{"id":1402,"date":"2019-07-11T11:22:06","date_gmt":"2019-07-11T11:22:06","guid":{"rendered":"https:\/\/www.animaker.com\/hub\/?p=1402"},"modified":"2024-02-16T14:47:56","modified_gmt":"2024-02-16T14:47:56","slug":"how-to-be-successful-at-influencer-marketing-in-2018","status":"publish","type":"post","link":"https:\/\/www.animaker.com\/hub\/how-to-be-successful-at-influencer-marketing-in-2018\/","title":{"rendered":"How to be Successful at Influencer Marketing in 2018? [Video]"},"content":{"rendered":"<p id=\"time-stamp\" class=\"youtube-video\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/WrLnQtqmtaE?feature=oembed&amp;enablejsapi=1\" width=\"500\" height=\"281\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Influencer marketing is touted to be the future of digital marketing! Is it true? How to become a social media influencer? Watch the world\u2019s leading influencer marketing specialist, Shane Barker break down everything you need to know about influencer marketing in 2018.<\/p>\n<p>Shane Barker is the world\u2019s leading expert in the field of Influencer Marketing. He has been named one of the top 100 most influential people in influencer marketing along with celebrities such as Gary Vee and Lilly Singh. He is also a celebrated digital marketer who has been featured in sites such as Forbes, Inc., Search Engine Journal, Social Media Examiner, Entrepreneur etc.<\/p>\n<p>He has a passion for influencer marketing and he is now teaching brands and influencers on how to create successful influencer campaigns. He teaches, \u201cPersonal Branding and Becoming An Influencer\u201d at the University of California, Los Angeles (UCLA).<\/p>\n<p>In this episode of Animaker Genius Talks, Shane Barker tells us everything we need to know to be successful in Influencer Marketing in 2018.<\/p>\n<h2>Quotes<\/h2>\n<p>Just because they have a huge following doesn&#8217;t mean they have the right following. <a href=\"https:\/\/youtu.be\/WrLnQtqmtaE?feature=shared&amp;t=409\" target=\"_blank\" rel=\"noopener\">(6:49)<\/a><\/p>\n<p>Anybody can be an influencer. <a href=\"https:\/\/youtu.be\/WrLnQtqmtaE?feature=shared&amp;t=409\" target=\"_blank\" rel=\"noopener\">(9:36)<\/a><\/p>\n<p>The people that don&#8217;t do good at influencer marketing are the people who don&#8217;t know what they are doing. <a href=\"https:\/\/youtu.be\/WrLnQtqmtaE?feature=shared&amp;t=959\" target=\"_blank\" rel=\"noopener\">(15:59)<\/a><\/p>\n<p>Influencer Marketing is like finding a wife. <a href=\"https:\/\/youtu.be\/WrLnQtqmtaE?feature=shared&amp;t=1109\" target=\"_blank\" rel=\"noopener\">(18:29)<\/a><\/p>\n<p>Not everybody will work for free. <a href=\"https:\/\/youtu.be\/WrLnQtqmtaE?feature=shared&amp;t=1676\" target=\"_blank\" rel=\"noopener\">(27:56)<\/a><\/p>\n<h2>Questions on the Show<\/h2>\n<p>How to calculate ROI from Influencer marketing? <a href=\"https:\/\/youtu.be\/WrLnQtqmtaE?feature=shared&amp;t=651\" target=\"_blank\" rel=\"noopener\">(10:51)<\/a><\/p>\n<p>Biggest Misconceptions on Influencer marketing? <a href=\"https:\/\/youtu.be\/WrLnQtqmtaE?feature=shared&amp;t=811\" target=\"_blank\" rel=\"noopener\">(13:31)<\/a><\/p>\n<p>No.1 advice for social media influencers in 2018. <a href=\"https:\/\/youtu.be\/WrLnQtqmtaE?feature=shared&amp;t=1566\" target=\"_blank\" rel=\"noopener\">(26:06)<\/a><\/p>\n<p>What are the various categories of influencers? <a href=\"https:\/\/youtu.be\/WrLnQtqmtaE?feature=shared&amp;t=1667\" target=\"_blank\" rel=\"noopener\">(27:47)<\/a><\/p>\n<p><a href=\"https:\/\/www.animaker.com\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-870 cta-ending\" src=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2019\/03\/Add-a-subheading-13.png\" alt=\"\" width=\"760\" height=\"280\" srcset=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2019\/03\/Add-a-subheading-13.png 760w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2019\/03\/Add-a-subheading-13-150x55.png 150w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2019\/03\/Add-a-subheading-13-300x111.png 300w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2019\/03\/Add-a-subheading-13-65x24.png 65w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2019\/03\/Add-a-subheading-13-220x81.png 220w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2019\/03\/Add-a-subheading-13-250x92.png 250w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2019\/03\/Add-a-subheading-13-358x132.png 358w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2019\/03\/Add-a-subheading-13-729x269.png 729w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Influencer marketing is touted to be the future of digital marketing! Is it true? How to become a social media influencer? Watch the world\u2019s leading influencer marketing specialist, Shane Barker break down everything you need to know about influencer marketing in 2018. Shane Barker is the world\u2019s leading expert in the field of Influencer Marketing. [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":6,"featured_media":1405,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[590],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to be Successful at Influencer Marketing in 2018? 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