possibly a voiceover.

If you’re looking to create a promo video for your mobile app, you can use a tool that offers readymade templates. Here’s the thing: it’s hard to create a promo video for your mobile app from scratch and also make it seem professional.

And if you’re someone who’s got absolutely no video making experience, let the template take care of the animation part for you.

With a tool like Animaker, all you have to do is pick an app promo template, upload the screen recordings of your app, and swap the placeholder videos in that template with your own video recordings. And you’re done!

Want to create promotional videos using stock videos and photos? There are plenty of sites that offer high-quality stock videos and images for free. 

Pexels and Pixabay offer a huge library of professional stock videos and photos that are free for personal or commercial use without attribution. 

If you’re looking for premium, authentic stock videos, and photos in 4k quality, check out Animaker’s built-in library. It gives you access to 100M+ beautiful, royalty-free stock videos and photos.

If you need live videos to create your promotional video, here’s a guide on the best way to shoot a video by yourself.

Step Five: Edit the Video

In this step, you animate or edit the visuals you’d created in step four.

You can use Camtasia to create a simple animation with your graphics.

Camtasia Animated Promotional Video Maker User Interface

Here’s a tutorial to help you learn how to create an animated scene using Camtasia.

Using Camtasia, however, isn’t the most effective way to create an animation by yourself. There are better tools out there that would let you create an animation without any animated video-making know-how or experience.

An app like Animaker has been specifically created to let anyone create an animation to tell any story and for any occasion or moment.

It offers a simple drag-and-drop interface and a huge library of hundreds of thousands of readymade assets such as characters, HD stock images/videos, scene backgrounds, shapes, icons, special effects, emojis, GIFs, music tracks — you name it, it’s got it.

Animaker Promotional Video Maker Interface

It stands out from most tools in that it gives you the ability to create the web’s two most popular types of videos: animations and live-action videos. If you want to create a wide variety of promo videos, choose a tool that lets you create both these types of videos.

With Animaker, you can include animated characters to tell your story. It’s the only animation maker that has pre-animated, realistic-looking characters. I don’t think you can find a tool that provides you with animated characters more realistic than Animaker.

You can animate a character with the touch of a button. Based on your story, drop a character onto the canvas, and pick an action you want this character to perform or an emotion you want it to express. It’s that simple.

Readymade Character Animations for Promotional Videos

Also, you can build a unique character (or a mascot if you will) to represent your brand and reflect your brand’s unique personality. People come across countless brand names every day, and while it’s easy for a brand name to slip someone’s mind, it’ll be much easier for them to recall the face of a unique, memorable character.

Create Unique Characters for Promotional Videos

Moreover, Animaker makes it incredibly easy to create promotional videos that are on-brand. With just a simple click, you can customize the color of all the visuals in a scene to perfectly match the colors in your brand color palette.

Change the Colors of Visuals in the Pomotional VIdeo Scene to Your Brand Colors

If you’re using live videos in your promotional video, you can now edit and fine-tune them.

You’re going to need video editing tools to:

  • Cut or trim your video to select the part that’s relevant.
  • Add filters to enhance the video and set the desired mood.
  • Merge or join video clips together.
  • Add animated titles to bring your words to life.
  • Add transitions to make the story flow cohesively.

You can use a standard video editor like Camtasia or Movavi to do this. If you’re a Mac user, you can use a preinstalled video editing software called iMovie to edit your promotional video.

I’d recommend you to pick an online video editor, though. Unlike standard video editors that require local installation and high-end hardware to run smoothly, an online video editor works in your browser and is lightweight.

While a professional can find an online video editor useful, it’s specifically made for non-designers, marketers, and just about anyone who wants to quickly edit videos for social media and the web.

Step Six: Add Music to Your Video

It’s now time to add music to your promotional video. For an explainer video, the emphasis should be on the explanation that it offers.

In this context, the music is merely used to help make the explanation effective. The music simply adds to the explanation and takes a back seat.

When talking about your product, using upbeat, funky music can make the product seem easy to use, and when talking about the problem your product solves, using dramatic, suspenseful music can make the problem resonate with your audience.

You can automatically lower the sound of this background music — only when the narrator speaks — using a technique called sidechain compression (or ducking).

Where do you find music tracks for your promotional video? Premium Beat, Artlist, MusOpen, and YouTube Audio Library are a few sites that offer quality music tracks.

You can find thousands of premium, incredible-quality music tracks in Animaker’s audio library. The music tracks have been categorized based on the types of videos you’d use them in, say an explainer video, or a video ad.

Or they’ve been categorized based on the kind of emotion or state you’d want to express, say fun, love, happiness, gloom, or sadness. This makes it easy for you to use just the right soundtrack for your video.

Once you add a music track to your video on Animaker, a fade-in/fade-out effect is automatically added. This effect gradually increases the volume at the beginning of your video and then gradually decreases the volume at the end of the video.

That’s everything you need to know to create a promotional video all by yourself. Now go ahead and create a killer promotional video! If you’re looking for an all-in-one video making tool to create one, be sure to check out Animaker.

Do you know any tricks or tools for creating engaging promotional videos? Let me know about them in the comment section.

How to Pick Background Music For Every Type of Business Video

Music has a unique power. It establishes a powerful emotional connection with listeners. It takes them on exciting narrative journeys.

It can do these things without using any words. Filmmakers, video marketers, and media creators use soundtracks to help viewers recognize the value of their content. The music starts working in seconds.

The synergy between music and video plays an important role in video marketing. Learning how to choose the right royalty-free background music can make a significant difference in your marketing plan.

It can boost brand awareness, help with lead generation, or improve customer support.

Learning how to pick the right music for a video is a skill. The more experience you have, the better your results will be. Find out how to pick great background music for B2B marketing videos with our help. 

Pick a Point of Reference for Your Content

Big-budget Hollywood filmmakers are the taste-makers for nearly every type of video content there is.

Pay attention to how the story you tell fits inside an established blockbuster-movie framework. The audio track that complements it best will be easy to find.

Your viewers are definitely familiar with the global film and television industry. This is true regardless of where your video’s viewers are located. It’s true no matter what language they speak. That industry’s most iconic soundtracks are the ideal point of reference for yours.

When you create B2B video content, your brand becomes the film’s director. Moviegoers know what to expect from a Quentin Tarantino action film. They don’t expect the same thing from a Michael Bay action film – even if both films are grouped in the same genre. 

Your brand has to differentiate itself through its approach to video marketing.

In broad terms, the four video content “genres” you will be working with are explainers, promos, customer testimonials, and company culture videos. Each of these plays by its own rules and has its own points of reference when it comes to the accompanying soundtrack.

Let’s take a look at each one in turn:

1. Explainer Videos

Explainer videos are the summer blockbusters of the B2B marketing world. Marketers place these videos prominently on the brand’s home page. They give visitors a complete overview of the company and its value proposition in a couple of short minutes.

While other types of videos definitely have room for grand soundtracks that grab users’ attention, explainers generally do not. Your video’s main focus is the explanation it offers. Good explainer soundtracks offer a framework that helps viewers understand that explanation in context.

You can see this working in fun, dynamic startups like monday.com, which uses a funky/jazzy soundtrack to accentuate their core value proposition – that monday.com is much easier to use than its tedious, confusing competitors.

Pro Tip: When explaining over a busy soundtrack, use sidechain ducking to automatically lower the background music by a few decibels only when the narrator speaks. This prevents the sensation that the narrator and the soundtrack are competing for the viewer’s attention.

The best background music for explainer videos sits in the back of the mix. Upbeat, spunky music can help drive home the idea that a product is easy to use. Dramatic, suspenseful music, on the other hand, can help viewers understand the seriousness of the problem the explainer video addresses.

2. Promo Videos

Today’s promo videos will typically show up for users who have already interacted with a brand in some way. Users who have clicked on a company banner, visited its site, or searched for related content might find themselves targeted by video marketing algorithms that believe they are part of the marketing strategy’s core audience.

Modern video marketing lets creators segment audiences and gather engagement data. This makes it easy to tell whether a promo video works or not. Good promos generate interest that manifests through measurable action.

Good promo videos use music to engage viewers on an emotional level. You often have only 20-30 seconds to grab their attention and associate a particular feeling with your brand – there is no time for a more in-depth approach.

The best background music for promo videos is bold and catchy. Webflow uses a futuristic electronic soundtrack to underline the point that it is more sophisticated and advanced than its competitors.

Entrust Datacard uses a hopeful, optimistic tone that seems to contradict its security-oriented feature set at first glance. This is because it isn’t a product made for cybersecurity professionals or IT people. It is a product for people who want to protect their families from identity theft.

In both cases, the soundtrack tells a clear story about the brand the promo focuses on. It establishes an expectation that the video then delivers on through the story it tells.

3. Customer Testimonials

Customer testimonials can be powerful marketing tools. Having a trustworthy person recommend your product or service is always going to be more compelling than doing it yourself.

Customer testimonials thrive on authenticity. If viewers don’t feel like they can trust your customer spokespeople, they will ignore your content. Music goes a long way towards establishing that feeling of trust.

This means that overly dramatic music can have the opposite of its intended effect. Instead, the best background music for customer testimonial videos are muted, down-to-earth tracks. These offer believable expectations for the video to deliver on.

Zendesk uses customer testimonials to show a fun and simple solution for customer support. It achieves this with a funky, light soundtrack. It tells viewers to expect a support solution that feels good to use. Without it, the content would lose a great deal of its impact.

4. Company Culture Videos

Company culture videos get to be exciting and enthusiastic about the things they portray. These are the videos that will ultimately sway the most talented candidates to choose your brand over others. You can bet they want to join a workplace that feels fresh, innovative, and appreciative.

Authenticity is important here, too. If you create a company culture video that doesn’t really reflect what it’s like to work in your office, you’re setting up expectations that your company won’t meet.

The best background music for company culture videos shows optimism, enthusiasm, and excitement. There are many ways to portray this kind of feeling, particularly among contemporary artists known for their upbeat, funky vibe. Think more along the lines of Pharrell, The Roots, or Bruno Mars, and less along the lines of Trent Reznor or Hans Zimmer. Dark and brooding simply won’t work in this context.

You can see this approach implemented in Salesforce’s Trailblazer Moment video. It shows a credible employee testimony. It establishes viewer trust with an upbeat musical theme. The overall feeling is optimistic without being cheesy. That’s exactly the feeling that a successful company culture video needs to portray.

Final thoughts and takeaways 

In an extremely saturated environment, your videos need to do more than just inform in order to pop. Providing an engrossing, stimulating experience is critical. Finding the proper soundtrack to accompany your video will go a long way in doing just that.

Make sure to draw inspiration from the experts (i.e. Hollywood), and approach music selection according to the video’s category (e.g. customer testimonials, promos, etc.).

7 Employee Management Video Templates for HR Teams [One-Click Edit]

As an HR professional, you know how critical it is to make new employees learn about your company’s policies. It’s the key to maintaining a positive workplace culture you’ve carefully built over the years. 

When employees don’t clearly understand and abide by the expectations you’ve set for them, things start to fall apart.

While you understand how crucial it is to convey your policies and procedures, the same cannot be said for your new employees. And we don’t blame them.

When you’re super excited to join the company you’ve been meaning to work for and get to know your new team members, it goes without saying that the seemingly boring company policy documents will be taken lightly. Or far worse, completely ignored. 

This is why it’s not uncommon at all for employees to not understand a company’s policies clearly.

How do you not intimidate your new employees with a wall of text while also ensuring that they get your company’s policies? What’s the solution? Well, you need a type of interactive content that holds their attention and makes learning fun & easier. Specifically, you need videos.

With videos, you clearly convey all your policies and procedures by keeping things interactive and, well, obviously way less boring than plain text, duh. 

But here’s the thing: the thought of creating a video seems daunting to you. We know the frustration – we’ve been there too. After having used numerous tools in the market, we can say that even the most tech-savvy person out there will find it hard to use these tools.

Since Animaker is a DIY tool exclusively built for non-designers and marketers with no video making experience, any member on your HR team can use it to create videos specific to your department. 

But your team doesn’t have to start from scratch. We’ve already thought up the kind of videos you’d need to create and have built templates for almost every use case. All you have to do is pick a template, swap the text in the template with your own and hit Download, it’s THAT simple.

Today, we’re sharing 7 employee management video templates you can use to clearly communicate your company’s policies and procedures with your employees and make sure it’s understood. Every. Single. Time.

7 Templates to Help You Use Video to Make Your Policies and Procedures Crystal Clear to Your Employees

Click on the Edit this Template button to start editing a template. Simply customize the text, colors, and font to make the videos match your brand perfectly.

Code of Conduct and Leave Policies

Use this template to let them know about a wide range of leave options and workplace flexibilities your company offers, and about your workplace etiquette. 

 

Team Members Intro

Letting them in on some positive information about each team member would go a long way in helping them strike meaningful relationships with them. Use this template to tell them a little something interesting about members of the team they’re about to join. 

 

Workplace Safety and Risk Policies

Use this template to share policies regarding how your employees can keep themselves safe in the workplace.

 

Awards and Recognition Policies

This template helps you convey how you give out awards and recognitions to the employees that truly deserve them.

 

Performance Evaluation Policies

Use this template to give them a peek into how their performance would be assessed, when and how often these performance reviews are conducted, and how the deserving people would be rewarded. 

 

Recreational Activities

Recreational activities improve your employees’ creativity and performance. Period. Besides, all work and no play makes for a dull business.

 

Sexual Harassment Policies

It’s imperative that you convey these policies clearly to your employees. This one has the potential to ruin your company culture and reputation, real quick.

 

 
We hope your team puts these templates to good use. 

Can’t seem to find a template? Drop us a line at help@animaker.com and let us know what kind of HR-related video you’re looking to create. Our design team is working hard on publishing templates related to HR so your team doesn’t have to ever start from scratch if they want to create a video.  

Since this pandemic ain’t over yet, we’d like to ask you a question: have you educated your staff and customers enough about how they can stay safe and keep themselves productive during these trying times? If not, you’d want to take a look at this article that lists 6 coronavirus templates your HR team will find useful.

Employees’ Health & Safety: 6 COVID-19 Video Templates for HR Department

As a company responding to the coronavirus crisis, the health and safety of your employees and customers remain your top priority. 

You’ve taken the necessary measures in your business to prevent this virus from spreading. We suppose most of your employees now work from home.  

As an employer, your responsibilities don’t end there. As you know, most people need to be educated about how to prevent this new disease and adapt to this new lifestyle.

As a responsible company, you should strive to help educate your employees and customers on this matter, and make sure they’re safe and productive working from home.

And talking about educating people, what better way to do it than using video? At Animaker, we recognize that we have a responsibility to help our users create useful awareness videos during this time of crisis.

In this article, we’ve put together a list of premade templates to help you whip up a coronavirus-related video quickly.  

6 Templates to Help You Use Video to Prevent the Spread of Coronavirus Among Your Staff and Customers

In order to make it easier for you to educate your staff and customers using video, we’ve created templates you can easily customize to create a coronavirus-related video quickly. 

Simply customize the text, colors, and font to make the videos match your brand perfectly.

Tips for Working From Home

Most of us are new to working remotely. Use this template to share some tips on how your peeps can make it work and keep themselves productive.

Dos and Don’ts to Protect Against Coronavirus

Use this template to give them tips on what they need to do and avoid to protect themselves and their families from coronavirus.

Safety Tips While Travelling

Use this template to provide tips on how people can keep themselves and others around them safe while traveling. Specifically, the template throws light on the precautions and etiquette people need to follow while traveling.

Tips to Better Prepare for a Coronavirus Outbreak

This one helps people with how they can prepare themselves for a potential coronavirus outbreak. Use it to give tips on how people can stay at their homes for a longer period of time during the crisis.

Safety Tips and Precautions While at Home

This template lets you convey the basic protective measures they need to take in their households to combat coronavirus. Use this template to help your peeps keep themselves and their families safe at home during the crisis.

Safety Tips and Precautions While at the Workplace

While most of your workforce might work from home, there are still some who need to show up at the workplace. Use this template to share some tips on how they could keep themselves safe at the workplace. 

Updates and Latest Information on Coronavirus

It’s critical to keep your employees in the know about the current coronavirus situation. Use this template to share accurate information about the local situation with your employees.

We hope these templates are helpful. On a related note, what are the steps your company is planning to take to handle this crisis? Do you have any template suggestions regarding the coronavirus pandemic? As always, let us know in the comments section.

Resize Video for Instagram Story, Feed, and IGTV in 3 Easy Steps

You’d need to resize a video for Instagram if you want it to appear properly on the platform. 

If you don’t, Instagram will automatically crop a part of your video which might make it look awkward. This will negatively impact your brand and the engagement of your video. 

There are various size requirements depending on the kind of Instagram video post. Read on to learn the different Instagram video size requirements and how to perfectly resize a video for Instagram Story, Feed, and TV.

How to Resize Video to Fit Instagram Story, Feed, and IGTV

Posting a video on Instagram’s feed requires your video to be either square (1:1) or vertical (4:5) in size while posting it as a Story or on TV requires it to be portrait (9:16) in size. Below, we’ve listed 3 simple tools that would let you quickly resize videos for Instagram.

Use Animaker to Resize Your Video for Instagram in 3 Easy Steps

Animaker is a free online tool that lets you quickly edit videos for social media. On top of allowing you to easily resize videos for various social platforms, the tool allows you to quickly trim, rotate, flip, merge, filter, adjust, mute, and change the speed of your videos. 

Here’s how to resize Instagram video using Animaker in 3 easy steps:

1. First, open Animaker’s video resizer. Once you’re on the page, pick the dimensions you’d want to resize your video to; in our case, square (1:1) or vertical (4:5) or portrait (9:16).

Pick ideal dimensions for instagram videos

2. Now upload the video you want to resize. 

Upload video to resize

Optionally, you could scale and reposition the video to fit the dimensions perfectly. Simply click on the “Resize” icon in the top right corner of the video. Now hold and drag the edges of the video to scale it and reposition it by simply holding and dragging it. Once done, click on the green button that says “Apply” to save the changes made.

Resize video to fit instagram dimensions

3. Click on the orange button in the top right corner that says “Download” to download the video.

Download resized video

Use Kapwing

Kapwing is an online video editor that lets you easily resize videos.

1. Visit the site and navigate to its “Video Resizer” page. Once you’re on the page, you can upload your video from your local computer or from a URL.

Upload video from computer or url

2. Pick the dimensions you want to resize based on the type of Instagram video post.

Pick dimensions for an instagram video type

Optionally, you can scale your video and adjust its position.

Resize video by scaling and repositioning

3. Click on the big red button that says “CREATE!” to download the video.

Download resized video for Instagram

Use EZGIF

EZGIF lets you resize a video to the custom dimensions of your choice. 

1. Visit the site and navigate to the “Resize” page. Once you’re on the page, click on the “Choose File” button to select the video from your computer. Once you’ve selected the video, click on the “Upload!” button to upload the video. 

Select video from computer and upload it

2. Now, enter the width and height you want to resize your video to, and click on the “Resize video!” button.

Enter width and height you want to resize video to

3. Finally, click on the “save” button to download the resized video to your computer. 

Download resized video to computer

7 Instagram Stories Ads to Boost Inspiration


Looking back at 2016, when Instagram copied Snapchat’s main feature–the ‘Stories’ format that lasts for 24 hours only–no one could have predicted that Instagram Stories would surpass its original version.

Being available for a short period of time, Instagram Stories create the fear of missing out (FOMO) effect and therefore keep users engaged: Now, 500 million users create or watch stories daily, an average Instagram user spends 53 minutes a day on the platform, and vertical content is one of the latest video marketing trends.

With the popularity of Instagram Stories, it’s no wonder that the platform announced immersive, full-screen Instagram Stories ads in 2017. It has given marketers a new way to interact with their target audience and achieve their business goals faster, according to Business Instagram:

  • ⅓ of the most-viewed Instagram Stories come from businesses
  • 50% of businesses on Instagram worldwide create at least one story each month
  • 96% of US marketers plan to continue using Stories ads in the next 6 months

Whether you want to jump on the bandwagon and run Instagram Stories ads or inspire your next ad campaign, here are our favorite seven Instagram Stories ads of all time.

Instagram Stories Ads to draw Inspiration from

#1. GymShark

GymShark is the UK sportswear brand that manufactures and sells gym clothes and accessories. The company targets young people who are interested in sports, so it’s no wonder that GymShark finds Instagram Stories to be a strong-performing placement.

Over the last few years, the company has run several successful Instagram Stories ads, so GymShark keeps on using this format to reach its target audience, build brand awareness, and increase ecommerce sales.

In honor of its new Flex fitness line launch, GymShark ran simple yet eye-catching ads in Stories to attract potential customers. The company showed off its gym clothes and encouraged people to take action faster with a strong Call-To-Action (CTA):

GymShark used a professional product photography and added animated content on the video to grab viewers attention and encourage them to Swipe Up and learn more which helps to sell on Instagram. The campaign achieved:

  • 9X return on ad spend
  • 50% lower cost per acquisition compared to other ad placements
  • 2,400 sales made directly through its ads

Takeaway: If you want to promote a new collection and boost ecommerce sales, add the name of your collection on the video ad and include a text call to action to draw users’ attention to the clickable link and encourage viewers to take action faster.

#2. J&Co Jewellery

J&Co Jewellery is a jewelry brand that creates beautiful accessories for everyone. Starting as a store in Etsy, the company grew rapidly and evolved into a successful international jewelry brand with over 287k followers on Instagram.

Believe it or not, Instagram Stories ads helped J&Co achieve this success. When the company reached the milestone of 50k Instagram followers, it decided to run its first three-day online sale and promoted it via Instagram Stories:

With a focus on its minimal and everyday jewelry, J&Co included the announcement of its flash sale and added the swipeable link. The combination of minimalist design and a clear brand message gave results:

  • 58% of total sales were made via Instagram Stories ads
  • 17% lower cost per purchase

Takeaway: If you want to encourage impulse buying, keep a focus on your product and offer a time-limited discount to give your existing and potential customers an opportunity to save money.

#3. PADANI

PADANI is one of the world’s top watch brands that offers jewelry and watches for men and women. The company has many fans around the globe, so it often runs sales and promotions to reward its loyal customers and attract new ones.

To promote its interchangeable watch bands collection, the company decided to create dynamic videos for Instagram Stories ads. In collaboration with DataWorks agency, the company made videos that showed off a variety of available options and included a slogan “don’t blink–just mix it”:

Just within three weeks, this eye-catching Instagram Stories ad helped to raise brand awareness, increase sales, and drive website traffic.

The campaign were the following:

  • 97% view rate
  • 40% lower cost per click to the website
  • 80% lower cost per impression

Takeaway: If you want to reach a wider audience, use dynamic video ads to showcase a variety of your products from all sides and keep users engaged.

#4. Overstock

Overstock is an American online retailer that helps lifestyle shoppers discover designer brands and home goods. The company is known for its creative and innovative solutions, so it’s no wonder that its Instagram Stories video ad campaign is on our list.

To acquire new customers, Overstock analyzed its target audience’s pain points and decided to create a fast-cut video ad that showed all benefits new shoppers can get, from drawing home decor inspiration to buying furniture.

Bonus Tip: Use Picmaker if you want to create eye-catching visuals for your ad campaign.

With the help of eye-catching short videos, the company was able to tell everything about its products and services within 15 seconds of the ad. In comparison with Facebook feed ad placement, the campaign got:

  • 18% increase in return on ad spend
  • 20% decrease in cost per acquisition
  • 20% decrease in cost per click

Takeaway: If you want to increase brand trust, showcase your customer’s pain points or focus on the experience over the products.

#5. Photobook Worldwide

Photobook Worldwide is an online tool that helps modern users turn their digital photos into physical photobooks. When the company launched its Photobook app, it wanted to build brand awareness and increase installs.

The company was planning its ad campaign when Valentine’s Day was around the corner, so Photobook Worldwide decided to include the holiday-related images and test ads in Instagram Stories for the first time.

Not only did the Instagram Stories video ad show off how to turn digital photos into printed ones, but it also served as a gift guide for holiday shoppers. Offering an exclusive promo code was a smart choice as it achieved 3.5X more promotion code redemptions than expected.

Just within 2 weeks of promotion, achieved:

  • the app installs increased by 11%
  • cost per app install also decreased by 11%

If you don’t have product photos to use in your ad campaign, you can learn from Photobook Worldwide and browse a stock photo agency like Depositphotos to find and repurpose stock images for your ad campaign.

Takeaway: If you want to promote your service, explain the benefits of using it and encourage viewers to give it a try.

#6. Tiket.com

Tiket.com is a leading online travel agent in Indonesia that offers flight and hotel bookings, train tickets, car rental, and much more in the tourism industry. When the company had realized the marketing potential of the biggest consumer group–also known as Millennials–it decided to change the brand identity and target young tech-savvy customers with Instagram Stories ads.

To roll out a rebranding on social media, the company wanted to run Instagram Stories ad to promote the update and reach new customers who were interested in discovering digital downloads on Instagram.

Knowing the power of using motion graphics in ads, the company created a dynamic video ad with simple travel-related iconography that represented its services, and it gave results.

Over a 6-week period, the campaign reached:

  • 26 million people
  • 239,000 app installs
  • 10% lift in app installs

Takeaway: If you want to announce a rebranding and attract new customers, analyze your target audiences’ needs and emphasize the variety of your products/services and how potential customers can benefit from you.

#7. Gathre

Gathre is a company that produces genuine leather goods that help to gather with families: from leather goods like mats and bibs to yoga carts and backpacks. Over the last five years, the company has evolved from a Kickstarter startup into a profitable business with fans around the globe.

When the company decided to reach new customers during the holiday season, it analyzed the people who had purchased before, visited the Gathre website or liked its Facebook Page. Once they understood the target customer, Gathre decided to run various 3 to 6 ads in Instagram Stories.

Gathre used a perfect combination: it showed off products in actions and provided interested customers with a promo code. As a result, the holiday campaign brought in $95,145 in sales.

This campaign also achieved:

  • 81% increase in return on ad spend
  • 91% return on ad spend
  • 63% lower cost per add to cart

Takeaway: If you want to provide quality customer experience, use Instagram ads to show off your products in action and offer a discount to reward your customers.

With the popularity of short-lived content on social media, running Instagram Stories ads is a great idea to reach engaged audience, hook their attention, and turn them into customers. The above-mentioned examples prove that Instagrammers love various types of content, and it’s important to stay creative and experiment to find what suits your target audience’s needs.

If you want to make the most out of your next ad campaign, use Animaker to create professional eye-catching Instagram Stories video ads with ease.