Achieving a first-page ranking on Google SERP is a herculean task. But then, it’s much easier to get your videos up there on page one. This can be done by having a solid Video SEO strategy in the backend. In fact, Google made this easier with a recent update. Now videos are 50 percent more […]

Why should you make Instagram Stories? Right after the launch of Instagram stories, Snapchat engagement levels fell by 15-40%. Even influencers saw 3-5x better engagement levels in Instagram stories than Snapchat stories. And it just gets better for businesses: After releasing ‘stories’, Instagram has continually been adding new features. It has evolved into a business […]

We all know how big Instagram Stories are these days! More than 250 million people are using the feature while over 700 million are exposed to it. Though Snapchat came up with it first, the total user base it has garnered is still just around 160 million. Being the hottest social media trend these days, […]

  Running a live video campaign isn’t easy, but it can be very rewarding. While some feel that only popular names can make the best out of live videos, startups like Tastemade have proved it wrong. In this competitive scenario, where everyone is looking for ways to leverage this escalating trend, you need to stand […]

Insurance is boring! No, not for you insurance experts! But, to the general public, insurance with its excessive jargons and page after page of data tables enumerating the risk and cost of every policy is boring and terrifying. It is like being back in the dreaded high school calculus class where the teacher might as […]