5 Best Super Bowl Ads of 2019 (And What You Can Learn From Them)
The Super Bowl is the single biggest sporting event of the year!
But it’s also the biggest moment in the year for the advertisement industry.
Super Bowl ads are a big part of the Super Bowl experience and are watched closely. In fact, the Super Bowl has been called “The Marketer’s Holiday” in America.
The ads are incredibly expensive. A 30-second ad cost $5.25 million this year. This doesn’t include the cost of producing an ad which is estimated to be around $4.5 to $5.5 million.
For this day alone (the Super Bowl Sunday), the world’s top marketers come together and give their best shots at defining their brands and telling their stories to a massive, unsegmented audience.
As marketers, we wondered – how can you take the video marketing strategies in these ad campaigns and apply these strategies to your own video marketing?
In this article, we take a look at the 5 best Super Bowl ads of 2019 and the video marketing lessons you can learn from them.
Budweiser – “Wind Never Felt Better”
In this ad, a Dalmatian is viewed riding atop a wagon pulled by a pack of Clydesdales, as Nobel Laureate Bob Dylan’s song “Blowin’ in the Wind” plays in the background. The song does a great job in lending a quaint, emotional resonance.
Midway through the ad, the camera pans out to reveal the horses pulling the wagon through a wind farm, probably somewhere in rural America. The ad ends with the tagline, “Now Brewed with Wind for a Better Tomorrow”.
The ad clearly conveys the message that Budweiser is committed to renewable energy. This message is a nod to the fact that the company has committed to purchasing 100% of its electricity from renewable sources by 2025 for its brewing operations.
Instead of focusing on its target audience’s immediate needs and promoting the product directly, the ad focuses on their customers’ bigger goals that their product can help them achieve. By drinking Budweiser’s beer, you do your part to save the environment! By drinking their beer, you’re drinking to a better tomorrow!
Key Takeaway: Sometimes the best thing you could do to promote your product is to not promote it directly, but to promote a bigger, more significant cause. That way, you’d not just improve the sales of your product(s) but also enhance your brand’s image. A recent research found that 63 percent of Americans were “hopeful businesses will take the lead to drive social and environmental change.”
Verizon: “The Coach Who Wouldn’t Be Here”
This ad from Verizon is a real tearjerker. The ad features Anthony Lynn, former NFL player and coach of the LA Chargers, who survived a life-threatening car crash in 2005. The ad highlights the first responders who were the first on the scene of Lynn’s accident.
Lynn meets the first responders who answered the call that night and gets emotional. “I’ve often thought about who showed up that night,” he says. “I never thought I’d see you. I mean, this is unbelievable. They said I had to have angels with me that night to survive. I believe that, and I believe you guys are angels.”
Verizon, “The World’s Most Reliable Network”, ends the ad with a perfectly targeted message: “First responders answer the call. Our job is to make sure they can get it.”
In this Super Bowl ad, rather than self-promote, Verizon aims to build an emotional connection with its audience by sharing a tragic real-life story of a coach in the NFL who survived a near-fatal car crash while also stressing the importance of reliable communication in a critical situation.
Key Takeaway: If done well, appealing to emotions can make your ads and brand stories more memorable. Focus on making an emotional connection between your brand and the customer. Studies show that a person’s emotional response to an ad is more likely to influence their buying decisions than the content of the ad itself.
Bud Light – “Special Delivery”
A medieval-themed ad set in the middle ages tells a funny story about the ingredients used in a Bud Light. The ad pokes fun at its competitors (Coors and Miller Lite) for using corn syrup, a highly-processed ingredient, in their beers.
By conveying that Bud Light is brewed without corn syrup, an unhealthy ingredient, and with only natural ingredients (Bud Light contains only water, rice, hops, and barley), they clearly demonstrated why they’re different in a way that matters to their target audience, people who want to consume healthier beers and healthier food items, which happens to be almost everyone.
The ad successfully positioned Bud light as a beer brand for people who prefer drinking healthier beers and leading a healthy lifestyle.
Key Takeaway: Identifying and emphasizing what your product does (or does not) offer can help differentiate your brand from your competitors and attract new customers.
Wix: “The Big Game Ad with Karlie Kloss”
Wix’s 30-second real-time Super Bowl ad stars Karlie Kloss, a supermodel who codes. Kloss is the founder of “Kode with Klossy”, a coding boot camp for young women.
The ad shows Kloss sitting at a desk and showing the target audience how to build a website in a snap using Wix. The ad highlights Wix’s important features such as the Wix Pro Gallery and SEO Wiz.
Unlike other brands that promoted their products indirectly, Wix directly promotes their brand in this ad. Wix’s marketing message is focused on addressing the needs of the end-user.
Key Takeaway: Sometimes you just have to tell it like it is and directly address your customers’ needs and desires. Craft your ads around what your customers actually want and what would interest them the most. Remember, the only person you want to like your ad is someone who will actually buy your product.
Planters: “Mr. Peanut Is Always There In Crunch Time”
In this rip-roaring ad, Mr. Peanut (an animated peanut 🙂 ) is on a mission to deliver his fresh snacks in the “crunch” time, with cameos from Charlie Sheen and Alex Rodriguez.
Mr. Peanut recklessly drives down a street in his NUTmobile. As Charlie Sheen watches this from a bench, he says “And people think I’m Nuts”. In the end, Mr. Peanut successfully manages to deliver his sacred nuts and saves Alex Rodriguez from the fate of eating kale chips.
The next time people think about buying a healthy snack such as kale chips, they’ll probably consider another healthy, but also a tasty alternative that is planters’ nuts.
And, by adding a touch of humor, they’ve made sure the message sticks in the minds of consumers for a very long time. Moreover, the ad is unique and reflective of the company’s brand.
Key Takeaway: Infusing humor into your video marketing and advertising will make your message travel further and make your brand more likable. The key is to find and take a unique angle.
What’s your take on this year’s Super Bowl ads? Which of them did you like the best (and the least)? Did you learn any lessons from them that could be applied to your video marketing? As always, let us know your thoughts in the comment section!
How to Create a Video First Content Marketing Strategy in 2019? [Video]
In this episode of Animaker Genius Talk, one of the world’s leading content marketer Andy Crestodina breaks down, “How to create a video first content strategy for businesses in 2019?”
Andy is one of the leading experts in content marketing. He is also the author of the very successful book called Content Marketing Chemistry.
Quotes
Stop sending emails, make a video your conversion rates and closing rates will be higher (7:49)
Organic reach for video is 100x or a 1000x that of a normal post (17:19)
Video testimonials are some of the most powerful content you can put on a sales page (19:25)
Genius Journey
We like to understand how your journey with content marketing and digital marketing began? (1:05)
Content marketing chemistry! It’s an amazing book, share with our audience the thought process behind the book? (3:04)
Inside the Genius Mind
you believe video will eventually replace high stake emails in all across business communication which includes marketing sales and customer support Can you tell us why you believe this? (5:52)
A lot of companies should be getting into video marketing! Yet we see a small percentage of companies doing it! What is the problem and how can we solve it? (8:43)
For companies which are diving into videos. Can you tell us how to go about actually creating a video marketing strategy? (10:50)
How do you think businesses can use social media especially video content as a lead generation magnet? (15:40)
3 important techniques for business to start leveraging video marketing? (18:06)
3 major benefits that you can get out of placing a video on your website? (19:58)
Picking the Genius Brain
What kind of videos would you personally be interested in making right now? (22:10)
One brand you believe is crushing it with videos? (22:38)
One interesting video strategy that you would suggest and you would like to see brands utilize more? (23:24)
How Can Global Brands Penetrate the Indian Market? [Video]
India is one of the fastest growing economies in the world. All major global brands are on a lookout to enter the Indian market. In this episode of Animaker Genius Talk, we pick the brain of India’s top digital marketing specialists to find out how global brands can penetrate the Indian market using digital marketing!
Questions on the Show
Genius Journey
Digital Vidya is one of the leading Digital marketing training companies in Asia! Where did it all begin, tell us the story behind this amazing company (1:30)
One of the main reason why international institutions are apprehensive about getting into digital marketing training is the rapidly changing nature of the industry. How do you manage to keep yourself and your courses up to date with the latest trends in the industry? (3:30)
How do you think L&D departments in big corporate companies are open to adopting you know latest technologies such as digital marketing both in terms of equipping their employees as well as practicing it themselves? (6:35)
Picking the Genius Brain
India has a reputation for being a highly price sensitive market! How do you think global brands can utilize digital marketing as a means to tackle this problem? (9:49)
the Indian market as a whole has a kind of reputation for being a little bit on the price-sensitive side right so this can be a major challenge for global companies. what are the tips that you can give us as an international brand to tackle this problem? (9:50)
Do you think brands should diversify into various languages? and if so what is the base number of languages that they need to diversify into to actually get a strong foothold in the Indian market? (13:04)
What is your suggestion for brands to leverage the nascent stage of the influencer network to build a strong influence in India? (16:16)
what do you think are three major obstacles that are stopping entrepreneurs and brands from leveraging the power of video marketing? (19:10)
Inside the Genius Mind
What are the three main things that a brand should keep in mind while drafting its digital marketing strategy for India? (18:21)
three points that a global company should keep in mind why we should choose India as their next market as opposed to any other Asia Pacific region? (20:38)
How to Make Video Marketing Work for Your Business? [Video]
Video is a powerful tool to promote your business in the digital world. Whether you are a brand new business with zero clout or you are an MNC with millions of customers, video is a powerful way to reach your right audience!
In this episode, we pick the brains of Michael Brenner to find out, “How to make video marketing work for your business?”
Quotes
what’s the future of marketing… it’s visual…its video (5:51)
there’s a difference between marketing with a piece of video and video marketing (6:51)
most people think marketers are liars (12:11)
brands that do not create video content are not gonna rank as high as brands that do (16:35)
Genius Journey
Every great story always has a great beginning all right today you’re one of the world’s leading keynote speakers, especially in the areas of marketing and leadership but how did it all begin. Tell us your origin story! (0:51)
In this whole journey where did content formula come into the picture? (2:45)
Inside the Genius Mind
Let’s assume I am a part of a corporate marketing team and I have to convince my CEO
to convince him to start creating videos! What should I tell him to start creating videos right away? (4:33)
How do you measure the ROI from video marketing? (6:38)
What are the fundamental points that a business should remember when they are
talking out their video marketing strategy in 2019? (8:38)
How should a brand pick the topics that they should talk about in their video content? (10:40)
Picking the Genius Brain
Can you draw a quick diagram to show the power of video marketing especially as a
part of the content strategy in 2019? (13:33)
Text content vs video content? Which one should a brand focus on in 2019? (15:19)
What is one message to the brands out there who are on the fence about jumping in video marketing? (16:48)
How to Grow My YouTube Channel? Part – II [Video]
“How can I grow my YouTube channel”, this is a question that lingers in the mind of every YouTuber. It doesn’t matter if you are just starting out or you already have a huge following, there are always a few ways to improve.
This is the second part of our conversation on Animaker Genius Talk, with successful YouTuber and Live streamer Nick Nimmin to find out the answer to the existential question of the YouTube world, “How to grow my YouTube channel?”.
Nick is a successful YouTuber and live streamer with a YouTube channel that has over 250,000 subscribers. He specializes in creating content that helps other YouTubers make better videos! YouTubers from across the globe join his weekly live stream, “Nimmin Live” to learn amazing tips and engage with fellow content creators!
Quotes
People end up finding other creators to collaborate with because of my live stream (8:00)
I don’t find myself watching IGTV anymore (18:28)
YouTube for me and making video content has changed the trajectory of my life (25:14)
Questions on the Show
3 biggest mistakes that youtubers are doing right now? (0:50)
How did live stream really help you grow your channel? (7:29)
Tell us your thumbnail secret? (10:40)
Inside the Genius Mind
Favourite youtuber apart from yourself (14:09)
Most interesting viral YouTube video that you saw recently (14:16)
One reason why anyone should become a YouTuber and one reason why they shouldn’t (15:30)
Is IGTV an existential threat to YouTube? (18:14)
Can you imagine a world without YouTube? How would that world be? (20:45)
How can you translate the skyscraper strategy into YouTube? (22:51)
One message you want our audience to take from this interview what would that be? (24:34)
How to Get Your First 10,000 Subscribers on YouTube? [Video]
Brian G Johnson is a leading expert in the world of YouTube. He transformed from a professional chef into a digital entrepreneur over a decade ago and since then invested heavily in videos. His YouTube channel “Brian G Johnson TV” has nearly 50,000 subscribers. It focuses on helping creators make better videos.
In this episode of Animaker Genius Talk, Brian G Johnson reveals, “How to get your first 10,000 subscribers on YouTube?”
Quotes
you need the knowledge of how SEO works but you also need the authority. (14:05)
I believe it comes down to sacrifice. (15:30)
if you really focus on the process rather than the result, the process of making a great video, learning to edit, learning to make thumbnails, learning how to speak on camera, learning and learning then over time you will start getting the result that you set out to get. (21:32)
Questions on the Show
Tell us how your journey started off in the YouTube world? (1:15)
Why did you choose to write a book instead of a video series?” (3:05)
Picking the Genius Brain
How do I get my first 10,000 views and my first 10000 subscribers? (5:37)
How do you pick the keywords for which you have to rank on the first page and more importantly how do you make sure that you stay on the first page of that search word? (9:24)
As a beginner on YouTube, how do you get discovered you know when we talked about (14:15)
Do you really believe the YouTube algorithm will give preference to the monetized video in ranking because they can generate revenue from it? (16:16)
As beginners, what is the advice that you would give us in finding the right niche? (18:43)
Tell us the back story behind your successful Facebook group? (22:13)
Inside the Genius Mind
Your favorite youtuber apart from yourself? (28:58)
What is that one moment at which your channel just blew up? And what was the reason behind it? (29:09)
What are 3 important steps that you are taking right now to take your channel to a million subscribers? (30:24)
When is the best time to monetize your channel? (31:38)
What is the one message that you want to share with the Animaker community who are watching the video today? (32:24)
How to be Successful at Influencer Marketing in 2018? [Video]
Influencer marketing is touted to be the future of digital marketing! Is it true? How to become a social media influencer? Watch the world’s leading influencer marketing specialist, Shane Barker break down everything you need to know about influencer marketing in 2018.
Shane Barker is the world’s leading expert in the field of Influencer Marketing. He has been named one of the top 100 most influential people in influencer marketing along with celebrities such as Gary Vee and Lilly Singh. He is also a celebrated digital marketer who has been featured in sites such as Forbes, Inc., Search Engine Journal, Social Media Examiner, Entrepreneur etc.
He has a passion for influencer marketing and he is now teaching brands and influencers on how to create successful influencer campaigns. He teaches, “Personal Branding and Becoming An Influencer” at the University of California, Los Angeles (UCLA).
In this episode of Animaker Genius Talks, Shane Barker tells us everything we need to know to be successful in Influencer Marketing in 2018.
Quotes
Just because they have a huge following doesn’t mean they have the right following. (6:49)
Anybody can be an influencer. (9:36)
The people that don’t do good at influencer marketing are the people who don’t know what they are doing. (15:59)
Influencer Marketing is like finding a wife. (18:29)
Not everybody will work for free. (27:56)
Questions on the Show
How to calculate ROI from Influencer marketing? (10:51)
Biggest Misconceptions on Influencer marketing? (13:31)
No.1 advice for social media influencers in 2018. (26:06)
What are the various categories of influencers? (27:47)
How to Create a Video Marketing Strategy for Your Brand? [Video]
Video marketing strategy is an essential part of every successful video marketing endeavor! Today let’s find out how to create a successful video marketing strategy for your brand from “The Video Godfather”, Lou Bortone.
Lou Bortone is a leading Video Marketing specialist who has worked with several top brands and influencers from across the globe. He has also authored three amazing books. His latest book is called, “Video Marketing Rules”.
Quotes
You can create a video from anywhere (1:22)
They don’t care about the platform they only care about the content (3:49)
Tv is becoming internet and internet is becoming the TV (3:59)
You really don’t know what your customers want unless you go out and specifically ask them (6:26)
Now videos are vertical (13:32)
Difference between a viewer and a fan is engagement (14:55)
Stay viewer centric (19:52)
How to Grow My YouTube Channel? [Video]
“How can I grow my YouTube channel”, this is a question that lingers in the mind of every YouTuber. It doesn’t matter if you are just starting out or you already have a huge following, there are always a few ways to improve.
In this episode of Animaker Genius Talk, we pick the brains of successful YouTuber and Live streamer Nick Nimmin to find out the answer to the existential question of the YouTube world, “How to grow my YouTube channel?”.
Nick is a successful YouTuber and live streamer with a YouTube channel that has over 250,000 subscribers. He specializes in creating content that helps other YouTubers make better videos! YouTubers from across the globe join his weekly live stream, “Nimmin Live” to learn amazing tips and engage with fellow content creators!
Quotes
YouTube definitely without question is a long game (7:17)
Basically, the algorithm is judging us on our watch time per impression (13:50)
If a user goes deeper into YouTube from your video, that video that they go deeper from is more likely to get promoted to other users elsewhere on the platform (15:26)
The idea is how long can you keep people on your channel! (15:41)
Questions on the Show
How did you get into YouTube live? (8:16)
In this crowded YouTube world, do you really believe it’s too late to start your own YouTube channel now? (11:02)
How would you grow a YouTube channel that’s starting out today? (13:05)
Justin Brown’s Secret Tips for YouTube Success [Video]
Justin Brown is a successful YouTuber whose channel Primal Videos is focused on helping other YouTubers and video creators improve their video content. His channel has recently crossed the 170,000 subscribers and is growing rapidly into one of internet’s most trusted resource for video tips.
In this episode of Animaker Genius Talk, we pick the brains of Justin Brown to find out his secret tips for YouTube success!
Quotes
For anyone looking to start on YouTube, start with the gear you have. (8:11)
the most important part in the video is the content itself. (8:45)
treat YouTube as a search engine this is the most important thing. (10:08)
Genius Journey
Tell us how your journey as a successful YouTuber started? (1:03)
you work with a lot of extreme sports athletes right so how did that experience actually work out? (2:19)
Supposing you review a product and tell that it’s really great and the product tanks in the market or vice versa you don’t you give a bit of a negative review for a product and it goes on to become a viral hit in the market how do you handle such a situation? (5:12)
Picking the Genius Brain
How do you think YouTube can help small businesses in growing their business? (9:50)
Three biggest mistakes that budding YouTubers are making in
editing their videos. (12:00)
how do you believe collaborations can help you and how do you utilize these collaborations to
grow your channel? (14:33)
how did he go and afford all of the products that you were reviewing? (17:27)
Inside the Genius Mind
Who is one youtuber who you believe has great content but can do better on the video
style front? (19:02)
Which do you think weighs more content versus video quality? (20:09)
How do you create content that reaches everybody who is away from your geographical location? (22:07)
What is one message for the Animaker community who is watching the video right now? (23:40)