{"id":5409,"date":"2022-11-22T14:55:23","date_gmt":"2022-11-22T14:55:23","guid":{"rendered":"https:\/\/www.animaker.com\/hub\/?p=5409"},"modified":"2024-02-16T15:38:55","modified_gmt":"2024-02-16T15:38:55","slug":"boost-sales-on-instagram","status":"publish","type":"post","link":"https:\/\/www.animaker.com\/hub\/boost-sales-on-instagram\/","title":{"rendered":"8 Ways To Boost Sales on Instagram As A Small Business!"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Instagram is a goldmine when it comes to social selling. And, of course, no sales-minded business will ignore a platform with over 2 billion active users.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">About <\/span><a href=\"https:\/\/www.instagram.com\/p\/CWbLh7wsWxK\/?utm_source=ig_web_copy_link\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">44% of users<\/span><\/a><span style=\"font-weight: 400;\"> shop on Instagram weekly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This points to one thing &#8211; the amount of sales happening on Instagram is crazy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But even after all that, many businesses and brands complain of low sales, which makes them think selling on Instagram isn&#8217;t for them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Are you one of them?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then keep reading because I will show you 8 practical ways to boost sales on Instagram.\u00a0<\/span><\/p>\n<h2><b>Why Sell On Instagram?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Instagram is a visual platform where photos and videos resonate with users. Many of these users aren&#8217;t there just to entertain themselves with videos from their favorite influencers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They also want to discover products and services that will solve their problems. And packaging what you offer in the form of photos, infographics, and videos is the best way to attract them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apart from that, there are other benefits of selling on Instagram:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Helps you tell a story about your products and services<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Makes it easy for customers to shop through a built-in checkout without leaving IG<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Drives product discovery through reels and stories<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You can dominate a niche with your product line<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creates more awareness for your brand\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build a community of loyal customers who can become brand ambassadors<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Let&#8217;s dive into the 8 ways to boost your sales on Instagram.<\/span><\/p>\n<p style=\"text-align: left;\"><a href=\"#1\">1. Build Your Audience &amp; Warm Them Up With Quality Content<\/a><br \/>\n<a href=\"#2\">2. Leverage User-Generated Content<\/a><br \/>\n<a href=\"#3\">3. Use Chatbots To Automate Conversation<\/a><br \/>\n<a href=\"#4\">4. Post Customer Reviews<\/a><br \/>\n<a href=\"#5\">5. Tell Story On IG Stories<\/a><br \/>\n<a href=\"#6\">6. Host Giveaways to attract customers<\/a><br \/>\n<a href=\"#7\">7. Offer Discounts for your products<\/a><br \/>\n<a href=\"#8\">8. Work With Influencers for better reach<\/a><\/p>\n<h3 id=\"1\"><b>1. Build Your Audience &amp; Warm Them Up With Quality Content<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Building your audience on Instagram is key to making more sales. Your customers are mostly your followers, and you need to work on them to move them down the <\/span><a href=\"https:\/\/www.mailmunch.com\/blog\/sales-funnel\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">sales funnel<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For a business with few or no followers, this is a challenge.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But there&#8217;s a workaround &#8211; you can leverage ethically built Instagram accounts with huge followers from services like <\/span><a href=\"https:\/\/socialtradia.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Socialtradia<\/span><\/a><span style=\"font-weight: 400;\"> to get started.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first step is to understand your audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Identifying the right target audience and creating high-quality content is the recipe to warm up this audience. Otherwise, you lose them to your competitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You need to convince them that you understand their problem and are ready to help them out, rather than just selling to them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use images, <\/span><a href=\"https:\/\/www.animaker.com\/instagram-video-maker\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">videos<\/span><\/a><span style=\"font-weight: 400;\">, and other visual content to demonstrate that your solutions are far better than your competitors.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5411\" src=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-7.53.21-PM.jpg\" alt=\"\" width=\"1437\" height=\"682\" srcset=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-7.53.21-PM.jpg 1437w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-7.53.21-PM-300x142.jpg 300w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-7.53.21-PM-1024x486.jpg 1024w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-7.53.21-PM-150x71.jpg 150w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-7.53.21-PM-768x364.jpg 768w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-7.53.21-PM-65x31.jpg 65w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-7.53.21-PM-220x104.jpg 220w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-7.53.21-PM-211x100.jpg 211w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-7.53.21-PM-358x170.jpg 358w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-7.53.21-PM-729x346.jpg 729w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-7.53.21-PM-872x414.jpg 872w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-7.53.21-PM-1020x484.jpg 1020w\" sizes=\"(max-width: 1437px) 100vw, 1437px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">And this should be consistently pushing out all the features and benefits of your products. The aim is to flood their feed with valuable content that can prompt them to take action.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And that brings us to Instagram caption. Every post you make on IG has a caption that can make or mar that post. Your captions should be compelling and entice users to take action that can lead to sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You don&#8217;t have to break a sweat writing captions that will move the needle. If you aren\u2019t an expert, use AI copywriting software that have Instagram caption templates. As simple as that!<\/span><\/p>\n<h3 id=\"2\"><b>2. Leverage User-Generated Content\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Have you seen posts on Instagram where a customer shows off a product they bought from a particular page? You can see the excitement with which the post has been made!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That&#8217;s user-generated content!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It could be a picture of them wearing an outfit or a testimonial praising the products.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The brand may or may not have asked for the post. And the interesting thing is that these posts can be leveraged to boost sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Search and collect all these UGC (it&#8217;s easy since the creators will tag and mention you). You can also turn your notification to monitor this.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Package them into videos and share them using different formats like reels, <\/span><a href=\"https:\/\/www.animaker.com\/instagram-story-maker\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">IG stories<\/span><\/a><span style=\"font-weight: 400;\">, and highlight albums.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Credit the users who posted by tagging them. This also helps in proving that the posts are by genuine, credible buyers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Still not convinced how this can boost your sales?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, a target audience who knows about your products and is skeptical about making a purchase can be moved to try them, looking at such posts. When they see genuine users purchase your products and see good results from them, they wouldn&#8217;t want to be left out. Since it clears their doubts about your product, they would eventually be convinced to buy it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Below is an example of how Gymshark leverages UGC to woo potential customers to take action:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5412\" src=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-7.55.17-PM.jpg\" alt=\"\" width=\"1330\" height=\"900\" srcset=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-7.55.17-PM.jpg 1330w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-7.55.17-PM-300x203.jpg 300w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-7.55.17-PM-1024x693.jpg 1024w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-7.55.17-PM-150x102.jpg 150w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-7.55.17-PM-768x520.jpg 768w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-7.55.17-PM-65x44.jpg 65w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-7.55.17-PM-220x149.jpg 220w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-7.55.17-PM-148x100.jpg 148w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-7.55.17-PM-358x242.jpg 358w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-7.55.17-PM-591x400.jpg 591w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-7.55.17-PM-665x450.jpg 665w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-7.55.17-PM-754x510.jpg 754w\" sizes=\"(max-width: 1330px) 100vw, 1330px\" \/><\/p>\n<h3 id=\"3\"><b>3. Use Chatbots To Automate Conversation<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">When potential customers slide into your DM with questions about your products, it shows they&#8217;re interested in them. They will engage you in a chat to get all the necessary information before taking action.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That&#8217;s more like a lead waiting to be converted into a sale! You wouldn\u2019t want to miss them!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Regrettably, you can&#8217;t be available 24\/7 to keep such a conversation going. And that can mean losing a potential sale.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That&#8217;s where using a chatbot to automate conversation comes in. There are a variety of platforms like Manychat or SendPulse that can help you integrate an <\/span><a href=\"https:\/\/sendpulse.com\/features\/chatbot\/instagram\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Instagram chatbot<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can program it to engage a lead in a conversation on all possible questions about your product. The aim here is to ensure that any conversational marketing that will generate sales isn&#8217;t missed.<\/span><\/p>\n<h3 id=\"4\"><b>4. Post Customer Reviews<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Reviews, especially positive ones, move the needle when it comes to boosting sales on Instagram. A potential customer who reads a positive review about your business or product is tempted to try it. After all, they want a product that can solve their problem.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A survey by FinanceOnline has it that <\/span><a href=\"https:\/\/searchengineland.com\/70-consumers-will-leave-review-business-asked-262802#:~:text=68%20percent%20of%20people%20say,to%20use%20a%20local%20business.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">68% of customers will deal with business because of positive reviews<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5414\" src=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-7.56.36-PM.jpg\" alt=\"\" width=\"969\" height=\"890\" srcset=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-7.56.36-PM.jpg 969w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-7.56.36-PM-300x276.jpg 300w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-7.56.36-PM-150x138.jpg 150w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-7.56.36-PM-768x705.jpg 768w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-7.56.36-PM-65x60.jpg 65w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-7.56.36-PM-220x202.jpg 220w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-7.56.36-PM-109x100.jpg 109w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-7.56.36-PM-327x300.jpg 327w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-7.56.36-PM-436x400.jpg 436w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-7.56.36-PM-490x450.jpg 490w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-7.56.36-PM-555x510.jpg 555w\" sizes=\"(max-width: 969px) 100vw, 969px\" \/><\/p>\n<p><a href=\"https:\/\/financesonline.com\/customer-reviews-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Source:<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">But how do you collect and post reviews on Instagram when there isn&#8217;t a feature for this?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Reach out to loyal customers and ask for their sincere opinion about the product. If possible, let them make a post and tag you on a particular problem your product solved.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have an <\/span><span style=\"font-weight: 400;\">Etsy shop<\/span><span style=\"font-weight: 400;\"> connected to IG, screenshot the reviews of customers and share them on Instagram.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another way is to check your notification to see where your brand is mentioned and pick posts where a customer said good things about your products.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After collecting all this, make an <\/span><a href=\"https:\/\/blog.wishpond.com\/post\/115675438356\/instagram-stories-hacks\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Instagram story<\/span><\/a><span style=\"font-weight: 400;\"> with them, add to your album highlights, and rename it \u201ccustomer reviews.\u201d That way, your potential customers can easily see them under your profile.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check out this profile where customer Reviews have been added as highlights:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5415\" src=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-7.57.55-PM.png\" alt=\"\" width=\"1434\" height=\"281\" srcset=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-7.57.55-PM.png 1434w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-7.57.55-PM-300x59.png 300w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-7.57.55-PM-1024x201.png 1024w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-7.57.55-PM-150x29.png 150w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-7.57.55-PM-768x150.png 768w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-7.57.55-PM-65x13.png 65w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-7.57.55-PM-220x43.png 220w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-7.57.55-PM-250x49.png 250w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-7.57.55-PM-358x70.png 358w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-7.57.55-PM-729x143.png 729w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-7.57.55-PM-872x171.png 872w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-7.57.55-PM-1020x200.png 1020w\" sizes=\"(max-width: 1434px) 100vw, 1434px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You can also arrange them as a photo or use them to create reels and post them on your page.<\/span><\/p>\n<h3 id=\"5\"><b>5. Tell Story On IG Stories<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">People connect easily with stories, and that&#8217;s why Instagram launched IG stories. Merchants are now using it to sell more of their products. <\/span><a href=\"https:\/\/business.instagram.com\/a\/stories\/overview\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">58%<\/span><\/a><span style=\"font-weight: 400;\"> of IG users say that they are more interested in a brand after seeing them in a story.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, if you are not leveraging IG stories, you will deny your business the opportunities for potential customers to discover it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s an example of a brand sharing their website on IG story.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5416\" src=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-7.59.57-PM.jpg\" alt=\"\" width=\"1438\" height=\"806\" srcset=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-7.59.57-PM.jpg 1438w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-7.59.57-PM-300x168.jpg 300w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-7.59.57-PM-1024x574.jpg 1024w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-7.59.57-PM-150x84.jpg 150w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-7.59.57-PM-768x430.jpg 768w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-7.59.57-PM-65x36.jpg 65w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-7.59.57-PM-220x123.jpg 220w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-7.59.57-PM-178x100.jpg 178w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-7.59.57-PM-358x201.jpg 358w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-7.59.57-PM-714x400.jpg 714w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-7.59.57-PM-803x450.jpg 803w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-7.59.57-PM-910x510.jpg 910w\" sizes=\"(max-width: 1438px) 100vw, 1438px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Creating an IG story isn&#8217;t hard. You can package your product&#8217;s values and how it does better than your competitors into a story using the <\/span><a href=\"https:\/\/www.animaker.com\/instagram-story-maker\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Instagram story maker<\/span><\/a><span style=\"font-weight: 400;\"> from Animaker.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5417\" src=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-8.05.02-PM.jpg\" alt=\"\" width=\"1439\" height=\"685\" srcset=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-8.05.02-PM.jpg 1439w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-8.05.02-PM-300x143.jpg 300w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-8.05.02-PM-1024x487.jpg 1024w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-8.05.02-PM-150x71.jpg 150w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-8.05.02-PM-768x366.jpg 768w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-8.05.02-PM-65x31.jpg 65w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-8.05.02-PM-220x105.jpg 220w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-8.05.02-PM-210x100.jpg 210w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-8.05.02-PM-358x170.jpg 358w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-8.05.02-PM-729x347.jpg 729w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-8.05.02-PM-872x415.jpg 872w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-8.05.02-PM-1020x486.jpg 1020w\" sizes=\"(max-width: 1439px) 100vw, 1439px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This targets potential customers who just discovered your product and are waiting for you to give them reasons to spend their hard-earned money on.<\/span><\/p>\n<h3 id=\"6\"><b>6. Host Giveaways to attract customers<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Hosting giveaways is like asking potential customers to try your products without committing. It boosts sales because someone who has reservations about your products will have a first-hand experience and then decide to buy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The ripple effect is that lucky winners can share their experiences with their friends on Instagram. That creates more awareness and attracts more qualified leads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many small businesses and brands leverage it on Instagram.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Below is how Dermae hosts giveaways on IG to boost the sale of its skin care products:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5418\" src=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-8.06.19-PM.jpg\" alt=\"\" width=\"1438\" height=\"688\" srcset=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-8.06.19-PM.jpg 1438w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-8.06.19-PM-300x144.jpg 300w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-8.06.19-PM-1024x490.jpg 1024w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-8.06.19-PM-150x72.jpg 150w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-8.06.19-PM-768x367.jpg 768w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-8.06.19-PM-65x31.jpg 65w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-8.06.19-PM-220x105.jpg 220w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-8.06.19-PM-209x100.jpg 209w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-8.06.19-PM-358x171.jpg 358w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-8.06.19-PM-729x349.jpg 729w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-8.06.19-PM-872x417.jpg 872w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-8.06.19-PM-1020x488.jpg 1020w\" sizes=\"(max-width: 1438px) 100vw, 1438px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You, too, can replicate it by following these steps:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Share the products you want to give out, and in the caption, state how your audience can participate and win.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is an example:<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">10 followers stand a chance of winning our newly launched product.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Want to be one of them? The rules are:<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Follow our IG page<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Engage this post by commenting and sharing it<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Tag 3 or more of your friends in the comments<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Share the post on your story and send us a screenshot<\/span><\/i><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">We will announce the 10 winners in 72 hours.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">That was easy, wasn\u2019t it?<\/span><\/p>\n<h3 id=\"7\"><b>7. Offer Discounts for your products<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Discounts are promotional baits that boost sales on IG. It can be coupons, free shipping, and any other incentive that encourages a potential customer to make a purchase.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to a survey, 88% of US shoppers used coupons for purchases in 2020.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5419\" src=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-8.07.24-PM.jpg\" alt=\"\" width=\"1139\" height=\"862\" srcset=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-8.07.24-PM.jpg 1139w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-8.07.24-PM-300x227.jpg 300w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-8.07.24-PM-1024x775.jpg 1024w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-8.07.24-PM-150x114.jpg 150w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-8.07.24-PM-768x581.jpg 768w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-8.07.24-PM-65x49.jpg 65w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-8.07.24-PM-220x166.jpg 220w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-8.07.24-PM-132x100.jpg 132w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-8.07.24-PM-358x271.jpg 358w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-8.07.24-PM-529x400.jpg 529w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-8.07.24-PM-595x450.jpg 595w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-8.07.24-PM-674x510.jpg 674w\" sizes=\"(max-width: 1139px) 100vw, 1139px\" \/><\/p>\n<p><a href=\"https:\/\/simplycodes.com\/blog\/coupon-discount-stats\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Source:<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">This tells you that offering discounts of any form can skyrocket your sales on IG.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is Crystalwellness offering a 25% discount on all its products for purchases above $1000:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5420\" src=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-8.19.02-PM.jpg\" alt=\"\" width=\"1430\" height=\"702\" srcset=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-8.19.02-PM.jpg 1430w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-8.19.02-PM-300x147.jpg 300w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-8.19.02-PM-1024x503.jpg 1024w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-8.19.02-PM-150x74.jpg 150w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-8.19.02-PM-768x377.jpg 768w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-8.19.02-PM-65x32.jpg 65w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-8.19.02-PM-220x108.jpg 220w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-8.19.02-PM-204x100.jpg 204w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-8.19.02-PM-358x176.jpg 358w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-8.19.02-PM-729x358.jpg 729w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-8.19.02-PM-872x428.jpg 872w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-8.19.02-PM-1020x501.jpg 1020w\" sizes=\"(max-width: 1430px) 100vw, 1430px\" \/><\/p>\n<h3 id=\"8\"><b>8. Work With Influencers for better reach<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">What&#8217;s your reaction when your favorite celebrity endorses a product you like? You are tempted to use it, right?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Same works on Instagram, where a lot of users have influencers that shape their purchasing decisions. The idea here is to identify an influencer in your niche and partner with them to promote your products. This boosts sales directly or indirectly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What will happen when an influencer in the travel niche makes an IG story about one of your latest travel packs?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Their audience will rush to your page to check out the product and probably buy. Others will follow you to keep up with your content and look for more products that will fascinate them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Below is Thelostkanya, an IG influencer promoting mint ice tea from Teastoy:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5421\" src=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-8.20.04-PM.jpg\" alt=\"\" width=\"1422\" height=\"750\" srcset=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-8.20.04-PM.jpg 1422w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-8.20.04-PM-300x158.jpg 300w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-8.20.04-PM-1024x540.jpg 1024w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-8.20.04-PM-150x79.jpg 150w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-8.20.04-PM-768x405.jpg 768w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-8.20.04-PM-65x34.jpg 65w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-8.20.04-PM-220x116.jpg 220w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-8.20.04-PM-190x100.jpg 190w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-8.20.04-PM-358x189.jpg 358w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-8.20.04-PM-729x384.jpg 729w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-8.20.04-PM-853x450.jpg 853w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-22-at-8.20.04-PM-967x510.jpg 967w\" sizes=\"(max-width: 1422px) 100vw, 1422px\" \/><\/p>\n<h2><b>Conclusion<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Instagram is a cash cow for selling products and services online. But you must have the right strategies to up your game from making little sales per month to making multiple sales per day.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These 8 points mentioned above, if implemented, won&#8217;t only boost your sales but also earn you loyal customers who will return to make more purchases.<\/span><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Instagram is a goldmine when it comes to social selling. And, of course, no sales-minded business will ignore a platform with over 2 billion active users.\u00a0 About 44% of users shop on Instagram weekly.\u00a0 This points to one thing &#8211; the amount of sales happening on Instagram is crazy. But even after all that, many [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":24,"featured_media":5774,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[591],"tags":[347,169],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>8 Ways To Boost Sales on Instagram<\/title>\n<meta name=\"description\" content=\"Instagram is a goldmine when it comes to social selling. Wanna learn some practical ways to boost sales on Instagram? Keep reading!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.animaker.com\/hub\/boost-sales-on-instagram\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 Ways To Boost Sales on Instagram\" \/>\n<meta property=\"og:description\" content=\"Instagram is a goldmine when it comes to social selling. Wanna learn some practical ways to boost sales on Instagram? Keep reading!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.animaker.com\/hub\/boost-sales-on-instagram\/\" \/>\n<meta property=\"og:site_name\" content=\"Animaker\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-22T14:55:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-16T15:38:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2022\/11\/Untitled-design.png\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"340\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Chukwuemeka\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chukwuemeka\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"8 Ways To Boost Sales on Instagram","description":"Instagram is a goldmine when it comes to social selling. Wanna learn some practical ways to boost sales on Instagram? Keep reading!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.animaker.com\/hub\/boost-sales-on-instagram\/","og_locale":"en_US","og_type":"article","og_title":"8 Ways To Boost Sales on Instagram","og_description":"Instagram is a goldmine when it comes to social selling. Wanna learn some practical ways to boost sales on Instagram? 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