![](\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2019\/05\/word-image-25.png\")
<\/p>\nVideo SEO isn\u2019t rocket science!<\/p>\n
At the end of the day, it is just optimizing your video to get indexed and ranked on Google search results for relevant keyword searches.<\/p>\n
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To date, we\u2019ve uploaded about 127 videos on Animaker\u2019s YouTube Channel and almost all our Landing pages have a video embedded.<\/p>\n
We rank for some of the most competitive video keywords on Google even today.<\/p>\n
So how did we crack it?<\/p>\n
All it took was a bit of side hustle aside from just creating & posting high-quality videos.<\/p>\n
Just like on-page SEO and image optimization, YouTube will read the name of your video file to understand what the video is about.<\/p>\n
This means you have to optimize your raw video file before uploading it onto YouTube. Here\u2019s how you do it:<\/p>\n
![](\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2019\/05\/word-image-26.png\")
<\/p>\n
Now your video is ready to be uploaded. Once you upload the video to YouTube, the name of your video will automatically be taken as the title for your YouTube video.<\/p>\n
Sometimes, ranking no.1 for a very famous primary keyword can be hard as more authoritative channels might be creating videos targeting the same keyword. In that scenario, It is better to optimize your video for a long tail keyword that has lesser competition.<\/p>\n
This can help you in two ways,<\/p>\n
![](\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2019\/05\/word-image-27.png\")
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As you can see in the above image, one of our videos is ranking for a highly specific long tail keyword – \u201cCreate Animated Infographics for free\u201d<\/p>\n
If we had tried to rank for \u201cInfographics\u201d directly, we would\u2019ve had a tough time ranking for that keyword.<\/p>\n
So unless you\u2019re a celebrity or already have huge authority and an active subscriber base, avoid optimizing your video for a short tail keyword at the beginning itself.<\/p>\n
To know more about how to find keywords to rank your videos, click here<\/a>!<\/p>\n Pro Tip:<\/strong> Adding a compelling Video title also plays a key role in increasing the CTR of your videos.<\/p>\n If your video\u2019s objective is to drive traffic to your website and converts visits to leads, using YouTube or Vimeo to host your video won\u2019t be a good idea, as most of the traffic goes to them rather than your own website.<\/p>\n If this is the case, you can go for a video hosting<\/a> service like Show by animaker<\/a> with automatic Video SEO optimization.<\/p>\n If you host your videos on Show by Animaker, It\u2019ll automatically inject the video metadata into your web page\u2019s header to direct traffic to your site.<\/p>\n The metadata includes the video title, description, and transcripts, all of which will help your video rank higher in Google.<\/p>\n Longer descriptions will help YouTube understand what your video is about. This will also help YouTube to suggest your videos to people who are not exposed to your channel yet.<\/p>\n Here are a few tips you should follow while crafting your YouTube video description:<\/p>\n Pro Tip: <\/strong>YouTube will display the first 125 characters of your video description on search results. So make it compelling enough for people to click on your video. This will also improve the video\u2019s CTR.<\/p>\n To make your video more accessible to YouTube\u2019s crawlers, be kind enough to upload your own captions to your video.<\/p>\n Adding captions to your video will boost its SEO, by making it easier for Youtube to match it to the people who are looking for it on search results.<\/p>\n After all, YouTube does not have eyes to watch your video, it can however understand 90% of your video with the clues we leave for its crawlers. The more the clues, the easier it is for the crawlers to crack it.<\/p>\n This will not only help the search engine understand your video wholly, but also help your video show up in suggested searches.<\/p>\n Session watch time is a very important ranking factor on YouTube. It is a measure of how long a viewer spends on YouTube channel after watching your video.<\/p>\n This means you have to make people stay on your YouTube channel for as long as possible after watching your video. If you do this right, YouTube will boost your channel\u2019s videos as a whole as you are helping YouTube keep their users on its platform for a longer period.<\/p>\n Here are a couple of ways you can improve your session watch time:<\/p>\n This will naturally improve your session watch time when someone watches your video playlist.<\/p>\n Another way to encourage your audience to stay on your YouTube channel is by adding an end screen<\/a> towards the end of your video, preferably in the last 5 – 20 secs of your video.<\/p>\n As shown below, you can use end screens to link to another video on your channel or ask your audience to subscribe to your channel.<\/p>\n It is no secret in 2019 that landing pages with a featured video will perform better than ones that don\u2019t! But it is also important to make sure that the featured video is relevant to the Landing Page you\u2019re embedding it on.<\/p>\n If both are talking about two different things then the chances of your video getting ranked at a good spot is pretty low.<\/p>\n Moreover, you have to ensure that even the landing page is properly optimized for SEO. This will increase your probability of ranking as high as possible in the SERP.<\/p>\n Here\u2019s an ideal example of a Landing page where both the page and the featured video were done by following the best SEO practices.<\/p>\n Adding a custom thumbnail can make your videos stand out and improve the CTR of your videos. The more CTR your video has, the higher it will rank on YouTube.<\/p>\n Moreover, 90% of the best performing videos <\/a>on YouTube have custom thumbnails.<\/p>\n To stress the importance of Youtube custom thumbnails, we have recently built Picmaker<\/a>, a free DIY tool you can use to create custom thumbnails for your videos within minutes.<\/p>\n The key to getting your video ranked on top of Google search results is by building quality backlinks<\/a> to your videos.<\/p>\n Building high-quality backlinks will increase your probability of ranking for a highly competitive keyword.<\/p>\n There are a lot of ways you can make that happen:<\/p>\n Whenever you launch a new video, announce it to your subscriber list as well. This will provide the much needed spike in video views.<\/p>\n If one of your subscribers, has a blog of their own, chances are they will embed your video on their blog. Each embed creates a backlink to your video.<\/p>\n You can also embed your videos on relevant blog posts on your website. This can have a huge dent on video views and expose your YouTube channel to your blog readers.<\/p>\n Aside from posting the video on your social channels, you can also post your videos to relevant groups on Facebook and LinkedIn. This will definitely boost your video views.<\/p>\n Moreover, like with any other page on the internet, Google considers Social Buzz as a ranking signal to list videos as well.<\/p>\n If your video is a direct answer to a question on Quora, provide a partial answer in text form and then provide a link to your video. This can also help in driving more video views.<\/p>\n These are some of the steps we follow every time we launch a new video and things have worked for us pretty well so far. As you optimize your videos for search, you can also produce them faster using our AI Video Generator<\/a>.<\/span><\/p>\n Do you know any hacks that can boost a video ranking in search results? Let us know in the comment section below!<\/p>\n#3. Choose an SEO ready Video Hosting Platform<\/strong><\/h3>\n
![](\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2019\/05\/show-video-seo.png\")
<\/p>\n#4. Write a detailed description for each of your YouTube videos <\/strong><\/h3>\n
![](\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2019\/05\/word-image-29.png\")
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#5. Make your videos more accessible for the search engine<\/strong><\/h3>\n
![](\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2019\/05\/word-image-30.png\")
<\/p>\n#6. Ensure that people don\u2019t bounce after watching your video<\/strong><\/h3>\n
Create a YouTube Video Playlist<\/strong><\/h4>\n
![](\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2019\/05\/word-image-31.png\")
<\/strong><\/p>\nAdd an End Screen<\/strong><\/h4>\n
![](\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2019\/05\/word-image-32.png\")
<\/p>\n#7. Your Landing Page and its featured video should be made for each other<\/strong><\/h3>\n
![](\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2019\/05\/word-image-33.png\")
<\/p>\n#8. Use Custom Thumbnails – An automatic CTR booster<\/strong><\/h3>\n
![](\"https:\/\/www.animaker.com\/hub\/wp-content\/uploads\/2019\/05\/word-image-34.png\")
<\/p>\n#9. Make people link to your video<\/strong><\/h3>\n
Promote your videos to your subscribers: <\/strong><\/h4>\n
Embed the videos on your blog:<\/strong><\/h4>\n
Leverage Social Shares<\/strong><\/h4>\n
Post your videos on Quora <\/strong><\/h4>\n
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