Whether you’re a B2B or B2C company, videos can help you drive your business’s growth in a myriad of ways. When used right, It will help you strengthen the bond you have with your customers, boost your conversion rates and simplify communications across your organization. When you think about use cases for videos in an […]
Every brand out there needs a ‘FACE’ to be easily recognized. By adding an element of personification through a recognizable entity (Mascots or Celebrities), businesses can help their audience easily identify and remember their brand. However when it comes to searching for a new face to represent their brand, businesses often find themselves at crossroads […]
Landing pages for most startups, act as the face of their company. As a marketer, it’s your duty to ensure that your website makes a mighty good first impression in order to convert a visitor to a paid user/customer quickly. So it’s very important to get the ingredients right to cook up a killer landing […]
Businesses are being hit by a massive wave of opportunity (whether they realise it or not!). In fact, we’re all standing in the wake of something huge and exciting! The latest milestone in the Online Space is Instagram’s brand new vertical video platform called Instagram Television or IGTV. Earlier, Instagram users could upload horizontal videos […]
Francesca Mahony works in the Marketing and Communications department at Zucchetti, a leading Italian software house in Europe. Zucchetti provides a variety of software solutions, from HR to Workforce management, from ERP to POS, from Access Control to E-commerce solutions for companies of different sizes and from sectors. A typical day for someone working in […]
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