The subsequent years after 2010 saw an unprecedented rise in online video content. Over these years, even age-old businesses have slowly accepted online video as a part of their marketing strategy. Videos, in turn, have never disappointed them till date. Marketers have been leveraging videos in all the creative aspects of marketing and have seen […]

Let’s start by trying to understand who a sales star is. An ideal definition in your mind now might be a person who has the ability to close each and every deal that comes their way. “ABC – Always Be Closing” Well, you probably won’t get that reference, if you haven’t seen the movie Glengarry […]

Bill Gates once quoted “Content is king”. This quote was mentioned as early as in March 1996 when ‘online content marketing’ was just an idea, yet to be implemented. Now, ‘Content‘ has become the essence of successful online marketing. It is not just a marketing tactic anymore, but a good old marketing practice that every […]

The very thought of a business meeting paints a picture of boredom in the minds of most employees. This is mainly because of never ending chain of long and boring ppts. The speaker faces an awkward situation of distracted listeners with looks astray on their watches or mobile phones. This scenario is common for all […]

For generations, sports events and sports stars have inspired people with their hard work and the love they have for their game. There have been moments where the sheer will and perseverance of the athletes have overcome all odds to win championships for their nations. In addition to the drama and excitement that these sports […]