Businesses are being hit by a massive wave of opportunity (whether they realise it or not!). In fact, we’re all standing in the wake of something huge and exciting! The latest milestone in the Online Space is Instagram’s brand new vertical video platform called Instagram Television or IGTV. Earlier, Instagram users could upload horizontal videos […]

Francesca Mahony works in the Marketing and Communications department at Zucchetti, a leading Italian software house in Europe. Zucchetti provides a variety of software solutions, from HR to Workforce management, from ERP to POS, from Access Control to E-commerce solutions for companies of different sizes and from sectors. A typical day for someone working in […]

The subsequent years after 2010 saw an unprecedented rise in online video content. Over these years, even age-old businesses have slowly accepted online video as a part of their marketing strategy. Videos, in turn, have never disappointed them till date. Marketers have been leveraging videos in all the creative aspects of marketing and have seen […]

The very thought of a business meeting paints a picture of boredom in the minds of most employees. This is mainly because of never ending chain of long and boring ppts. The speaker faces an awkward situation of distracted listeners with looks astray on their watches or mobile phones. This scenario is common for all […]

Snapchat, panned as the world’s fastest growing app, has come a long way from its humble beginnings in 2011. With its unique feature of images that self destruct in a short period of time, it has caught the imagination of thrill seeking teens and young adults. Nearly 50% of Snapchat’s users range between the ages […]