{"id":5641,"date":"2023-01-03T16:31:00","date_gmt":"2023-01-03T16:31:00","guid":{"rendered":"https:\/\/www.animaker.com\/hub\/?p=5641"},"modified":"2025-04-30T04:08:26","modified_gmt":"2025-04-30T04:08:26","slug":"video-marketing-statistics","status":"publish","type":"post","link":"https:\/\/www.animaker.com\/hub\/video-marketing-statistics\/","title":{"rendered":"20+ Video Marketing Statistics you SHOULD know for 2023"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Video marketing is one of the most effective forms of digital marketing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, <\/span><a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/#stat-1-1\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">86% of Businesses<\/span><\/a><span style=\"font-weight: 400;\"> now use video to generate leads and also achieve their marketing goals.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are a lot of different video marketing platforms out there, and it can take time to know which one is best for your business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So in this article, we will provide you with video marketing statistics that will prove the efficiency of videos and their usage in marketing campaigns.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter style=\" src=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/giphy-5.gif\" alt=\"\" width=\"278\" height=\"278\" \/><\/p>\n<p><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">As a key component of <a href=\"https:\/\/digitalmarketingagency.ie\/\" target=\"_blank\" rel=\"noopener\">digital marketing<\/a>, video content not only enhances engagement but also plays a pivotal role in driving conversions and building brand awareness across various online platforms.<\/span>\u200b<\/p>\n<p><span style=\"font-weight: 400;\">Now, let\u2019s see why Video Marketing is the best in M-Town (Marketing-Town).<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">What makes Video Marketing the most effective marketing method?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There are many reasons why video marketing is so efficient, but some of the most important reasons are that videos are\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Engaging<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Informative<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Help to build trust and credibility\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Videos also are more memorable than other forms of content and can be a very reliable way to reach a large audience quickly and easily.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Videos can be used to promote a product or service, answer customer questions, or provide training or instructional videos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, if you are trying out video marketing for the first time or are still looking for improvements in your existing marketing plan, these insightful statistics will help you infuse video marketing techniques for your business, build your strategy, and watch the numbers grow.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this blog, we&#8217;ll explore the following video marketing statistics <\/span><b>you need to know to<\/b><span style=\"font-weight: 400;\"> maximize your chances of success in 2023.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#1\"><span style=\"font-weight: 400;\">General Video Marketing Statistics\u00a0<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#2\"><span style=\"font-weight: 400;\">YouTube Video Marketing Statistics<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#3\"><span style=\"font-weight: 400;\">TikTok Video Marketing Statistics<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#4\"><span style=\"font-weight: 400;\">Twitter Video Marketing Statistics<\/span><\/a><\/li>\n<\/ol>\n<h2 id=\"1\">General Video Marketing Statistics<\/h2>\n<p><span style=\"font-weight: 400;\">Videos are a powerful tool for communication.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It allows everyone to showcase anything. If you are an influencer, you can record yourself and share your everyday life. If you are a business owner, you can showcase your products and services and promote your brand in an engaging &amp; visually appealing way.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this digital era, Video marketing has to be one of the most effective ways for promotion and marketing. Irrespective of the device you use, be it a smartphone or laptop, video content can reach a wider audience and drive more traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These videos can be of any form. It can be an explainer video, product demos, customer testimonials, educational videos, and whatnot. You basically have to find the right type of video to reach your audience.<br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Now that we are done with the importance of videos, let\u2019s check out some interesting Video Marketing Statistics &#8211;<\/span><\/p>\n<p><strong>1. <\/strong><b>One minute video is worth as much as 1.8 million words.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">That fact is crazy, but the truth!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hard to believe? Dr. James McQuivery did this <\/span><a href=\"https:\/\/www.forrester.com\/report\/How-video-Will-Take-Over-The-World\/RES44199\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">research<\/span><\/a><span style=\"font-weight: 400;\"> in 2008. His equation explanation goes something like this &#8211;<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5777\" style=\"width: 80%;\" src=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-14.jpg\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-14.jpg 1920w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-14-300x169.jpg 300w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-14-1024x576.jpg 1024w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-14-150x84.jpg 150w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-14-768x432.jpg 768w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-14-1536x864.jpg 1536w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-14-65x37.jpg 65w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-14-220x124.jpg 220w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-14-178x100.jpg 178w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-14-358x201.jpg 358w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-14-711x400.jpg 711w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-14-800x450.jpg 800w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-14-907x510.jpg 907w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Isn\u2019t this amazing?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A person spent an average of 100 minutes per day watching videos in 2021. This means, in a year, a person had spent nearly a month watching videos! Imagine how much content people can consume. (<\/span><a href=\"https:\/\/www.zenithmedia.com\/online-video-viewing-to-reach-100-minutes-a-day-in-2021\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Zenithmedia<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Woah! That should be your reaction, right? Then wait until you read the following fact!<\/span><\/p>\n<p><b>2. Online Videos drive the majority of the internet traffic. <\/b><\/p>\n<p><span style=\"font-weight: 400;\">Online videos will make up the majority of the traffic on the internet. By the year 2022, it is projected that videos on the Internet will drive 82% of all consumer Internet traffic. The predicted number is 9% higher than the number predicted in 2017. (<\/span><a href=\"https:\/\/www.cisco.com\/c\/dam\/m\/en_us\/solutions\/service-provider\/vni-forecast-highlights\/pdf\/Global_Device_Growth_Traffic_Profiles.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Cisco<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5644\" style=\"width: 80%;\" src=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-4.jpg\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-4.jpg 1920w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-4-300x169.jpg 300w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-4-1024x576.jpg 1024w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-4-150x84.jpg 150w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-4-768x432.jpg 768w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-4-1536x864.jpg 1536w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-4-65x37.jpg 65w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-4-220x124.jpg 220w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-4-178x100.jpg 178w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-4-358x201.jpg 358w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-4-711x400.jpg 711w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-4-800x450.jpg 800w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-4-907x510.jpg 907w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Aren\u2019t those numbers crazy? A video is a powerful tool in general, and the subsequent fact will make your jaws drop &#8211;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We all watch TV, and TVs have remained at the top for video consumption for years. As years passed, digital video viewership increased daily. A prediction states that digital viewership in the US is expected to surpass the time spent with TV in the year 2023. (<\/span><a href=\"https:\/\/www.insiderintelligence.com\/content\/q2-2022-digital-video-trends\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">insiderintelligence<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<p><b>3. The demand for Video Content is always on the rise.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">A survey explored the types of channels and mediums people like to spend their time. Here\u2019s what the survey results said!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The people who participated in this survey claimed that video content is the best among the different forms of content as they tend to pay greater attention to it. (<\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/content-trends-preferences\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Hubspot<\/span><\/a><span style=\"font-weight: 400;\">)\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This ever-increasing demand among viewers has brought in tons &amp; tons of influencers who are proactively producing video content in different niches to meet this skyrocketing trend.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While the above stats were for videos in general, let\u2019s have a look at the numbers for brands.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">54% of consumers want more video content from a brand or business they follow. Whether the content is entertaining or promotional, people prefer it in video form.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5645\" style=\"width: 80%;\" src=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-6.jpg\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-6.jpg 1920w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-6-300x169.jpg 300w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-6-1024x576.jpg 1024w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-6-150x84.jpg 150w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-6-768x432.jpg 768w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-6-1536x864.jpg 1536w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-6-65x37.jpg 65w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-6-220x124.jpg 220w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-6-178x100.jpg 178w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-6-358x201.jpg 358w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-6-711x400.jpg 711w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-6-800x450.jpg 800w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-6-907x510.jpg 907w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">As you can see, the clear winner is Video! The trend for videos is consistent compared to the other communication methods. (<\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/content-trends-preferences\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Hubspot<\/span><\/a><span style=\"font-weight: 400;\">) <\/span><\/p>\n<p><b>4. 86% of businesses choose video marketing as their primary promotion tool.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">In a survey taken back in 2021, almost 86% of the respondents agreed to use video as a marketing tool for their business. This percentage has been stable for a few years, where it was 85% in 2020 and 87% in 2019. However, this percentage has increased steadily through the years, starting from 61% in 2016. (<\/span><a href=\"https:\/\/bit.ly\/3Vv7Y43\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Wyzowl<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5646\" style=\"width: 80%;\" src=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/pasted-image-0-3.png\" alt=\"\" width=\"650\" height=\"395\" srcset=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/pasted-image-0-3.png 650w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/pasted-image-0-3-300x182.png 300w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/pasted-image-0-3-150x91.png 150w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/pasted-image-0-3-65x40.png 65w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/pasted-image-0-3-220x134.png 220w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/pasted-image-0-3-165x100.png 165w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/pasted-image-0-3-358x218.png 358w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><b>5. Video uploads have skyrocketed in the last five years.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">As the world is heading towards a video-centric mode, it is natural to see an increase in the number of video uploads over time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to Wistia, an end-to-end video marketing platform for businesses, the video uploads on their platform have jumped from 5.8M in 2017 to over 15M in 2020. That\u2019s a whopping 263.5%! (<\/span><a href=\"https:\/\/bit.ly\/3hTGo2H\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Wistia<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5647\" style=\"width: 80%;\" src=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/pasted-image-0-4.png\" alt=\"\" width=\"606\" height=\"400\" srcset=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/pasted-image-0-4.png 606w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/pasted-image-0-4-300x198.png 300w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/pasted-image-0-4-150x99.png 150w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/pasted-image-0-4-65x43.png 65w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/pasted-image-0-4-220x145.png 220w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/pasted-image-0-4-152x100.png 152w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/pasted-image-0-4-358x236.png 358w\" sizes=\"(max-width: 606px) 100vw, 606px\" \/><b>6. Marketers find Video Marketing as an effective way to generate leads\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">According to a report from Wyzowl, 87% of marketers reported that video, as a marketing &amp; promotion method, gives them a positive ROI compared to the other promotional methods. This percentage has gone up from 33% in 2015 to 87% in 2022. (<\/span><a href=\"https:\/\/bit.ly\/3FTbjnE\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Hubspot<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5648\" style=\"width: 80%;\" src=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/03b-1.png\" alt=\"\" width=\"1001\" height=\"481\" srcset=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/03b-1.png 1001w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/03b-1-300x144.png 300w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/03b-1-150x72.png 150w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/03b-1-768x369.png 768w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/03b-1-65x31.png 65w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/03b-1-220x106.png 220w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/03b-1-208x100.png 208w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/03b-1-358x172.png 358w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/03b-1-729x350.png 729w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/03b-1-872x419.png 872w\" sizes=\"(max-width: 1001px) 100vw, 1001px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Similarly, marketers also feel video marketing to be the best investment for lead generation as it has been standing out compared to other ways of promotion. (<\/span><a href=\"https:\/\/bit.ly\/3FTbjnE\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Hubspot<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5652\" style=\"width: 80%;\" src=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-7.jpg\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-7.jpg 1920w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-7-300x169.jpg 300w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-7-1024x576.jpg 1024w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-7-150x84.jpg 150w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-7-768x432.jpg 768w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-7-1536x864.jpg 1536w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-7-65x37.jpg 65w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-7-220x124.jpg 220w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-7-178x100.jpg 178w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-7-358x201.jpg 358w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-7-711x400.jpg 711w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-7-800x450.jpg 800w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-7-907x510.jpg 907w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><b><\/b><\/p>\n<p><b>7. Video Marketing drives more conversions\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Videos are beyond engaging and one of the key deciding factors for consumers to make their next purchase. A survey by Wyzowl shows that about 8 out of 10 users have purchased an app or software after watching a video from the brand itself. Isn\u2019t that awesome?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, video marketing doesn\u2019t end here. It&#8217;s present throughout the buyer&#8217;s journey. A study by Wyzowl shows that 96% of buyers use video as a medium to learn about a particular product or service.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In short &#8211; whether it is to gain knowledge about a product or ensure that the product is worth investing in, people prefer videos! (<\/span><a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics-2019\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Wyzowl<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<p><b>8. Video content has the least skimming rate among different types of content\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">When people consume written content, they are mostly grazing through. When it comes to audio content, most people let it run in the background and absorb whatever information reaches their heads. (<\/span><a href=\"https:\/\/bit.ly\/3WIfoSg\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Hubspot<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Only when it is offered as a video do they invest their time and pay attention without skipping any part. So, if you want the complete attention of your audience, you know what form of content to resort to!\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5653\" style=\"width: 80%;\" src=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-8.jpg\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-8.jpg 1920w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-8-300x169.jpg 300w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-8-1024x576.jpg 1024w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-8-150x84.jpg 150w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-8-768x432.jpg 768w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-8-1536x864.jpg 1536w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-8-65x37.jpg 65w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-8-220x124.jpg 220w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-8-178x100.jpg 178w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-8-358x201.jpg 358w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-8-711x400.jpg 711w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-8-800x450.jpg 800w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-8-907x510.jpg 907w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Similarly, while people were questioned about what type of content they want to see in the future, over 53% of the people voted for videos over other forms of content like News Articles, Social Media Posts, Reports, Emails, Infographics, Blog articles, etc. (<\/span><a href=\"https:\/\/bit.ly\/3WIfoSg\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Hubspot<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5654\" style=\"width: 80%;\" src=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-9.jpg\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-9.jpg 1920w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-9-300x169.jpg 300w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-9-1024x576.jpg 1024w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-9-150x84.jpg 150w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-9-768x432.jpg 768w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-9-1536x864.jpg 1536w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-9-65x37.jpg 65w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-9-220x124.jpg 220w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-9-178x100.jpg 178w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-9-358x201.jpg 358w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-9-711x400.jpg 711w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-9-800x450.jpg 800w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-9-907x510.jpg 907w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><b>10. Video Creation has become easier\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">With these numbers, you know video is the future. Over 75% of businesses use online platforms to create their videos, about 16% use a dedicated design team, and the rest of the 9% depend on freelancers or agencies to create a video.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Along the same lines, the budget for these marketing videos has also increased. Over 96% of marketers have voted toward this. Similarly, 97% of businesses voted that video content would be a priority in their future marketing campaigns. (<\/span><a href=\"https:\/\/www.renderforest.com\/blog\/video-marketing-statistics\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Renderforest<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now that we have seen the generic video marketing statistics, let\u2019s check out the top platforms we use daily and how videos can be used in marketing &amp; promotional activities on those platforms.<\/span><\/p>\n<h2 id=\"2\">YouTube Video Marketing Statistics<\/h2>\n<p><span style=\"font-weight: 400;\">If you are looking to up your video marketing strategy, then YouTube must definitely be on the top of the charts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We have curated the top YouTube Statistics to help you uncover unknown facts about YouTube and to let you know why YouTube MUST be a part of your marketing strategy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1. YouTube has over 2 billion monthly active users, making it one of the most diverse platforms and the second most visited website after Google. (<\/span><a href=\"https:\/\/backlinko.com\/youtube-users\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Backlinko<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5655\" style=\"width: 80%;\" src=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/most-used-social-media-platforms-768x584-1.png\" alt=\"\" width=\"768\" height=\"584\" srcset=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/most-used-social-media-platforms-768x584-1.png 768w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/most-used-social-media-platforms-768x584-1-300x228.png 300w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/most-used-social-media-platforms-768x584-1-150x114.png 150w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/most-used-social-media-platforms-768x584-1-65x49.png 65w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/most-used-social-media-platforms-768x584-1-220x167.png 220w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/most-used-social-media-platforms-768x584-1-132x100.png 132w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/most-used-social-media-platforms-768x584-1-358x272.png 358w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/most-used-social-media-platforms-768x584-1-526x400.png 526w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/most-used-social-media-platforms-768x584-1-592x450.png 592w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/most-used-social-media-platforms-768x584-1-671x510.png 671w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">2. On average, a user spends an average of\u00a0 40 minutes a day watching YouTube videos. This means there\u2019s a reasonable probability for your content to reach hundreds, if not thousands, if planned well. (<\/span><a href=\"https:\/\/techcrunch.com\/2022\/07\/13\/kids-and-teens-watch-more-tiktok-than-youtube-tiktok-91-minutes-in-2021-youtube-56\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Techcrunch<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5656\" style=\"width: 80%;\" src=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/YouTubeComparison.png\" alt=\"\" width=\"574\" height=\"392\" srcset=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/YouTubeComparison.png 680w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/YouTubeComparison-300x205.png 300w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/YouTubeComparison-150x102.png 150w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/YouTubeComparison-65x44.png 65w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/YouTubeComparison-220x150.png 220w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/YouTubeComparison-147x100.png 147w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/YouTubeComparison-358x244.png 358w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/YouTubeComparison-586x400.png 586w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/YouTubeComparison-659x450.png 659w\" sizes=\"(max-width: 574px) 100vw, 574px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">3. Over 500 Hours of video content are uploaded every minute in over 80 languages, thereby making it accessible to the majority of the population across the world. (<\/span><a href=\"https:\/\/www.statista.com\/statistics\/259477\/hours-of-video-uploaded-to-youtube-every-minute\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Statista<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5657\" style=\"width: 80%;\" src=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-03-at-5.49.35-PM.png\" alt=\"\" width=\"1466\" height=\"952\" srcset=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-03-at-5.49.35-PM.png 1466w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-03-at-5.49.35-PM-300x195.png 300w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-03-at-5.49.35-PM-1024x665.png 1024w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-03-at-5.49.35-PM-150x97.png 150w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-03-at-5.49.35-PM-768x499.png 768w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-03-at-5.49.35-PM-65x42.png 65w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-03-at-5.49.35-PM-220x143.png 220w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-03-at-5.49.35-PM-154x100.png 154w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-03-at-5.49.35-PM-358x232.png 358w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-03-at-5.49.35-PM-616x400.png 616w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-03-at-5.49.35-PM-693x450.png 693w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-03-at-5.49.35-PM-785x510.png 785w\" sizes=\"(max-width: 1466px) 100vw, 1466px\" \/>4. YouTube as an advertising platform makes over $15 Billion in revenue annually, of which creators are paid their share. (<a href=\"https:\/\/www.theverge.com\/2020\/2\/3\/21121207\/youtube-google-alphabet-earnings-revenue-first-time-reveal-q4-2019\" target=\"_blank\" rel=\"noopener\">Verge<\/a>)<\/p>\n<p>5. 70% of the viewers have purchased a product after seeing an Ad about it. (<a href=\"https:\/\/blog.google\/products\/ads\/new-ways-to-drive-action\/\" target=\"_blank\" rel=\"noopener\">YouTube<\/a>)<\/p>\n<p><span style=\"font-weight: 400;\">There are many more facts about YouTube, but let\u2019s not just focus entirely on one platform here. Instead, let\u2019s hop on to the next one, TikTok.\u00a0<\/span><\/p>\n<h2 id=\"3\">TikTok Video Marketing Statistics<\/h2>\n<p><span style=\"font-weight: 400;\">Musically, better known as TikTok, is a popular social media platform with over 2 billion downloads, making it a valuable tool for businesses to target a broad audience and undoubtedly one of the best platforms for video marketing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s check out some fun facts about TikTok and how influential it is &#8211;\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1. TikTok rocks the social media engagement rate across all the top social media apps, such as Instagram, YouTube, and all other apps. (<\/span><a href=\"https:\/\/www.socialinsider.io\/blog\/social-media-industry-benchmarks\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Socialinsider<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5659\" style=\"width: 80%;\" src=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/average-engagement-rates-1.png\" alt=\"\" width=\"493\" height=\"626\" srcset=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/average-engagement-rates-1.png 1260w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/average-engagement-rates-1-236x300.png 236w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/average-engagement-rates-1-806x1024.png 806w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/average-engagement-rates-1-118x150.png 118w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/average-engagement-rates-1-768x975.png 768w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/average-engagement-rates-1-1210x1536.png 1210w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/average-engagement-rates-1-51x65.png 51w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/average-engagement-rates-1-173x220.png 173w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/average-engagement-rates-1-79x100.png 79w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/average-engagement-rates-1-315x400.png 315w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/average-engagement-rates-1-354x450.png 354w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/average-engagement-rates-1-402x510.png 402w\" sizes=\"(max-width: 493px) 100vw, 493px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">2. TikTok was one of the top platforms for businesses &amp; marketers to increase investment in 2022. (<\/span><a href=\"https:\/\/bit.ly\/3WI5Nei\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Hubspot<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5661\" style=\"width: 80%;\" src=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/social-media-trends-bar-graph-15.png\" alt=\"\" width=\"1500\" height=\"866\" srcset=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/social-media-trends-bar-graph-15.png 1500w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/social-media-trends-bar-graph-15-300x173.png 300w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/social-media-trends-bar-graph-15-1024x591.png 1024w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/social-media-trends-bar-graph-15-150x87.png 150w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/social-media-trends-bar-graph-15-768x443.png 768w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/social-media-trends-bar-graph-15-65x38.png 65w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/social-media-trends-bar-graph-15-220x127.png 220w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/social-media-trends-bar-graph-15-173x100.png 173w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/social-media-trends-bar-graph-15-358x207.png 358w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/social-media-trends-bar-graph-15-693x400.png 693w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/social-media-trends-bar-graph-15-779x450.png 779w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/social-media-trends-bar-graph-15-883x510.png 883w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>3. Almost 46% of TikTok users use the app without any distractions. This creates an opportunity for social media marketers to capitalize on this attention and drive more engagement to their content. (<a href=\"https:\/\/newsroom.tiktok.com\/en-us\/tiktok-world-2022\" target=\"_blank\" rel=\"noopener\">TikTok<\/a>)<\/p>\n<p>4. TikTok users in the US use the app for an average of 858 minutes per month. The usage trend has been on the rise steadily ever since the pandemic. (<a href=\"https:\/\/www.statista.com\/statistics\/1115136\/tiktok-user-engagement-monthly-usa\/#:~:text=From%20October%202019%20to%20March,on%20the%20social%20video%20platform.%5C\" target=\"_blank\" rel=\"noopener\">Statista<\/a>)<\/p>\n<p><center><a href=\"https:\/\/www.statista.com\/statistics\/1115136\/tiktok-user-engagement-monthly-usa\/\" rel=\"nofollow\"><img decoding=\"async\" style=\"width: 100%; height: auto !important; max-width: 80%; -ms-interpolation-mode: bicubic;\" src=\"https:\/\/www.statista.com\/graphic\/1\/1115136\/tiktok-user-engagement-monthly-usa.jpg\" alt=\"Statistic: Monthly TikTok app user engagement in the United States from October 2019 to March 2020 (in average minutes per visitor) | Statista\" \/><\/a><\/center><span style=\"font-weight: 400;\">5. A study on the TikTok app usage shows that users all around the watch a whooping 167 million hours per minute. (<\/span><a href=\"https:\/\/bit.ly\/3WKmwO8\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Oberlo<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5663\" style=\"width: 80%;\" src=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/1659521248-average-time-spent-on-social-media-in-2022-by-platform.png\" alt=\"\" width=\"1600\" height=\"818\" srcset=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/1659521248-average-time-spent-on-social-media-in-2022-by-platform.png 1600w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/1659521248-average-time-spent-on-social-media-in-2022-by-platform-300x153.png 300w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/1659521248-average-time-spent-on-social-media-in-2022-by-platform-1024x524.png 1024w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/1659521248-average-time-spent-on-social-media-in-2022-by-platform-150x77.png 150w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/1659521248-average-time-spent-on-social-media-in-2022-by-platform-768x393.png 768w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/1659521248-average-time-spent-on-social-media-in-2022-by-platform-1536x785.png 1536w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/1659521248-average-time-spent-on-social-media-in-2022-by-platform-65x33.png 65w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/1659521248-average-time-spent-on-social-media-in-2022-by-platform-220x112.png 220w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/1659521248-average-time-spent-on-social-media-in-2022-by-platform-196x100.png 196w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/1659521248-average-time-spent-on-social-media-in-2022-by-platform-358x183.png 358w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/1659521248-average-time-spent-on-social-media-in-2022-by-platform-729x373.png 729w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/1659521248-average-time-spent-on-social-media-in-2022-by-platform-872x446.png 872w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/1659521248-average-time-spent-on-social-media-in-2022-by-platform-998x510.png 998w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Coming up next is the home for viral videos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Can you guess the social media platform?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Twitter is the answer.\u00a0<\/span><\/p>\n<h2 id=\"4\">Twitter Video Marketing Statistics<\/h2>\n<p><span style=\"font-weight: 400;\">Almost all the viral videos you see these days on Facebook or Instagram, or any other social platform originated on Twitter. The ability to share short videos and hashtags and engage with the audience in real time made Twitter the home for such trending content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few stunning Twitter Marketing Statistics.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1. The videos on Twitter get over 2 billion views daily, with an average of 67% YoY growth. (<\/span><a href=\"https:\/\/business.twitter.com\/en\/blog\/how-video-is-reshaping-digital-advertising.html\"><span style=\"font-weight: 400;\">Twitter<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2. Over 80% of Twitter users access the platform via mobile devices, and 32% prefer watching videos over reading text. (<\/span><a href=\"https:\/\/www.yansmedia.com\/blog\/twitter-video-marketing-statistics\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Yansmedia<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5665\" style=\"width: 80%;\" src=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-10.jpg\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-10.jpg 1920w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-10-300x169.jpg 300w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-10-1024x576.jpg 1024w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-10-150x84.jpg 150w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-10-768x432.jpg 768w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-10-1536x864.jpg 1536w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-10-65x37.jpg 65w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-10-220x124.jpg 220w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-10-178x100.jpg 178w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-10-358x201.jpg 358w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-10-711x400.jpg 711w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-10-800x450.jpg 800w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-10-907x510.jpg 907w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>3. Almost 58% of the top brands in the world use Twitter as a medium for promotion and even as a platform for customer service. (<a href=\"https:\/\/www.yansmedia.com\/blog\/twitter-video-marketing-statistics\" target=\"_blank\" rel=\"noopener\">Yansmedia<\/a>)<\/p>\n<p><span style=\"font-weight: 400;\">4. Tweets with videos average about 10x engagement compared to tweets without videos. (<\/span><a href=\"https:\/\/business.twitter.com\/en\/blog\/how-video-is-reshaping-digital-advertising.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Twitter<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5666\" style=\"width: 80%;\" src=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-11.jpg\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-11.jpg 1920w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-11-300x169.jpg 300w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-11-1024x576.jpg 1024w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-11-150x84.jpg 150w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-11-768x432.jpg 768w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-11-1536x864.jpg 1536w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-11-65x37.jpg 65w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-11-220x124.jpg 220w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-11-178x100.jpg 178w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-11-358x201.jpg 358w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-11-711x400.jpg 711w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-11-800x450.jpg 800w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2023\/01\/Video-is-worth-11-907x510.jpg 907w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p>5. Twitter video trends have been steadily upward, with an awesome 62% in 2020. (<a href=\"https:\/\/www.yumyumvideos.com\/the-10-twitter-video-statistics-you-should-know-in-2021\/#id3\" target=\"_blank\" rel=\"noopener\">YumYumVideos<\/a>)<\/p>\n<p><span style=\"font-weight: 400;\">Weren\u2019t these facts just mind-boggling?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mind it; these are very few of the stats that these mammoth platforms showcase. The power of these platforms, combined with the vigor of videos, can prove to be of great help to content creators and businesses worldwide.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, as much as you have the hype to create your next video, it might be a big task for anyone. Be it the learning curve or the creativity; there\u2019ll be a hiccup when it comes to creating good-quality videos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, that\u2019s not the case anymore.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Introducing <\/span><a href=\"http:\/\/animaker.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Animaker<\/span><\/a><span style=\"font-weight: 400;\">, an online video creation &amp; editing platform that allows anyone and everyone (even those with no video creation experience) to make stunning videos right from the convenience of their browser.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Be it a stunning video for your business or a video promoting a sale; you can create anything and everything else you can imagine. With this online video-making platform, you can create your video quickly &amp; effortlessly in under 15 minutes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Would you like to create a video now and need some guidance? Check out this video to learn how!<\/span><\/p>\n<p><center><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/vV0mj43AI3E\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">I hope this article helped you understand the importance of video content marketing.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">If you have any queries or doubts, drop them in the comments below. We will be more than happy to help you out!<\/span><\/p>\n<p>&nbsp;<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Video marketing is one of the most effective forms of digital marketing.\u00a0 In fact, 86% of Businesses now use video to generate leads and also achieve their marketing goals.\u00a0 There are a lot of different video marketing platforms out there, and it can take time to know which one is best for your business.\u00a0 So [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":8,"featured_media":5704,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[591,589],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>20+ Video Marketing Statistics you SHOULD know for 2023 - Animaker<\/title>\n<meta name=\"description\" content=\"Stay ahead of the competition with the latest video marketing statistics. 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