These are challenging times. Times that we are not accustomed to. Times that truly test our capabilities and perseverance. As COVID19 grows to be a global concern, we at Animaker have activated our Business continuity plan. Instead of rushing through and going ahead with a hastily made BCP plan, we have created a plan that […]

Businesses are being hit by a massive wave of opportunity (whether they realise it or not!). In fact, we’re all standing in the wake of something huge and exciting! The latest milestone in the Online Space is Instagram’s brand new vertical video platform called Instagram Television or IGTV. Earlier, Instagram users could upload horizontal videos […]

Francesca Mahony works in the Marketing and Communications department at Zucchetti, a leading Italian software house in Europe. Zucchetti provides a variety of software solutions, from HR to Workforce management, from ERP to POS, from Access Control to E-commerce solutions for companies of different sizes and from sectors. A typical day for someone working in […]

The subsequent years after 2010 saw an unprecedented rise in online video content. Over these years, even age-old businesses have slowly accepted online video as a part of their marketing strategy. Videos, in turn, have never disappointed them till date. Marketers have been leveraging videos in all the creative aspects of marketing and have seen […]