Marketing Strategy Guide: Top 10 ways to grow your business using AI

In today's digital age, customers are exposed to a lot of content and have shorter attention spans. 

To stand out, businesses need a powerful marketing strategy that cuts through the noise and resonates with their target audience. 

This marketing strategy guide explores a winning combination: Artificial Intelligence (AI), Video, and Email. 

We'll delve into 10 creative ways to leverage these powerful tools to personalize your approach, boost engagement, and, ultimately, propel your business growth.

  1. Drive TOFU by 300% with the Power of Video SEO
  2. Increase your Sales Conversion Rate with Social Commerce
  3. Boost Brand Recall by 2x with Data-Driven Strategy
  4. Cut down CAC by half: Here’s How with Email Marketing and AI
  5. Leveraging AI and Trend Analysis for Effective GTM Strategy
  6. Improve sales pipeline by 300% with Outbound Email Marketing
  7. Building a Global Customer Magnet with Localized Engagement
  8. Increasing Brand Awareness Through Social Share of Voice
  9. Turning Social Followers Into Customers Using Product-led Content
  10. Increase your MQL to sales conversions by 2X with webinars

Bonus: Cut Down Churn by 30% through Enhanced Product Adoption Techniques

Let’s get started!

1. Drive TOFU by 300% with the Power of Video SEO

In the digital age, capturing the attention of potential customers at the top of the funnel (TOFU) is both a critical and challenging task for marketers. 

With the online space becoming increasingly competitive, businesses constantly seek innovative strategies to effectively reach and engage their target audience. Video content has emerged as a powerful tool in this quest, proving a highly effective medium to attract and retain consumer interest.

However, simply creating video content is not enough. To truly harness video's potential to drive traffic and increase TOFU by 300%, one must explore Video SEO. 

Why Marketers Should Prioritize Video for Success

  • The average time spent per week on video is higher than on the website.

Average time spent on a website vs video

  • A staggering 3.1 billion people consume videos on the internet daily. (Source)
  • 85% of internet users in the United States watch online video content. (Source)
  • Over 82% of the global internet traffic came from video streaming and downloads. (Source)

Challenges in Driving TOFU with Videos

Just creating video content and adding it to the website is not enough to drive traffic and increase TOFU. It comes with many challenges, as listed below.

  • High Competition
  • Difficulty Ranking for Relevant Keywords
  • Challenges in Building Organic Visibility
  • Measurement Challenges for Video Impact
  • Lower Engagement

Solution: Video SEO

Video content is a compelling medium to engage audiences at this stage due to its visual appeal and ease of consumption. 

However, the true potential of video content is often untapped without the strategic use of Video SEO. By optimizing video content for search engines, businesses can significantly enhance their visibility, draw in a larger audience, and skyrocket TOFU traffic by an impressive 300%.

comparison between page with video and page without video

Here’s how you do it:

Optimize your videos for SEO and increase your video’s ranking on Google using Show by Animaker.

Show ensures your video is optimized for search engines, making it a breeze to rank for more relevant search terms and outperform your competitors.

By using Show, you can automate optimization and save hours. It helps your video get indexed faster and sooner, allowing you to concentrate on driving business growth.

As a final note, ensure that your landing pages are embedded with videos using Show by Animaker to achieve massive top-of-the-funnel (TOFU) growth.

Tool You Can Consider: 

2. Increase your Sales Conversion Rate with Social Commerce

One of the most important metrics for online retailers is the sales conversion rate, which measures the percentage of visitors who become customers.

However, achieving a high sales conversion rate is difficult, as many factors can affect the customer’s buying decision. 

According to a study by Ruler Analytics, the average conversion rate across industries is 2.5%, which means that only one out of 40 visitors makes a purchase.

average conversion rate by industry

The same study found that the bounce rate, which indicates the percentage of visitors who leave the site after viewing only one page, increased by 2.1% year-on-year, reaching 47%. This suggests that e-commerce companies are struggling to capture and retain the attention of potential customers.

Social Media is Taking Over Commerce

As online retailers face increasing challenges in converting visitors into customers, many are turning to social media as a solution. Social media offers a huge opportunity for e-commerce businesses to reach and engage with their target audience and showcase their products and services.

According to Shopify, Social networks have become the second most popular method global consumers use to search for products, and 9 in 10 people buy from brands they follow on social media. So, social media is both a marketing and a sales channel. 

Why Does the Visual Content Hurdle Need to Be Solved?

Online retailers know they should lean towards social media to drive sales, but creating graphics for social media and staying consistent is the problem. 43% of marketers state that their biggest challenge is consistency in producing visual content. Social media graphics should be tailored to different platforms, as each has its optimal image size, format, and style. 

This means that marketers in the e-commerce industry have to spend a lot of time and resources to create and adapt graphics for each social media channel.

Solution: Social Media on Autopilot

There is a solution to help them overcome this challenge - Picmaker (Social Autopilot). This powerful AI-powered tool generates a social media calendar with graphics, captions, hashtags, and the best times to post

Picmaker social autopilot

Simply input the website URL and answer a few questions, and Picmaker social autopilot will generate an entire social media calendar by fetching product images from the website. The AI learns about the company and the products through the website URL and generates the calendar accordingly.

Using Picmaker's social autopilot, e-commerce marketers can save time while consistently creating stunning graphics for social media and increasing their sales conversion rate with social commerce.

Tool You Can Consider:

3. Boost Brand Recall by 2x with Data-Driven Strategy

The digital world overflows with brands vying for attention. Logos flash, slogans jingle, and perfectly curated feeds scroll by, a blur of fleeting impressions. The harsh reality? 90% of people forget a brand within a day. Building lasting recall, that coveted connection that sticks, feels like a distant dream.

boost brand recall by 2x with data driven strategy

Marketers pour effort into crafting content, but it vanishes in the digital abyss. Customer loyalty seems fragile, easily swayed by the next trendy voice. How do they rise above the din in this noisy arena and truly resonate with their audience?

The Clicks that Keep Clicking

Forget about the one-and-done encounters of other channels. Social media is all about honest, two-way conversations. Likes, comments, and shares aren't just clickbait – they're connections being built, one interaction at a time.

how brands can leverage social media to connect consumers with each other

Studies show that brands with more social engagement get a boost in brand recall. This back-and-forth keeps your brand fresh in people's minds, like a friendly face in the digital crowd.

The initial step towards enhancing brand recall is by creating social content. However, creating content alone is not enough. Many marketers lack knowledge about the demographics of their target audience. They are unaware of which content resonates with their audience and which doesn't.

How Data Silos Across Platforms Hinder Business Growth?

Multi-platform data silos present a challenge for marketing teams that want to delve deeper into data. Switching back and forth between Facebook insights, Twitter analytics, and Instagram dashboards is like trying to piece together a scattered puzzle. While each platform provides data, it's not easy to comprehend the larger picture.

Understanding the insights from scattered data is not a cakewalk! This, in turn, hinders marketers from making critical business decisions.

Solution: In-Depth Multi-Channel Social & Audience Analytics

Picmaker (Audience & Post Analytics) brings everything together - Facebook, Twitter, Instagram, and more - into one clear dashboard.

  • Dive deep into the audience's demographics, such as age, gender, and geographical distribution. 
  • Get a comprehensive view of multi-platform data in a single window
  • Analyze the top-performing and underperforming platforms. 
  • Discover the most and least successful content types.

Marketers can create more successful content and boost brand recall by 2x by gaining clarity on their target audience and top-performing content types across platforms.

Tool You Can Consider: 

4. Cut down CAC by half: Here’s How with Email Marketing and AI

Reducing customer acquisition cost (CAC) is a key goal for any business that wants to grow its customer base and increase its profitability. However, achieving this goal is difficult, as many factors affect CAC, such as market competition, customer expectations, and digital advertising costs. 

customer acquisition costs by industry

Why Marketers Should Give Attention to CAC?

According to a report by Marketsplash, the average CAC across various industries ranges from $7 to $395, with sectors like travel and finance on the higher end due to intense competition and high-value customer transactions. 

To lower their CAC, businesses need to adopt effective strategies to optimize their marketing and sales efforts, such as better audience segmentation, retargeting, video SEO, and organic social media marketing. These strategies can help businesses reduce their CAC by up to 50%. 

These strategies also require careful planning, execution, analysis, and constant adaptation to changing customer behavior and market trends.

Email Marketing: A Low-CAC, High-Retention Strategy

Email marketing is one of the most effective and cost-efficient ways to reduce CAC and increase customer retention. According to a study by E Target Media, email marketing has an average ROI of $44 for every $1 spent. 

average email roi

It allows marketers to reach out to potential and existing customers with personalized and relevant messages that can drive conversions and loyalty. Marketers can target more specific and engaged audiences with tailored offers and content by segmenting email lists based on customer behavior, preferences, and purchase history. 

It also helps to optimize the sales funnel by nurturing leads, increasing referrals, reducing churn, and boosting cross-selling and upselling opportunities. With email marketing, marketers can leverage the power of their product and brand to attract and retain customers while reducing their CAC and increasing their profitability.

Solution: AI Emails That Slash the Customer Acquisition Costs

Show by Animaker is an AI-powered email marketing tool that can help you reduce CAC and increase email conversions by up to 300%. 

with show and without show

With Show by Animaker, you can

  • Design, optimize, and analyze data-driven email campaigns with features like video and AMP email, smart time suggestions, and interactive email creation.
  • Automate interactive email creation with Show AI, which can generate email content for endless scenarios and conversational tones.
  • Define unlimited custom user journeys and audience segments and capture critical moments with zero data loss and flawless email deliverability.
  • Add forms, videos, and calendars to personalized campaigns and track campaign effectiveness with advanced email analytics.

By using Show by Animaker, you can leverage the power of your product and brand to attract and retain customers while reducing your CAC and increasing your profitability.

Tool You Can Consider: 

5. Leveraging AI and Trend Analysis for Effective GTM Strategy

A GTM strategy typically includes target market profiles, a marketing plan, and a sales and distribution strategy. AI and trend analysis can help you identify the best opportunities, customers, channels, and messages.

An effective GTM strategy is essential for any business to launch a new product or service or enter a new market. However, creating and executing a GTM strategy is not an easy task. It involves many challenges, such as understanding the competitive landscape, integrating technology platforms, aligning departments, defining value propositions, and measuring results. 

Go To Market Strategy


Why Marketers Should Give Attention to GTM Strategy

According to a survey by SiriusDecisions, only 30% of companies are confident in their GTM planning. Moreover, 60% of product launches fail to meet their revenue targets within the first year. Therefore, overcoming these challenges and designing a GTM strategy that can deliver great customer value and achieve a competitive edge is crucial.

How to optimize new product launches for the right customers, messaging, timing, and cost-effectiveness.

To overcome the challenges of GTM strategy, businesses need to leverage the power of AI and trend analysis. AI and trend analysis can help businesses in various ways, such as:

  • Faster and better content creation
  • More accurate and actionable insights
  • Improved targeting and personalization
  • Enhanced efficiency and innovation

Solution: Boost GTM strategy with AI-powered social media and email marketing 

The solution for overcoming the challenges of GTM strategy is to use Picmaker and Show by Animaker, two AI-powered tools that can help you create and execute effective social media and email marketing campaigns.

Picmaker is an AI-powered social media management tool that can help you create, schedule, and analyze your social media posts across multiple platforms. It also has a built-in design studio to help you create stunning graphics, promotional content, and more. You can also use Picmaker’s Buzz feature to find trending content ideas, the Mad Text feature to generate captivating captions, and the Smart Time Suggestions feature to post at the best times for your audience.

boost gtm strategy with AI powered social media and email marketing

Show by Animaker is an AI-powered email marketing tool that can create engaging and personalized email content, optimize your campaigns based on data and analytics, and automate interactive email creation with Show AI. It also supports video email marketing, which can boost your conversions and revenue.

Tools You Can Consider: 

6. Improve sales pipeline by 300% with Outbound Email Marketing

In an increasingly competitive business landscape, companies are constantly seeking innovative strategies to amplify their sales and drive revenue growth. Outbound email marketing emerges as a potent tool in this quest, capable of driving your sales pipeline to new heights.

Why Marketers Should Give Importance to Email Marketing

  • 92% of online adults use email, with 61% using it on an average day (Source)
  • 61% of consumers prefer to be contacted by brands through email (Source)
  • According to OptimMonster, 99% of email users check their email every day, some as much as 20 times a day!

email vs social media, first check of the day

  • In 2020, there were four billion global email users, and by 2025, this number can grow up to 4.6 billion. (Source)

number of email users worldwide from 2017 to 2025

Outbound Email Marketing Challenges

  • Low Email Open Rates
  • Email Deliverability Issues
  • List Segmentation Challenges
  • Content Relevance and Personalization
  • Subscriber Engagement

Outbound Email Marketing Best Practices

  • The most effective strategies for email marketing campaigns are subscriber segmentation (78%), message personalization (72%), and email automation campaigns (71%). (HubSpot Blog Research)
  • Emails with multimedia elements or formats with images and/or videos have the highest performance. (HubSpot Blog Research, 2023)
  • The best time to send a marketing email is 9:00 AM - 12 PM EST, then 12:01 PM - 3 PM EST. The worst is 1 AM - 3 AM EST.  (HubSpot Blog Research, 2023)

Best time to send marketing emails

  • Tuesdays are the best days to send an email for the highest performance; Sundays are the worst. (HubSpot Blog Research, 2023)

best day to send marketing emails

Solution: Improve sales pipeline by 300% with Outbound Email Marketing

300% pipeline growth. Outbound email. The impossible dream? Not a chance. Dive into the secrets of targeted campaigns, automation magic, and personalized outreach by incorporating effective tools like Show by Animaker.

Show by Animaker - An AI email marketing tool for flawless Outbound Emails.

show by animaker

Here are some highlights to consider Show by Animaker for outbound emails.

  • Automate interactive email creation with Show AI
  • Use Show AI to drive personalized campaigns, generate emails instantly, and send Targeted and personalized emails
  • Boost your marketing ROI with inbuilt journey tracking, advanced audience segmentation, and personalized campaigns
  • In-Built Hard Stops, Deliverability Alerts, and Domain Warm Up
  • Add Forms, Videos, and Calendars to Personalised Campaigns
  • Campaign scheduling options include ‘Send immediately’ or setting a date and time for the campaign to be scheduled later
  • Integrated CRM for Streamlined Campaigns
  • Take data-driven decision-making with Show's email analytics and reporting

Tool You Can Consider: 

7. Building a Global Customer Magnet with Localized Engagement

In today's interconnected world, businesses are no longer confined to local markets. The digital era has demolished geographical barriers, presenting a unique opportunity for brands to tap into the global marketplace. 

Why Businesses Should Prioritize Global Targeting Strategies

  • By 2027, non-English online content is expected to comprise 75% of the internet. 
  • Over 70% of consumers prefer content in their native language. (Source)
  • Localization can increase website traffic by up to 30%. (Source)

Localization can increase website traffic by up to 30%

Targeting and engaging a global audience is important for several reasons:

  • Expansion of Market Reach
  • Diversification
  • Brand Recognition and Trust
  • Innovation and Adaptation
  • Competitive Advantage

Unlocking Global Engagement with the Power of Video Localization Strategies

Why video localization?

  • In 2024, video content will make up 82% of the internet traffic.
  • More than 78% of viewers consume video content weekly, and 55% engage daily.
  • 72% of consumers prefer to learn about a product or a service through video content. (Source)

Video Consumption Statistics

video consumption statistics

Additionally, localizing video content is an easy way to engage a global audience.

Solution: Localize video content easily with AI tools 

Localizing video content can be a significant undertaking, but with the right tools, the process can be simplified and streamlined. Animaker provides innovative AI-powered solutions that can help startups efficiently tackle the challenges of video content localization.

Animaker Voiceover App:

  • Animaker Voice is a voice-over-making app built on top of world-class text-to-speech engines so that you can create human-like voiceovers for your videos.
  • Create jaw-dropping voiceovers using our library of over 200 human-like voices in 50 + languages!
  • Using advanced voice controls, you can add tone or emphasis to any selected word and even control various aspects of the voice-over, such as volume, speech rate, and pitch, etc.

AI-Powered Auto Subtitle Generator:

  • One of the significant purposes of Subtitles is to make videos accessible for all, irrespective of language.
  • With the power of AI, Animaker’s Automatic Subtitle Maker recognizes speech, generates subtitles, and adds them to your video. 
  • All you need is one click to generate accurate subtitles in a jiffy!
  • It is loaded with 134 languages, and this subtitle maker gives you the power to make your video understandable to people from every corner of the world.

Tools You Can Consider:

8. Increasing Brand Awareness Through Social Share of Voice

Generating brand awareness is one of the key factors of your product/service's social media handle. So, posting every day and sticking to a holiday calendar you got approved 3 quarters ago will not help. 

To increase your brand awareness, you need to be known for something. One of the best use cases of social media is that it’s a place to ignite conversations. In Marketing, this is called Share of Voice. The more people talk about your brand, the better. 

Making your target audience talk about your brand on social media is one of the metrics marketers care about. For example, this report by Sprout Social tells you how social media marketers and brands prioritize brand sentiment more than in 2022. 

metrics in 2023 compared to 2022

Well, not just marketers but even brands have become more people-centric and started caring about how their brand is perceived on social media. 

business priorities for business leaders in the current economic environment

Gaining a brand reputation is not just one of the steps in the funnel but much more than that.


Although prioritizing brand mentions is one of the metrics for increasing brand awareness, how do marketers do that? 

The challenges include but are not limited to:

  • Creating content that hooks the audience's attention. 
  • Stay ahead of the trends. 
  • Weed out the competition and make some noise on the internet. 

Although these strategies look pretty similar to what a social media team would naturally do, 2024 has a different game plan. 

If you think influencer marketing is the go-to strategy to build brand awareness, then you’re still in the past. Along with all these, as mentioned in the SproutSocial survey, you need to prioritize your brand mentions and positive sentiment. 

Why Should You Care About It?

Your customers are your most reliable advocates. So, you need to enable them to talk about your brand on social media. UGC might be a little stretch because people need to spend time creating content. But igniting a social share of voice is a time-saving thing to do.

Solution: Make it simple for your audience to become your brand ambassadors.

UGC (User-generated content) is one arm. But the other one is increasing your social share of voice. To get the conversation going, you have to post shareable content. For tasks like this, you have to use AI as your sidekick. 

Picmaker Social Autopilot 

With Picmaker (Social Autopilot), you can create, edit, and publish content. If you want a static post that will generate tons of engagement and conversations on Picmaker Soica Autopilot, then you can use our MadText, as shown below. 

ai generated posts by picmaker

As you can see, the Magic Text has generated the post for me in less time. 


We’re stating the obvious: every mainstream social media platform has become video-first. So, posting videos on your social media is a non-negotiable. 

But we’ll tell you how to stand out and enable the social share of voice using videos:

  • Create relatable and shareable video content
  • Keep it laser-focused on your product
  • Make it trendy or even ahead of trends!

animaker ai

Animaker can turn your text into video, reducing your video content creation time by half. 

Using these tools increases your chances of creating more shareable videos. 

Tools You Can Consider:

9. Turning Social Followers Into Customers Using Product-led Content

Do you have a team of social media superheroes who are crunching numbers weekly and gaining hundreds of followers monthly?

Do you feel your social media team is on top of every new trend that comes and goes daily?

But…Do you also have thousands of social media followers but wonder why they do not bring you dollars? 

Well, Signup NOW or Contact Us Now buttons on social media channels do not work anymore.

In 2024, the customers want to see the value before swiping their cards. 

So, how do you turn your social media content into the content pool that attracts customers?


Although it seems easy, turning your online followers into customers is not overnight magic. 

The challenges include:

  • You have to create content that stays relevant. 
  • While staying relevant, you should also create product-led content. 
  • While creating product-led content, you have to stop the scroll.

Since there are so many roadblocks, is it even necessary to take this route? 

Here’s why it’s important to create product-led content on social media:

According to this study by Search Engine Watch, 71% of consumers’ buying decisions are influenced by social media. 

modern customer journey

People go to social media for product research these days, so how would you make sure to convert them at one of these touchpoints? 

Videos! That’s the word you’re looking for. Every social media platform is pivoting to a video-first platform sooner or later. So, it’s important to participate in the race, if not stay ahead of them. 

Here’s how you create product-led video content with ease:

According to a survey, videos in marketing have a higher ROI than any other video medium. 

Also, 64% of customers have agreed that they watch videos before buying/subscribing to anything online.

marketers who say videos has given them a good ROI

We get it…

With so much noise around video content, how can you stand out? We’ve got you covered. 


With a new-gen AI video editor like VmakerAI, you can create stunning product videos in a snap. 

Vmaker AI

With VmakerAI, you can record demos/screengrabs of your product. Later, you can add trending B-rolls, intro slides, transitions, suitable background music, and more. 

And the best part? VmakerAI analyses and understands the video's mood and generates a publish-ready video for you in minutes. 

But if you wish to have the final word, you can also tweak the video. 

It gets interesting here…

You can also add captions using VmakerAI and make videos for your audience around the globe! 

Tool You Can Consider:

10. Increase your MQL to sales conversions by 2X with webinars.

In today’s scenario, every organization is doing webinars. B2B or B2C webinars are an integral part of every marketing team. 

Yet, the majority of webinars are not successful in their end outcomes. 

They fail to pass the webinar funnel, which starts at registrations and ultimately ends at generating qualified leads for your business. Most webinars end up with a single-digit conversion rate. 

But the ones that stand out follow a simple yet effective workflow to improve their conversion rates. Let’s see how it’s done. 

Why should you consider webinars in 2024?

  • You can expand your reach to a global audience
  • Generate qualified leads and demos
  • Nurture existing leads to improve conversions
  • Utilize the content for distribution at scale
  • Elevate brand presence and authority in the market

Challenges in organizing webinars

  • Driving new registrations
  • Registrations to turn up the ratio
  • Webinar audience engagement
  • Post-webinar follow-up and content distribution
  • Conversions 

Solution: How to organize webinars that drive up sales conversions

Right content for the right audience

Impactful webinars are those your target audience cannot ignore. They create a sense of FOMO via the title of the webinar, the speaker, and the brand that organizes it. 

Identify the key audience for your webinar by thoroughly researching your audience and picking a topic that addresses a specific problem for them.

Instead of How to Create an Inbound Marketing Campaign – do “How to move from page 2 to page 1 in SERPs”.

The latter is more specific and a problem that many try to overcome.

Webinars that impact have a perfect title and audience match.

Registrations and Turn-up Ratio

The average webinar turn-up ratio is 20% to 40%, depending on your industry and the number of registrations.

top industry attendance rates

Take an omnichannel approach to drive up registrations for the webinar. This includes channels like social media ads, emails to current users, promotions from speakers' social handles, etc.

In some cases, you can also explore partnerships with another brand to maximize the reach of the webinar.

Create an email engagement plan to ensure the registrants constantly communicate about the upcoming webinar.

Convey the key outcomes, discussion points, and polls during a webinar to build expectations for it. 

You can use Show by Animaker to create these sequences using AI and run a personalized schedule for optimal email campaign results. 

Post-webinar distribution

Often, people fail to realize that webinars are a great source of large-scale content generation. 

You can repurpose the webinar recording into snippets for social media or a blog post, embed the video to relevant landing pages to boost SEO, and even use them as a part of your email campaigns. 

repurposing webinar content

You can use Vmaker by Animaker to record the webinar and edit the video later to distribute via multiple channels. 

Vmaker AI helps you automate the editing process and reduces the time to market from weeks to just minutes.

Tools You Can Consider:

Bonus: Cut Down Churn by 30% through Enhanced Product Adoption Techniques

Customer churn is a significant challenge. The churn rate is usually high if the product fails to meet customer expectations or due to low adoption. Controlling churn is equally as important as acquiring new customers. In this guide, we will examine how improving product adoption can achieve this. 

Why It Is Important to Solve:

Retaining existing customers is often more cost-effective than acquiring new ones. High churn rates impact revenue and signal potential issues with product usability, low adoption, etc. By addressing the root causes of churn, we can preserve revenue and foster customer loyalty and advocacy.

That Unique Idea That Solves the Problem:

Our unique approach enhances product adoption techniques to improve customer satisfaction and engagement. By helping customers fully understand and utilize the features and benefits of our product, we can increase their overall satisfaction and likelihood of remaining long-term users.

boost brand recall by 2x with data driven strategy


Personalized Onboarding Experience: 

Tailor the onboarding process to each customer's needs and goals. By providing personalized guidance during the initial stages of product adoption, we can ensure that customers grasp the core functionalities and benefits relevant to their use case.

Creation of Comprehensive FAQs: 

Develop an extensive Frequently Asked Questions (FAQ) section that addresses common queries and concerns. We have used Vmaker AI to create videos demonstrating step-by-step solutions to frequently encountered issues.

Accessible Knowledge Base: 

Ensure the FAQs are easily accessible within the product interface. This helps users quickly find answers to their questions without needing extensive searching, enhancing their overall product experience.

Regular Updates: 

Regularly update the FAQ material and videos to align with evolving product features and customer feedback. Things usually go wrong when a product is updated with a new UI, but the FAQ continues to show the older interface. 

It is essential to check if your FAQ articles are helping customers. Get feedback from customers and see if they found the articles helpful through simple surveys, such as a thumbs-up or a thumbs-down. 


Regular Communication: Implement a newsletter strategy to maintain regular customer communication. Newsletters can include product updates, tips, success stories, and upcoming features. We have strategically used Show by Animaker to send out compelling newsletters. These newsletters are sent once in 4 weeks. 

Segmented Content: Tailor newsletter content based on customer segments, ensuring users receive information relevant to their needs and usage patterns. It is crucial to Include clear CTAs in newsletters, encouraging users to explore new features, participate in workshops, or provide feedback. This will help foster engagement and promote a sense of community.

Feature Update Communication:

Clear and Timely Announcements: When introducing new features or updates, it is essential to communicate these changes clearly and on time. This helps accelerate the adoption of the feature and understand how customers perceive it. Vmaker AI is an excellent tool for creating video announcements explaining the benefits and functionalities of the new features.

User Training Sessions: Accompany feature updates with user training sessions through webinars or tutorial videos. This ensures that users are aware of and confident in utilizing the product's enhanced capabilities.

Feedback Channels: Provide channels for users to share their thoughts and feedback on new features. This makes users feel heard and provides valuable insights for continuous improvement.

By integrating these additional solutions into our product adoption strategy, we aim to create a holistic approach that addresses different aspects of user engagement. Combining personalized onboarding, interactive content, proactive support, and FAQs with screen-recorded videos, newsletters, and feature update communication will substantially reduce churn, fostering a more satisfied and loyal customer base.

Keeping customers happy proactively: 

Proactive Customer Support: Reach out to customers proactively when a product issue is commonly being reported. This will make the customer feel valued and increase customer loyalty. 

Customer Success Workshops: Conduct regular workshops or webinars to educate customers about advanced features, updates, and best practices. These workshops can create a sense of community, encourage knowledge sharing, and foster a deeper connection between customers and the product.

Vmaker AI is the perfect tool for creating compelling training and tutorial videos for product adoption. The visuals of any software product can be easily captured through screen recording, and the videos can be edited with the help of Vmaker’s AI. 

Show by Animaker is a terrific product to run successful email campaigns. The standout feature of Show is the incorporation of videos in emails. Using videos in email campaigns has shown a 30% improvement in the CTR of the campaign CTA.  

Combining these solutions and utilizing advanced tools can reduce churn by 30%, resulting in a more satisfied and loyal customer base.

Tools You Can Consider: 


That concludes our marketing strategy guide on the ways you can grow your business using AI, video, and email. 

By embracing the dynamic combination of AI, video, and email, you can unlock a new level of marketing effectiveness. 

This personalized, data-driven approach allows you to connect with your audience on a deeper level, nurture leads, and drive conversions. 

Don't wait to get started – implement these strategies and watch your business flourish in the ever-evolving digital landscape.

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