Pragadeesh N
Author Archives: Pragadeesh N
Pragadeesh is a developer turned marketer, currently working as a content marketer at Animaker - a drag-and-drop video making tool that lets anyone create engaging animated videos using pre-made templates and ready-to-go assets with zero technical skills.
Did you know that some stock videos on Pond5 can cost as much as 1200$?
Even for prominent services such as Shutterstock, it will cost you 359$ per month to get access to just 5 videos.
If you’re a startup, you cannot afford to spend that kind of money on just a few videos.
The question is, how do you find stock videos that won’t break the bank?
Don’t be alarmed by the cost of stock videos, there’s a growing wealth of free stock video sites that offer amazing, professional stock video footage for free.
In this article, we’ve compiled a list of all the best free stock video sites to help you find amazing stock footage for your video marketing campaigns.
Site: Pixabay
A huge library of high-quality stock videos that are completely free to download and use.
Site: Pexels
A large collection of free high-definition stock video clips in plenty of categories.
Site: Videvo
Videvo offers over 120,000 free stock videos, motion graphics and sound effects.
Site: Videezy
Videezy offers a wide range of free HD, 4K stock videos, including great aerial drone footage.
Site: Coverr
Coverr offers free stock footage for your website’s homepage or Facebook cover photo.
Site: MixKit
MixKit offers free high-definition, incredible quality stock footage, outdoor clips, animations, lifestyle footage, and business & tech footage.
Site: Life Of Vids
A relatively small, but great collection of free high-quality stock videos for marketing purposes.
Site: Mitch Martinez
With 35+ categories to choose from, Mitch Martinez offers 1500+ free stock videos in 4k resolution.
Site: Motion Elements
Motion Elements Offers upwards of 4000+ free professional-quality stock footage.
Site: Stock Footage 4 Free
The site offers a wide variety of free stock videos, from nature clips, time-lapse videos to looping clips and slow-motion footage.
Site: Vidsplay
Vidsplay offers a small number of generic free stock video clips in twenty one categories.
Site: Mazwai
Mazwai offers 200+ free cinematic stock video clips and mini-films.
Site: Motion Places
A fairly large library of free professional, high-definition stock videos that are primarily country footage.
Site: Freestock
Freestock offers free high-definition stock videos, industrial footage, corporate video assets, food clips, and green screen videos.
Site: Cute Stock Footage
A wide range of free stock video footage, motion effects, audio effects and textures.
Site: Archive
Archive offers free stock videos that are mostly old Americana and culture-based films (American B-movies, commercials).
Site: Splitshire
A small and beautiful collection of free stock videos that are primarily drone footage.
Site: XStockVideo
A library of 600+ unique free stock video clips across nine categories.
Site: OrangeHD
A small library of free high-definition stock footage across seventeen categories.
Site: Distill
Distill provides email subscribers with 10 free HD stock videos every 10 days.
The Super Bowl is the single biggest sporting event of the year, with over 100 million people watching the event in the United States alone!
But it’s also the biggest moment in the year for the advertisement industry.
Super Bowl ads are a big part of the Super Bowl experience and are watched closely. In fact, the Super Bowl has been called “The Marketer’s Holiday” in America.
The ads are incredibly expensive. A 30-second ad cost $5.25 million this year. This doesn’t include the cost of producing an ad which is estimated to be around $4.5 to $5.5 million.
For this day alone (the Super Bowl Sunday), the world’s top marketers come together and give their best shots at defining their brands and telling their stories to a massive, unsegmented audience.
As marketers, we wondered – how can you take the video marketing strategies in these ad campaigns and apply these strategies to your own video marketing?
In this article, we take a look at the 5 best Super Bowl ads of 2019 and the video marketing lessons you can learn from them.
In this ad, a Dalmatian is viewed riding atop a wagon pulled by a pack of Clydesdales, as Nobel Laureate Bob Dylan’s song “Blowin’ in the Wind” plays in the background. The song does a great job in lending a quaint, emotional resonance.
Midway through the ad, the camera pans out to reveal the horses pulling the wagon through a wind farm, probably somewhere in rural America. The ad ends with the tagline, “Now Brewed with Wind for a Better Tomorrow”.
The ad clearly conveys the message that Budweiser is committed to renewable energy. This message is a nod to the fact that the company has committed to purchasing 100% of its electricity from renewable sources by 2025 for its brewing operations.
Instead of focusing on its target audience’s immediate needs and promoting the product directly, the ad focuses on their customers’ bigger goals that their product can help them achieve. By drinking Budweiser’s beer, you do your part to save the environment! By drinking their beer, you’re drinking to a better tomorrow!
Key Takeaway: Sometimes the best thing you could do to promote your product is to not promote it directly, but to promote a bigger, more significant cause. That way, you’d not just improve the sales of your product(s) but also enhance your brand’s image. A recent research found that 63 percent of Americans were “hopeful businesses will take the lead to drive social and environmental change.”
This ad from Verizon is a real tearjerker. The ad features Anthony Lynn, former NFL player and coach of the LA Chargers, who survived a life-threatening car crash in 2005. The ad highlights the first responders who were the first on the scene of Lynn’s accident.
Lynn meets the first responders who answered the call that night and gets emotional. “I’ve often thought about who showed up that night,” he says. “I never thought I’d see you. I mean, this is unbelievable. They said I had to have angels with me that night to survive. I believe that, and I believe you guys are angels.”
Verizon, “The World’s Most Reliable Network”, ends the ad with a perfectly targeted message: “First responders answer the call. Our job is to make sure they can get it.”
In this Super Bowl ad, rather than self-promote, Verizon aims to build an emotional connection with its audience by sharing a tragic real-life story of a coach in the NFL who survived a near-fatal car crash while also stressing the importance of reliable communication in a critical situation.
Key Takeaway: If done well, appealing to emotions can make your ads and brand stories more memorable. Focus on making an emotional connection between your brand and the customer. Studies show that a person’s emotional response to an ad is more likely to influence their buying decisions than the content of the ad itself.
A medieval-themed ad set in the middle ages tells a funny story about the ingredients used in a Bud Light. The ad pokes fun at its competitors (Coors and Miller Lite) for using corn syrup, a highly-processed ingredient, in their beers.
By conveying that Bud Light is brewed without corn syrup, an unhealthy ingredient, and with only natural ingredients (Bud Light contains only water, rice, hops, and barley), they clearly demonstrated why they’re different in a way that matters to their target audience, people who want to consume healthier beers and healthier food items, which happens to be almost everyone.
The ad successfully positioned Bud light as a beer brand for people who prefer drinking healthier beers and leading a healthy lifestyle.
Key Takeaway: Identifying and emphasizing what your product does (or does not) offer can help differentiate your brand from your competitors and attract new customers.
Wix’s 30-second real-time Super Bowl ad stars Karlie Kloss, a supermodel who codes. Kloss is the founder of “Kode with Klossy”, a coding boot camp for young women.
The ad shows Kloss sitting at a desk and showing the target audience how to build a website in a snap using Wix. The ad highlights Wix’s important features such as the Wix Pro Gallery and SEO Wiz.
Unlike other brands that promoted their products indirectly, Wix directly promotes their brand in this ad. Wix’s marketing message is focused on addressing the needs of the end-user.
Key Takeaway: Sometimes you just have to tell it like it is and directly address your customers’ needs and desires. Craft your ads around what your customers actually want and what would interest them the most. Remember, the only person you want to like your ad is someone who will actually buy your product.
In this rip-roaring ad, Mr. Peanut (an animated peanut 🙂 ) is on a mission to deliver his fresh snacks in the “crunch” time, with cameos from Charlie Sheen and Alex Rodriguez.
Mr. Peanut recklessly drives down a street in his NUTmobile. As Charlie Sheen watches this from a bench, he says “And people think I’m Nuts”. In the end, Mr. Peanut successfully manages to deliver his sacred nuts and saves Alex Rodriguez from the fate of eating kale chips.
The next time people think about buying a healthy snack such as kale chips, they’ll probably consider another healthy, but also a tasty alternative that is planters’ nuts.
And, by adding a touch of humor, they’ve made sure the message sticks in the minds of consumers for a very long time. Moreover, the ad is unique and reflective of the company’s brand.
Key Takeaway: Infusing humor into your video marketing and advertising will make your message travel further and make your brand more likable. The key is to find and take a unique angle.
What’s your take on this year’s Super Bowl ads? Which of them did you like the best (and the least)? Did you learn any lessons from them that could be applied to your video marketing? As always, let us know your thoughts in the comment section!
Are you frustrated by the low-quality thumbnail options YouTube auto-generated for you?
Are you looking to change(or set) custom thumbnails for your YouTube videos?
In this article, we give you easy step-by-step instructions on:
1. How to change a thumbnail on YouTube for a video that’s already been published.
2. How to add a custom thumbnail while you’re publishing a video to YouTube.
Your YouTube account doesn’t come with the ability to upload custom thumbnails by default. In order for your account to gain this ability, you need to first enable the custom thumbnail option.
Once enabled, the process of setting a custom thumbnail for a published video is straightforward and involves just a few clicks.
1. Log in to YouTube.
2. Click on your profile icon in the top right corner and select YouTube Studio(beta)’ from the dropdown menu.
3. Click on the ‘Videos’ tab on the left side of the page and then click on the title or thumbnail of the video for which you want to change the thumbnail.
4. In the next screen that appears, under the ‘Basic’ tab, you’d see a section named ‘Thumbnail’. Under this section, you’d see three auto-generated thumbnail options and a button on the far left that says ‘Custom thumbnail’. Click on this button to upload your custom image.
5. Now select the file you’d want to set as a thumbnail and click ‘Open’. Make sure that it adheres to all the technical recommendations. In the example below, the selected image has been optimized for the best YouTube thumbnail size, is under 2 MB, is in PNG format and follows the 16:9 aspect ratio.
6. Finally, click on the ‘SAVE’ button in the top-right corner of the page. This will save the changes and apply the thumbnail to your video.
When you visit your channel, you’ll now see that the thumbnail is live! Wondering how you could set a custom thumbnail to a video while getting it published? Read on to learn how you could do that.
YouTube makes it easy to set a custom thumbnail to a video while publishing it.
After successfully uploading your video, you’d see a section at the bottom of the page named ‘VIDEO THUMBNAILS’ with three images. These images are screenshots from the video you just uploaded and have been auto-generated by YouTube so you could set one of them as your video thumbnail.
To the right of these thumbnail images, you’d see a button that says ‘Custom thumbnail’. Simply click on this button to upload and set the image of your choice as a thumbnail of the video.
Once you’ve successfully set your custom image as a thumbnail of the video, you can see a preview of it in the top left corner of the page.
If for some reason, you want to change the image you just uploaded, you could do that by clicking on the same image at the bottom of the page to swap it with another one.
The Instagram video length requirement depends on the post type. But, here’s the short answer: the length limit for a regular feed video is 3 seconds to 1 minute.
Are you wondering how long can Instagram videos be?
With four types of Instagram videos (Feed video, Story video, Live video, and IGTV video) existing currently, it can be quite confusing to know what the required length is for each video type.
Don’t worry. This article has you covered.
In this article, we’ll briefly explain about the length requirement for each type of Instagram video. As a bonus, we’ll also cover how you can post longer videos to Instagram with a nifty little hack.
Ready? Let’s get started.
Like we said before, the length requirement for a video on Instagram depends on the post type. Here are four kinds of Instagram videos and their length requirements:
Instagram Feed Video Length: 3 seconds – 1 minute
Instagram Story Video Length: Up to 15 seconds
Instagram Live Video Length: Up to 1 hour
IGTV Video Length: 15 seconds – 10 minutes (up to 1 hour for larger accounts)
Your Instagram feed video is a traditional video post that appears on your main Instagram profile page. Your feed video should be between 3 seconds and 1 minute in length. You won’t be able to post a video to your Instagram feed if it’s shorter than 3 seconds and longer than 1 minute.
However, Instagram lets you select a video that’s longer than 1 minute and post a 1-minute section of the video. Let’s see how we can do this with the Instagram app.
First, tap on the plus (+) button at the bottom of your feed screen.
Then select the video from your camera roll and tap “Next”.
In the next screen that appears, you’ll be given with the option to add a filter, a caption to the video and trim the video. To trim the video, tap on the ‘Trim’ tab at the bottom of the screen.
Now hold and drag the start and finish handles until you have the portion you want to use.
An Instagram story video will be visible only for 24 hours. After that time, it just disappears. Videos posted to your Instagram story cannot be longer than 15 seconds. If you select a video that’s longer than 15 seconds, Instagram will chop it into 15-second clips for you.
This, however, works only for videos that are up to a minute in length. This is because Instagram limits the number of clips generated to four. For a video that’s longer than a minute, you can chop it up yourself using Instagram’s trimming tool, similar to how we chopped the feed video above.
If you were to shoot an Instagram story live in the app, Instagram would allow you to shoot up to ten 15-second clips in a single take.
Instagram live lets you broadcast live videos for up to an hour without retakes. The live video cannot be replayed after the broadcast and cannot be reposted. Once you hit the one hour limit, you can go live again for another hour and so on.
Instagram TV is an add-on to your main account that lets creators upload high-quality, long-form videos. IGTV allows you to upload videos that are between 15 seconds and 10 minutes in length.
For larger accounts – accounts that are verified or have lots of followers, the upload limit extends to 1 hour.
Great, that’s about it! Do you want to post a video to Instagram but it exceeds the length limit? Read on to learn a hack that would allow you to get around this issue.
There are moments when you’d want to post a long video to Instagram that’s several minutes in length. One way to get around the length limit issue is to create a carousel post.
Image Source: TechCrunch
A carousel post lets you share up to 10 photos or videos as a single post that users can swipe through. If you have a video that’s longer than a minute, you can chop it into separate clips and upload them into a carousel post.
You could use Instagram’s built-in trimming tool or an online video trimmer to chop the video. Make sure to keep each clip under a minute.
To create a carousel post, tap on the carousel icon(looks like a bunch of squares stacked on top of each other) in the bottom right corner of the screen and select the clips you want to upload.
Image Source: TechCrunch
The ideal YouTube banner size in 2019 is 2560 x 1440 pixels (2560 pixels wide by 1440 pixels tall). In addition, your banner image should meet the following size requirements:
Minimum size: 2048 x 1152 pixels
Safe area for text and logos: 1546 x 423 pixels
Maximum width: 2560 x 423 pixels
Maximum file size: 6 MB
Often, we see YouTube channels with banners that look like they were created without much thought.
This is a huge mistake.
A YouTube channel’s banner takes up about a quarter of the screen on a desktop browser. It’s easily the first place your eyes are drawn to.
When someone finds your channel on YouTube, the banner will be the first thing they notice and associate with your brand.
First impressions can make or break the perception of your channel, which is why you need to put some time and effort into creating a YouTube banner.
You need to make sure that your banner represents your brand well and makes your page look good. In this article, we’ll look at:
How to Add YouTube Channel Art
How to Change YouTube Channel Art
How to Create a YouTube Banner with Picmaker
We’ll go through each of these steps in detail. To begin with, let’s look at how you can add a banner(or channel art) to your YouTube channel.
Adding a banner to your YouTube channel takes just a few seconds.
1. Log in to YouTube.
2. Click on your profile icon in the top right corner of the page.
3. From the drop-down menu, select “ My channel”
4. In the next screen that appears, click on the ‘CUSTOMIZE CHANNEL’ button on the right side of the page.
5. On your channel page, you’ll see a blue button that says ‘Add channel art’. Click on this button to add a banner to your YouTube channel.
You’ll be given with several options to add an image as your channel banner. You can upload an image from your computer or choose from the photos you’ve saved on YouTube or from a gallery of photos provided by YouTube.
Make sure that the image is big enough. If you use an image smaller than 2048 x 1152 pixels(minimum recommended YouTube banner size), YouTube will throw an error message that looks like this:
After choosing an image from one of the options, look at the preview of how the banner would look like on different devices.
If you’re not happy with how the image has been cropped by YouTube, you can manually adjust the crop by clicking on the ‘Adjust the crop’ button in the bottom left corner of the popup window.
Note that you can only adjust the crop and not crop the image itself, with the TV space above and below it. This means you won’t be able to set a corner of your image as your desktop crop.
Picmaker’s YouTube banner templates have been designed in such a way that the important stuff(text, logo, etc.) on the image are always visible regardless of the device they appear on.
6. Once you’re happy with how your banner appears on different devices, hit the “Select” button in the bottom left corner of the popup window to save the image as your YouTube channel’s banner.
Wondering how to change an existing banner on YouTube? Read on to learn how you could do that.
If you’d like to change your existing banner and use a different image instead, simply navigate to your YouTube channel and hover over your existing banner.
When you do this, you’d see a button(with a pencil icon on top of it) appear in the top right corner of the banner. Click on this button and select ‘Edit channel art’ from the dropdown menu.
You’ll then be taken to the same popup window that appeared when you clicked on the ‘Add channel art’ button in step 5. Pick the image of your choice and click on the ‘Select’ button to set the image as your YouTube channel’s banner.
Trying to figure out how to make a banner for your YouTube channel?
If you’ve ever tried creating one, you know that most design tools out there are clunky and difficult to use. You need to spend hours learning the software and navigating through a maze of features you’ll never use.
If you’re looking to create an attention-grabbing banner on your own, Picmaker is what you need.
Picmaker is a free online design tool specifically built for creating YouTube graphics. This narrow focus combined with its drag-and-drop functionality helps Picmaker eliminate the learning curve you’ve come to expect from other graphic design tools.
The best part, Picmaker has a vast collection of professionally designed, easily customizable YouTube banner templates that you can use to create eye-catching YouTube banners in seconds.
To get you started, we’d be using a pre-made template as our foundation to create a YouTube banner in seconds.
However, if you’re looking to start with a blank canvas and design the banner from scratch, our article on how to create a stunning YouTube channel art has you covered.
First, sign up for a free Picmaker account (Picmaker is absolutely free).
In the next screen that appears, click on the “YOUTUBE CHANNEL ART” button to create your own YouTube banner.
Once you’re in the app’s dashboard, you’ll see that the ‘Prebuilt’ tab in the main menu is already open. The “Prebuilt” tab in the main menu has a wide collection of pre-made YouTube banner templates to get you going in seconds.
The pre-builts have been categorized to help you find the desired template fast. Choose a category by clicking on the ‘All Prebuilts’ dropdown and select a template that speaks to you.
The chosen template is entirely customizable, from its background, text, to the graphics and placement of design elements.
The image is automatically set to the ideal YouTube banner size: 2560 x 1440 pixels; or automatically set to the ideal size of a YouTube thumbnail, if you happen to be creating a YouTube thumbnail using Picmaker. But, if you wish to set custom dimensions, simply click on the gear icon in the top left corner of the dashboard.
Once you’re done customizing the template, click on the ‘Preview’ button in the top-right corner to get a preview of how the banner would look like on different devices.
Finally, click on the ‘Download’ button in the top-right corner to download the banner image onto your computer.
Dread staring at a blank screen? Finding it hard to create a professional-looking YouTube banner image from scratch?
Want pre-made YouTube banner templates that will earn you more attention?
Gain access to over 150+ professionally designed, easily customizable YouTube banner templates by signing up to Picmaker today!
All the templates have been set to the ideal YouTube banner size and carefully crafted by our team of in-house designers.
Optimize your thumbnail image for the best dimensions: 1280 pixels wide and 720 pixels tall. The thumbnail should have a minimum width of 640 pixels and follow an aspect ratio of 16:9.
Ever feel like your YouTube videos aren’t getting the attention they deserve?
You’ve spent hours making your videos entertaining and informative.
But why are people ignoring them?
It might be because your video thumbnails are failing to grab their attention or give the viewers a good first impression.
Well, your thumbnail image is your video’s first impression. Because of YouTube primarily being a visual platform, the thumbnail image is the first thing your viewers will see before they read the title of your video.
For this reason, a thumbnail plays a huge part in deciding whether a person will watch or ignore a video. Moreover, it helps you improve your channel’s brand recognition apart from attracting more eyeballs to your content.
Because of thumbnails being pivotal in getting more views for your YouTube videos, we’ve put together a guide on everything you need to know about custom thumbnails for YouTube, specifically, we’ll look at:
YouTube Thumbnail Dimensions: Everything You Need to Know
How to Enable Custom Thumbnails on YouTube
How to Create a YouTube Thumbnail with Picmaker
YouTube Thumbnail Best Practices
Below is a list of technical requirements for a YouTube thumbnail image. All the following recommendations come directly from google, so it’s safe to say that they’re reliable.
The best YouTube thumbnail size is 1280 x 720 pixels. The larger size has to do with the quality of the image.
If you use low-resolution images, they’ll look pixelated when used as a preview image in the embedded player, or a suggestion for the next watch.
For this reason, you want a high-resolution image that won’t look blurred when scaled up.
While 1280 pixels is the ideal width, the minimum recommended width of a thumbnail image is 640 pixels. An image with a width lower than 640 pixels cannot be set as a thumbnail for a video on YouTube.
Your thumbnail image should maintain an aspect ratio of 16:9. Aspect ratio is derived by comparing the width of the image to its height and expressing this comparison as a ratio.
An aspect ratio of 16:9 means your thumbnail image should be 16 units wide and 9 units tall.
Why 16:9 ratio? Because that’s the ratio used most often in YouTube players and previews. You could use a simple aspect ratio calculator to make sure your thumbnails follow this ratio.
The maximum upload size of a YouTube thumbnail image is 2MB. Keep the file size under 2MB to be able to successfully upload it to YouTube.
The file formats accepted by YouTube for a thumbnail image are jpg, png, gif, and bmp.
Are you looking to set a custom thumbnail image for your YouTube video? To be able to set a custom thumbnail for a video on YouTube, you need to first enable this functionality on YouTube. Read on to learn how you could do that.
A standard YouTube account doesn’t come with the ability to upload custom YouTube thumbnails. In order for your account to gain this ability, you need to verify it.
Here’s how you can verify your account and start uploading custom thumbnails:
1. Log in to YouTube
2. Click on your profile icon in the top right corner of the page
3. From the dropdown menu, select ‘Settings’
4. In the ‘Your account’ section, click on ‘View additional features’
5. Click on the blue button that says ‘Verify’ right below your channel name
6. Choose how you’d like the verification code sent, either by text or call, then enter the phone number you’d like to receive the verification code on and click ‘Submit’.
7. Enter the verification code and click ’Submit’
You should now see a confirmation message saying that your account has been verified.
Now that we have enabled this feature, let’s look at how to make a custom thumbnail with the perfect YouTube thumbnail size.
Making a thumbnail for YouTube can seem daunting, especially when you consider making one using full-blown graphic design tools that have complex interfaces and features.
While they provide you with flexibility, these tools have steeper learning curves and make it time-consuming to create even a simple image.
If you’re looking for an easy way to create eye-catching YouTube thumbnail images in a snap, you’re in luck. Picmaker is a free tool exclusively made for the purpose of creating YouTube graphics.
Being the one of a kind tool that it is, it’s been built with speed and ease of use in mind. The best part, Picmaker has over 700 pre-made YouTube thumbnail templates that are entirely customizable and have been made with conversions in mind so you don’t have to worry about creating an attention-grabbing thumbnail from scratch.
To start off simple, we’d be using a pre-made template as our foundation to create a YouTube thumbnail image in less than a minute. If you want to create a YouTube thumbnail from scratch using Picmaker, our article on How to make a smashing YouTube thumbnail in 5 mins! has got you covered.
First, sign up for a free Picmaker account(Picmaker is absolutely free, forever).
In the next screen that appears, click on the “YOUTUBE THUMBNAILS” button to create your own custom YouTube thumbnail.
Once you’re in the app’s dashboard, you’ll see that the ‘Prebuilt’ tab in the main menu is already open. The “Prebuilt” tab in the main menu has a wide collection of pre-made templates to get you going in seconds.
Templates have been categorized to help you find the desired template fast. Choose a category by clicking on the ‘All Prebuilts’ dropdown and select the template of your choice.
Everything about the chosen template can be customized, from the background, text, font to the graphics and placement of design elements.
The image is automatically set to a YouTube thumbnail’s ideal dimensions (1280 x 720 pixels), if you wish to change this, simply click on the gear icon in the top left corner of the dashboard to set the custom dimensions.
Once you’re done customizing the template, click on the ‘Preview’ button in the top-right corner to get a sneak peek of how the thumbnail image would look like in different places on YouTube.
Finally, click on the ‘Download’ button in the top-right corner to download the YouTube thumbnail image onto your computer.
Great, that’s about it! You can now easily design your own custom thumbnails for your YouTube videos.
We’ve identified a few best practices that will help you design effective YouTube thumbnails. Here are four best practices to get you started.
If you use text in your thumbnails, you need to make sure that the text is readable and draws the eye in.
How do you do that? By achieving a high contrast between the text and the background.
Two different colors have high contrast (for instance, black and yellow) while two similar colors (say, orange and yellow) have low contrast.
In the image below, the text on the left is more readable than the text on the left. This is because the color of the text on the left contrasts well with the color of the background.
Fortunately, Picmaker’s pre-made templates have been designed with this best practice in mind.
If it helps, you could also use a color contrast analyzer to make sure that the two colors contrast effectively.
If you want to grab the attention of your viewers and get more views for your videos, you need to have strong visuals that make your viewers eager to watch your video.
The high-quality picture should act as a teaser by giving the viewer a glimpse of what they could expect from the video.
In the example below, the thumbnail image makes you want to see these adorable puppies in action.
If you’re looking for free high-quality stock photos to use in your thumbnail images, check out this list of resources.
You need to be aware of YouTube’s guidelines when designing thumbnails for your videos. Specifically, it’s against YouTube’s policies to post thumbnails that:
Adopting a consistent style for your thumbnails familiarizes your brand with your audience and helps them identify your content from other videos. This can help drive clicks, views and build brand recognition.
Neil Patel does a great job of staying consistent with the use of fonts and colors that match his brand perfectly.
In addition, making a thumbnail gets a lot easier when you adopt a consistent style. Using a tool like Picmaker, you could easily create a template that can be reused later for recreating your YouTube thumbnails.