How to be Successful at Influencer Marketing in 2018? [Video]1 min read

Influencer marketing is touted to be the future of digital marketing! Is it true? How to become a social media influencer? Watch the world’s leading influencer marketing specialist, Shane Barker break down everything you need to know about influencer marketing in 2018.

Shane Barker is the world’s leading expert in the field of Influencer Marketing. He has been named one of the top 100 most influential people in influencer marketing along with celebrities such as Gary Vee and Lilly Singh. He is also a celebrated digital marketer who has been featured in sites such as Forbes, Inc., Search Engine Journal, Social Media Examiner, Entrepreneur etc.

He has a passion for influencer marketing and he is now teaching brands and influencers on how to create successful influencer campaigns. He teaches, “Personal Branding and Becoming An Influencer” at the University of California, Los Angeles (UCLA).

In this episode of Animaker Genius Talks, Shane Barker tells us everything we need to know to be successful in Influencer Marketing in 2018.


Just because they have a huge following doesn’t mean they have the right following. (6:49)

Anybody can be an influencer. (9:36)

The people that don’t do good at influencer marketing are the people who don’t know what they are doing. (15:59)

Influencer Marketing is like finding a wife. (18:29)

Not everybody will work for free. (27:56)

Questions on the Show

How to calculate ROI from Influencer marketing? (10:51)

Biggest Misconceptions on Influencer marketing? (13:31)

No.1 advice for social media influencers in 2018. (26:06)

What are the various categories of influencers? (27:47)

Aravindan G

Digital marketing extraordinaire with a mission to change the world one word at a time! Success in the digital world is defined by the ability to grab and retain the attention of the relevant audience. My journey to collect and democratize the skills necessary for digital success has reached its pinnacle with Genius Talk, a talk show where I interview genius minds from the world of videos and transfer some of their amazing knowledge to the world!