Monthly Archives: April 2023

How to Start a Presentation – 11 Proven Tips For A Killer Start

How you start a presentation is crucial, as it can make or break the entire experience for the audience.    

It’s crucial to grab the audience’s attention from the get-go. Otherwise, they’ll lose interest and tune out. 

 This is especially important when presenting to larger crowds, like at a conference or when trying to win bids over prospective customers.

Most of us would have watched videos of how influential people have addressed their audience. 

Steve Jobs’s presentation for the launch of the iPhone in 2007 was one of the most successful product launches to date. 

Martin Luther King’s “I have a dream” is another prime example of a powerful speech. 

Not to forget former President-Elect Obama’s term-winning speech in Chicago!

We have observed and learned a lot from these powerful presentations, how these legends addressed a large audience and kept their speech engaging throughout. 

In this blog, we have listed the 11 proven strategies on how to start a presentation and hook your audience until the end like a Pro.

So, if you are nervous about starting a presentation or often find yourself stumbling over your words and forgetting what you want to say, you have come to the right place!

Don’t let the fear of starting a presentation hold you back. With our expert strategies, you’ll be able to start like a pro, impress your audience, and leave a lasting impression. 

So, let’s get started! 

11 Ways To Start Your Presentation

  1. Use an inspiring quote
  2. Use the power of image
  3. Open with a leading question
  4. Start with a little test
  5. Start with a short story
  6. Start with a touch of humor
  7. Start with “Picture this..”
  8. Spark interest with Animated Characters
  9. Introduce yourself to your audience
  10. Surprise your audience
  11. Start with Silence

1. Use an inspiring Quote

One of the easiest ways to grab your audience’s attention is by using a powerful quote.

A well-crafted quote can be a powerful tool in a presentation. It helps to set the tone for a long presentation and as well as rekindle the audience’s attention when there’s a dip in their concentration.

Have a look at this video below,


The speaker starts off her presentation with a quote – “Letting go can make you unstoppable!”. Through this the speaker gives a strong narrative to her topic and ropes in the audience. 

Selecting a quote relevant to your topic and that resonates with your audience is essential. You have to keep in mind that your audience should be able to understand and remember it. 

Therefore, avoid complex quotes that might confuse them. Instead, choose a quote that is simple, clear, and has an emotional appeal.

Hence, with a thoughtful quote and the right visual aid, you can effectively capture your audience’s attention and set the stage for a memorable presentation.

2. Use the power of Image

Facts and figures can be compelling, but visuals can be more appealing and stimulate your audience’s emotional response.

An appealing image-based content receives more percentage of views than text-based content. 

Images, in particular, can help you connect with your audience’s emotions and convey complex data clearly and concisely.

Have a look at this presentation, the speaker displays an alluring image to help the audience understand her topic – “Does photographing a moment steal the experience from you?”


This helps the audience to immediately understand and related to their own life experiences. Eventually forming an emotional connection to the problem that the speaker is presenting. 

A strong focus on the topic of the presentation can be established almost instantly through an image, making it a powerful tool for conveying important information. 

3. Open with a leading question

When giving a presentation, engaging your audience and making them feel invested in your message is essential. One effective way to do this is by conducting polls or asking questions.

Take a  look at this video below, 


The speaker starts off his presentation with an open-ended question and then proceeds to introduce himself and his topic. This intrigues the audience to listen and participate in the presentation. 

Similarly, in your presentations, you can ask any relevant direct questions requiring a response, such as “What would you do in this situation?”

These questions are mentally stimulating and can encourage audience participation. You can even pass a microphone around and let the audience come up with the desired solution.

Rhetorical questions, on the other hand, do not require answers. Instead, they’re often used to emphasize a point.

With this approach, you can create an interactive and memorable presentation that leaves a lasting impact on your audience.

4. Start with a little test

One definite exciting way to kick off your presentation is by sparking curiosity with a little test amongst the audience right at the beginning.

Have a look at this video,


The presenter builds up curiosity right off the bat by saying, ‘I have a test for you.’ This creates excitement and curiosity about what that test might be. 

You can also incorporate a thought-provoking statement, fact, or poll in your presentation right at the start to hook the audience’s attention very closely. 

Do this with an air of authority and knowledge. With a confident delivery and a fascinating fact, you can draw your audience in and set the stage for a captivating presentation. 

5. Start with a short story

While slide presentations can be informative, they can also be dull and uninspiring. That’s why you must consider starting your presentation with a short, relevant story.

Have a look at this video,


The presenter starts off his presentation with a short story about his immigration journey. This helps him to attract the audience and make them eagerly anticipate the series of events and the end result. 

Using a good story in your presentation can build rapport with your audience and create an emotional connection. Whether it’s humorous, romantic, or thought-provoking, make sure it’s 30 seconds to a minute and is relevant to the presentation. 

So, before diving into your slide presentation, take a moment to tell a story that will grab your audience’s attention and create a connection with them. 

Let your audience in on your personal experience, and watch as their interest in your presentation grows.

6. Start with a touch of humor

Using humor in your presentation can have numerous benefits beyond just making people laugh.

One of the most significant advantages of incorporating humor into your presentation is that it can help to ease tension and anxiety, especially for you as the presenter. 

Have a look at this video below


The presenter engages with the audience by cracking relevant jokes as he shares stories from his life. He uses the element of humor to keep the audience emotionally engaged and also to convey a heartfelt message at the end. 

Likewise, starting your presentation with a light-hearted joke or an anecdote can help you relax and feel more confident. 

If you can make your audience laugh, they’re more likely to remember your key takeaways. So don’t be afraid to inject a bit of humor into your presentation – it might help to make it a hit!

7. Start with “Imagine…”

As a presenter, sometimes you need to tap into your audience’s imagination to make your point. This is where the commands “imagine,” “think of,” or “picture this” can come in handy.


In this video, the presenter starts off his presentation by using the hook word “Imagine..” Through this, the presenter gets hold of their attention and takes them on an imaginary journey with him.

Similarly, in your presentation, by prompting your audience to imagine or consider different scenarios, you can stimulate their creativity and engage them in a deeper level of thinking. 

This can also evoke emotions that are relevant to your topic, making it more impactful and memorable for your audience.

Remember, emotions are a powerful tool in keeping your audience engaged and attentive throughout your presentation. 

By leveraging your audience’s imagination, you can create a more interactive and dynamic experience that will leave a lasting impression.

8. Spark interest with Animated Characters

If you’d have to do a presentation online and none of the above suggestions work for your set of audience, then you can use an Animated version of yourself and spark interest.

Yes! You read it right. You can now create and add custom Animated Characters to your slide decks with the online presentation software Animaker Deck

Forgo the very old presentation styles and give life to your slide decks with the help of Animated Characters. 

Animaker Deck offers various choices and an option to create custom characters, from children to adults and even animal characters.

You can create a look-alike of yourself as an Animated character, choose facial expressions and add actions to the character. There are plenty of customization options available for you to choose from.

Check out this video to learn how to make animated presentations


Starting your presentation with Animated characters will surely be refreshing for your audience, and they will be intrigued to see what comes next in your presentation! So do give it a try from here!

9. Start by stating your expertise

If you are presenting to a group of students or upcoming entrepreneurs or simply a young crowd, the OG way of starting a presentation is stating your expertise on the topic and introducing yourself largely. 

Watch this example presentation below,


The speaker establishes credibility and sets the stage for the rest of the presentation by claiming his authority and expertise as a doctor who worked closely on addiction problems. 

Similarly, during your presentation, when introducing yourself, include your name, your position or area of expertise, and any relevant qualifications or experience you have. 

This will help your audience understand why you are qualified to speak on this topic.

Next, introduce your topic and briefly overview what you will discuss. This will help your audience understand the purpose of your presentation.

This is one great way to begin your presentation and set the tone for the rest of the decks in-store.

10. Surprise your audience 

One way to capture your audience’s attention and keep them engaged throughout your presentation is by incorporating a shock factor to surprise and intrigue your audience.

For instance, in the recent Marvel Comics Con 2022, the MCU presenter took the audience by storm by unveiling the plans for phase 6 of the Marvel Movies. It entirely shook the audience and caught them off-guard. 

Have a look at the audience’s reaction in this video.


That’s a splendid way to keep your audience entertained throughout the presentation, right?

Similarly, you can also instill a surprise element at the start of your presentation and hook your audience throughout the end.

However, it’s essential to ensure that your shocking tactic is effective and well-suited for your audience and the purpose of your presentation.

The last thing you want is to shock your audience in a way that offends or upsets them, which can lead to a disengaged and uninterested audience.

Instead, your shock factor should be designed to elicit a positive response from your audience, such as a sense of excitement, interest, or humor. If done correctly, this would help you effectively kick off your presentation.

11. Start with Silence

Silence can be a powerful tool for commanding a room during a presentation. While it may be daunting to use silence as a technique, it can be incredibly effective when executed properly. 


In this video, the presenter starts with Silence. This gets the audience thinking different things and anticipate what’s going to happen. 

Silence is another effective technique to draw attention to a prop or visual aid.

By holding the audience’s attention with silence, you create a dramatic moment that keeps them engaged and eager to hear what you have to say next.

Incorporating silence into your presentation may feel uncomfortable, but with practice and confidence, it can become an incredibly valuable tool in commanding the room and keeping your audience engaged.


In conclusion, starting a presentation on the right note is crucial for capturing your audience’s attention and keeping them engaged throughout your talk. 

By following the 11 proven ways we’ve discussed in this blog, you can create a powerful opening that sets the tone for the rest of your presentation and leaves a lasting impression on your audience.

Don’t be afraid to experiment with different opening techniques and find what works best for you and your audience. 

So go out there and take the first step towards becoming a confident and engaging presenter!

Now that you have learned the pro strategies of how to start a presentation, take a look at this guide on “How to end a presentation” as well and nail your presentation from start to end!

Do you have more pointers to start a presentation like a pro? Feel free to add them in the comments section below!

19 B2B Video Marketing Ideas to Boost Your Engagement Rates and ROI

Videos have become a significant mode of communication between a brand and its customers.

According to a study by HubSpot, more than 90% of marketers have said that they get a good ROI on video content. 

However, marketers who aren’t still into the game of video marketing are missing out on huge opportunities in order to scale their brands. 

But what’s stopping some from taking up video marketing as their foremost marketing strategy?

Wyzowl lists out a handful of reasons for certain businesses not using video as a marketing tool:

  • 30% seem not to have enough time to create videos
  • 18% are unaware of how to start the video-making process
  • 10% are finding it difficult to convince their leads of the importance of video marketing
  • 10% think that video making is too expensive

But there’s something special in the upcoming years about video marketing – 

70% of ‘non-video-marketers’ plan to start online video marketing in 2023.

Video creates trust between the brands and customers, ultimately laying a foundation for conversion and sales.

More than 50% of buyers rely on online videos to decide on what to buy. Consequently, increasing time spent on your site can be a good sign for your SEO: Users spend 1.4x more time on pages with video. Isn’t that a bonus idea?!

Global brands already know the impact that video drives on their businesses, and that’s why more than 50% of video marketers spend above $500 on an average video.

Numbers speak for themselves!

marketing video

Video creation continues to play a major role in marketing. Though lack of time to create videos was the most cited problem nearing video marketing, it can be easily resolved using DIY video-making softwares or easy-to-use video templates from softwares such as Animaker

The video also drives other noteworthy business results. Marketers are driving impressive ROIs, and some of them as listed below:

  • 96% say that users understand their product/service via videos.
  • 95% say that there’s an increase in brand awareness.
  • 91% say that there’s an increase in traffic.
  • 90% say that video marketing has helped in generating leads.
  • 87% say that there’s an increase in sales.

We are waving at an era with a powerful tool that would effortlessly transform one’s business’ marketing efforts. 

You thought that right – it’s the era of B2B video marketing!

As you have already had a glimpse of the numbers above, heavily researched by top analysts: Video provides more value to your brand and its revenue.

Video Marketing efforts

Businesses will have a constant lookout for new and innovative video marketing ways. Although video engages and interests audiences, B2B videos might seem basic and boring. 

To break this ‘professional’ usage of video marketing, let’s dive into knowing the top 19 video marketing ideas that can skyrocket your marketing strategies and, ultimately, your ROI. 

But before that, let’s check out what is B2B video marketing.

What is B2B video marketing?

B2B video marketing is a technique used by businesses to create and distribute videos that showcase their products, services, and brand messaging to other businesses. 

The videos are designed to appeal to other businesses’ needs and interests, aiming to establish trust, build relationships, and generate leads and sales.

B2B video marketing is the use of video content in B2B marketing strategies to promote products and services to other businesses. B2B video marketing can take many forms, such as explainer videos, product demos, customer testimonials, thought leadership content, and more. 

In this blog, we’ll take a closer look at the top 19 B2B video marketing ideas and provide some statistics and facts to help you understand their importance.

19 B2B Video Marketing Ideas with Video Examples

  1. Product Demo Videos
  2. Animated Explainer Videos
  3. B2B Brand Story Videos
  4. Promotional Videos
  5. Screen Recorded Videos
  6. Webinar Videos
  7. Testimonial Video
  8. Commercial Video
  9. Microlearning Videos
  10. Educational Videos
  11. Brand Advocacy Videos
  12. How-to videos
  13. Case Study Videos
  14. Interview Videos
  15. BTS Videos
  16. Social Media Videos
  17. Instructional Videos
  18. Tutorial Videos
  19. Video Emails

1. Product Demo Videos

Product demo videos showcase a product or service in action, highlighting its features and benefits. This type of video is particularly effective in the B2B industry because it allows potential clients to see how a product works and how it can benefit their business. A great example of a product demo video of introducing Zendesk Sunshine video.

The video highlights the key features of Zendesk Sunshine, including accessibility, collaboration, and security. The video is simple and straightforward, effectively communicating the value of Business to potential clients.

2. Animated Explainer Videos

Animated videos use animation to explain complex concepts in a simple and engaging way. This type of video is particularly effective in the B2B industry because it can help to simplify technical or complex concepts. A great example of an animated video is Asana’s animated explaining video. 

The Asana explainer video effectively captivates its audience by starting with striking visuals that leave a strong impact. However, as the video progresses and introduces the Asana platform, the pace slows down, and viewers see how user-friendly the platform is. 

The video’s continuous movement is mesmerizing, and its motivational music encourages viewers to take action.

3. B2B Brand Story Videos

Brand story videos tell the story of a company’s history, mission, and values. This type of video is particularly effective in the B2B industry because it can help to establish a personal connection with potential clients and build brand loyalty. There are many great examples of B2B brand story videos, but one of the interesting ones from Google is from its AdWords Story Series.

Most B2B marketers are well-acquainted with Google’s AdWords stories that showcase small businesses that use the platform and its potential life-altering impact. 

One of these two-minute videos features the tale of a local restaurant that utilized Google Ads (now known as AdWords) to grow into a $14 million national mail-order business, which is a heartwarming story.

A B2B brand story can bring out the trueness of the brand along with a human touch on defining the purpose of the brand.

4. Promotional Videos

Promotional videos are a powerful way to showcase products and services, communicate brand identity, and engage prospects in B2B video marketing. 

Promotional videos can improve conversions and increase ROI. 

For instance, a product demo video can showcase a new software tool, while an explainer video can educate prospects on how to use it. A customer testimonial video can provide social proof and demonstrate the benefits of the tool in real-world scenarios. A brand video can communicate a company’s values and mission and showcase its unique approach to solving business challenges. 

Promotional videos help businesses to stand out, engage prospects, and improve conversions. Let’s check out one of a popular coffee brand’s engaging and socially reforming promotional videos.

Here’s one of the interesting promotional videos from Starbucks Coffee which talks about saving a cup by borrowing a cup. They are on a journey towards testing the reusable cup system, and this promotional video of them greatly impacted their environmental goals.

5. Screen Recorded Videos

Screen-recorded videos are a valuable B2B video marketing tool, allowing businesses to showcase software, digital products, and online services in action. 

Screen-recorded videos have become increasingly important with the rise of remote work and online collaboration. Screen-recorded videos can be used to provide software demos, walk through digital workflows, or showcase online services. 

Additionally, they can be used to create how-to guides, explain complex processes, or provide training materials for clients or employees. Screen-recorded videos are also cost-effective, as they can be created using readily available softwares such as Vmaker and can be easily shared on websites, social media platforms, or video hosting sites. 

Here’s an example of a how-to video with voice narration and a webcam overlay showing the product expert demonstrating the tutorials. 

Vmaker’s tutorial video makes the content more engaging and as well resourceful. 

6. Webinar Videos

Webinar videos provide an educational presentation or workshop on a specific topic. This type of video is particularly effective in the B2B industry because it can help to establish a business’s thought leadership and expertise in a particular industry. 

A great example of a webinar video is Notion’s ‘Manage Your Contacts and Sales Funnel’ video. The video provides an in-depth discussion on managing contacts and sales opportunities.

Displayed above is an example of a webinar video that focuses on the management and optimization of sales funnels. This content may appeal to business professionals searching for targeted solutions to their problems or who wish to gain insights and incorporate new strategies into their workflows.

7. Testimonial Video

Customer testimonial videos feature satisfied customers talking about their positive experiences with a product or service. This type of video provides social proof and demonstrates the value of a product or service to potential clients. 

Amplitude’s “Customer Success Story: Square” video is a superb example of a customer testimonial video.

The video features Square’s representative talking about how Amplitude helped them to grow their business. The video is personal and engaging, effectively communicating the value of Amplitude’s products to potential clients.

8. Commercial Video

Commercial videos can be used to showcase the features and benefits of a product or service and demonstrate how it can solve specific business challenges. 

Commercial videos can also be used to create buzz around a new product launch or promote a special offer. With their visually compelling content, commercial videos can increase engagement and drive traffic to a business’s website or social media channels. 

Let’s pop into one of the engaging 1-minute videos of Heinz Advertisement videos.

This commercial video of Heinz is amazingly and creatively shot in collaboration with Ed Sheeran. The climax is all that speaks. Videos are a treasure businesses are using with their captivating ideation, and this video stands as an example.

9. Microlearning Videos

Microlearning videos act as a great resource for the business-to-business market. They are short, stand-alone media that are consumed easily and quickly by the audiences or learners. When small chunks of information are served within 2 or 3 minutes, the video looks engaging and grabs the learners’ attention until the end of the video. 

They can be effortlessly shared via email, social media, or on a company’s intranet, making them a highly accessible tool for B2B video marketing. These quick bites can help businesses to provide brief, effective training and education, increase engagement, and improve retention rates.

Here’s one of the easily digestible pieces of information that talks about training and development. 

10. Educational Videos

Educational videos help businesses to establish themselves as thought leaders and provide valuable information to clients or prospects. 

These videos can be used to provide in-depth analysis of industry trends, demonstrate thought leadership, or offer expert advice on specific topics. 

For instance, a B2B marketing agency may create a series of educational videos on the latest marketing techniques, or a cybersecurity firm may create videos on the latest security threats and how to protect against them. With their informative, engaging content, educational videos can establish a business as a trusted authority in their industry and increase brand awareness. 

Here’s an interesting example of an educational video:

In the above educational video, you can see that HubSpot Marketing made a video on “How To Market Your Small Business In 2023!”  which is highly informative, educative, and has a thought-provoking lesson. Educational videos are more important for a brand to sustain itself in its industry. 

11. Brand Advocacy Videos

Brand advocacy videos feature satisfied customers or partners who share their positive experiences with a business and its products or services. This video type can help build trust and credibility and generate social proof. 

12. How-to videos

How-to videos provide step-by-step instructions on how to use a product or service. This type of video is particularly effective in the B2B industry because it can help potential clients to understand the product or service and how it can benefit their business. 

A prominent example of a how-to video is Asana’s “How to Asana: Planning with Asana calendar” video.

The video provides a step-by-step guide on how to plan your calendar using Asana. The video is informative and easy to follow.

13. Case Study Videos

Case study videos showcase a successful project or implementation of a product or service. This type of video is particularly influential in the Business industry because it provides social proof and shows the value of the business to its customers/clients/users. You can develop your work in order that your efforts bring attention, brand awareness, or revenue to the brand and become the talk of the world.

Let’s check out the example for a case study video, researched and published by Think School on “How Aman Gupta’s MARKETING STRATEGY turned Boat into a 1500CR Company”.

The video showcases how team Think School worked together to develop a cutting-edge analysis and explanation. The video is enlightening and fascinating, neatly communicating the efforts, productivity, and value of Aman Gupta’s marketing strategies.

14. Interview Videos

Interview videos showcase industry experts, highlight key personnel within a business, and provide unique insights into a business’s operations. 

Interview videos can be used to provide behind-the-scenes looks at a business, introduce key team members, or provide expert analysis of industry trends or specific topics. 

For example, a B2B software company may interview its CEO to discuss its vision for the future of the industry, or a consulting firm may interview an industry expert to provide insights into the latest trends. 

Interview videos are worthwhile videos for B2B video marketing as they can help businesses to build relationships with potential clients or customers, increase brand awareness, and establish themselves as thought leaders in their industry. Here’s an example from Uber.

Though it doesn’t seem like a typical interview-styled video, this is one kind of video where Uber has coined a couple of significant questions and answered them all through its video for their customers. They talk about what it is, how it is, and why it has come to implementation. 

15. BTS Videos

BTS (Behind the Scenes) videos are creative and engaging for B2B video marketing as they can help businesses to showcase their operations, culture, and values. 

BTS videos can be used to provide a glimpse into a business’s daily operations, highlight the people behind the brand, or showcase the production process of a product. 

Here are some examples of how you can shoot a B2B BTS Video: The manufacturing company may create a BTS video to show how their products are made, or a technology firm may create a BTS video to highlight their company culture and work environment. 

BTS videos help businesses to build stronger connections with their clients or customers, increase brand awareness, and showcase their culture and values.

Bumble has created a video showcasing the morning routine of one of its employees – the Director of Strategy.

BTS videos can help to build a stronger connection between a business and its clients or customers by showcasing the people and processes behind the brand. 

Interesting right?

16. Social Media Videos

Social media videos are short, snackable videos that are designed to be shared on social media platforms. Social media is one of the greatest platforms to promote your products or services, and it can help to reach a wider audience and generate buzz around the business. 

Video Marketing social media

17. Instructional Videos

83% of people prefer watching videos to accessing instructional or informational content.

Instructional videos can be used to provide step-by-step guidance on how to use a product or service or to provide educational content on a specific topic related to a business’s industry. 

How well you can use instructional videos for: a B2B software company may create an instructional video to walk potential clients through their product’s features, or a consulting firm may create an instructional video on best practices for business management. 

“Who said learning had to be boring? Watching this instructional video just turned into a fruitful and engaging experience!”

Did you follow those steps to create an account in Open AI’s ChatGPT!?

18. Tutorial Videos

Tutorial videos can provide in-depth guidance and training on a specific topic related to a business’s industry. 

According to a survey by TechSmith, 53% of people say they are more likely to watch a tutorial video than read a how-to article. 

Tutorial videos can be used to provide training on a product or service or to educate viewers on industry-specific skills or knowledge. The length of the tutorial video doesn’t matter as some can lead to more than 30 minutes also. The takeaway from the tutorial video is that you will have to be able to replicate the process of what was taught in the video.

Check out this tutorial video example. This is Animaker 3.0’s tutorial video which helps you create a video from scratch.

Hope you did create your own video from scratch using Animaker.

19. Video Emails

Video emails can be personalized video messages sent to potential clients or existing customers. For example, sales representatives can use video emails to introduce themselves to prospects, explain the benefits of their product or service, and provide a more personalized touch to their sales pitch.

Similarly, marketing teams can use video emails to share product demos, customer success stories or even provide educational content that helps prospects understand how their product or service works. Using video emails, B2B businesses can differentiate themselves from their competitors and build stronger relationships with customers and prospects.

Hope these 19 video marketing ideas have added huge value to your business’ marketing techniques and tips. 

Let’s jump into knowing some B2B video marketing trends for this year. 

B2B Video Marketing Trends 2023

As we move into the mid of the 21st century, the role of video marketing in B2B businesses is set to grow even more significantly. With work from home (slightly) continuing to shape the way we work and do business, video has become a crucial tool for communication, collaboration, and marketing. 

Video Marketing ideas

Here are some of the B2B video marketing trends we can expect to see in the future:

Interactive video content

Interactive video content allows viewers to engage with the content and participate in the experience. We can expect to see B2B businesses incorporating interactive elements like quizzes, surveys, and clickable hotspots into their video marketing campaigns.

Short-form video content

Short-form video content, such as TikTok-style videos, YouTube Shorts, and Instagram Reels, has exploded in popularity recently. Experiment with short-form video content to communicate with your audience in a quick and engaging way.

It doesn’t take a day to create a 30-second video. Try now?

Here’s Animaker – a tool to create animated & live videos, which can help you create impressive and engaging short-form video content. (Sshh… We do have templates too 😀)

Personalized video content

Personalization is a growing trend in all types of marketing, especially in the business-to-business field, and video is no exception. Businesses can increase engagement and build stronger connections with potential clients by creating personalized video content tailored to individual users.

Live video streaming

Live video streaming has become an increasingly popular way for businesses to connect with their audience in real time. We are already in the phase of witnessing more live video streaming for events, webinars, and product launches. And this phase will only keep evolving.

360-degree video content

360-degree video content allows viewers to experience a virtual environment and interact with the content in a unique way. You can use 360-degree video content to showcase products and services, give virtual tours of facilities, and create immersive experiences for potential clients.

Vertical video content

Mobiles are everywhere. It’s very rare to see a human without a phone, isn’t it?

With the rise of mobile devices, vertical video content has become increasingly popular. 

Businesses can create vertical video content to optimize the viewing experience for mobile users and upgrade their video marketing strategies.

AI-powered video content

ai marketing videos

Artificial intelligence (AI) is set to revolutionize how we create and consume video content. B2B businesses use AI-powered tools to create personalized video content, automate video production, and optimize video performance.

AI will be the future. So don’t miss exploring these trends for your next campaign!

Hope these top impressive 19 video marketing ideas have ignited your creativity and inspired you to delve into video marketing. With the right video content strategy in place, B2B businesses can drive growth and achieve their marketing goals. 

Creating business videos neither consumes your time nor makes your pockets empty.

Ready to create your own B2B video for your business? 

Here’s Animaker for your rescue! Create animated & live B2B videos for your business within a few minutes! 

If you have any questions about creating your B2B videos or Animaker Enterprise, please feel free to contact us or comment below. We will be more than happy to help you out!

How To Make A YouTube Intro on iPhone? [In Under A Minute]

Intro video is the first thing a viewer will notice about your YouTube video. So it’s essential to have an intro that grabs your audience’s attention and leaves an everlasting impression. 

But how do you do it?

How do you make a good video intro for YouTube? Especially without having access to expensive software or equipment?

Fear not, iPhone users!

This blog post will walk you through the step-by-step process of how to make a free YouTube Intro on your iPhone and make your channel stand out.

Yes, you heard it right! 

Whether you’re a seasoned content creator or just starting out, these tips will help you make a great first impression on your viewers. 

So grab your iPhone, and let’s get started!

How to make a good intro using Animaker?

Before we get started, you might be wondering why you should choose Animaker. How is it the best Intro Maker app available on the Appstore?

Here’s a short answer. Animaker Video Maker & Editor is an exclusive app from the house of Animaker Inc (which has over 18 million users). Within 6 months of its official launch, the Animaker iOS App has gained a global rating of 4.8 / 5 and is skyrocketing to the top as the best Intro Maker!

There couldn’t be a better Intro Maker App to help you create a perfect Intro Video.

So let’s get started.


Step 1: Downloading the Animaker Video Maker & Editor

Step 2: Searching for “Intro” Templates

Step 3: Editing the YouTube Intro


Step 1: Downloading the Animaker Video Maker & Editor

Downloading the Animaker Video Maker & Editor

And create an account or log in.

Create an account or log in into Animaker

Step 2: Searching for “Intro” Templates

Searching for Intro Templates

There are hundreds of awesome intro templates that you can pick from.

To preview a template, simply tap on it.

How to preview a template

From here, you can also preview other templates by scrolling up.

Preview templates by scrolling up

Step 3: Editing the YouTube Intro 

Once you decide on the template you would like to customize, click on the “Use Now” button.

Step 3: Editing the YouTube Intro

Here’s where Animaker has made it really simple.

It gives you the option to choose your preferred Editor – Lite & Advanced.

Choose your preferred Editor - Lite or Advanced

Lite Editor will help you make quick edits. You can easily customize the primary elements and edit the intros within a minute. You can tap and swap the text, image, and video present on the template.

Whereas the Advanced Editor will help you edit in detail. You can access a wide range of video editing tools that will help add animations, filters, special effects, etc.

3.1 – Here’s how to edit using the Lite Editor 

A. How to Edit Text in Your Intro Template

B. Changing Images / Videos in Your Intro Template

C. How to Download Your Intro Video

3.2 – Here’s how to edit using the Advanced Editor

A. Switch to “Edit Mode”

B. Editing Text using the Timeline

C. Changing the  Images / Videos using the Timeline

D. How to Download Your Intro Video

3.1 – Editing Your Intro using the Lite Editor

After you choose the Lite Editor, the swappable elements (Texts, Images & Videos) are highlighted at the bottom. 

Easily swappable elements (Texts, Images & Videos) are highlighted

Just tap to edit them.

A.  How to Edit Text in Your Intro Template

Tap on the textbox you want to change from the swappable items shown at the bottom.

How to Edit Text in Your Intro Template

Once it’s selected, click on the “Edit Text” button to add your content.

click on the “Edit Text” button to add your text

Once you’re done adding your text, click on “Apply” to save your changes.

Click on “Apply” to save your text changes

Edit Text in Your Intro Template

B. Changing Images / Videos in Your Intro Template  

Images & Videos are also swappable on the Animaker App.

Here’s an example.

Change the Image/ Video

Tap change the image/video you want to change from the swappable items shown at the bottom.

Click on the “Swap” button to replace the image / video

Once it’s selected, click on the “Swap” button to replace the image/video. 

Click on the “Swap” button to replace the image / video

You can either replace it by uploading your own video or even take advantage of the 100 million watermark-free stock assets available in the library.

100 million watermark-free stock assets

Once you select the image/video, it gets added to your video project.

Changing Images / Videos in Your Intro Template

This way, you can edit as many Images/Videos on the template as you like.

C: How to Download Your Intro Video

Once you’re done editing your video, click on “Done.” The preview of the video loads.

How to Download Your Intro Video

If you’re happy with the result, click the “Download” icon to download the video.

Download your intro video

Note: If you are not fully satisfied with the edits you made in the Lite Editor, you can further detail your intro template by clicking “Advanced Edit”.

It will help you access the Advanced Editor with many editing tools that will help you detail your project even further.


3.2 – Editing Your Intro using the Advanced Editor 

The Advanced Editor gives you access to many professional video editing features, such as special effects, text effects, etc., to detail your video and help you make a good intro video. 

It’s quite easy to use. Here’s how.

Once you choose the Advanced Editor, the scene editing tools load on the bottom. 

Editing Your Intro using the Advanced Editor

 A. Switch to “Edit Mode”

Click on the “Edit Mode”

Click on the “Edit Mode” to switch to the Timeline. The Timeline displays all the elements used in the scene.


There are three sections here that allow you to do different things.

i) Timeline – To edit the elements present in the Scene.

ii) Add Items – To add more elements to the Scene.

iii) Scene Mode – To access scene editing tools.

B: Editing Text using the Timeline

Pull and expand the timeline to view the elements in it.

Pull and Expand the timeline

From the scene above, select the textbox that you want to edit. The editing tools load at the bottom.

Select textbox to edit

Click on the “Edit Text” button to add your content.

Use the “Edit Text” button to add your content.

The Text Editor Opens. Here you can enter your text. Further, you can also change the font style, size, etc.

Edit Text - Settings

Edit Text Style Here

Once you’re done, click “Apply” to save your changes.

Editing Text

Changing Text on Intro

C: Changing the  Images / Videos using the Timeline

Just like how you selected the text from the timeline, tap the image/video that you want to edit. The editing tools load at the bottom.

Select the image

Click on the “Swap” button to change your image/video. 

Swap & Replace Image in Template

You can either replace it by uploading your own video or even take advantage of the 100 million watermark-free stock assets available in the library.

Choose From Gallery or Stock Images & Videos

Once you select the image/video, it gets added to your video project.

The selected image / video gets added to your video project

D: How to Download Your Intro Video

Once you’re done editing your video, click on the  “Download” icon and choose how you would like to export your video.

How to Download Your Intro Video

You can either directly download the video to your phone or publish it across social media platforms such as Facebook, YouTube, etc.

Download Your Intro Video Here

Bonus: How to Further Detail Your Intro Video

If you would like to make your video even more engaging by adding more elements, go to “Add Items.”


In it, you will find the wide range of features available in the Animaker library.

How to make a Youtube intro on iPhone - Advanced Edits

With it, you can further

  • Add Characters to your Intro Video
  • Add Special Effects to your Intro Video
  • Add Animated Props & Detail Your Scenes
  • Add Trendy Music 
  • & plenty more!

Now that you know how to make a Youtube Intro on your iPhone, I am sure you are going to make your intro video right away.  So, best of luck with that.

Please feel free to ask any questions you may have in the comments section below. I would love to answer them for you 🙂