{"id":2340,"date":"2020-09-25T16:04:51","date_gmt":"2020-09-25T16:04:51","guid":{"rendered":"https:\/\/www.animaker.com\/hub\/?p=2340"},"modified":"2024-02-16T15:01:52","modified_gmt":"2024-02-16T15:01:52","slug":"promotional-video","status":"publish","type":"post","link":"https:\/\/www.animaker.com\/hub\/promotional-video\/","title":{"rendered":"6 Best Promotional Video Examples (& Steps to Creating One)"},"content":{"rendered":"

A promotional video is without a doubt one of the most effective ways to market and sell your brand.<\/span><\/p>\n

83% of marketers<\/span><\/a> say promotional videos give them a positive ROI, and <\/span>68% of consumers<\/span><\/a> say they prefer to learn about a product or service by watching a promo video.<\/span><\/p>\n

But the process of creating a good promotional video can be tiresome and complicated.<\/span><\/p>\n

That’s why I’ve created this 3k-word article in which I’ll show you everything you need to know about promotional videos, from its meaning, examples, and ideas, to the steps needed to create one yourself.<\/span><\/p>\n

I’ve left no stone unturned. This is by far the most complete guide on promotional videos ever. <\/span>Put your seatbelt on, because it’s going to be a long ride. Here’s everything I’m going to cover, feel free to jump around:<\/span><\/p>\n

Promotional Video Definition<\/span><\/a><\/p>\n

6 Best Promotional Video Ideas and Examples<\/span><\/a><\/p>\n

How to Create a Kick-ass Promotional Video On Your Own<\/span><\/a><\/p>\n

What is a Promotional Video?<\/h2>\n

A promotional or promo video is a short video that promotes a company’s product or service. The best promotional videos weave a story to educate, inspire, or delight prospective (or existing) customers. It’s short yet educates people and influences them to take a step forward.<\/span><\/p>\n

6 Best Promotional Video Examples and Ideas<\/h2>\n

Now that you know what a promotional video is, let’s take a look at 6 of the best promotional video ideas<\/a> and examples you can take inspiration from to create your own.<\/span><\/p>\n

Product Demo\/Tour Video<\/h3>\n

“We asked consumers what type of video would best assist them in making a purchase decision: 15% responded with explainer video, 16% chose customer testimonials, and a whopping 69% chose product demos.” – Wyzowl<\/a><\/p><\/blockquote>\n

A product demo video shows your product in action. Unlike an explainer video, it doesn’t simply <\/span>talk<\/span><\/i> about how a product works. Rather, it <\/span>shows<\/span><\/i> how a product works by taking a dive into its features and benefits.<\/span><\/p>\n

A product demo video shows users how they will go through the process of using your entire product or some of its core features. It gives your potential customers an opportunity to see your product used in everyday life, which ultimately leads to conversion.<\/span><\/p>\n

I love Google’s launch video for Duo that demos the video calling app in a fast, easy-to-watch way.<\/span><\/p>\n