How Visibility Inc Drove 50K+ Views for its Client Using Animaker
Marlon Sutherland - September 2, 2026 - Leave your thoughts.
This case study tells you about Marlon Sutherland, Lead Animation Designer and Developer at Visibility Inc., an exclusive marketing communications agency in Jamaica dedicated to elevating brands and expanding their reach.
Visibility Inc. is a passionate team of storytellers, branding specialists, and digital marketers who put immense effort into creating communication that drives great results. As the Lead Animation Designer and Developer, Marlon focuses on creating high-impact visual motion and interactive elements that cut through the noise, make clients more visible, and take their branding to the next level.
However, as digital communication continued to evolve, traditional and static content formats were becoming increasingly limited in their ability to capture attention and create meaningful engagement. Marlon and his team wanted to give their clients a more dynamic way to tell their stories while keeping their communication professional, clear, and informative.
That's when animation became an important part of their creative strategy.
After integrating Animaker into their creative workflow, Marlon and his team increased their overall content production by 30% and saw a 20% increase in sales.
Their animated marketing work for Vision 2030 Jamaica, a Jamaican government initiative, also produced two videos that collectively received more than 50K views.
Let's hear more about this story in detail from Marlon himself!
The Challenge
Creating content that stands out in today's digital landscape isn't easy.
Rather than trying to solve one specific problem, our move into animation was about solving a universal digital challenge: breaking through the noise.
Traditional, static digital communication styles were becoming limited in how deeply they could connect with audiences. While static content could communicate information, we wanted to create something that could capture attention, tell stories more dynamically, and encourage audiences to engage with the message.
This specific client (Vision 2030 Jamaica) needed content that could help them communicate across multiple digital platforms while making their brands more visible.
We wanted to give them a dynamic tool that could enhance storytelling, sharply increase audience engagement, and diversify their digital communication.
At the same time, we needed a solution that would allow us to produce this content efficiently. Finding software that was simple, user-friendly, interactive, and professional was a major hurdle.
Something in the way we approached digital storytelling had to change.
Why We Chose Animation
We chose animation because we are passionate about transforming digital media and moving away from traditional, predictable online storytelling.
Animation has a unique ability to bridge the gap between different audiences. It allows us to connect with a wider demographic, particularly a younger generation that craves highly interactive, creative, and visually engaging content.
It also gives us the flexibility to deliver that excitement while keeping the message professional, clear, and deeply informative.
For us, animation wasn't simply another content format. It became a way to make communication more engaging without losing the professionalism and clarity that our clients expect.
That combination of creativity, interaction, and information is something that other content formats simply can't match in the same way.
Discovering Animaker
Our journey with Animaker started with a lot of online research.
We were actively looking into different animation programs to find the perfect fit for our workflow. We tested quite a few options, comparing what each platform could offer and how easily it could fit into our creative process.
Nothing quite hit the mark until we eventually came across Animaker.
After running some tests and exploring what the platform could do, it didn't take long for us to realize that this was exactly the solution we had been looking for.
One of the biggest things that stood out was how simple and user-friendly the platform was while still allowing us to create professional-level results.
Finding software with all the right factors - simple, user-friendly, interactive, and professional - is usually a massive hurdle.
Animaker solved that for us.
It turned what could have been a potentially complex development process into a much smoother and more efficient workflow.
Bringing Brand Stories to Life
Today, Animaker has become an important part of the creative work we do at Visibility Inc.
Our primary focus with Animaker is creating clean, professional, and informative presentation and marketing content. We specialize in turning complex ideas into easily digestible and highly engaging visual stories.
Whether we're building corporate explainers, educational presentations, or marketing campaigns, we make sure the final product maintains a sleek, professional look while keeping the audience completely engaged.
Using Animaker, we create content such as:
- ● Professional Presentation Videos
- ● Corporate Explainer Videos
- ● Educational Presentations
- ● Informative Business Content
- ● Marketing Campaign Content
- ● Visual Storytelling Content
The platform allows us to take an idea that might otherwise be difficult to communicate through static content and turn it into a visual story that audiences can follow and understand.
The vibrant and interactive characters and assets are particularly useful for our storytelling style. They help us create energetic content for our clients while maintaining the professional standard that their brands require.
Animaker has also allowed us to step up both the quantity and quality of the animated content we produce, perfectly matching our agency's creative standards.
Creating Marketing Content for Vision 2030 Jamaica
One example of how we have used animation to create impactful marketing content was our work for Vision 2030 Jamaica, a Jamaican government initiative and national development plan designed to transform Jamaica into the place of choice to live, work, raise families, and do business.
Through long-term goals focused on social well-being, economic growth, effective governance, and environmental sustainability, Vision 2030 Jamaica works with government agencies, private-sector organizations, communities, and citizens to support national progress and communicate the country’s development priorities.
We worked on creating animated marketing content for their Instagram page, helping communicate important initiatives in a visually engaging way to a wider audience.
The project gave us an opportunity to apply the same storytelling principles we use for our clients to a Jamaican government initiative.
The results demonstrated the reach that engaging animated content can achieve. Two of the videos we created each received more than 25,000 views, showing how animation can help important messages capture attention and engage a larger audience.
Below is one of the animated marketing videos we created for Vision 2030 Jamaica:
The Payoff
The difference has been substantial.
Since integrating Animaker into our workflow, we've seen noticeable improvements in both our creative production and business performance.
We've increased our total content output by 30%, allowing us to service clients much faster and handle a higher volume of campaigns.
More importantly, this increase in creative production has directly translated into business growth.
We've seen a 20% increase in sales, demonstrating that the vibrant and interactive nature of the animated videos we create resonates deeply with audiences and contributes to real commercial results.
Our work for Vision 2030 Jamaica also demonstrated the audience reach that this type of content can achieve, with two animated marketing videos receiving more than 20,000 views each.
Since using Animaker, we've achieved:
- ● 30% increase in total content output
- ● 20% increase in sales
- ● 50K+ cumulative views on two Vision 2030 Jamaica campaign videos
- ● Faster client servicing
- ● Ability to handle a higher volume of campaigns
- ● Increased quantity and quality of animated content
Instead of allowing the complexity of animation production to slow us down, Animaker has helped us create more content while maintaining the quality and creative standards our clients expect.
That efficiency has allowed us to focus more of our time on storytelling and delivering great results.
Animaker - An Essential Part of Our Creative Workflow
Today, Animaker has become an important part of how we create content for our clients.
What I love most about Animaker is how perfectly it bridges the gap between a user-friendly interface and professional-grade output.
As a creator, there are a few standout features that make it indispensable to our workflow.
Seamless Asset Integration
It's incredibly easy to upload external content and blend it smoothly with Animaker's native characters and assets. This gives us the flexibility to bring our own creative elements into the platform without disrupting the workflow.
Deep Character Customization
The ability to customize each character allows us to precisely match our clients' unique branding and visual identity.
This is particularly valuable when we're creating content for different brands because the characters and visuals can be adapted to fit the specific style and personality of each client.
Style Exploration Through Templates
The massive library of diverse templates is another feature we really value.
It gives us the opportunity to explore different animation styles, experiment with creative directions, and spark new ideas while also helping us move through the production process faster.
Cinematic Camera Effects
The built-in camera effects allow us to add dynamic movement and a high-end, cinematic feel to our videos.
These effects help take a simple animated scene and make it feel much more polished and visually engaging.
Excellent Learning Resources
The tutorial videos are fantastic.
They make it simple to learn new techniques, understand the platform better, and maximize its potential. This has helped us continue improving the quality of the content we create without having to navigate a complicated learning curve.
Together, these features allow us to produce professional animated content efficiently while giving us the creative flexibility needed to meet our clients' expectations.
Looking Ahead
Digital storytelling is constantly changing, and brands and organizations need to find new ways to communicate if they want to remain visible and relevant.
For us, animation has become an important part of that evolution.
Animaker has given us the ability to move beyond traditional and predictable digital storytelling and create content that is more dynamic, interactive, and visually engaging.
From helping clients communicate complex ideas through professional presentations and explainers to creating marketing content that has reached 50k+ viewers, animation has become an increasingly valuable part of what we do.
Today, we can produce more content, service clients faster, handle a higher volume of campaigns, and continue maintaining the creative standards that define our work.
As Visibility Inc. continues helping brands and organizations elevate their presence and expand their reach, we look forward to creating even more engaging animated content that captures attention, communicates ideas clearly, and delivers meaningful results.
If our experience inspires other businesses, agencies, or creative professionals looking to transform their digital storytelling through animation, I'd be delighted to connect and share our experience.
You can reach me directly at Marlon_sutherland@live.com.
