Top 10 Zoom marketplace tools for startups
The ZoomBoom
Undeniably, online meetings have become indispensable during this pandemic. Virtual Team collaboration applications are now at the heart of all businesses. They enable business owners to ensure that their workforce remains productive and thrive through video, file sharing, chat, in any environment. Videos keep alluring the masses and classes- globally. Moreover, Video has been there far too long. It’s one of the few benefits of this pathetic pandemic. This acceptance has caused Zoom and other video providers to pop and rise their fortune in recent times. Essentially, the market is growing. Remote work may be here to stay!
With the current situation posing challenges to businesses everyday Zoom has gone the extra mile to solve them more effectively with its ease of use.
10 Cool tools to enhance zoom experience:
Zoom shows off new ways to its consumers to take their Zoom experience to the next level through its long list of apps available to download in the Zoom App Marketplace. If you’re looking to make Zoom an indispensable part of your day-to-day remote work life, then one or more of these apps will be useful.
Similar to browser extensions, these apps are available to users without having to leave and open them elsewhere. Most of these apps are free. So, you can work from home without missing a beat.
Here are 10 of those cool Zoom apps.
1. Animaker:
Animaker is an all-in-one drag-and-drop video maker that lets anyone create animations and live-action videos without any video making experience. Now, you can access all your Zoom video recordings right within Animaker! Animaker brings you a super quick way to add your Zoom video recordings directly to Animaker’s library. No more downloading and uploading!
Once you’ve imported the video recordings, they’re readily available for you to edit and enhance for various use cases.
With Animaker, you can trim, crop, rotate, flip, and adjust your video recordings. Also, with just a simple click, you can apply beautiful readymade transitions, character actions and expressions, and eye-popping text animations.
Connect your Zoom account to Animaker in as few as two clicks!
With Animaker’s Zoom app, you can:
- Search and import just the right video recordings from your Zoom account.
- Seamlessly manage and organize your video recordings.
- Easily switch between and import from different Zoom accounts.
2. Salesforce:
The Zoom app for Salesforce is filled with features that make meeting with teammates, clients, and leads only a few clicks away. Some of those great features include automatic logging of Zoom activity in a user’s Salesforce history, integration with Zoom Phone, meeting recording that stores in Salesforce, automatic campaign creation, and more.
Close business faster with Salesforce by seamlessly meeting with your customers and efficiently managing your sales calls.
Supercharge your productivity by leveraging Zoom Meetings and Zoom Phone from your Salesforce environment.
With a few clicks, you can seamlessly start a Zoom Meeting with your contacts and record your conversation in your Salesforce activity history. Schedule or start a Zoom Webinar, add leads and contacts as registrants, and track participation as a part of that contact’s details.
Additionally, use the Zoom Phone dialer to easily manage your inbound and outbound sales calls, automatically log call activity, and pop contacts directly from the Salesforce interface into Zoom Phone.
- Automatically create Salesforce campaigns when Zoom Webinars are created.
- Automate syncing Zoom Webinar attendee information and webinar participation to contacts.
- Approve, deny, and cancel webinar registrations natively through Salesforce.
3. Gong.io:
Gong’s Revenue Intelligence Platform captures your customer interactions, understands these interactions, and delivers insights.
Gong for Zoom Phone enables you to leverage Gong’s Revenue Intelligence platform with your Zoom cloud phone system. Any meeting scheduled within G Suite or Office 365 is captured by Gong to provide you better visibility and insights into how deals are progressing to enable you to improve your sales performance.
Gong helps your team collaborate, provide feedback, and work together as a lean mean selling machine. Gong uses your team stats and industry benchmarks coupled with AI and shows you what works.
4. Hubspot:
You can integrate with HubSpot meetings to build stronger relationships with your prospects and leads.You can automatically send dial-in and conference call details to your HubSpot prospects and turn every meeting booked in your HubSpot CRM into a Zoom meeting.
When someone registers for a Zoom webinar, they’re created as a contact in HubSpot.
You can also promote your Zoom webinars with HubSpot workflows to send them automated event reminders, follow-up emails, and more.
Track Zoom webinar attendance and Recordings in HubSpot CRM.
Create lists and views in the HubSpot CRM based on Zoom webinar activities. Use contact properties to see when contacts register and attend webinars and how long they typically stay. View zoom recordings directly on the contact timeline.
5. Domo:
Domo is the Business Cloud, empowering organizations of all sizes with BI leverage at cloud scale, in record time. With Domo, BI-critical processes that took weeks, months or more can now be done on-the-fly, in minutes, at unbelievable scale.
Domo’s Zoom App enables organizations to understand productivity, collaboration and service utilization to better enable organizations to maximize their investment in Zoom. Through the Domo platform, users can get detailed insights through intuitive dashboards and visualizations to understand in real-time their company’s current Zoom activity. Instantly see how many meetings are taking place, how long meetings are lasting and how many people are participating. Find detailed metrics to understand productivity and collaboration patterns, understand service usage and from an IT perspective support the organization’s use of Zoom with deep insights.
6. Google Calendar or Calendly:
Zoom also has a Google Calendar app that adds the option to schedule, start, and join Zoom meetings right from Google Calendar. Zoom can be added to a Google Calendar event by choosing it as the conferencing option, so there’s no need to open the Zoom app in order to meet remotely with Zoom.
With Calendly you can automatically schedule meetings for you and include unique Zoom video conference details for each team member and thereby, shave off your team’ s time.
Connect Calendly + Zoom to automatically add video conferencing details to your calendar events and meeting reminders so everyone is prepared and on time.
- Automatically generate unique Zoom conference details for every meeting you schedule.
- Eliminate the need to manually enter or remember conferencing details for all your meetings.
- Update meeting details in real time when rescheduling or canceling.
7. Slack:
Zoom integrates with Slack in a similar way to Gmail and helps to streamline your workflow and communications . It lets Slack users schedule, start, record, join, and do many of the functions of the Zoom app from right inside Slack.
- Start or join Zoom Meetings with one click
- See real-time how long the Zoom Meeting has been running
- Keep an eye on who joins or leaves your Zoom Meeting
- See the duration and participant summary for your Zoom Meeting after it ends
- Share Zoom Meeting recordings from any Slack channel or group direct message
- Make a Zoom Phone call from any Slack channel or group direct message
The Zoom integration for Slack can be installed individually by the Slack user with a Zoom account or be deployed by the Zoom account admin to the whole organization with a few simple steps.
8. Zapier:
Online automation tool Zapier can integrate with Zoom in countless ways. It can automate tasks like sending invitations when creating a meeting, automatic webinar registration upon customer payment, and more. Zapier said it has over 1,500 app integrations that can connect to Zoom through its platform, so it could be worth a try if you need to find ways to save time.
9. Otter.ai:
Otter.ai integrates with Zoom to provide interactive transcripts in real time and post meetings. Participants can view, highlight, comment, and add photos to create shared meeting notes collaboratively.
At a time when most meetings, events, and classes have gone virtual, remote workers and students struggle to listen and pay attention while taking notes. Businesses and schools need help capturing information accurately and making it accessible instantly.
This integration includes two capabilities:
- Live Notes: All meeting participants can open the Otter.ai Live Transcript in the LIVE menu at the top of the Zoom window. Log into Otter.ai to highlight, comment, and add photos to the live meeting notes. Available to Otter for Teams subscribers only.
- Post-Meeting Transcription: Otter.ai will automatically download Zoom cloud recordings for transcription. Available to all Otter.ai users.
To set up, please follow the instructions at https://blog.otter.ai/zoom
10. Eventbrite:
Sell registrations to your Meetings and Webinars and automatically sync participants with the Eventbrite integration
Monetize your Meetings and Webinars by selling tickets and accepting donations with the Eventbrite app. Easily create an Eventbrite event that pulls in details from your Zoom Meeting/Webinar and syncs registrant information from Eventbrite back into Zoom.
- Learn more about your registrants
- Sync attendee information with your Zoom account
- Customize your event
- Use the Online Events Page to create a custom experience for your attendees
- Customize when attendees can access links and assets
- Monetize your content
- Create multiple ticket types and offer different price points for a single event
- Collect donations
- Simplify the attendee experience
- Easily set a limit for the number of registrants allowed
- Attendees automatically receive unique links to access your Zoom Meeting/Webinar
- Automated emails are sent to attendees 2 days, 2 hours, and 10 minutes before your event
- Communicate with registrants before and after your events
Thus, demonstrating just how imperative these apps are to today’s business workflows. Incredibly, these cool apps are a great boon to the modern workforce.
Comment to let us know how you leveraged one or more of these apps in your day-to-day work life.
Nostalgia marketing: How can startups use cartoon videos to target today’s millennials
Being a marketer, I’ve always been fascinated by the nexus between human emotions and marketing communications. It is truly remarkable to see how the latter can tap into the former and can result in influential decision making.
Over the years, advertisers have managed to capitalize on a plethora of human emotions to get their product messages across. Out of the lot, one particular emotional marketing tactic really piqued my interest, perhaps because of the fact that I happen to fall in the target group that can relate to it the most.
Looking at the theme of this article, I’m sure you would have guessed where I’m going with this.
So before we dive in, get a load of this commercial first.
The agency behind Internet explorer’s commercial has done a terrific job of putting together this video. It clearly captures the essence of the 90’s and makes everyone resonate on such high levels.
The fact that the Ad managed to garner 7 Million views in just five days of being rolled out and amassing a total of 50 Million+ views so far stands as a testament to its virality and the efficacy of the concept.
Here’s what the agency had to say about the Ad:
“With Internet Explorer, we wanted to change how Gen Y felt about the browser. We wanted the video to be a walk down memory lane, to feel conversational and familiar. We wanted the audience to think, “Maybe Internet Explorer can relate to me better than I thought; the new browser could exceed my expectations.”
We certainly wanted to drive viewers to the site to rediscover Internet Explorer. But even if they didn’t, by sharing the video, they were sharing the story—a story inextricably connected to Internet Explorer, a story that might not lead everyone to switch browsers that day, but that would linger and grow in a generation’s mind. That story has been told more than 27 millions times to date, and that’s the impact we wanted more than anything: a reframing of IE’s relationship with Gen Y.”
Looking at the nostalgia marketing statistics of Internet Explorer’s Ad, it’s pretty evident that the concept of tapping into nostalgia works! Internet Explorer managed to identify and use the right emotional trigger to hook it’s users, majorly millennials.
Before we get into the specifics, it is paramount to understand the “WHY” behind a nostalgia marketing strategy.
Why Nostalgia and what is Nostalgia marketing?
Source: The Shelf
Marketing has always tapped into human emotions and has exploited their cognitive biases to drive their decision-making. Almost every other human emotion has been capitalized on over the years, and nostalgia is no exception.
Nostalgia marketing essentially preys on people’s affinity for their most relished memories from their past, taking them to a time where they lived their best lives without all the commotion that is present in today’s chaotic world.
Reminding people of their golden days will trigger a dopamine boost, and that is exactly what brands utilizing nostalgia marketing tactics intend to take advantage of.
In fact, according to a study published in the Journal of consumer research, it was observed that participants were willing to shell out more when they were consumed by nostalgia.
No wonder why brands have incorporated nostalgia marketing into their strategy! It opens the doors straight to people’s wallets.
Brands that have executed Nostalgia marketing to perfection
Over the years, Brands big and small have used nostalgia as a marketing tool to capture the interests of their target market. Regardless of the industry and vertical, the companies are in, brands that use nostalgia marketing have cut through the clutter of conventional marketing communications and stood out from the crowd.
The following are examples of nostalgia marketing campaigns of some of the prominent brands that have won over their audiences:
Apple
Apple’s attempt to bring in the renowned muppet, the cookie monster for their iPhone 6 commercial was a huge success. They even launched an array of bloopers featuring the muppet, after their Advertisement garnered a lot of attention.
Target
Target’s Star Wars campaign promoting the movie’s merchandise was a massive hit. The campaign struck a chord with the fans, both old and young, and received a lot of press. As part of the larger campaign, Target released a two-minute compilation, where fans dressed up in Star Wars attires and made impressions of their favorite characters.
Spotify
Spotify hit the nail right on its head with their 30-second Ad, bringing back the once loved duo, Falkor and Atreyu from the acclaimed movie “The Never Ending Story”. The Ad received tremendous support, as it featured the beloved duo who once ruled the hearts of their target audience.
Why do millennials resonate with Nostalgia marketing?
Today’s millennials are burdened with a ton of responsibilities, shoulder the onus of their families, and are desperately gasping for breath in this hyper-competitive world.
The only time millennials caught a break was back in their childhood or during their adolescent years, where they were free of any form of responsibility. Watching their favorite TV shows, tuning in to their loved radio channels, and listening to their favorite tracks, hitting the theaters to watch movies, millennials lived every second of their lives back in those days.
With their glory days behind them, millennials today can only think of those cherished moments with great fondness. It is those memories that offer them solace during this turbulent phase of their lives. Needless to say, rekindling those memories by flashing their cherished moments in front of them through visual media and messaging would tremendously benefit brands.
Tapping into those long-lost memories and using them as leverage in marketing communications would be a sure shot way for brands to get millennials on board with their offerings.
Where do cartoon videos fit in this equation?
I know it’s a no-brainer, but nevertheless, let me put it into perspective for you all.
Cartoons, for the most part, were at the crux of every millennial’s childhood. Right from when they were kids to when they turned into adults, millennials got to experience their fair share of cartoons. Heck, some millennials are obsessed with cartoons even today. Talk about Anime!
Source: Google trends
The upward trend in anime viewership in the last 5 years stands as a testament to the popularity of cartoons, even when “Netflix and chill” is still hot!
With cartoons taking up a major piece of the nostalgic pie, it is only logical that brands leverage cartoons in some way or the other to target today’s millennials. And what better way to do that than cartoon videos!
Here are some examples of a brand putting cartoon videos to the test.
1. McDonald’s Mobile app launch campaign
2. McDonald’s Tom and Jerry TV commercial
McDonald’s cartoon video campaigns were an instant hit with the millennials.
Here’s why:
- They were able to seamlessly convey complex messages with ease
- They stood out from the rest of the conventional video campaigns with their creative and engaging visuals.
- They were able to hit the nostalgic nerve of the millennial generation by featuring their beloved cartoon characters.
- They also induced a sense of virality among viewers, augmenting the brand’s image.
How can startups leverage cartoon videos
One key difference between mainstream businesses and startups is that the former has an abundance of resources to bank on. Startups have limited financial resources and have to put them to use very judiciously.
You may wonder how this adds to the overall context of this article. Well, to put it short, the copyrights of mainstream cartoon characters such as Tom and Jerry, Starwars etc used by brands in nostalgic marketing communications cost exorbitant sums of money, which as you may have guessed, can only be afforded by affluent businesses.
Hence, startups have to come up with workarounds to use cartoon characters for their marketing communications. This is where online DIY cartoon makers come into play. Tools like Animaker’s cartoon maker can help startups create stunning cartoon characters and videos at budget-friendly prices, helping them execute nostalgia marketing to perfection.
What has Animaker got in store for Startup Marketers
Animaker’s cartoon maker is a startup marketer’s best bet to deploy nostalgia marketing campaigns using cartoon animations.
With Animaker’s cartoon character builder, marketers can build a ton of lifelike cartoon characters with easy drag-n-drop manoeuvres.
With Animaker, you don’t have to build a cartoon video from scratch. Using its cartoon video templates, you can create a cartoon videos in no time. All you have to do is to pick the template of your choice, customize it and roll out the video.
Also, Animaker’s cartoon maker offers a myriad of animated assets such as stickers, emojis, etc using which you can customize and enhance your cartoon video, making it look as creative as possible.
Free DIY tools have become the lifelines of a lot of startups and Animaker is no exception. Cartoon videos are now that easy to create and affordable to roll out with Animaker. In a way, Animaker has helped democratize nostalgia marketing for startups of all sizes, and it is now up to them to effectively put Animaker to the test.
The bottom line
With cartoon videos becoming an integral part of contemporary business’ marketing strategies, it is pretty clear that they are here to stay and are working wonders for brands across industries and verticals.
If your brand still hasn’t boarded the cartoon video bandwagon, it is high time that you did, as most of your competitors would have already taken the plunge and might have started gaining the innumerable benefits that cartoon videos and nostalgia marketing have to offer.
So, stop contemplating and start creating your own cartoon videos using Animaker.