Are you wondering how long can Instagram videos be?
With four types of Instagram videos (Feed video, Story video, Live video, and IGTV video) existing currently, it can be quite confusing to know what the required length is for each video type.
Don’t worry. This article has you covered.
In this article, we’ll briefly explain about the length requirement for each type of Instagram video. As a bonus, we’ll also cover how you can post longer videos to Instagram with a nifty little hack.
Ready? Let’s get started.
Like we said before, the length requirement for a video on Instagram depends on the post type. Here are four kinds of Instagram videos and their length requirements:
Instagram Feed Video Length: 3 seconds – 1 minute
Instagram Story Video Length: Up to 15 seconds
Instagram Live Video Length: Up to 1 hour
IGTV Video Length: 15 seconds – 10 minutes (up to 1 hour for larger accounts)
Your Instagram feed video is a traditional video post that appears on your main Instagram profile page. Your feed video should be between 3 seconds and 1 minute in length. You won’t be able to post a video to your Instagram feed if it’s shorter than 3 seconds and longer than 1 minute.
However, Instagram lets you select a video that’s longer than 1 minute and post a 1-minute section of the video. Let’s see how we can do this with the Instagram app.
First, tap on the plus (+) button at the bottom of your feed screen.
Then select the video from your camera roll and tap “Next”.
In the next screen that appears, you’ll be given the option to add a filter, a caption to the video and trim the video. To trim the video, tap on the ‘Trim’ tab at the bottom of the screen.
Now hold and drag the start and finish handles until you have the portion you want to use.
An Instagram Story video will be visible only for 24 hours. After that time, it just disappears. Videos posted to your Instagram story cannot be longer than 15 seconds. If you select a video that’s longer than 15 seconds, Instagram will chop it into 15-second clips for you.
This, however, works only for videos that are up to a minute in length. This is because Instagram limits the number of clips generated to four. For a video that’s longer than a minute, you can chop it up yourself using Instagram’s trimming tool, similar to how we chopped the feed video above.
If you were to shoot an Instagram story live in the app, Instagram would allow you to shoot up to ten 15-second clips in a single take.
Instagram live lets you broadcast live videos for up to an hour without retakes. The live video cannot be replayed after the broadcast and cannot be reposted. Once you hit the one hour limit, you can go live again for another hour and so on.
For larger accounts – accounts that are verified or have lots of followers, the upload limit extends to 1 hour.
Great, that’s about it! Do you want to post a video to Instagram but it exceeds the length limit? Read on to learn a hack that would allow you to get around this issue.
There are moments when you’d want to post a long video to Instagram that’s several minutes in length. One way to get around the length limit issue is to create a carousel post.
Image Source: TechCrunch
A carousel post lets you share up to 10 photos or videos as a single post that users can swipe through. If you have a video that’s longer than a minute, you can chop it into separate clips and upload them into a carousel post.
You could use Instagram’s built-in trimming tool or an online video trimmer to chop the video. Make sure to keep each clip under a minute.
To create a carousel post, tap on the carousel icon(looks like a bunch of squares stacked on top of each other) in the bottom right corner of the screen and select the clips you want to upload.
Image Source: TechCrunch
Creating a marketing strategy without videos is like sending a paper plane into a war zone.
There’s no doubt that the war will be lost the very first day.
The same is true for your marketing strategy. You might have a lot of quality content but without videos, you won’t be able to get the most out of your content marketing efforts.
Because there is a major shift in the kind of content that people are consuming today!
What used to work before won’t work now.
Today people consume videos more than any other type of content. Given a choice, 72% of people would rather use video over text to learn about a product or service.
And unlike other forms of content, videos don’t tell, it shows. And that’s why videos are so powerful!
2015 was the era where video marketing began and since then it has seen YoY growth in terms of adoption.
Social media platforms have been leveraging video for years, and LinkedIn appeared to be lacking behind until it launched videos in 2017 and decided to go all-in on B2B videos.
In terms of engagement, LinkedIn videos outperformed text where LinkedIn members spend 3x more time watching video content over static ones.
Now 87% of businesses use video as a marketing tool and 83% of marketers say video gives them a good ROI.
Enough of stats! Let’s learn how you can leverage the true power of videos on the world’s largest professional network.
Don’t worry if you are new to LinkedIn videos, I will cover everything in this guide.
And if you are already familiar with the basics, you can use the table of contents below to navigate between different sections of this guide.
Simply put, it is the feature provided by LinkedIn which enables users to publish video content in the form of native videos and Video Ads.
Before this update, the only way to share videos on LinkedIn was to upload it on YouTube/ Vimeo and then add that link to your post.
It was a two-step process, but now with this update, you can directly upload a video on LinkedIn.
So you might ask me “we are already using videos on all other platforms then why use videos on LinkedIn as well?”
Well, the answer remains the same whether it’s LinkedIn or other social media. For engagement, branding, sales, and good ROI.
Also, since LinkedIn is a B2B platform it’s a great place to showcase products to your clients or potential customers.
And as more than 80% of senior executives watch more online video today, it’s a great place to target these people and sell with the help of videos.
Moreover, videos can be consumed easily and in less time. And at professional platforms like LinkedIn where users consider time as money, videos have proven their mettle.
Out of 51% of video marketers who have used LinkedIn video as a channel, 84% found it to be an effective strategy.
So, before it gets too late, it’s better to ride the wave and get the most out of LinkedIn videos.
Now let’s dive deep into types of LinkedIn videos and see how you can use it to the fullest.
Earlier when LinkedIn video functionality wasn’t available brands tend to embed their videos in their LinkedIn posts by just pasting the video link in the video.
The video link used to generate a thumbnail along with the description as shown in the image below.
Still, a lot of brands practice this and the major reason for doing so is to repurpose the existing video content which they have already created and posted on YouTube and Vimeo.
But even after the introduction of LinkedIn videos, even if this looks like an old school technique, it’s still a decent way of repurposing your existing content.
But there are a few shortcomings of using embedded video on LinkedIn which will impact your reach and engagement. The major one being there’s no autoplay option. Embedded video doesn’t autoplay and that’s why it will not elicit a high level of engagement.
That’s where LinkedIn native videos become your best bet for getting more engagements and reach!
Unlike embedded videos, LinkedIn native videos allow you to directly upload a video that’s between 3 seconds to 10 minutes in length to your feed.
And the great thing about the native video is that it will autoplay without any sound which proves to be an engagement magnet for the videos.
A recent study by Social Media Hub says that Facebook Native videos have up to 86% higher reach. This shows how powerful native videos are.
How would you feel if you create an amazing video and then realize that the format and the size of your video are not supported by LinkedIn?
Well! You might end up acting like this panda!
Since I don’t want you to turn into a panda and act like him, I am listing down all the formats, sizes and recommendations which will help you create great videos for LinkedIn.
LinkedIn Native Video specifications:
Pro tip – The best performing videos on LinkedIn are typically under 15 seconds. But while using native videos you should keep them long enough to deliver your message clearly. So, for creating a native video the recommended length is 15-90 seconds.
LinkedIn Video Ads specifications:
Video ads created with a 1:1 aspect ratio should have a minimum resolution of 600 x 600px, and a maximum resolution of 1080 x 1080px.
Pro tip – LinkedIn recommends keeping your video ads under 30 seconds for brand awareness and consideration goals.
And for demand generation, LinkedIn suggests creating longer videos.
An internal study by LinkedIn found that long-form content drove as many clicks and views as shorter videos because they help tell a more complex product or brand story.
Using native videos on LinkedIn is pretty easy. As easy as 1-2-3!
While uploading from the desktop you need a pre-recorded video and while using mobile devices you can upload a pre-recorded video or you can record a live video.
Now let’s quickly see the steps involved in uploading a video on different devices.
1. Click on Start a post or directly click on the video icon.
2. Select the video you want to upload.
3. Write a description for your video, along with relevant hashtags.
4. Click on the ‘Post’ button.
1. Click on the post button on Android/iOS (at the bottom of newsfeed) or video icon in the share box on iOS (at the top of newsfeed)
2. Click on the video icon (If you choose to click on the video icon instead, it will directly take you to the screen shown in the 3rd step).
3. Click on the red record icon to record the video. You can also toggle between front and rear camera by clicking the camera icon available at the top right-hand side corner of the screen.
4. Once you are done with the recording. You can also add stickers and text from the icons shown at the top right-hand side corner of the screen. Once you have recorded the video, click on the arrow located at the bottom right corner of the screen.
5. Now add a description and #tags to your video and click on the post button on the top right-hand side corner of the screen.
Just like adding icing to the cake can make a tasty cake delicious. Similarly, by following these recommendations you can market your video on a whole new level.
So, while creating a video make sure you are able to grab the viewer’s attention in the first 10 seconds of the video.
Before creating a video it’s always good to decide on the objective of the video. It will be great if you can attach a goal to it because that will help you measure the performance of your video against your goals.
• Position yourself as a thought leader
• Tell your brand story
• Share stories of customer success
• Show a quick demo of your product
• Give a sneak peek of your webinar
• Preview your event
As consumers are trusting videos for making a purchase decision, it becomes of high importance for a company to leverage that channel to increase sales and user engagement.
Don’t just think, start using LinkedIn video today! Try different strategies and see for yourself which strategy works best for your business.
Let me know what you feel about LinkedIn videos and your experience with it. Also, if you have any suggestions for the blog just drop a line in the comment section below.
Video SEO isn’t rocket science!
At the end of the day, it is just optimizing your video to get indexed and ranked on Google search results for relevant keyword searches.
To date, we’ve uploaded about 127 videos on Animaker’s YouTube Channel and almost all our Landing pages have a video embedded.
We rank for some of the most competitive video keywords on Google even today.
So how did we crack it?
All it took was a bit of side hustle aside from just creating & posting high-quality videos.
Just like on-page SEO and image optimization, YouTube will read the name of your video file to understand what the video is about.
This means you have to optimize your raw video file before uploading it onto YouTube. Here’s how you do it:
Now your video is ready to be uploaded. Once you upload the video to YouTube, the name of your video will automatically be taken as the title for your YouTube video.
Sometimes, ranking no.1 for a very famous primary keyword can be hard as more authoritative channels might be creating videos targeting the same keyword. In that scenario, It is better to optimize your video for a long tail keyword that has lesser competition.
This can help you in two ways,
As you can see in the above image, one of our videos is ranking for a highly specific long tail keyword – “Create Animated Infographics for free”
If we had tried to rank for “Infographics” directly, we would’ve had a tough time ranking for that keyword.
So unless you’re a celebrity or already have huge authority and an active subscriber base, avoid optimizing your video for a short tail keyword at the beginning itself.
To know more about how to find keywords to rank your videos, click here!
Pro Tip: Adding a compelling Video title also plays a key role in increasing the CTR of your videos.
If your video’s objective is to drive traffic to your website and converts visits to leads, using YouTube or Vimeo to host your video won’t be a good idea, as most of the traffic goes to them rather than your own website.
If you host your videos on Show by Animaker, It’ll automatically inject the video metadata into your web page’s header to direct traffic to your site.
The metadata includes the video title, description, and transcripts, all of which will help your video rank higher in Google.
Longer descriptions will help YouTube understand what your video is about. This will also help YouTube to suggest your videos to people who are not exposed to your channel yet.
Here are a few tips you should follow while crafting your YouTube video description:
Pro Tip: YouTube will display the first 125 characters of your video description on search results. So make it compelling enough for people to click on your video. This will also improve the video’s CTR.
To make your video more accessible to YouTube’s crawlers, be kind enough to upload your own captions to your video.
Adding captions to your video will boost its SEO, by making it easier for Youtube to match it to the people who are looking for it on search results.
After all, YouTube does not have eyes to watch your video, it can however understand 90% of your video with the clues we leave for its crawlers. The more the clues, the easier it is for the crawlers to crack it.
This will not only help the search engine understand your video wholly, but also help your video show up in suggested searches.
Session watch time is a very important ranking factor on YouTube. It is a measure of how long a viewer spends on YouTube channel after watching your video.
This means you have to make people stay on your YouTube channel for as long as possible after watching your video. If you do this right, YouTube will boost your channel’s videos as a whole as you are helping YouTube keep their users on its platform for a longer period.
Here are a couple of ways you can improve your session watch time:
This will naturally improve your session watch time when someone watches your video playlist.
Another way to encourage your audience to stay on your YouTube channel is by adding an end screen towards the end of your video, preferably in the last 5 – 20 secs of your video.
As shown below, you can use end screens to link to another video on your channel or ask your audience to subscribe to your channel.
It is no secret in 2019 that landing pages with a featured video will perform better than ones that don’t! But it is also important to make sure that the featured video is relevant to the Landing Page you’re embedding it on.
If both are talking about two different things then the chances of your video getting ranked at a good spot is pretty low.
Moreover, you have to ensure that even the landing page is properly optimized for SEO. This will increase your probability of ranking as high as possible in the SERP.
Here’s an ideal example of a Landing page where both the page and the featured video were done by following the best SEO practices.
Adding a custom thumbnail can make your videos stand out and improve the CTR of your videos. The more CTR your video has, the higher it will rank on YouTube.
Moreover, 90% of the best performing videos on YouTube have custom thumbnails.
To stress the importance of Youtube custom thumbnails, we have recently built Picmaker, a free DIY tool you can use to create custom thumbnails for your videos within minutes.
The key to getting your video ranked on top of Google search results is by building quality backlinks to your videos.
Building high-quality backlinks will increase your probability of ranking for a highly competitive keyword.
There are a lot of ways you can make that happen:
Whenever you launch a new video, announce it to your subscriber list as well. This will provide the much needed spike in video views.
If one of your subscribers, has a blog of their own, chances are they will embed your video on their blog. Each embed creates a backlink to your video.
You can also embed your videos on relevant blog posts on your website. This can have a huge dent on video views and expose your YouTube channel to your blog readers.
Aside from posting the video on your social channels, you can also post your videos to relevant groups on Facebook and LinkedIn. This will definitely boost your video views.
Moreover, like with any other page on the internet, Google considers Social Buzz as a ranking signal to list videos as well.
If your video is a direct answer to a question on Quora, provide a partial answer in text form and then provide a link to your video. This can also help in driving more video views.
These are some of the steps we follow every time we launch a new video and things have worked for us pretty well so far.
Do you know any hacks that can boost a video ranking in search results? Let us know in the comment section below!
Thinking about creating an explainer video for your business and looking for some examples to get inspired from?
Here are 40 best explainer videos worth checking out:
By: Stitch Fix
By: Domino’s Australia
By: DC Home Buzz
So you’ve finally decided to jump onto the video marketing bandwagon? While Youtube is great for starters, if you really want to up the game and generate leads for your business, it is good to consider other options as well.
If you are thinking of hosting your video on your own website, don’t!.
That’s a very bad idea for lotta reasons.
The best option is to find a good video hosting platform. And there are too many choices in the market today. It can be a herculean task to go to each website and compare them all.
But don’t worry, we’ve done the hard stuff for you. In this post, we have put together a list of 10+ video hosting sites by comparing their pros and cons so that you can easily choose the ideal video hosting site for your business.
Youtube is the most popular and obvious choice for many. If you are just starting to experiment with video, Youtube is the perfect place to start your adventure.
Completely free of cost.
Vimeo is very similar to Youtube but comes with more advanced features if you are willing to spend some money. The main difference from Youtube is that in Vimeo the quality of uploads is much better. It’s preferred by designers and artists alike.
Free. Premium versions are available
Dailymotion is the second biggest video sharing platform after Youtube. The only thing that sets them apart from YouTube is the maturity of content being uploaded.
Free to host. You can also pay for increased exposure.
Facebook is an ideal platform if you’re looking to generate some initial traction for your videos. However, if you want to keep building on that traction, you should be willing to spend a few bucks, since organic reach on Facebook is very limited.
Free to share your video. But you gotta pay to play with promoted posts.
Show is a video hosting platform that has the perfect set of growth tools to attract, engage and convert your viewers into paying customers. It is the world’s first video tool with built-in CRM. Thanks to its no-code integration, anyone from your team can use the tool effectively without guidance
Free. Premium versions are also available.
Wistia is undoubtedly the most popular video hosting site. But does their product live up to the hype? Of course, it does! Or they wouldn’t be in business for so long!
Free. Premium versions are also available.
Sprout Video is a great competitor to Wistia and is an ideal video hosting site for businesses of all sizes. They are less popular as they don’t have a free plan.
Only premium plans are available. But they do provide a free 30 day trial period.
Brightcove is an ideal video hosting & publishing platform for Enterprises. It is an ideal solution to create internal training programmes for your enterprise.
No free plan. But you can get a 30 day free trial on the premium version.
Vidyard is yet another great video hosting platform worth checking out. They provide more 3rd party integrations and are ideal for lead generation and customer engagement.
They do not have any pricing plans mentioned on their site. You can only request for a custom quote.
Vzaar addresses the video hosting needs of e-learning companies, publishers, and enterprises. It’s Advanced Encryption Standard (AES) protection enables secure video streaming and prevents unauthorized downloads.
There’s no free plan. But you can get a 10 day free trial on each premium plans.
Viddler video hosting suite allows you to create customized training programmes for your company. It comes with an interactive player so that you can keep your staff engaged by effortlessly adding questions to your videos.
They do not have any pricing plans mentioned on their site. You can only request for a custom quote.
Viewbix is not essentially a video hosting service but it lets you add interactivity to your videos. Apt for monetization and advertising.
Get a free demo or contact them to know their pricing
Video press lets you easily upload videos and share it in your WordPress blog. So if you have a blog and a WordPress editor, this can come in handy.
VideoPress is included in WordPress.com and Jetpack paid plans.
As a company that makes video marketing simpler for individuals and companies of all sizes, we know how important a role music can play in a video.
Coupled with the right soundtrack, your video can do wonders. Music videos evoke specific emotions in your audience and grip them from start to finish.
Ignore the music, and your audience will ignore your video.
That said, hiring a commercial music producer or having an in-house music production team to produce hit tracks for your videos can make things very costly.
Additionally, some of the music tracks you find online are not copyright free; the last thing you want is having your video taken down for using someone’s music track without their permission!
To ensure you avoid all this, we have found a few websites out there that provide royalty free stock music, you can download your preferred music tracks for free or a one-time cost and use it in your videos for commercial purposes.
Artlist should be your go-to site if you’re looking for premium, incredible-quality music tracks for your videos. The site offers a large collection of music tracks across a wide variety of genres. Their music tracks are sourced from a growing number of indie artists around the world. The site is easy to navigate and makes it easy to find the music you want.
Uncomplicated music licensing – one universal license for all the music tracks on Artlist. Use the music tracks anywhere, forever.
Advanced filtering options such as the ability to filter music tracks based on the type of instrument used.
No free downloads available, though, you get 2 months of unlimited music downloads for free if you’ve enrolled for their newsletter prior to acquiring the annual license.
Good choice if you’re looking for high-quality music tracks for your videos. Backed by Shutterstock, Premium beat offers a diverse collection of royalty-free music from a variety of artists and genres.
Wide range of music filtering options (by genre, mood, artist, etc)
All music tracks have the same price tag of $49
There are no free music tracks.
AudioJungle hosts a collection of close to a million music tracks and sound clips. They constantly update their collection every week so you never run out of choices.
Music tracks available for as low as $5
They even have a monthly pricing plan
There are no free music tracks
Some music tracks are overpriced
Bensound offers a diverse collection of both free and premium soundtracks. Their free licensing option even lets you use their soundtracks on online videos if you credit them in your description.
Free tracks are available.
They even have a subscription-based pricing plan.
The collection is less when compared to other sites.
Filmstro offers royalty free music in over 65 different categories. The cool thing about Filmstro is that it lets you create a customized soundtrack by changing its momentum, depth, and power.
Affordable monthly subscription plans
Only 5 free tracks in the trial version
Although not so famous, purple planet hosts a good collection of downloadable stock music. All their music tracks are free to be used for non-commercial purposes.
However, you can also pay a one-time fee if you’re looking to use the music tracks for commercial and broadcast purposes.
Unlimited free downloads
Lacks options to filter music tracks
Even Youtube has its own free repository of high-quality music tracks and sound effects.
Music tracks and sound effects can be searchable and filtered based on genre, instrument, mood, duration, and attribution.
Some tracks require attribution and hence you should credit the artist in your video description.
Storyblocks partners with some of the best artists to create original tracks, helping companies like National Geographic, Discovery Channel, and MTV make video soundtracks. It offers flexible pricing plans and constantly upgrades its library.
A large collection of music tracks and sound effects
The basic plan comes with only 5 downloads/month
No Free downloads available
Whether you’re looking to spice up a home movie or polish a professional video, Free Stock Music has a music track for all your video creation needs.
Formats available in MP3, WAV, & AIFF.
Free sign up
Lacks options to filter music tracks
Epidemic Sound has curated a large collection of royalty-free music, spanning from genres like “Action & Adventure” to “World”, allowing users to download diverse and high-quality soundtracks.
30-days free trial
Custom Pricing Plan
Separate Pricing for licensing
Soundstripe partners with many artists worldwide to produce songs that you can filter by mood, genre, pace, instruments, key, vocals, duration, and beats per minute.
With a Soundstripe account, you can download royalty-free music, follow artists you like, and even create your own playlists.
Robust Filtering and Curated Playlists
No separate pricing for licensing
There’s no free plan
Josh has a humble collection of 200+ music tracks across a variety of genres. He has made his entire collection available for the public to use for free.
Completely free to use for both commercial and non-commercial purposes
A very limited collection of music tracks