On December 18, the most awaited movie of the year was released. Yes, I’m talking about the new Star Wars movie. (By the way, it is awesome and you should see it asap). Since its release it has been on a rampage in the box office. It grossed an astronomical $248 million dollars in North […]

Setting up a startup is every entrepreneur’s dream. But surviving a startup is a tough job to do. It is estimated that approximately 90% of the startups fail due to various reasons. For startups to taste success, an innovative and a potent strategy to stand out among the competitors must be incorporated. Startups must utilize […]

21st century students (millennials) no longer feel yesteryear’s blackboard learning interesting. Why? because technology has shifted to a far more advanced level that could make learning more “qualitative and interactive” than the traditional teaching methods. Gen Z is fast paced with competitive benefits, and it’s now necessary to tune in students to suit today’s global […]

“He who thanks but with the lips, Thanks but in part; The full, the true Thanksgiving, Comes from the heart.” – J.A. Shedd Starting since 1621, for almost 400 years, we have celebrated Thanksgiving day. But what’s new this time? Pigeon invites, No! Letter invites, No! A mail invite, definitely not! Then what is it? […]

Traditional marketing tactics are no longer serving its purpose. With a fast paced society and emerging trends, marketers have to look out for new ways to bring focus to their products and services. The classic marketing formula is also the safest one, AIDA (Attention, Interest , Desire , Action) and Animation videos have fit in […]