{"id":9329,"date":"2024-03-12T14:03:23","date_gmt":"2024-03-12T14:03:23","guid":{"rendered":"https:\/\/www.animaker.com\/hub\/?p=9329"},"modified":"2025-03-26T10:45:28","modified_gmt":"2025-03-26T10:45:28","slug":"marketing-strategy-guide","status":"publish","type":"post","link":"https:\/\/www.animaker.com\/hub\/marketing-strategy-guide\/","title":{"rendered":"Marketing Strategy Guide: Top 10 ways to grow your business using AI"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In today&#8217;s digital age, customers are exposed to a lot of content and have shorter attention spans.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To stand out, businesses need a powerful marketing strategy that cuts through the noise and resonates with their target audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This marketing strategy guide explores a winning combination: Artificial Intelligence (AI), Video, and Email.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We&#8217;ll delve into 10 creative ways to leverage these powerful tools to personalize your approach, boost engagement, and, ultimately, propel your business growth.<\/span><\/p>\n<ol>\n<li><b> <\/b><b><a href=\"#1\">Drive TOFU by 300% with the Power of Video SEO<\/a><\/b><\/li>\n<li><b><a href=\"#2\">Increase your Sales Conversion Rate with Social Commerce<\/a><\/b><\/li>\n<li><b><a href=\"#3\">Boost Brand Recall by 2x with Data-Driven Strategy<\/a><\/b><\/li>\n<li><b><a href=\"#4\">Cut down CAC by half: Here\u2019s How with Email Marketing and AI<\/a><\/b><\/li>\n<li><b><a href=\"#5\">Leveraging AI and Trend Analysis for Effective GTM Strategy<\/a><\/b><\/li>\n<li><b><a href=\"#6\">Improve sales pipeline by 300% with Outbound Email Marketing<\/a><\/b><\/li>\n<li><b><a href=\"#7\">Building a Global Customer Magnet with Localized Engagement<\/a><\/b><\/li>\n<li><b><a href=\"#8\">Increasing Brand Awareness Through Social Share of Voice<\/a><\/b><\/li>\n<li><b><a href=\"#9\">Turning Social Followers Into Customers Using Product-led Content<\/a><\/b><\/li>\n<li><b><a href=\"#10\">Increase your MQL to sales conversions by 2X with webinars<\/a><\/b><\/li>\n<\/ol>\n<p><b><a href=\"#11\">Bonus: Cut Down Churn by 30% through Enhanced Product Adoption Techniques<\/a><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s get started!<\/span><\/p>\n<h2 id=\"1\"><span style=\"font-weight: 400;\">1. Drive TOFU by 300% with the Power of Video SEO<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In the digital age, capturing the attention of potential customers at the top of the funnel (TOFU) is both a critical and challenging task for marketers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the online space becoming increasingly competitive, businesses constantly seek innovative strategies to effectively reach and engage their target audience. Video content has emerged as a powerful tool in this quest, proving a highly effective medium to attract and retain consumer interest.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, simply creating video content is not enough. To truly harness video&#8217;s potential to drive traffic and increase TOFU by 300%, one must explore Video SEO.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Why Marketers Should Prioritize Video for Success<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The average time spent per week on video is higher than on the website.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9300 size-full\" style=\"width: 80%;\" src=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image7-e1710250016385.jpg\" alt=\"Average time spent on a website vs video\" width=\"1929\" height=\"1139\" srcset=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image7-e1710250016385.jpg 1929w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image7-e1710250016385-300x177.jpg 300w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image7-e1710250016385-1024x605.jpg 1024w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image7-e1710250016385-768x453.jpg 768w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image7-e1710250016385-1536x907.jpg 1536w\" sizes=\"(max-width: 1929px) 100vw, 1929px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A staggering 3.1 billion people consume videos on the internet daily. (<\/span><a href=\"https:\/\/www.oneday.com\/blog\/21-stats-that-prove-why-video-marketing-just-works\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Source<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">85% of internet users in the United States watch online video content. (<\/span><a href=\"https:\/\/www.demandsage.com\/video-marketing-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Source<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Over 82% of the global internet traffic came from video streaming and downloads. (<\/span><a href=\"https:\/\/www.demandsage.com\/video-marketing-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Source<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Challenges in Driving TOFU with Videos<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Just creating video content and adding it to the website is not enough to drive traffic and increase TOFU. It comes with many challenges, as listed below.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">High Competition<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Difficulty Ranking for Relevant Keywords<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Challenges in Building Organic Visibility<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Measurement Challenges for Video Impact<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lower Engagement<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Solution: Video SEO<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Video content is a compelling medium to engage audiences at this stage due to its visual appeal and ease of consumption.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, the true potential of video content is often untapped without the strategic use of Video SEO. By optimizing video content for search engines, businesses can significantly enhance their visibility, draw in a larger audience, and skyrocket TOFU traffic by an impressive 300%.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9297 size-full\" style=\"width: 80%;\" src=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image4.png\" alt=\"comparison between page with video and page without video\" width=\"1999\" height=\"1135\" srcset=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image4.png 1999w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image4-300x170.png 300w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image4-1024x581.png 1024w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image4-768x436.png 768w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image4-1536x872.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Here\u2019s how you do it:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Optimize your videos for SEO and increase your video\u2019s ranking on Google using <\/span><a href=\"https:\/\/www.getshow.io\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Show by Animaker<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Show ensures your video is optimized for search engines, making it a breeze to rank for more relevant search terms and outperform your competitors.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9299 size-full\" style=\"width: 80%;\" src=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image6.jpg\" alt=\"\" width=\"1999\" height=\"591\" srcset=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image6.jpg 1999w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image6-300x89.jpg 300w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image6-1024x303.jpg 1024w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image6-768x227.jpg 768w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image6-1536x454.jpg 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">By using Show, you can automate optimization and save hours. It helps your video get indexed faster and sooner, allowing you to concentrate on driving business growth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a final note, ensure that your landing pages are embedded with videos using Show by Animaker to achieve massive top-of-the-funnel (TOFU) growth.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Tool You Can Consider:\u00a0<\/span><\/h3>\n<ul>\n<li><a href=\"https:\/\/www.getshow.io\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Show by Animaker<\/span><\/a><\/li>\n<\/ul>\n<h2 id=\"2\"><span style=\"font-weight: 400;\">2. Increase your Sales Conversion Rate with Social Commerce<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">One of the most important metrics for online retailers is the sales conversion rate, which measures the percentage of visitors who become customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, achieving a high sales conversion rate is difficult, as many factors can affect the customer\u2019s buying decision.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to a study by Ruler Analytics, <\/span><b><i>the average conversion rate across industries is 2.5%<\/i><\/b><span style=\"font-weight: 400;\">, which means that only <\/span><b><i>one out of 40 visitors makes a purchase<\/i><\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9295 size-full\" style=\"width: 80%;\" src=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image2.png\" alt=\"average conversion rate by industry\" width=\"1024\" height=\"536\" srcset=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image2.png 1024w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image2-300x157.png 300w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image2-768x402.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The same study found that the bounce rate, which indicates the percentage of visitors who leave the site after viewing only one page, <\/span><b><i>increased by 2.1% year-on-year<\/i><\/b><span style=\"font-weight: 400;\">, reaching 47%. This suggests that e-commerce companies are struggling to capture and retain the attention of potential customers.<\/span><\/p>\n<h3><b>Social Media is Taking Over Commerce<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">As online retailers face increasing challenges in converting visitors into customers, many are turning to social media as a solution. Social media offers a huge opportunity for e-commerce businesses to reach and engage with their target audience and showcase their products and services. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to Shopify, Social networks have become the second most popular method global consumers use to search for products, and <\/span><b><i>9 in 10 people buy from brands they follow on social media<\/i><\/b><span style=\"font-weight: 400;\">. So, social media is both a marketing and a sales channel.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Why Does the Visual Content Hurdle Need to Be Solved?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Online retailers know they should lean towards social media to drive sales, but creating graphics for social media and staying consistent is the problem. 43% of marketers state that their biggest challenge is consistency in producing visual content. Social media graphics should be tailored to different platforms, as each has its optimal image size, format, and style.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This means that marketers in the e-commerce industry have to spend a lot of time and resources to create and adapt graphics for each social media channel.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Solution: Social Media on Autopilot<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There is a solution to help them overcome this challenge &#8211; <\/span><a href=\"https:\/\/www.picmaker.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Picmaker (Social Autopilot)<\/span><\/a><span style=\"font-weight: 400;\">. This powerful AI-powered tool generates a <\/span><b><i>social media calendar<\/i><\/b><span style=\"font-weight: 400;\"> with <\/span><b><i>graphics, captions, hashtags, and the best times to post<\/i><\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9307 size-full\" style=\"width: 80%;\" src=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image14.png\" alt=\"Picmaker social autopilot\" width=\"1169\" height=\"635\" srcset=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image14.png 1169w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image14-300x163.png 300w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image14-1024x556.png 1024w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image14-768x417.png 768w\" sizes=\"(max-width: 1169px) 100vw, 1169px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Simply input the website URL and answer a few questions, and Picmaker social autopilot will generate an entire <\/span><b>social media calendar<\/b><span style=\"font-weight: 400;\"> by fetching product images from the website. The AI learns about the company and the products through the website URL and generates the calendar accordingly. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using Picmaker&#8217;s social autopilot, e-commerce marketers can save\u00a0<\/span><span style=\"font-weight: 400;\">time while consistently creating stunning graphics for social media and <\/span><b><i>increasing their sales conversion rate<\/i><\/b><span style=\"font-weight: 400;\"> with social commerce.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Tool You Can Consider:<\/span><\/h3>\n<ul>\n<li><a href=\"https:\/\/www.picmaker.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Picmaker (Social Autopilot)<\/span><\/a><\/li>\n<\/ul>\n<h2 id=\"3\"><span style=\"font-weight: 400;\">3. Boost Brand Recall by 2x with Data-Driven Strategy<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The digital world overflows with brands vying for attention. Logos flash, slogans jingle, and perfectly curated feeds scroll by, a blur of fleeting impressions. The harsh reality? <\/span><b><i>90% of people forget a brand within a day<\/i><\/b><span style=\"font-weight: 400;\">. Building lasting recall, that coveted connection that sticks, feels like a distant dream.<\/span><\/p>\n<h1><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-9301 aligncenter\" src=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image8-300x251.png\" alt=\"boost brand recall by 2x with data driven strategy\" width=\"300\" height=\"251\" srcset=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image8-300x251.png 300w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image8.png 698w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/h1>\n<p><span style=\"font-weight: 400;\">Marketers pour effort into crafting content, but it vanishes in the digital abyss. Customer loyalty seems fragile, easily swayed by the next trendy voice. How do they rise above the din in this noisy arena and truly resonate with their audience?<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">The Clicks that Keep Clicking<\/span><\/h3>\n<p>Forget about the one-and-done encounters of other channels. Social media is all about honest, two-way conversations. <b><i>Likes, comments, and shares aren&#8217;t just clickbait<\/i><\/b> \u2013 they&#8217;re connections being built, one interaction at a time.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-9315 aligncenter\" src=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image22-300x300.png\" alt=\"how brands can leverage social media to connect consumers with each other\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image22-300x300.png 300w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image22-150x150.png 150w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image22-768x768.png 768w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image22.png 780w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Studies show that brands with more social engagement get a boost in brand recall. This back-and-forth keeps your brand fresh in people&#8217;s minds, like a friendly face in the digital crowd.<\/p>\n<p><span style=\"font-weight: 400;\">The initial step towards enhancing brand recall is by creating social content. However, <\/span><b><i>creating content alone is not enough<\/i><\/b><span style=\"font-weight: 400;\">. Many marketers lack knowledge about the demographics of their target audience. They are unaware of which content resonates with their audience and which doesn&#8217;t.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">How Data Silos Across Platforms Hinder Business Growth?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Multi-platform data silos present a challenge for marketing teams that want to delve deeper into data. Switching back and forth between Facebook insights, Twitter analytics, and Instagram dashboards is like trying to piece together a scattered puzzle. While each platform provides data, it&#8217;s not easy to <\/span><b><i>comprehend the larger picture<\/i><\/b><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Understanding the insights from scattered data is not a cakewalk! This, in turn, hinders marketers from making critical business decisions.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Solution: In-Depth Multi-Channel Social &amp; Audience Analytics<\/span><\/h3>\n<p><a href=\"https:\/\/www.picmaker.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Picmaker (Audience &amp; Post Analytics)<\/span><\/a><span style=\"font-weight: 400;\"> brings everything together &#8211; Facebook, Twitter, Instagram, and more &#8211; into one clear dashboard.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9313 size-full\" style=\"width: 80%;\" src=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image20.png\" alt=\"\" width=\"1174\" height=\"726\" srcset=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image20.png 1174w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image20-300x186.png 300w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image20-1024x633.png 1024w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image20-768x475.png 768w\" sizes=\"(max-width: 1174px) 100vw, 1174px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dive deep into the <\/span><b><i>audience&#8217;s demographics<\/i><\/b><span style=\"font-weight: 400;\">, such as age, gender, and geographical distribution.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Get a comprehensive view of <\/span><b><i>multi-platform data in a single window<\/i><\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analyze the <\/span><b><i>top-performing<\/i><\/b><span style=\"font-weight: 400;\"> and <\/span><b><i>underperforming<\/i><\/b><span style=\"font-weight: 400;\"> platforms.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Discover the most and least <\/span><b><i>successful content types<\/i><\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Marketers can create more successful content and <\/span><b><i>boost brand recall by 2x<\/i><\/b><span style=\"font-weight: 400;\"> by gaining clarity on their target audience and top-performing content types across platforms.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Tool You Can Consider:\u00a0<\/span><\/h3>\n<ul>\n<li><a href=\"https:\/\/www.picmaker.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Picmaker (Audience &amp; Post Analytics)<\/span><\/a><\/li>\n<\/ul>\n<h2 id=\"4\"><span style=\"font-weight: 400;\">4. Cut down CAC by half: Here\u2019s How with Email Marketing and AI<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Reducing customer acquisition cost (CAC) is a key goal for any business that wants to grow its customer base and increase its profitability. However, achieving this goal is difficult, as many factors affect CAC, such as market competition, customer expectations, and digital advertising costs.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9317 size-full\" style=\"width: 80%;\" src=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image24.png\" alt=\"customer acquisition costs by industry\" width=\"1000\" height=\"750\" srcset=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image24.png 1000w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image24-300x225.png 300w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image24-768x576.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Why Marketers Should Give Attention to CAC?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">According to a report by Marketsplash, the <\/span><b><i>average CAC across various industries ranges from $7 to $395,<\/i><\/b><span style=\"font-weight: 400;\"> with sectors like travel and finance on the higher end due to intense competition and high-value customer transactions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To lower their CAC, businesses need to adopt effective strategies to optimize their marketing and sales efforts, such as better audience segmentation, retargeting, video SEO, and organic social media marketing. These strategies can help <\/span><b><i>businesses reduce their CAC by up to 50%.<\/i><\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These strategies also require careful planning, execution, analysis, and constant adaptation to changing customer behavior and market trends.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Email Marketing: A Low-CAC, High-Retention Strategy<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Email marketing is one of the most effective and cost-efficient ways to reduce CAC and increase customer retention. According to a study by <\/span><b><i>E Target Media, email marketing has an average ROI of $44 for every $1 spent.\u00a0<\/i><\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9321 size-full\" style=\"width: 80%;\" src=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image28.png\" alt=\"average email roi\" width=\"1200\" height=\"534\" srcset=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image28.png 1200w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image28-300x134.png 300w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image28-1024x456.png 1024w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image28-768x342.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">It allows marketers to reach out to potential and existing customers with personalized and relevant messages that can drive conversions and loyalty. Marketers can target more specific and engaged audiences with tailored offers and content by segmenting email lists based on customer behavior, preferences, and purchase history.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It also helps to optimize the sales funnel by nurturing leads, increasing referrals, reducing churn, and boosting cross-selling and upselling opportunities. With email marketing, marketers can leverage the power of their product and brand to attract and retain customers while reducing their CAC and increasing their profitability.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Solution: AI Emails That Slash the Customer Acquisition Costs<\/span><\/h3>\n<p><a href=\"https:\/\/www.getshow.io\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Show by Animaker<\/span><\/a><span style=\"font-weight: 400;\"> is an AI-powered email marketing tool that can help you reduce CAC and increase email conversions by up to 300%.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9325 size-full\" style=\"width: 80%;\" src=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image32.jpg\" alt=\"with show and without show\" width=\"1992\" height=\"1070\" srcset=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image32.jpg 1992w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image32-300x161.jpg 300w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image32-1024x550.jpg 1024w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image32-768x413.jpg 768w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image32-1536x825.jpg 1536w\" sizes=\"(max-width: 1992px) 100vw, 1992px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">With Show by Animaker, you can<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Design, optimize, and analyze data-driven email campaigns with features like video and AMP email, smart time suggestions, and interactive email creation.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automate interactive email creation with Show AI, which can generate email content for endless scenarios and conversational tones.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Define unlimited custom user journeys and audience segments and capture critical moments with zero data loss and flawless email deliverability.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add forms, videos, and calendars to personalized campaigns and track campaign effectiveness with advanced email analytics.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">By using Show by Animaker, you can leverage the power of your product and brand to attract and retain customers while reducing your CAC and increasing your profitability.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Tool You Can Consider:\u00a0<\/span><\/h3>\n<ul>\n<li><a href=\"https:\/\/www.getshow.io\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Show by Animaker<\/span><\/a><\/li>\n<\/ul>\n<h2 id=\"5\"><span style=\"font-weight: 400;\">5. Leveraging AI and Trend Analysis for Effective GTM Strategy<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A GTM strategy typically includes target market profiles, a marketing plan, and a sales and distribution strategy. AI and trend analysis can help you identify the best opportunities, customers, channels, and messages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An effective GTM strategy is essential for any business to launch a new product or service or enter a new market. However, creating and executing a GTM strategy is not an easy task. It involves many challenges, such as understanding the competitive landscape, integrating technology platforms, aligning departments, defining value propositions, and measuring results.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-9311 aligncenter\" src=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image18-300x282.jpg\" alt=\"Go To Market Strategy\" width=\"300\" height=\"282\" srcset=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image18-300x282.jpg 300w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image18-1024x963.jpg 1024w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image18-768x722.jpg 768w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image18.jpg 1300w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Why Marketers Should Give Attention to GTM Strategy<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">According to a survey by SiriusDecisions, only 30% of companies are confident in their GTM planning. Moreover, 60% of product launches fail to meet their revenue targets within the first year. Therefore, overcoming these challenges and designing a GTM strategy that can deliver great customer value and achieve a competitive edge is crucial.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>How to optimize new product launches for the right customers, messaging, timing, and cost-effectiveness.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">To overcome the challenges of GTM strategy, businesses need to leverage the power of AI and trend analysis. AI and trend analysis can help businesses in various ways, such as:<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Faster and better content creation<\/b><\/li>\n<li aria-level=\"1\"><b>More accurate and actionable insights<\/b><\/li>\n<li aria-level=\"1\"><b>Improved targeting and personalization<\/b><\/li>\n<li aria-level=\"1\"><b>Enhanced efficiency and innovation<\/b><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Solution: Boost GTM strategy with AI-powered social media and email marketing\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The solution for <\/span><b><i>overcoming the challenges of GTM strategy is to use <\/i><\/b><a href=\"https:\/\/www.picmaker.com\/\" target=\"_blank\" rel=\"noopener\"><b><i>Picmaker<\/i><\/b><\/a><b><i> and <\/i><\/b><a href=\"https:\/\/www.getshow.io\/\" target=\"_blank\" rel=\"noopener\"><b><i>Show by Animaker<\/i><\/b><\/a><span style=\"font-weight: 400;\">, two AI-powered tools that can help you create and execute effective social media and email marketing campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Picmaker is an AI-powered social media management tool that can help you create, schedule, and analyze your social media posts across multiple platforms. It also has a built-in design studio to help you create stunning graphics, promotional content, and more. You can also use Picmaker\u2019s Buzz feature to find trending content ideas, the Mad Text feature to generate captivating captions, and the Smart Time Suggestions feature to post at the best times for your audience.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9324 size-full\" style=\"width: 80%;\" src=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image31.png\" alt=\"boost gtm strategy with AI powered social media and email marketing\" width=\"1530\" height=\"1110\" srcset=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image31.png 1530w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image31-300x218.png 300w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image31-1024x743.png 1024w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image31-768x557.png 768w\" sizes=\"(max-width: 1530px) 100vw, 1530px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Show by Animaker is an AI-powered email marketing tool that can create engaging and personalized email content, optimize your campaigns based on data and analytics, and automate interactive email creation with Show AI. It also supports video email marketing, which can boost your conversions and revenue.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9305 size-full\" style=\"width: 80%;\" src=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image12.png\" alt=\"\" width=\"1243\" height=\"836\" srcset=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image12.png 1243w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image12-300x202.png 300w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image12-1024x689.png 1024w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image12-768x517.png 768w\" sizes=\"(max-width: 1243px) 100vw, 1243px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Tools You Can Consider:\u00a0<\/span><\/h3>\n<ul>\n<li><a href=\"https:\/\/www.picmaker.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Picmaker (Social &amp; Buzz)<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.getshow.io\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Show by Animaker<\/span><\/a><\/li>\n<\/ul>\n<h2 id=\"6\"><span style=\"font-weight: 400;\">6. Improve sales pipeline by 300% with Outbound Email Marketing<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In an increasingly competitive business landscape, companies are constantly seeking innovative strategies to amplify their sales and drive revenue growth. Outbound email marketing emerges as a potent tool in this quest, capable of driving your sales pipeline to new heights.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Why Marketers Should Give Importance to Email Marketing<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">92% of online adults use email, with 61% using it on an average day (<\/span><a href=\"https:\/\/optinmonster.com\/email-marketing-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Source<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">61% of consumers prefer to be contacted by brands through email (<\/span><a href=\"https:\/\/optinmonster.com\/email-marketing-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Source<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">According to OptimMonster, 99% of email users check their email every day, some as much as 20 times a day!<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9310 size-full\" style=\"width: 80%;\" src=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image17.png\" alt=\"email vs social media, first check of the day\" width=\"620\" height=\"500\" srcset=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image17.png 620w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image17-300x242.png 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In 2020, there were four billion global email users, and by 2025, this number can grow up to 4.6 billion. (<\/span><a href=\"https:\/\/moosend.com\/blog\/email-marketing-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Source<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9318 size-full\" style=\"width: 80%;\" src=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image25.jpg\" alt=\"number of email users worldwide from 2017 to 2025\" width=\"1999\" height=\"1359\" srcset=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image25.jpg 1999w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image25-300x204.jpg 300w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image25-1024x696.jpg 1024w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image25-768x522.jpg 768w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image25-1536x1044.jpg 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Outbound Email Marketing Challenges<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Low Email Open Rates<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email Deliverability Issues<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">List Segmentation Challenges<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Content Relevance and Personalization<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Subscriber Engagement<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Outbound Email Marketing Best Practices<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The most effective strategies for email marketing campaigns are subscriber <\/span><b><i>segmentation<\/i><\/b><span style=\"font-weight: 400;\"> (78%), <\/span><b><i>message personalization<\/i><\/b><span style=\"font-weight: 400;\"> (72%), and email <\/span><b><i>automation<\/i><\/b><span style=\"font-weight: 400;\"> campaigns (71%). (<\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/hubspot-blog-marketing-industry-trends-report\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">HubSpot Blog Research<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Emails with multimedia elements or formats with images and\/or videos have the highest performance. (HubSpot Blog Research, 2023)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The best time to send a marketing email is 9:00 AM &#8211; 12 PM EST, then 12:01 PM &#8211; 3 PM EST. The worst is 1 AM &#8211; 3 AM EST.\u00a0 (HubSpot Blog Research, 2023)<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9298 size-full\" style=\"width: 80%;\" src=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image5.jpg\" alt=\"Best time to send marketing emails\" width=\"1500\" height=\"844\" srcset=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image5.jpg 1500w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image5-300x169.jpg 300w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image5-1024x576.jpg 1024w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image5-768x432.jpg 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tuesdays are the best days to send an email for the highest performance; Sundays are the worst. (HubSpot Blog Research, 2023)<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9306 size-full\" style=\"width: 80%;\" src=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image13.png\" alt=\"best day to send marketing emails\" width=\"1500\" height=\"844\" srcset=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image13.png 1500w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image13-300x169.png 300w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image13-1024x576.png 1024w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image13-768x432.png 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Solution: Improve sales pipeline by 300% with Outbound Email Marketing<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">300% pipeline growth. Outbound email. The impossible dream? Not a chance. Dive into the secrets of targeted campaigns, automation magic, and personalized outreach by incorporating effective tools like <\/span><a href=\"https:\/\/www.getshow.io\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Show by Animaker<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>Show by Animaker &#8211; An AI email marketing tool for flawless Outbound Emails.<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9312 size-full\" style=\"width: 80%;\" src=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image19.jpg\" alt=\"show by animaker \" width=\"1858\" height=\"1056\" srcset=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image19.jpg 1858w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image19-300x171.jpg 300w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image19-1024x582.jpg 1024w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image19-768x436.jpg 768w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image19-1536x873.jpg 1536w\" sizes=\"(max-width: 1858px) 100vw, 1858px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Here are some highlights to consider Show by Animaker for outbound emails.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automate interactive email creation with Show AI<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use Show AI to drive personalized campaigns, generate emails instantly, and send Targeted and personalized emails<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Boost your marketing ROI with inbuilt journey tracking, advanced audience <\/span><b>segmentation<\/b><span style=\"font-weight: 400;\">, and <\/span><b>personalized<\/b><span style=\"font-weight: 400;\"> campaigns<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In-Built Hard Stops, Deliverability Alerts, and Domain Warm Up<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add Forms, Videos, and Calendars to Personalised Campaigns<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Campaign <\/span><b>scheduling<\/b><span style=\"font-weight: 400;\"> options include \u2018Send immediately\u2019 or setting a date and time for the campaign to be scheduled later<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Integrated CRM for Streamlined Campaigns<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Take data-driven decision-making with Show&#8217;s email <\/span><b>analytics<\/b><span style=\"font-weight: 400;\"> and <\/span><b>reporting<\/b><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Tool You Can Consider:\u00a0<\/span><\/h3>\n<ul>\n<li><a href=\"https:\/\/www.getshow.io\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Show by Animaker<\/span><\/a><\/li>\n<\/ul>\n<h2 id=\"7\"><span style=\"font-weight: 400;\">7. Building a Global Customer Magnet with Localized Engagement<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In today&#8217;s interconnected world, businesses are no longer confined to local markets. The digital era has demolished geographical barriers, presenting a unique opportunity for brands to tap into the global marketplace.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Why Businesses Should Prioritize Global Targeting Strategies<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">By 2027, non-English online content is expected to comprise 75% of the internet.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Over 70% of consumers prefer content in their native language. (<\/span><a href=\"https:\/\/www.atltranslate.com\/blog\/how-localization-seo-boost-website-traffic\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Source<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Localization can increase website traffic by up to 30%. (<\/span><a href=\"https:\/\/www.atltranslate.com\/blog\/how-localization-seo-boost-website-traffic\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Source<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9314 size-full\" style=\"width: 80%;\" src=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image21.jpg\" alt=\"Localization can increase website traffic by up to 30%\" width=\"1592\" height=\"1334\" srcset=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image21.jpg 1592w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image21-300x251.jpg 300w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image21-1024x858.jpg 1024w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image21-768x644.jpg 768w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image21-1536x1287.jpg 1536w\" sizes=\"(max-width: 1592px) 100vw, 1592px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Targeting and engaging a global audience is important for several reasons:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Expansion of Market Reach<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Diversification<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Brand Recognition and Trust<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Innovation and Adaptation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Competitive Advantage<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Unlocking Global Engagement with the Power of Video Localization Strategies<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Why video localization?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In 2024, video content will make up 82% of the internet traffic.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More than 78% of viewers consume video content weekly, and 55% engage daily.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">72% of consumers prefer to learn about a product or a service through video content. (<a href=\"https:\/\/www.socialpilot.co\/blog\/video-marketing-statistics\" target=\"_blank\" rel=\"noopener\">Source<\/a>)<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Video Consumption Statistics<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9309 size-full\" style=\"width: 80%;\" src=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image16.jpg\" alt=\"video consumption statistics\" width=\"684\" height=\"320\" srcset=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image16.jpg 684w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image16-300x140.jpg 300w\" sizes=\"(max-width: 684px) 100vw, 684px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, localizing video content is an easy way to engage a global audience.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Solution: Localize video content easily with AI tools\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Localizing video content can be a significant undertaking, but with the right tools, the process can be simplified and streamlined. Animaker provides innovative <\/span><b>AI-powered solutions<\/b><span style=\"font-weight: 400;\"> that can help startups efficiently tackle the challenges of video content localization.<\/span><\/p>\n<p><b>Animaker Voiceover App:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.animaker.com\/voice\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Animaker Voice<\/span><\/a><span style=\"font-weight: 400;\"> is a voice-over-making app built on top of world-class text-to-speech engines so that you can create human-like voiceovers for your videos.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create jaw-dropping voiceovers using our library of over <\/span><b>200 human-like voices<\/b><span style=\"font-weight: 400;\"> in <\/span><b>50 + languages<\/b><span style=\"font-weight: 400;\">!<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Using advanced voice controls, you can add tone or emphasis to any selected word and even control various aspects of the voice-over, such as volume, speech rate, and pitch, etc.<\/span><\/li>\n<\/ul>\n<p><b>AI-Powered Auto Subtitle Generator:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">One of the significant purposes of Subtitles is to make videos accessible for all, irrespective of language.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">With the power of AI, <\/span><a href=\"https:\/\/www.animaker.com\/subtitle-generator\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Animaker\u2019s Automatic Subtitle Maker<\/span><\/a><span style=\"font-weight: 400;\"> recognizes speech, generates subtitles, and adds them to your video.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">All you need is one click to generate accurate subtitles in a jiffy!<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It is loaded with <\/span><b>134 languages<\/b><span style=\"font-weight: 400;\">, and this subtitle maker gives you the power to make your video understandable to people from every corner of the world.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Tools You Can Consider:<\/span><\/h3>\n<ul>\n<li><a href=\"https:\/\/www.animaker.com\/voice#\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Animaker Voiceover App<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.animaker.com\/subtitle-generator\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">AI-Powered Auto Subtitle Generator<\/span><\/a><\/li>\n<\/ul>\n<h2 id=\"8\"><span style=\"font-weight: 400;\">8. Increasing Brand Awareness Through Social Share of Voice<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Generating brand awareness is one of the key factors of your product\/service&#8217;s social media handle. So, posting every day and sticking to a holiday calendar you got approved 3 quarters ago will not help.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To increase your brand awareness, you need to be known for something. One of the best use cases of social media is that it\u2019s a place to ignite conversations. In Marketing, this is called Share of Voice. The more people talk about your brand, the better.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Making your target audience talk about your brand on social media is one of the metrics marketers care about. For example, this report by Sprout Social tells you how social media marketers and brands prioritize brand sentiment more than in 2022.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9323 size-full\" style=\"width: 80%;\" src=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image30.jpg\" alt=\"metrics in 2023 compared to 2022\" width=\"1240\" height=\"1240\" srcset=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image30.jpg 1240w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image30-300x300.jpg 300w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image30-1024x1024.jpg 1024w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image30-150x150.jpg 150w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image30-768x768.jpg 768w\" sizes=\"(max-width: 1240px) 100vw, 1240px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Well, not just marketers but even brands have become more people-centric and started caring about how their brand is perceived on social media.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9303 size-full\" style=\"width: 80%;\" src=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image10.jpg\" alt=\"business priorities for business leaders in the current economic environment\" width=\"1258\" height=\"1258\" srcset=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image10.jpg 1258w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image10-300x300.jpg 300w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image10-1024x1024.jpg 1024w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image10-150x150.jpg 150w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image10-768x768.jpg 768w\" sizes=\"(max-width: 1258px) 100vw, 1258px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Gaining a <a href=\"https:\/\/www.netreputation.com\/business-reputation\/\">brand reputation<\/a> is not just one of the steps in the funnel but much more than that.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Challenges:\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Although prioritizing brand mentions is one of the metrics for increasing brand awareness, how do marketers do that?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The challenges include but are not limited to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creating content that hooks the audience&#8217;s attention.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stay ahead of the trends.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Weed out the competition and make some noise on the internet.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Although these strategies look pretty similar to what a social media team would naturally do, 2024 has a different game plan.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you think influencer marketing is the go-to strategy to build brand awareness, then you\u2019re still in the past. Along with all these, as mentioned in the <\/span><a href=\"https:\/\/sproutsocial.com\/insights\/social-media-metrics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SproutSocial survey<\/span><\/a><span style=\"font-weight: 400;\">, you need to prioritize your brand mentions and positive sentiment.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Why Should You Care About It?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your customers are your most reliable advocates. So, you need to enable them to talk about your brand on social media. UGC might be a little stretch because people need to spend time creating content. But igniting a social share of voice is a time-saving thing to do.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Solution: Make it simple for your audience to become your brand ambassadors.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">UGC (User-generated content) is one arm. But the other one is increasing your social share of voice. To get the conversation going, you have to post <\/span><b>shareable<\/b> <b>content<\/b><span style=\"font-weight: 400;\">. For tasks like this, you have to use AI as your sidekick.\u00a0<\/span><\/p>\n<p><b>Picmaker Social Autopilot\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">With <\/span><a href=\"https:\/\/www.picmaker.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Picmaker (Social Autopilot)<\/span><\/a><span style=\"font-weight: 400;\">, you can create, edit, and publish content. If you want a static post that will generate tons of engagement and conversations on Picmaker Soica Autopilot, then you can use our MadText, as shown below.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9326 size-full\" style=\"width: 80%;\" src=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image33.jpg\" alt=\"ai generated posts by picmaker\" width=\"1930\" height=\"798\" srcset=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image33.jpg 1930w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image33-300x124.jpg 300w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image33-1024x423.jpg 1024w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image33-768x318.jpg 768w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image33-1536x635.jpg 1536w\" sizes=\"(max-width: 1930px) 100vw, 1930px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">As you can see, the Magic Text has generated the post for me in less time.\u00a0<\/span><\/p>\n<p><b>AnimakerAI\/VmakerAI<\/b><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019re stating the obvious: every mainstream social media platform has become video-first. So, posting videos on your social media is a non-negotiable.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But we\u2019ll tell you how to stand out and enable the social share of voice using videos:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Create relatable and shareable video content<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Keep it laser-focused on your product <\/span><\/li>\n<li>Make it trendy or even ahead of trends!<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9320 size-full\" style=\"width: 80%;\" src=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image27.png\" alt=\"animaker ai\" width=\"1999\" height=\"1127\" srcset=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image27.png 1999w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image27-300x169.png 300w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image27-1024x577.png 1024w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image27-768x433.png 768w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image27-1536x866.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Animaker can turn your text into video, reducing your video content creation time by half.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using these tools increases your chances of creating more shareable videos.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Tools You Can Consider:<\/span><\/h3>\n<ul>\n<li><a href=\"https:\/\/www.picmaker.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Picmaker (Social Autopilot)<\/span><\/a><span style=\"font-weight: 400;\"> and\u00a0 <\/span><a href=\"https:\/\/www.animaker.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">AnimakerAI<\/span><\/a><span style=\"font-weight: 400;\"> \/ <\/span><a href=\"https:\/\/www.vmaker.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">VmakerAI<\/span><\/a><\/li>\n<\/ul>\n<h2 id=\"9\"><span style=\"font-weight: 400;\">9. Turning Social Followers Into Customers Using Product-led Content<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Do you have a team of social media superheroes who are crunching numbers weekly and gaining hundreds of followers monthly?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do you feel your social media team is on top of every new trend that comes and goes daily?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But\u2026Do you also have thousands of social media followers but wonder why they do not bring you dollars?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, Signup NOW or Contact Us Now buttons on social media channels do not work anymore.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2024, the customers want to see the value before swiping their cards.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, how do you turn your social media content into the content pool that attracts customers?<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Challenges:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Although it seems easy, turning your online followers into customers is not overnight magic.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The challenges include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You have to create content that stays relevant.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">While staying relevant, you should also create product-led content.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">While creating product-led content, you have to stop the scroll.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Since there are so many roadblocks, is it even necessary to take this route?\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Here\u2019s why it\u2019s important to create product-led content on social media:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">According to this study by <\/span><a href=\"https:\/\/www.searchenginewatch.com\/2020\/11\/20\/how-social-media-influence-71-consumer-buying-decisions\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Search Engine Watch,<\/span><\/a><span style=\"font-weight: 400;\"> 71% of consumers\u2019 buying decisions are influenced by social media.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9302 size-full\" style=\"width: 80%;\" src=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image9.png\" alt=\"modern customer journey\" width=\"768\" height=\"417\" srcset=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image9.png 768w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image9-300x163.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">People go to social media for product research these days, so how would you make sure to convert them at one of these touchpoints?\u00a0<\/span><\/p>\n<p><b>Videos! <\/b><span style=\"font-weight: 400;\">That\u2019s the word you\u2019re looking for. Every social media platform is pivoting to a video-first platform sooner or later. So, it\u2019s important to participate in the race, if not stay ahead of them.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Here\u2019s how you create product-led video content with ease:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">According to a <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/state-of-video-marketing-new-data\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">survey<\/span><\/a><span style=\"font-weight: 400;\">, videos in marketing have a higher ROI than any other video medium.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, <\/span><a href=\"https:\/\/crisp.co\/10-video-marketing-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">64% of customers<\/span><\/a><span style=\"font-weight: 400;\"> have agreed that they watch videos before buying\/subscribing to anything online.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9308 size-full\" style=\"width: 80%;\" src=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image15.jpg\" alt=\"marketers who say videos has given them a good ROI\" width=\"1000\" height=\"716\" srcset=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image15.jpg 1000w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image15-300x215.jpg 300w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image15-768x550.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">We get it\u2026<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With so much noise around video content, how can you stand out? We\u2019ve got you covered.\u00a0<\/span><\/p>\n<p><b>VmakerAI:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">With a new-gen AI video editor like <\/span><a href=\"https:\/\/www.vmaker.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">VmakerAI<\/span><\/a><span style=\"font-weight: 400;\">, you can create stunning product videos in a snap.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9294 size-full\" style=\"width: 80%;\" src=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image1.jpg\" alt=\"Vmaker AI\" width=\"1328\" height=\"840\" srcset=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image1.jpg 1328w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image1-300x190.jpg 300w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image1-1024x648.jpg 1024w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image1-768x486.jpg 768w\" sizes=\"(max-width: 1328px) 100vw, 1328px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">With VmakerAI, you can record demos\/screengrabs of your product. Later, you can add trending B-rolls, intro slides, transitions, suitable background music, and more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And the best part? VmakerAI analyses and understands the video&#8217;s mood and generates a publish-ready video for you in minutes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But if you wish to have the final word, you can also tweak the video.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It gets interesting here\u2026<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also add captions using VmakerAI and make videos for your audience around the globe!\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Tool You Can Consider:<\/span><\/h3>\n<ul>\n<li><a href=\"https:\/\/www.vmaker.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Vmaker AI<\/span><\/a><\/li>\n<\/ul>\n<h2 id=\"10\"><span style=\"font-weight: 400;\">10. Increase your MQL to sales conversions by 2X with webinars.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In today\u2019s scenario, every organization is doing webinars. B2B or B2C webinars are an integral part of every marketing team.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yet, the majority of webinars are not successful in their end outcomes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They fail to pass the webinar funnel, which starts at registrations and ultimately ends at generating qualified leads for your business. Most webinars end up with a single-digit conversion rate.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9322 size-full\" style=\"width: 80%;\" src=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image29.png\" alt=\"\" width=\"1978\" height=\"936\" srcset=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image29.png 1978w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image29-300x142.png 300w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image29-1024x485.png 1024w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image29-768x363.png 768w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image29-1536x727.png 1536w\" sizes=\"(max-width: 1978px) 100vw, 1978px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">But the ones that stand out follow a simple yet effective workflow to improve their conversion rates. Let\u2019s see how it\u2019s done.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Why should you consider webinars in 2024?<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You can expand your reach to a global audience<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Generate qualified leads and demos<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nurture existing leads to improve conversions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Utilize the content for distribution at scale<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Elevate brand presence and authority in the market<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Challenges in organizing webinars<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Driving new registrations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Registrations to turn up the ratio<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Webinar audience engagement<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Post-webinar follow-up and content distribution<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conversions\u00a0<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Solution: How to organize webinars that drive up sales conversions<\/span><\/h3>\n<h4><span style=\"font-weight: 400;\">Right content for the right audience<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Impactful webinars are those your target audience cannot ignore. They create a sense of FOMO via the title of the webinar, the speaker, and the brand that organizes it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Identify the key audience for your webinar by thoroughly researching your audience and picking a topic that addresses a specific problem for them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of How to Create an Inbound Marketing Campaign \u2013 do \u201cHow to move from page 2 to page 1 in SERPs\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The latter is more specific and a problem that many try to overcome.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Webinars that impact have a perfect title and audience match.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Registrations and Turn-up Ratio<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">The average webinar turn-up ratio is 20% to 40%, depending on your industry and the number of registrations.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9316 size-full\" style=\"width: 80%;\" src=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image23.png\" alt=\"top industry attendance rates\" width=\"1999\" height=\"1125\" srcset=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image23.png 1999w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image23-300x169.png 300w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image23-1024x576.png 1024w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image23-768x432.png 768w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image23-1536x864.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Take an omnichannel approach to drive up registrations for the webinar. This includes channels like social media ads, emails to current users, promotions from speakers&#8217; social handles, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In some cases, you can also explore partnerships with another brand to maximize the reach of the webinar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Create an email engagement plan to ensure the registrants constantly communicate about the upcoming webinar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Convey the key outcomes, discussion points, and polls during a webinar to build expectations for it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use <\/span><a href=\"https:\/\/www.getshow.io\/\" target=\"_blank\" rel=\"noopener\"><b>Show by Animaker<\/b><\/a><span style=\"font-weight: 400;\"> to create these sequences using AI and run a personalized schedule for optimal email campaign results.\u00a0<\/span><\/p>\n<p><b>Post-webinar distribution<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Often, people fail to realize that webinars are a great source of large-scale content generation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can repurpose the webinar recording into snippets for social media or a blog post, embed the video to relevant landing pages to boost SEO, and even use them as a part of your email campaigns.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9304 size-large\" src=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image11-559x1024.jpg\" alt=\"repurposing webinar content\" width=\"559\" height=\"1024\" srcset=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image11-559x1024.jpg 559w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image11-164x300.jpg 164w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image11-768x1408.jpg 768w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image11-838x1536.jpg 838w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image11.jpg 900w\" sizes=\"(max-width: 559px) 100vw, 559px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use <\/span><a href=\"http:\/\/www.vmaker.com\" target=\"_blank\" rel=\"noopener\"><b>Vmaker by Animaker<\/b><\/a> <span style=\"font-weight: 400;\">to record the webinar and edit the video later to distribute via multiple channels.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vmaker AI helps you automate the editing process and reduces the time to market from weeks to just minutes.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Tools You Can Consider:<\/span><\/h3>\n<ul>\n<li><a href=\"https:\/\/www.vmaker.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Vmaker AI <\/span><\/a><span style=\"font-weight: 400;\">and <a href=\"https:\/\/www.getshow.io\/\" target=\"_blank\" rel=\"noopener\">Show by Animaker<\/a><\/span><\/li>\n<\/ul>\n<h2 id=\"11\"><span style=\"font-weight: 400;\">Bonus: Cut Down Churn by 30% through Enhanced Product Adoption Techniques<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Customer churn is a significant challenge. The churn rate is usually high if the product fails to meet customer expectations or due to low adoption. Controlling churn is equally as important as acquiring new customers. In this guide, we will examine how improving product adoption can achieve this.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Why It Is Important to Solve:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Retaining existing customers is often more cost-effective than acquiring new ones. High churn rates impact revenue and signal potential issues with product usability, low adoption, etc. By addressing the root causes of churn, we can preserve revenue and foster customer loyalty and advocacy.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">That Unique Idea That Solves the Problem:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Our unique approach enhances product adoption techniques to improve customer satisfaction and engagement. By helping customers fully understand and utilize the features and benefits of our product, we can increase their overall satisfaction and likelihood of remaining long-term users.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9319 size-full\" style=\"width: 80%;\" src=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image26.png\" alt=\"boost brand recall by 2x with data driven strategy\" width=\"1024\" height=\"768\" srcset=\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image26.png 1024w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image26-300x225.png 300w, https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/image26-768x576.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Solutions:<\/span><\/h3>\n<p><b>Personalized Onboarding Experience:\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Tailor the onboarding process to each customer&#8217;s needs and goals. By providing personalized guidance during the initial stages of product adoption, we can ensure that customers grasp the core functionalities and benefits relevant to their use case.<\/span><\/p>\n<p><b>Creation of Comprehensive FAQs:\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Develop an extensive Frequently Asked Questions (FAQ) section that addresses common queries and concerns. We have used Vmaker AI to create videos demonstrating step-by-step solutions to frequently encountered issues.<\/span><\/p>\n<p><b>Accessible Knowledge Base:\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Ensure the FAQs are easily accessible within the product interface. This helps users quickly find answers to their questions without needing extensive searching, enhancing their overall product experience.<\/span><\/p>\n<p><b>Regular Updates:\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Regularly update the FAQ material and videos to align with evolving product features and customer feedback. Things usually go wrong when a product is updated with a new UI, but the FAQ continues to show the older interface.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is essential to check if your FAQ articles are helping customers. Get feedback from customers and see if they found the articles helpful through simple surveys, such as a thumbs-up or a thumbs-down.\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Newsletters:<\/span><\/h4>\n<p><b>Regular Communication:<\/b><span style=\"font-weight: 400;\"> Implement a newsletter strategy to maintain regular customer communication. Newsletters can include product updates, tips, success stories, and upcoming features. We have strategically used Show by Animaker to send out compelling newsletters. These newsletters are sent once in 4 weeks.\u00a0<\/span><\/p>\n<p><b>Segmented Content:<\/b><span style=\"font-weight: 400;\"> Tailor newsletter content based on customer segments, ensuring users receive information relevant to their needs and usage patterns. It is crucial to Include clear CTAs in newsletters, encouraging users to explore new features, participate in workshops, or provide feedback. This will help foster engagement and promote a sense of community.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Feature Update Communication:<\/span><\/h4>\n<p><b>Clear and Timely Announcements:<\/b><span style=\"font-weight: 400;\"> When introducing new features or updates, it is essential to communicate these changes clearly and on time. This helps accelerate the adoption of the feature and understand how customers perceive it. Vmaker AI is an excellent tool for creating video announcements explaining the benefits and functionalities of the new features.<\/span><\/p>\n<p><b>User Training Sessions<\/b><span style=\"font-weight: 400;\">: Accompany feature updates with user training sessions through webinars or tutorial videos. This ensures that users are aware of and confident in utilizing the product&#8217;s enhanced capabilities.<\/span><\/p>\n<p><b>Feedback Channels:<\/b><span style=\"font-weight: 400;\"> Provide channels for users to share their thoughts and feedback on new features. This makes users feel heard and provides valuable insights for continuous improvement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By integrating these additional solutions into our product adoption strategy, we aim to create a holistic approach that addresses different aspects of user engagement. Combining personalized onboarding, interactive content, proactive support, and FAQs with screen-recorded videos, newsletters, and feature update communication will substantially reduce churn, fostering a more satisfied and loyal customer base.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Keeping customers happy proactively:\u00a0<\/span><\/h4>\n<p><b>Proactive Customer Support: <\/b><span style=\"font-weight: 400;\">Reach out to customers proactively when a product issue is commonly being reported. This will make the customer feel valued and increase customer loyalty.\u00a0<\/span><\/p>\n<p><b>Customer Success Workshops: <\/b><span style=\"font-weight: 400;\">Conduct regular workshops or webinars to educate customers about advanced features, updates, and best practices. These workshops can create a sense of community, encourage knowledge sharing, and foster a deeper connection between customers and the product.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vmaker AI is the perfect tool for creating compelling training and tutorial videos for product adoption. The visuals of any software product can be easily captured through screen recording, and the videos can be edited with the help of Vmaker\u2019s AI.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Show by Animaker is a terrific product to run successful email campaigns. The standout feature of Show is the incorporation of videos in emails. Using videos in email campaigns has shown a 30% improvement in the CTR of the campaign CTA. <\/span><b>\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Combining these solutions and utilizing advanced tools can reduce churn by 30%, resulting in a more satisfied and loyal customer base.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Tools You Can Consider:\u00a0<\/span><\/h3>\n<ul>\n<li><a href=\"https:\/\/www.vmaker.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Vmaker AI<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.getshow.io\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Show by Animaker<\/span><\/a><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">***<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That concludes our marketing strategy guide on the ways you can grow your business using AI, video, and email.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By embracing the dynamic combination of AI, video, and email, you can unlock a new level of marketing effectiveness.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This personalized, data-driven approach allows you to connect with your audience on a deeper level, nurture leads, and drive conversions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don&#8217;t wait to get started \u2013 implement these strategies and watch your business flourish in the ever-evolving digital landscape.<\/span><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>In today&#8217;s digital age, customers are exposed to a lot of content and have shorter attention spans.\u00a0 To stand out, businesses need a powerful marketing strategy that cuts through the noise and resonates with their target audience.\u00a0 This marketing strategy guide explores a winning combination: Artificial Intelligence (AI), Video, and Email.\u00a0 We&#8217;ll delve into 10 [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":25,"featured_media":9348,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[592],"tags":[617,615,616],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Strategy Guide: Top 10 ways to grow your business using AI<\/title>\n<meta name=\"description\" content=\"Discover the top 10 ways to improve your business using Artificial Intelligence (AI), video, and email in our marketing strategy guide!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.animaker.com\/hub\/marketing-strategy-guide\/","url":"https:\/\/www.animaker.com\/hub\/marketing-strategy-guide\/","name":"Marketing Strategy Guide: Top 10 ways to grow your business using AI","isPartOf":{"@id":"https:\/\/www.animaker.com\/hub\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.animaker.com\/hub\/marketing-strategy-guide\/#primaryimage"},"image":{"@id":"https:\/\/www.animaker.com\/hub\/marketing-strategy-guide\/#primaryimage"},"thumbnailUrl":"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2024\/03\/Add-a-heading-2.png","datePublished":"2024-03-12T14:03:23+00:00","dateModified":"2025-03-26T10:45:28+00:00","author":{"@id":"https:\/\/www.animaker.com\/hub\/#\/schema\/person\/58df71fab50cb7c5dc7b5dafbf96ecbb"},"description":"Discover the top 10 ways to improve your business using Artificial Intelligence (AI), video, and email in our marketing strategy 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animation for 3+ years. Since joining, she has contributed through easy-to-follow guides and SEO-driven content, helping Animaker\u2019s community grow organically from 18M to 30M+ users worldwide. She covers a wide range of topics, including AI-powered voice tools, subtitle generators, and the latest in video creation technology, with the goal of making animation simple, fun, and accessible for everyone. Shreshtra has also written extensively on how animation can transform L&amp;D and training, highlighting Animaker\u2019s growing impact in the corporate space. When she\u2019s not busy writing content for Animaker, you\u2019ll often find her lost in a thriller novel or vibing to her favorite K-pop playlists. 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