How Pooja from Motherson Reduced Video Production Time by 50% with Animaker

This case study tells the story of Pooja Jain Bansal, Assistant Manager - Creatives at Motherson Group, who transformed the company's internal communication using Animaker.

By creating several impactful professional animated videos using Animaker, her team reduced video production time by 50% while delivering engaging and consistent communication to 100,000+ employees across 40+ countries.

However, before finding Animaker, Pooja and her team could not find an easy way to explain complicated things in a simple, interesting way using conventional media. Using Animaker, they were able to create professional and engaging videos that could simply convey information clearly and consistently to everyone in the organization.

Therefore, without any further delay, let us hear her story!

Hello! I'm Pooja Jain Bansal, and I've been associated with the Motherson Group for the past 14 years, with a total of 23 Years of professional Experience in digital, electronic, and print media. I currently work as an Assistant Manager - Creatives, where I contribute to developing creative content, visual communication, and branding initiatives that support our organization's business and communication objectives.

Motherson Group is one of India’s largest multinational manufacturing corporations and a leading global supplier to the automotive industry. Currently, the company operates in over 40 countries, with more than 400 manufacturing plants and 200,000 employees.

As a part of my job role, I create communication materials that help to deliver the message across the organization. For a company that has over 200,000 employees worldwide, it is crucial to communicate the information in a clear, concise, and engaging manner.

That is where animation became an effective solution for us.

The Challenge

Before using animated videos, finding ways to communicate complex business ideas effectively across a global organisation like Motherson was a challenge.

Existing content formats that we used failed to engage with our employees. It lacked the consistency in delivering a powerful message that resonates with the vibrancy and energy of our brand, which we were looking for. As our communication demands continued to grow, we knew we needed a way to simplify the information we had and make it easier for employees to understand and retain.

It was the use of animation that helped us achieve that exact solution.

Why We Chose Animation

We selected animation because it facilitates the delivery of information to the intended audience while keeping them engaged at all times.

Compared to conventional ways of communication, animated videos can provide a better understanding of the information being delivered; they are easily updated according to changes in information, and they are cost-effective in terms of production.

Therefore, animation was a flexible, engaging, and efficient medium for communicating information for our company's needs and was offering exactly what the team was looking for.

Discovering Animaker

While searching for animation software on the web and visiting various websites, I discovered Animaker.

What caught my attention was the tool’s user-friendly, intuitive interface and ease of use, since it significantly reduced the learning curve associated with animation software.

The cloud-based nature of the platform, the built-in AI voiceover feature, the wide variety of characters, icons, and animation assets, the possibility to design one’s own characters, and the relatively affordable prices in comparison with other enterprise animation tools all contributed to my choice to choose Animaker for my animation projects.

Bringing Corporate Communication to Life

Today, the Animaker platform plays a vital role in the videos we create for internal communications and business initiatives at Motherson.

By using Animaker, we have been able to develop a wide range of business communication videos for diverse needs, including:

• • Explainer Videos
• • Training Videos
• • Corporate Profile Videos
• • Product Videos
• • New Tool Explainer Videos
• • Festive E-Greetings

Each of these types of videos allows us to communicate information to the employees in a more engaging and attractive way than a lengthy presentation or document could ever be. In addition, animation allows us to make our videos’ content more visually appealing and easier to grasp.

For a multinational company like Motherson, the consistency of the message is as important as delivering the message itself, and animated videos created with the Animaker platform have allowed us to achieve both.

The Difference Animaker Has Made

Since we started using Animaker, we've noticed considerable improvements in efficiency and communication.

We were able to create more than 50 videos while cutting down our video production time by at least 50%.

Animaker has allowed us to create consistent, engaging, and professional animated videos while saving us a lot of time and effort in video creation.

The videos we were able to produce using Animaker are now being seen by over 100,000 employees in more than 40 countries to help with internal communication across our global organisation.

We have noticed improvements in employee engagement, training, and internal communications since we started using animated videos.

What I Love Most About Animaker

One of my favorite things about Animaker is the software’s AI-powered Voiceover. 

It allows us to turn text into natural-sounding speech in multiple languages and accents, as well as various voice styles. This feature alone makes it possible for us to create high-quality voiceover content without having to record any audio separately or hire professional voice actors.

I also like that Animaker has a vast library of characters, icons, and animations. The ability to design and animate unique characters, combined with cloud-based collaboration, makes it even easier for us to produce remarkable video content with this tool.

Together, these features allow me to create better videos and make the whole process more enjoyable and efficient.

Looking Ahead

Today, every communication video we produce has become more engaging, consistent and comprehensible for our employees. What used to take a lot of time and effort can now be created in a much shorter time and in a more professional, visually compelling way with Animaker.

As Motherson grows and expands its global presence, I am looking forward to creating more impactful videos for internal communication to help people gain a better understanding of information and remain connected with our workforce across locations.

If our success story inspires other companies looking to improve the way they communicate internally through animation, I would be happy to connect and share our experience.

You can learn more about the Motherson Group at www.motherson.com. You can also connect with me on LinkedIn or reach me directly at pooja.bansal@motherson.com or triage.pooja@gmail.com.