Social media platforms have great potential for small businesses who want to reach their potential customers, market products, and boost sales without running expensive marketing campaigns. In fact, research shows that 91% of small businesses invest in social media marketing, and 94% of these companies rely on non-paid content in their strategies. If your small […]

Looking back at 2016, when Instagram copied Snapchat’s main feature–the ‘Stories’ format that lasts for 24 hours only–no one could have predicted that Instagram Stories would surpass its original version. Being available for a short period of time, Instagram Stories create the fear of missing out (FOMO) effect and therefore keep users engaged: Now, 500 […]