Businesses are being hit by a massive wave of opportunity (whether they realise it or not!). In fact, we’re all standing in the wake of something huge and exciting! The latest milestone in the Online Space is Instagram’s brand new vertical video platform called Instagram Television or IGTV. Earlier, Instagram users could upload horizontal videos […]
Francesca Mahony works in the Marketing and Communications department at Zucchetti, a leading Italian software house in Europe. Zucchetti provides a variety of software solutions, from HR to Workforce management, from ERP to POS, from Access Control to E-commerce solutions for companies of different sizes and from sectors. A typical day for someone working in […]
Just 10 years ago, it was easier for a startup or a small business to get leads through their blog or website. The competition was far less. It was easier to rank in Google back in those days. But once everyone started to take the blog route, it just got too crowded. Moreover, companies that […]
Video marketing is all the rage nowadays. From 13-year-old kids to start-ups or even established companies, almost everyone is trying to get big on Youtube! Among all this buzz, how do you actually go about and implement it? How do you create a video that doesn’t put viewers off? How do you implement and optimize […]
Intro videos are an integral aspect of any video series. It sets up the tone for what people can expect from you as a brand. The world always had to rely on either complicated software or template companies for their intros. The complex software gave them powerful editing capabilities but was super hard to use. […]
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