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How to use animation videos in corporate training

A trained employee performs 6 times better than an untrained employee. Whether it is for an entry level position or for a candidate with experience, an on job training should never be overlooked. Traditional training methods to a certain extent were not successful in tapping out the potential of the employees. Screencast videos as a training material, somewhat outweighed the traditional training materials. Here is the performance review of the employees with respect to the training they received.
  • 40-50% of the training video content are forgotten by employees under a week!
  • 45% of the employees could not cope up and have left their job in the first year itself.
  • 57 percent of employers reported that although employees' skill requirements had increased over a three‐year period, only 20 percent of employees were fully proficient in their jobs.
The problem with screencast video production is its expertise, time consumption, and its quality. These factors prove to be a significant barrier that prohibits video from making it into most eLearning courses. An animation video could serve as a better alternative to screencast videos. Animation videos or “cartoons” has hypnotized even kids due to its attractive visuals and its impactful stride. Its impact has outreached most of the popular domains (marketing, journalism, education, awareness, Business, sales and even in corporate training.) How “Animation videos” as a “training material” benefits employees?
  • Animation videos can keep the audience engaged.
  • It has an impactful stride that can emotionally connect to the audience.
  • It conveys the concept effortlessly.
  • Animation videos has an ease of applicability.
  • It entertains and educates at the same time.
  • It is long remembered.
With a good script and powerful visuals, you can show up simple scenarios and incidents using animation videos. They can convey the message you want to deliver effortlessly. These are the different types of corporate training that can be created using animation videos.

1.Orientation training.

Orientation training is a perfect time to introduce new employees to their new environment and make them feel welcome and comfortable. During this time, you make a long-term investment in your new employee and make him adapt to the new workplace scenario. For such an important start, an animation video can create a right impact. Orientation using animation can inculcate an entertainment value in your training material, which is an important need in the e-learning market. Here is a corporate training editable video template created using Animaker. To edit the video, Click here. An orientation video should possibly cover the following aspects.
  • Company introduction.
  • Company policies.
  • Do’s and dont’s.
  • Behavior at work.
  • A little of motivation and excitement to be a part of their team.

2. Technical training.

When you want to educate your employee on an industry tool, a software or a process, an animation video can deliver much more than expected. The advantage animation holds here is that it can illustrate complex processes easily. Here is an example of an animated training video of the Lean Manager.

3. Safety Training.

Safety training videos should never be overlooked. They should be able to convey all the safety measures clearly and concisely. According to an Occupational Safety and Health Administration Safety and Health Fact Sheet, each year:
  • More than 5,500 employees in this country die from workplace injuries
  • 1.3 million workers suffer non-fatal injuries that result in days away from work and <?li>
  • A recent Bureau of Labor Statistics' Lost-Worktime Injuries and Illnesses Report states that employees with fewer than 6 years of employment accounted for 37 percent of all illnesses and injuries sustained, higher than their 31 percent share of employment.
A screencast video may rationally just say what must not be done in a factory. You can take the use of animated video one step further by creating short, scenarios on a topic throughout a lesson. This can be particularly useful for training on any type of conversation. For example, conducting a performance review, handling a difficult conversation with a customer, or in sexual harassment training. This gives the employee a wider perspective on the scenario and refrains themselves from surpassing the incident.

4. Remidial Training.

Even after a good orientation training, few employees may not be able to catch up with the training given to them. This will lead to overall decline in performance of the team and it reflects in the organization. What your employee needs is a good motivation to learn from his faults, overcome his complex and move ahead to be on par with other employees. You can inspire your employee by creating a motivational animation video that inscribes a small story but yet delivers a strong value.

5. Refresher Training.

Or perhaps, you feel that your employees have forgotten what was taught during their initial training sessions. In these cases, you can use a refresher training animated video which quickly covers all the aspects of the training in a nutshell. You can include the basic technical core concepts, some strict corporate rules to be followed, or appreciate an employee’s work, motivate them or instruct them. You can use humor or emotion to engage your employee’s attention and further enhance your workforce capability.


Anne .L.Mulcahy quotes that “ Employees are the company’s greatest asset -They’re your company’s competitive advantage you want to attract and retain its best. Provide them with encouragement, stimulus and make them feel that they are an integral part of the company’s mission.Have you made a training video before? Try making it using Animaker. Get started now.


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