Setting up a startup is every entrepreneur’s dream. But surviving a startup is a tough job to do. It is estimated that approximately 90% of the startups fail due to various reasons. For startups to taste success, an innovative and a potent strategy to stand out among the competitors must be incorporated. Startups must utilize […]
Traditional marketing tactics are no longer serving its purpose. With a fast paced society and emerging trends, marketers have to look out for new ways to bring focus to their products and services. The classic marketing formula is also the safest one, AIDA (Attention, Interest , Desire , Action) and Animation videos have fit in […]
A script writer is the one who can daunt a blank sheet of paper and breathe life in to it. Everybody always says it. The one surefire way to break into the industry is to write a great script. Great scripts emanate from right writers. But how to hire the right writer? Managing a resource […]
The brands that win are the brands that tell a great story – Mitch Joel Once Upon a Brand Once upon a time in a competitive land called IT, there was a savvy startup that was led by people who understood the art of storytelling. Stories have gripped the imagination since times of yore and […]
Nowadays, almost all people love to watch videos. Studies reveal that by 2015, the online video consumer population will increase to more than 1.5 billion. Companies strive to make their very own explainer videos which can tell the world about their products and services. Creating an explainer video permits business to create & share extraordinary […]
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