{"id":1424,"date":"2019-07-12T16:24:41","date_gmt":"2019-07-12T16:24:41","guid":{"rendered":"https:\/\/www.animaker.com\/hub\/?p=1424"},"modified":"2024-02-16T13:44:20","modified_gmt":"2024-02-16T13:44:20","slug":"best-super-bowl-ads-of-2019","status":"publish","type":"post","link":"https:\/\/www.animaker.com\/hub\/best-super-bowl-ads-of-2019\/","title":{"rendered":"5 Best Super Bowl Ads of 2019 (And What You Can Learn From Them)"},"content":{"rendered":"<p>The Super Bowl is the single biggest sporting event of the year!<\/p>\n<p>But it\u2019s also the biggest moment in the year for the advertisement industry.<\/p>\n<p>Super Bowl ads are a big part of the Super Bowl experience and are watched closely. In fact, the Super Bowl has been called \u201cThe Marketer\u2019s Holiday\u201d in America.<\/p>\n<p>The ads are incredibly expensive. A 30-second ad cost $5.25 million this year. This doesn\u2019t include the cost of producing an ad which is estimated to be around $4.5 to $5.5 million.<\/p>\n<p>For this day alone (the Super Bowl Sunday), the world&#8217;s top marketers come together and give their best shots at defining their brands and telling their stories to a massive, unsegmented audience.<\/p>\n<p>As marketers, we wondered &#8211; how can you take the video marketing strategies in these ad campaigns and apply these strategies to your own video marketing?<\/p>\n<p>In this article, we take a look at the 5 best Super Bowl ads of 2019 and the video marketing lessons you can learn from them.<\/p>\n<h2>Budweiser &#8211; \u201cWind Never Felt Better\u201d<\/h2>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/WJR8ZC48khc?feature=oembed&amp;enablejsapi=1\" width=\"760\" height=\"428\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>In this ad, a Dalmatian is viewed riding atop a wagon pulled by a pack of Clydesdales, as Nobel Laureate Bob Dylan\u2019s song \u201cBlowin\u2019 in the Wind\u201d plays in the background. The song does a great job in lending a quaint, emotional resonance.<\/p>\n<p>Midway through the ad, the camera pans out to reveal the horses pulling the wagon through a wind farm, probably somewhere in rural America. The ad ends with the tagline, \u201cNow Brewed with Wind for a Better Tomorrow\u201d.<\/p>\n<p>The ad clearly conveys the message that Budweiser is committed to renewable energy. This message is a nod to the fact that the company has committed to purchasing 100% of its electricity from renewable sources by 2025 for its brewing operations.<\/p>\n<p>Instead of focusing on its target audience\u2019s immediate needs and promoting the product directly, the ad focuses on their customers\u2019 bigger goals that their product can help them achieve. By drinking Budweiser\u2019s beer, you do your part to save the environment! By drinking their beer, you\u2019re drinking to a better tomorrow!<\/p>\n<p><strong>Key Takeaway<\/strong>: Sometimes the best thing you could do to promote your product is to not promote it directly, but to promote a bigger, more significant cause. That way, you\u2019d not just improve the sales of your product(s) but also enhance your brand\u2019s image. A <a href=\"http:\/\/www.conecomm.com\/2017-cone-communications-csr-study-pdf\">recent research<\/a> found that 63 percent of Americans were \u201chopeful businesses will take the lead to drive social and environmental change.\u201d<\/p>\n<h2>M&amp;Ms &#8211; &#8220;Bad Passengers&#8221;<\/h2>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/_3cDsBc3bEI?si=DvBRuasLPSdrd0Fz\" width=\"760\" height=\"428\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>This 30-second ad from M&amp;M\u2019s is unexpected and funny. The ad features Christina Applegate on her way home from grocery shopping. Her backseat passengers get loud and start fighting.<\/p>\n<p>When she tries to calm things down, the passengers only get louder.<\/p>\n<p>Fed up with the bickering, Christina snaps at the backseat passengers.<\/p>\n<p>This ad builds up without giving too much away, and until the last shot, the audience is kept in suspense regarding the passengers in the backseat.<\/p>\n<p>The twist at the end is funny, and then the dialogues start making sense.<\/p>\n<p><strong>Key Takeaway:<\/strong><\/p>\n<p>Who knew advertising a chocolate bar could be funny? Adding an element of suspense and humor to the ad makes it memorable and entertaining.<\/p>\n<h2>Pringles: \u201cSad Device\u201d<\/h2>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/-tYrXkw6sYk?si=5YwR_dVqrfeVvOow\" width=\"760\" height=\"428\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">This ad for Pringles features two young men stacking different Pringles chips to create unique flavor combinations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When one guy makes a \u201cspicy nacho stack,\u201d the other wonders out loud about the number of possible Pringle stack combinations.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Immediately, the smart-speaker device on the table responds with an answer and continues speaking, ranting about its existence.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the midst of the rant, one guy replies something unexpected.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This ad is entertaining because the guys don\u2019t seem to make a big deal out of the fact that the device responded to their question, even if it wasn\u2019t directed at it. Moreover, the nonchalant response to the device\u2019s emotional rant makes it a lot funnier.<\/span><\/p>\n<p><b>Key Takeaway<\/b><span style=\"font-weight: 400;\">:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The choice of music, witty lines, and camera angles play vital roles in making advertisements entertaining and fun to watch while conveying the ad&#8217;s tone.<\/span><\/p>\n<h2>Wix: \u201cThe Big Game Ad with Karlie Kloss\u201d<\/h2>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/baqefxUw234?feature=oembed&amp;enablejsapi=1\" width=\"760\" height=\"428\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Wix\u2019s 30-second real-time Super Bowl ad stars Karlie Kloss, a supermodel who codes. Kloss is the founder of \u201cKode with Klossy\u201d, a coding boot camp for young women.<\/p>\n<p>The ad shows Kloss sitting at a desk and showing the target audience how to build a website in a snap using Wix. The ad highlights Wix\u2019s important features such as the Wix Pro Gallery and SEO Wiz.<\/p>\n<p>Unlike other brands that promoted their products indirectly, Wix directly promotes their brand in this ad. Wix\u2019s marketing message is focused on addressing the needs of the end-user.<\/p>\n<p><strong>Key Takeaway<\/strong>: Sometimes you just have to tell it like it is and directly address your customers\u2019 needs and desires. Craft your ads around what your customers actually want and what would interest them the most. Remember, the only person you want to like your ad is someone who will actually buy your product.<\/p>\n<h2>Planters: \u201cMr. Peanut Is Always There In Crunch Time\u201d<\/h2>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/hI5TCbi2wMA?feature=oembed&amp;enablejsapi=1\" width=\"760\" height=\"428\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>In this rip-roaring ad, Mr. Peanut (an animated peanut \ud83d\ude42 ) is on a mission to deliver his fresh snacks in the \u201ccrunch\u201d time, with cameos from Charlie Sheen and Alex Rodriguez.<\/p>\n<p>Mr. Peanut recklessly drives down a street in his NUTmobile. As Charlie Sheen watches this from a bench, he says \u201cAnd people think I\u2019m Nuts\u201d. In the end, Mr. Peanut successfully manages to deliver his sacred nuts and saves Alex Rodriguez from the fate of eating kale chips.<\/p>\n<p>The next time people think about buying a healthy snack such as kale chips, they\u2019ll probably consider another healthy, but also a tasty alternative that is planters\u2019 nuts.<\/p>\n<p>And, by adding a touch of humor, they\u2019ve made sure the message sticks in the minds of consumers for a very long time. Moreover, the ad is unique and reflective of the company\u2019s brand.<\/p>\n<p><strong>Key Takeaway<\/strong>: Infusing humor into your video marketing and advertising will make your message travel further and make your brand more likable. The key is to find and take a unique angle.<\/p>\n<p>What\u2019s your take on this year\u2019s Super Bowl ads? Which of them did you like the best (and the least)? Did you learn any lessons from them that could be applied to your video marketing? As always, let us know your thoughts in the comment section!<\/p>\n<p><a href=\"https:\/\/www.animaker.com\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-870 cta-ending\" src=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2019\/03\/Add-a-subheading-13.png\" alt=\"\" width=\"760\" height=\"280\" srcset=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2019\/03\/Add-a-subheading-13.png 760w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2019\/03\/Add-a-subheading-13-150x55.png 150w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2019\/03\/Add-a-subheading-13-300x111.png 300w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2019\/03\/Add-a-subheading-13-65x24.png 65w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2019\/03\/Add-a-subheading-13-220x81.png 220w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2019\/03\/Add-a-subheading-13-250x92.png 250w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2019\/03\/Add-a-subheading-13-358x132.png 358w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2019\/03\/Add-a-subheading-13-729x269.png 729w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>The Super Bowl is the single biggest sporting event of the year! But it\u2019s also the biggest moment in the year for the advertisement industry. Super Bowl ads are a big part of the Super Bowl experience and are watched closely. In fact, the Super Bowl has been called \u201cThe Marketer\u2019s Holiday\u201d in America. The [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":2,"featured_media":1425,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[589],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Best Super Bowl Ads of 2019 (And What You Can Learn From Them)<\/title>\n<meta name=\"description\" content=\"Super Bowl ads are the most remembered and talked about commercials on the planet. Here are 5 video marketing lessons you can learn from them.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.animaker.com\/hub\/best-super-bowl-ads-of-2019\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Best Super Bowl Ads of 2019 (And What You Can Learn From Them)\" \/>\n<meta property=\"og:description\" content=\"Super Bowl ads are the most remembered and talked about commercials on the planet. 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