How Animaker helped Yael Gorchover to launch her own Startup?
Based in Haifa, Israel YG Creative is a content creation agency that specializes in producing creative content and repurposing textual content to compelling videos.
Yael Gorchover, the founder of YG Creative is a creative entrepreneur. Prior to taking the freelancing route and launching YG Creative, Yael used to work for another startup venture. As the marketing lead of a startup that was looking for funding, she was given the challenging task of creating the main presentation slides for an investor meeting.
Backed by her 15-year marketing experience, she knew that a basic powerpoint presentation wasn’t gonna work on the big stage. She was sure that video presentations were the only way to stand out in the sea of powerpoint mediocrity.
Yael was certain that videos are a valuable way of communicating information as it is more persuasive than any other form of content.
Yael realized that people process video much quicker than textual content. She was aware that people love being entertained, even if they talk business or get educated, they love having fun. So she decided to make an animated video presentation for the investor meeting.
But having no prior design experience, the process of creating an explainer video all by herself seemed challenging to her.
Yael looked at a number of DIY tools to create animated videos. Being new to DIY, she relied on the internet to help her make a decision.
After reading the reviews of various DIY tools on the internet, her search led her to Animaker.
Being new to the platform, Yael was curious to check out the various features of Animaker.
She wanted to create an engaging and compelling video at minimum cost. With Animaker she was able to do just that.
Yael was also impressed with presentation mode inside the Animaker application.
Yael also recalled the experience she had with the Animaker support team and how they played a key role in her video creation process.
Taking the freelance route
Realising the potential of animation videos and how Animaker can help her in creating it, Yael was confident enough to become a freelancer.
And thus YG Creative was born.
Yael’s story is another validation that compelling animated videos created with a tool like Animaker can help anyone find a breakthrough in the world of presentation boredom.